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How to Start a Children’s Group Home: The Blue Ocean Strategy

Are you looking for a way to diversify your residential care business and tap into a high-demand niche? In this episode, we sit down with James Jones to discuss his incredible journey from running senior care facilities to opening behavioral health homes for children. Discover how a major setback during the pandemic led to a thriving new opportunity in the care industry.

James shares the secrets of the pediatric care world, explaining why it is a blue ocean opportunity with zero marketing costs and high government reimbursement rates. We dive deep into the operational differences between RCFEs and children’s homes, including specialized staffing requirements and the unique challenges of each demographic. Whether you are interested in senior living or behavioral health, this conversation provides a roadmap for scaling your impact and your income.

Key topics covered in this video include the reality of state funding in California, how to manage a 6-bed facility profitably, and the future of medium-sized care facilities. James also explains his personal mission to provide long-term stability for residents who have nowhere else to go. This is a must-watch for any real estate investor or healthcare professional looking to build a sustainable business while making a real difference in their community.

Listen to this episode of the Assisted Living Network Podcast here.

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