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The Real Estate Guys Talk Assisted Living, COVID-19 and Investing

The Real Estate Guys Talk Assisted Living, COVID-19, and Investing

The flipside of every crisis is opportunity. Regardless of what is going on in the world, natural disasters, pandemics, market collapses, there are always alternative ways of looking at circumstances. The human species is a resilient one, and although the problems we are currently facing with the Novel Coronavirus pandemic are serious and not something to be taken lightly, there are additional ways to assess where we are and where we are going as a country. Gene Guarino, the Founder of the Residential Assisted Living Academy, took a moment to sit down with Russ Gray from The Real Estate Guys Radio Show to discuss the assisted living industry, COVID-19, and what the future looks like for investing.

(Click here to get connected with The Real Estate Guys Radio Show)

This moment, like every other moment in history, will pass. We will get to the other side of this crisis. And when we do, we will have the chance to look back and evaluate how we responded. The economic strain is being felt across the nation. With record numbers of unemployed, markets in constant flux and investors unsure where to turn, there is a real opportunity for those who are looking for stability and growth. Most entrepreneurs know that good businesses are built on solving problems. A customer walks in the door with a need or a want, and a good business model seeks to provide for that need or want in an efficient and useful way. This is where the current opportunity is found.

There is a silver tsunami heading for American shores. Due to the baby boomer population, 10,000 Americans are turning age 65, and 4,000 seniors are turning 85 every day. About 70 percent of these baby boomers will need assisted living at some point. This is what we call the silver tsunami – a huge influx in the senior living population that will need to be cared for. Currently, our assisted living industry is not yet prepared for the massive surge of future assisted living residents. Regardless of what is going on in the market or where the country is at, these seniors will still need care. People have aging parents. They don’t know how to take care of them, and they don’t have the time to take care of them. They need help.

This is where you see the opportunity – not to take advantage of a difficult situation, like many shrewd investors might, but the chance to invest in something that actually improves people’s lives, while also creating significant generational wealth. It is the opportunity to become a successful entrepreneur with a business that also helps people live healthy and happy lives well into their golden years. There’s a lot of misinformation out there, especially during this unique time during the pandemic. As the various news markets compete for attention and viewers, many stories are often sensationalized, and the reality of what is going on is minimized.

The average person isn’t involved in the assisted living industry and usually doesn’t know what is going on. So when they see a sensationalized news story about one assisted living facility that is decimated by COVID-19, it might be easy to assume that the whole assisted living industry is in trouble. This simply isn’t true. Regardless of what is going on in the country, the economy or around the world, people are aging. More and more adults are becoming seniors, and as they enter the later parts of their senior lives, they will need help with simple activities of daily living. Assisted living is not just a convenience or a want. For millions of Americans, it is a need, and that need is only growing. What some might not realize is that there are many different types of assisted living. Large big-box nursing homes, for example, provide a certain level of care and service for residents. Unfortunately, during this viral pandemic, more people congregated in enclosed spaces is proving to have devastating consequences.

What is the solution? It’s simple. Residential assisted living provides seniors care and assistance in a small, home-like environment. Instead of 50 or even 100 seniors in a large facility filled with nurses, care staff, and countless other support staff coming and going, residential assisted living homes usually have 6 to 10 residents with a few caregivers and a manager. If an outside observer was looking for a solution to keeping seniors safe during this pandemic, the clear choice would be to keep seniors in smaller home-like environments. Not only is residential assisted living an amazing financial investment opportunity, but the change that you can bring to these senior’s lives and the lives of their family and friends is real, and it is impactful. The question is not a matter of whether it is worth it, but whether you’re ready to take the next step. Are you tired of playing the investment game and losing or breaking even?

What we do is outside of the game of wall street. Wall street rarely adds real value to the economy or society as a whole.  We’re not just flipping chips, moving imaginary currency, or skimming off of margins that are too slim for most inexperienced investors to identify. We are all about building real cash flow, real financial stability, and making a real difference in the lives of people. It’s not investing for the sake of investing. As Russ puts it, “It’s main street investing in main street to provide genuine services and get real value for our money.” There is a huge demographic of seniors about to enter the age where they will need assisted living, and they’re not going anywhere.  Seniors are still going to age, and they will still need to be cared for.

The only thing that has changed since the start of the coronavirus pandemic is the perception of assisted living. The need and the investment potential is still there and stronger than ever. Currencies and market value are constantly shifting, but what is needed right now is a clear path to stable investment, and we believe that residential assisted living provides that solution. During this interview, Gene and Russ continue exploring the investment opportunity and the changing factors surrounding our current economic condition. Feel free to watch this informative interview as they explore topics like: the dollar & inflation, what is happening with the FED, trade currencies, gold investing, portfolio hedging and physical assets, and what is next for our economy.

If you are looking for advice on investing and don’t know where to turn, it’s best to start with the experts. Not only are they investment experts, they are experts who genuinely care about people and adding real value to our communities, not just the bottom line. So take the next step and learn how you can start building a stable and bright investment future with residential assisted living.

Watch the full interview here:

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