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Celebrating 10 Years of Doing Good & Doing Well!

Does This Check Your Boxes?

The race is about to begin – the runners are in line – they are eagerly awaiting the shooting sound, releasing them to run. 

Before engaging in the entrepreneurial endeavor of residential assisted living ownership, you need to make sure this is the race for you. 

Running successfully at any level is all about training. You will possess the natural endurance to run the races that you have trained yourself to win.

Likewise, it would help if you were a natural fit for assisted living homeownership. Why?

Assisted living homeownership is a business that does far more than care for seniors. It is more concerned about wellness, which encompasses more than the care one might receive in a traditional senior living situation. 

The residential assisted living homeowner wants residents to thrive, engage, contribute, and flourish. It is much more than nursing home care; it is total care. Therefore, make sure that residential assisted living homeownership is for you.  

It all starts with the right training. The Residential Assisted Living Academy offers a 3-day comprehensive course that can equip any novice entrepreneur to make an impact in this industry while providing the highest quality care for seniors. 

Experts at the academy also offer a checklist to help you determine if this business is a good fit. Some basics questions you will want to ask:

  • Does it give me the income I want?
  • Does it provide meaning to my life?
  • Does it offer the lifestyle I want?
  • Does it require the hours I want to work?
  • Does it provide financial stability in a downturn market?
  • Does it provide financial freedom?
  • Does it allow me to pass on a legacy?

Owning an assisted living home is not your standard emotionless business enterprise. 

Ownership in this industry mandates engagement, support, and genuine care for the residents and staff who deliver high-quality personal care to each resident. 

The homeowner must regard the needs of others before the profit margin – this is key to protecting and expanding your business and your profits.

If you provide top notch quality care, profit margins will not be of any question or concern. 

However, if the residential care received is sub-par, the profits will be as well – this does not have to be your experience. 

Do it right the first time, and each consecutive home will continue to replicate first-class care for today’s robust seniors.

A budding entrepreneur must ascertain which business type is ideal. 

The entrepreneur must also possess a strong personal foundation to endure the rigors of business ownership.

What makes for the perfect business? Why should the relationship between the entrepreneurs and their enterprises be a “hand-in-glove” fit?

Below are six vital elements that will guide the entrepreneur in the correct direction. 


  1. Follow Your Passion

The ideal way to follow your passion is to engage with products or services you like and love. Your passion is a guide and a fuel to energize you. It will be a barometer because passion accompanies long-haul investment strategies. Passion is for the delivery and sustenance of a committed long-haul business. There are advantages associated with following one’s passion:

  • The sales advantage is yours because you believe and trust the product or service.
  • Endurance for the hard times, which will doubtlessly come in business.
  • Passion incites creativity and advancement.

2. Be Real

  • Is your bright idea glaring?
  • Does this business idea meet an unmet need in the marketplace?
  • Are people inclined to spend money on your product or service?

An honest response to these questions will be the truth elixir necessary to gauge the validity of your business idea. A desire to make money does not circumvent an actual necessity, which is the leading cause compelling someone to make a purchase or investment. Therefore, make sure what you want to do is a trigger for procurement.

3. Reckon With Competition

Tell the truth. Is your business idea novel? It does not have to be to succeed – this is a misnomer. If novelty were the only criteria for success, we would not have Burger King, Popeye’s Chicken, Pizza Inn, or any other business akin to a predecessor.  Many follow-ups to the market surpass their predecessors because they work hard and do the same thing better. So, is your idea novel? If yes, get to work carving out all of the intricacies and nuances. If not:

  • Why you?  
  • What will you do better than your predecessor?
  • What are the natural barriers to market entry?
  • Will you utilize the same supply chain as your competitor?
  • If not, what’s the cost differential?
  • Lastly, is there room?

The questions here can be endless, but understanding competition is crucial to success but also survival. Make the most reasonable decision about your business. Do not waste time, energy, and resources on an idea because of hubris. An excellent competitive evaluation may very well reveal a better scenario for your business idea.

