Discover the Real Life Impact of Residential Assisted Living

RAL Academy’s Top 10 Events of 2020

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Here is a list of the RAL Academy’s can’t-miss events of the year. This is your invitation to one of the most rewarding investment opportunities of a generation. The silver tsunami of seniors is on its way and they will be dependent on a robust community of assisted living providers. Can you afford to miss the boat on this investment?

Premier Event: Best Ever Conference (Denver, CO)

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This month Gene will be speaking at the Best Ever Conference in Keystone, Colorado, February 20-22, 2020. This amazing conference will feature over 50 industries influencing speakers covering topics ranging from real estate investment, raising capital, business growth, asset protection and much more. Don’t miss out on the opportunity to network and expand your business’s potential.

Protect Wealth Asset Training (Nashville, TN)

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Come out to see Gene as he speaks at the Protect Wealth Asset Summit in Nashville, Tennessee, February 24-26, 2020. This can’t miss event will feature America's greatest attorneys and trainers LIVE and in person. Meet privately with asset protection, tax & estate planning attorneys. Strategize with real estate, stock, and other investors. Learn the techniques used by ultra-high net worth individuals for creating and building wealth. Don’t miss out.

How to Strengthen Your Senior Housing Brand

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How is your senior housing brand image? Do you know how your local community sees you and what they think about you, or whether they even know that you’re there? How can you boost your brand? These are all questions that should be on the mind of any residential assisted living business operator. Your brand image has a lot to do with your success, so it might be time for a quick check-up.

Finding Potential Residents...How Is Your First Impression?

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In a world with so many options and rapidly dwindling attention spans, first impressions go a long way, and the first few seconds can make or break a deal. Can you close a sale in just 7 seconds? Well, technically no, but seven seconds is about the length of time you have to make a first impression. If your first impression isn’t great you likely won't get another chance with that potential client. But, make a great first impression and you can be sure they are more likely to take you and your business seriously.
The Most Important Questions to Ask About Your Branding

The Most Important Questions to Ask About Your Branding

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In a world driven by competition and marketing, your brand is everything. The same is true for residential assisted living. With the massive influx of new potential residents, courtesy of the baby boomer generation, is your RAL business poised to stand out from the competition? Here are the basic questions that you need to be asking about your brand.
Marketing to Your Audience

Marketing to Your Audience

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The life of a RAL operator or manager can be busy. So much time and energy is spent within the bubble of senior housing, but do you know how your business looks to outsiders? How are your marketing efforts perceived by those who are outside of the assisted living industry? It’s important to look around once in a while and get a more objective view of your RAL business and how others view it.

It’s Never Too Late to Use Music to Make an Impact

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The human mind has endless potential. Unfortunately, we often limit that potential by our own fear or lack of imagination. We never know just how much of an impact we can make on those around us simply by engaging with the things we are most passionate about. Seniors today are more engaged, connected and actively pursuing their passions than ever before, and they are inspiring others in the process.

How To Profit From RAL (Podcast with Emmanuel Guarino)

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What is residential assisted living and how can you profit from it? Emmanuel Guarino is a real estate professional with a focus on assisted living in Arizona, who trains investors and entrepreneurs on how to make the most of the massive opportunity in senior living. He shares his journey in the residential assisted living market and highlights how the average person can get in on the ground floor of this rewarding and fulfilling industry.

Aging Comes for Us All...Are You Preparing for Retirement?

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Most of us will interact with assisted living at some point in our lives. Whether we end up living in an assisted living home someday or we need a place for a loved one to live where they can receive assistance; the fact is that we will be involved in one way or another. Why not use this reality to build a solid future for yourself and your family? Will you be prepared when it’s time for retirement?
Your RAL Website...The Key to Your Success

Your RAL Website...The Key to Your Success

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In today’s digital age, the importance of a website to boost your organization’s sales cannot be overstated. The same is true when it comes to residential assisted living. You may have an excellent business and provide an amazing service, but if people don’t know you’re there or can’t easily find you, it severely limits the impact you can have on the market. Is your RAL website everything it can be?
How to Handle Medication in Assisted Living

How to Handle Medication in Assisted Living

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Who is responsible for dispensing and keeping track of the resident’s medications? Although residential assisted living homes are not medical facilities, they still require certain procedures to ensure the health and safety of residents. Prescribed medications and supplements aren’t something to leave to chance. Is your facility’s medication management up to par?
Senior husband and wife residential assisted living

What is the #1 Real Estate Investment Opportunity Today?

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What is the #1 type of real estate investment in today’s market; Single-family homes, apartments, vacation rentals, commercial buildings? The answer may surprise some, but for those who have noticed the huge demographic shift in this country, the answer is quite clear - and for good reason.
How to Start an Assisted Living Home (RALA)

How to Start an Assisted Living Home

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The elderly population in America is on the rise, with those older than 65 expected to outnumber children by 2035. The market for this rapidly expanding demographic is enormous and it will only get bigger in the decades to come. This demographic shift creates ample business opportunities for those who have the desire and drive to care for our nation’s seniors. But how does an individual start their own residential assisted living home?
Changing Public Perception of Residential Assisted Living

Changing Public Perception of Residential Assisted Living

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There are millions of people in this country who could benefit greatly from the residential assisted living model of senior living. Yet, some RAL homeowners find it difficult to keep their homes filled. Why is that? One of the biggest culprits is likely the public perception of what senior living consists of.