Get started free with our free intro course!

Get started free with our free intro course!

Celebrating 10 Years of Doing Good & Doing Well!

Operate Your Own Residential Assisted Living Home

Learn how you can help people by building a successful—and sustainable—business leveraging the best real estate opportunity for the next 25 years!

🖥 Register for our free RAL 101 Introduction Course below.


Residential Assisted Living

What it is and how it works!

RAL is an opportunity to create a financial legacy for your family while providing a real solution to a real need for real people.

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Your Success Is Within Reach

Is this your first time hearing about Residential Assisted Living? Do you want to know how it works, or how it will work for you?

This free training will answer every question and will give you peace of mind and confidence as you move forward into the lucrative world of Residential Assisted Living.

Fastest Way to Get Started

Waiting on Residential Assisted Living is costing you money. Success-minded people are reaping the benefits while you’re on the sidelines.

Our team of experts wants to help you get in the game so you can take your next step toward RAL success.

Are you ready to find out if NOW is the right time for you?

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RAL 101

Learn about RAL for free


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This is the fastest way to understand the opportunity and discover what role you want to play!

The RAL Opportunity

Everything RAL Explained

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Will My Home Work?

This is the #1 most frequently asked question when exploring residential assisted living. We created a 60-second quiz to help you with your answer so you can keep moving forward! 

Reviews from RALAcademy Students

Carla Lee in New Mexico

When Carla asked around she discovered that others in Albuquerque, New Mexico who have tried to open up a new home have taken up to two years. Carla told us that instead of taking months or years to get everything set up, she took a class in February and had a business in July!

It’s hard work, but if you follow Gene’s plan and put in the effort, you can open the front door to your very own residential assisted living facility!



The average in America today is $5,350 per month for a private room in assisted living. That includes everything from Medicare, Medicaid, to the highest privately paid. The idea of $5,350 is average but you’re more than likely going to be above average. You wouldn’t want to put mom in an average place, when you pull up you don’t even want to slow down the car.

Average or above, so $5,350 to $7,000 a month is what people pay for private assisted living homes. That’s the sweet spot, that’s the focus, that’s what we teach people how to do. That’s what you should plan on paying if you’re going to move into somebody else’s home. If you want to live for free, start your own home.

Five, six, $8,000 a month, that’s a lot of money. How do people afford it? We don’t focus on Medicare and Medicaid. We focus on private-pay, so whether it be longterm care insurance or an individual’s income stream from their pension, social security, or liquidating assets — like their own home or other assets and investments — to pay for their assisted living. This is what people typically do for assisted living.

Even if there is a senior who doesn’t have access to those assets, it’s their kids who are taking care of the costs.

So, how do people afford it? Frankly, they take care of it any way they can because they love mom and dad. The seniors we serve have families who make sure their parents have the very best care.

Yes, you can! We show our students how to do RAL with their own money or how to use other people’s money. When you think about it, borrowing from a bank is borrowing other people’s money. When you bring in outside lenders, investors, or private individuals those are all options utilizing other people’s money.

A lot of times people will think, “Oh, I have to have skin in the game,” and they believe they have to have their own money in. That’s not how we think about it. If you’re putting in the time, the effort, you have the plan, and you’re willing to do the work, you’re putting a lot of skin in the game.

Others have the money and are looking for something or somebody to invest in. That can be you! But you need to know what you’re doing. That’s where we come in. We’ll show you exactly what to do — whether using your own money or someone else’s. The choice is yours. You decide.

You have a home now — can you use it as a residential assisted living home? Maybe yes — but just because you could doesn’t mean you should. The biggest and most important piece of this puzzle is location, location, location. Is it near the right people? Is it near the right demographic?

If it’s near a college campus where the average age is 30 years old and these 30 year olds have parents in their 50s and 60s who are not in assisted living, that’s not an ideal location.

However, if your home is in an area where the average age is 50-60 years old and their parents are 80 and 90 years old, that’s the right neighborhood.

You’ll then want to look at economics. Are the residents in the area middle and below or middle and above? A successful residential assisted living property will want residents in the upper middle income, making location critical.

You don’t need to worry about the home structure, itself. We can scrape it away and build it new. It’s the location that we want to be certain is a fit.

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