Discover the Real Life Impact of Residential Assisted Living

How to Start an Assisted Living Home (RALA)

How to Start an Assisted Living Home

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November 1, 2019

The elderly population in America is on the rise, with those older than 65 expected to outnumber children by 2035. The market for this rapidly expanding demographic is enormous and it will only get bigger in the decades to come. This demographic shift creates ample business opportunities for those who have the desire and drive to care for our nation’s seniors. But how does an individual start their own residential assisted living home?

Changing Public Perception of Residential Assisted Living

Changing Public Perception of Residential Assisted Living

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October 31, 2019

There are millions of people in this country who could benefit greatly from the residential assisted living model of senior living. Yet, some RAL homeowners find it difficult to keep their homes filled. Why is that? One of the biggest culprits is likely the public perception of what senior living consists of.

Marketing 101 - Tips for Your RAL Business (RALA)

Marketing 101 - Tips for Your RAL Business

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October 30, 2019

Residential assisted living attracts a wide range of people. Some come for the business opportunity, which is ample and there really is no limit to just how successful you can be. However, many who begin in this industry come with the desire to help people and care for others. Often times with minimal experience running a business of their own. Whether a novice or a seasoned pro, here are some marketing basics to consider for your business.

Times Are Changing...Can You Adapt? (RALA)

Times Are Changing...Can You Adapt?

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October 29, 2019

If there’s one thing you can count on, it’s that everything changes. Technology, means of communication, and marketing strategies are always evolving, and choosing the most effective methods that work for your business is essential for keeping ahead of the game.

Web Referrals...Up Your Online Marketing Game (RALA)

Web Referrals...Up Your Online Marketing Game

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October 28, 2019

Technology keeps us connected. In fact, just about everything we do nowadays involves some sort of communication online, and it’s no different with senior living. Online searches by seniors and their families make up a significant portion of all assisted living residents. How is your residential assisted living business making the most of this opportunity?

Get started in this lucrative business and real estate opportunity by creating your Residential Assisted Living Business Plan.

Residential Assisted Living Business Plan

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October 25, 2019

How to create an assisted living business plan — what you need to know, what should be included, what investors want to see, and how to successfully open a residential assisted living home.

Making Great Videos For Your RAL Business Doesn’t Have To Be Hard (RALA)

Making Great Videos For Your RAL Business Doesn’t Have To Be Hard

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October 18, 2019

Studies show that the majority of consumers say that there is a connection between watching a video on social media and making buying decisions. Information is increasingly being consumed by video. With shortening attention spans, many marketing strategies only have seconds to capture an audience. Are you using video to boost your RAL marketing?

RAL Marketing...How to Make the Most Out of Your Leads (RALA)

Residential Assisted Living Marketing... How to Make the Most Out of Your Leads

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October 11, 2019

Word of mouth is such a critical element in the marketing of residential assisted living homes. So much work goes into finding and training your team and establishing the proper operating procedures to build a great reputation for your RAL home. It would be unfortunate to put in all that hard work only to have it fall apart at the lead conversion stage.

PRO-TIPS FOR FAMILY CAREGIVERS (RALA)

Pro-Tips for Family Caregivers

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October 11, 2019

November is National Family Caregivers Month. RAL Academy is supporting family caregivers by providing pro-tips as a resource to help sons and daughters caring for their senior parents. Many family caregivers understand the responsibilities involved in providing proper care, but others are unaware and uneducated concerning what is needed for senior assisted living care.

Is There A Way To Lower Staff Turnover? (RALA)

Is There A Way To Lower Staff Turnover?

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October 4, 2019

Working in the residential assisted living industry comes with many challenges. One that often troubles RAL owners is the increased rate of turnover in their employees. While it is impossible to eliminate this issue, there are many ways that owners and managers can significantly reduce turnover and retain a team of loyal and passionate employees.

Why Is Senior Housing Such a Hot Topic? (Simple Passive Cash Flow Podcast Interview) (RALA)

Why Is Senior Housing Such a Hot Topic? (Simple Passive Cash Flow Podcast Interview)

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September 25, 2019

The explosion of the baby boomer demographic entering their senior years is a crisis that can be shifted into an opportunity for those poised to act. No one is immune to the process of aging and every one of us is slowly moving closer to the point where we will need assistance with daily life. Senior housing addresses that need and Gene Guarino shares how anyone can participate in this opportunity as a real estate investor, business owner or simply investing in this rapidly growing industry.

Big-Box Senior Living vs. Residential Assisted Living Homes…What’s the Difference?

Big-Box Senior Living vs. Residential Assisted Living Homes…What’s the Difference?

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September 20, 2019

Taking care of your parents and relatives in their twilight years isn’t always the easiest task. They often require professional help and care, which can be difficult for family members who live busy lives. Seniors often require help with basic everyday tasks and this need for professional care had been overseen by large hospital-like institutions for decades. But as more seniors became unsatisfied with these sterile environments, it brought about the creation of residential assisted living homes and the comfort they provide. So what is the best option for your loved ones?

Is Your RAL Marketing Plan Working for You?

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September 18, 2019

We all know that reputation and word of mouth is one of the best sources for marketing, especially when it comes to residential assisted living homes. But what if that isn’t enough? What if you are just starting out or have limited experience with marketing in this ever-advancing age of technology? Here are a few options to consider for your RAL business.

Is Your RAL Manager the Right Fit for Your Business?

Is Your RAL Manager the Right Fit for Your Business?

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September 17, 2019

There is nothing like having a skilled and cohesive team that runs like a well-oiled machine. Unfortunately, not all hires are ideal for the positions we place them in, and not all positions are surrounded by the support structures needed to help them shine. Perfect synergy is rare in the business world, but there are things we can do to help select the right people and equip them with the tools they need to succeed.

RAL Is Making a Real Impact in The Care Industry (RALA)

RAL Is Making a Real Impact in The Care Industry

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September 16, 2019

The assisted living market is growing at an unprecedented rate. As demographics show baby boomers moving into their senior years, this trend will only continue to increase. Fortunately, there are more options for seniors than ever before. Residential assisted living is leading the way with residents and investors alike.