Isabelle sits down with TikTok favorite Latonia Boykins (75K followers and counting), owner of five residential assisted living homes and a 53-bed assisted living facility. Latonia opens up about growing up as a caregiver for her siblings, running from the industry before realizing it was her calling, and why her smaller RAL homes actually outperform her larger facility on a net basis.
They dig into the real differences between RAL and ALF models, why “market saturation” is mostly noise, the case for buying existing homes instead of building from scratch, and how real estate appreciation means you win even if you eventually exit the business. Latonia also shares the biggest mistake she sees new operators make, and why she still calls herself a student of the program even with a 53-bed facility under her belt.
If you’ve ever wondered whether your caregiving background is actually a business asset in disguise, this episode is for you.
