Coaching Inc. Podcast with Tom Krol

PART 1

PART 2

Live events are dying. Show rates are down across the board, and people just aren’t showing up. When they do show up, they are just not buying… except for one person who’s quietly filling rooms, keeping a 95% show rate, and converting 49% of attendees into a $40,000 mentoring program every single month.

In Part 1 of this episode, Isabelle Guarino breaks down the exact system behind those numbers. She shared how she fills her events, delivers an experience that keeps people engaged, and why her approach works even as live events across the industry decline.

You’ll learn why people don’t show up, how to fix it, and what Isabelle does differently from everyone else. 

Part 2 dives into the exact mechanics behind her three-day events, which consistently convert nearly half of attendees into $40,000 mentoring programs, not through aggressive pitching, but through intentional design, discipline, and clarity.

Listen as Isabelle explains how she structures payments, why she refuses payment plans, how she protects her team’s energy, and what separates serious buyers from problem clients. Enjoy the show!

Listen to the Coaching Inc Podcast here.