And, all competition is not lousy competition. Talk with competitors. Find out what they are willing to share. You may very well find a friend amongst your competitors. Many industries, mainly the assisted living home industry, welcome the competition and partnership. Afterall, the goal is to provide seniors with the best options for assisted living, and healthy competition with the right motivation leads to better quality service. 

The homeowners associated with the Residential Assisted Living Academy welcome newcomers. They train them. Contact Residential Assisted Living Home Academy to obtain solid training.

4. Make a Lifestyle Choice.

Answer these questions honestly:

  • Do you enjoy the daily activities associated with your business idea?  
  • Do such activities bring you joy, grief, or boredom?
  • What is the time required for these activities?

Essential to business success is entrepreneurial health – that health is both mental and physical. If the time required for daily business activities is more significant than what you have available, think again – this may not be it for you, or this may be something that requires outsourcing. Do you have funds for that? 

Choose a business that fits your lifestyle. Choose an endeavor that compliments the type of “race” you naturally desire to run. Training is much more productive when a fit is determined early on in your growth process. Therefore, build a business that bolsters you instead of one that implodes you. When you find you are nearing the limits of your ability or interest in specific tasks, this is when the art of delegation and hiring the right people comes into play. 

The best company is the one that does not require your daily intervention. A well-run business can function just as well without the owner – this means the staff is fully engaged and invested in the business’s success. The same is true with a well-run assisted living home. Owners need not be present daily. The home functions smoothly because leadership and employees are engaged and invested in the residents’ overall well-being and in one another. 

The Residential Assisted Living Academy teaches new and established assisted living homeowners how to make this a reality.  

5. Be Aware of Your Risk Profile.

A precise determination of your risk profile must be taken and understood. Work determination should be a part of your contemplation, planning, and execution. Typically, people are one of these three profiles.

  • High risk – enjoys the high stakes and tends to be an adrenaline lover. These folks want high risk because it is often associated with high reward. These entrepreneurs tend to be groundbreakers, entrepreneurs who carve out a new line of business.
  • Medium risk – also known as the measured risk-takers, are not risk-averse but certainly not driven by adrenaline. These folks tend to be more pragmatic and well studied, seeking to know everything before beginning. These entrepreneurs tend to be franchise owners. They want the process and the marketing in place.
  • Low risk – also known as risk-averse; Simply put, they despise risk because they have no appetite for loss. These people tend to be more self-employed persons, as they do not trust uncertain markets or significant corporations with questionable profitable processes. They prefer to do it themselves, and they like businesses that have a longstanding reputation and established market needs.

Knowing and understanding where you may fall can help your success in business. An entrepreneur’s risk profile informs everything the entrepreneur does, whether it is recognized or not. To know your profile is to know yourself. 

6. Respect the Internet

Today, operating any business with digital ingenuity is like walking without legs. Savvy entrepreneurs learn how to leverage the internet from the outset of the company. Today’s entrepreneurs use the internet for nearly every viable activity associated with the business start-up process.  

  • Raising capital
  • Attracting investors
  • Finding property and opportunity
  • Identifying customers
  • Securing capital equipment
  • Connecting with consultants and other gurus in the industry

There is no escaping the internet. You will need it to the beginning, to sustain, and even to transition the business. Refuse to allow the internet to intimidate you. Start slow if you are skeptical, but by all means, get involved. The livelihood of the business depends upon savvy internet activity.  Do your market research, or hire someone to do it for you. It always helps to seek guidance from those who have been there before. 


In addition to these six steps, it is essential to get the proper training from a reputable company using industry experts.

Be sure to check all your boxes before taking the jump into your next business venture. 

Residential assisted living homeownership is a business that will be in high demand for the next twenty years, thanks to the aging baby boomer generation. 

The need for viable senior housing where independence is not just a thought, but a mission is the central idea baby boomers are looking for in their housing choice. Contact the Residential Assisted Living Academy now. Learn how to build a business that will last with profits that endure.

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