Meet Our Team

Watch this video and get to know Gene and the RALAcademy team.



Founder & President

Gene is the President, CEO & Founder of RALAcademy. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. Having trained tens of thousands of investor / entrepreneurs over the past 25 years, he now specializes in helping others take advantage of this mega-trend opportunity.



Chief Operating Officer

Isabelle is a graduate from Arizona State University, a former flight attendant, Disney employee and now Gene’s right hand lady. She works as the COO of the company keeping everyone in line and on task.



Marketing Director

Garrett brings his passion for marketing to the RALA team with a background in business, church programming and audio/visual technical skill. He’s a natural leader and Gene’s favorite son-in-law! A graduate from Arizona State University with years of experience leading teams, he brings a wealth of skills and experience and helps drive marketing to the future!



Executive Assistant & Office Manager

Victoria has a Master’s degree in Education and has been a grade school teacher for the last 6 years. She is now branching out and joining the family businesses as Gene’s Executive Assistant. She enjoys office tasks and keeping organized. Victoria is the mother of Gene’s only grandchildren.

Jared Addis


Sales Director

Jared is a former student of the RAL Academy. Jared is President of TXRAL, LLC which owns and operates Residential Assisted Living homes. Jared has been a sales executive for the last 10 years working to build and grow companies. He’s also built a successful Real Estate company and is excited to finally be a full-time Entrepreneur after leaving his day job. Most importantly, he’s excited to finally have time to help others build their dream of working for themselves and making an impact!



Resident RE Agent & RAL Specialist

Emmanuel is the head of the real estate division at RALAcademy. He is the GO-TO realtor for assisted living homes in Arizona. He also works as a expert support staff for RALAcademy answering tough questions and taking our show on the road. Emmanuel brings his background in Wellness with a degree from Arizona State University to the table. He helps our homes stay on track with health and wellness.



RAL Student Associate Consultant

RAL Product Development

Jim has trained tens of thousands of entrepreneurs in business, investing, real estate, marketing, finance and personal development. He’s led hundreds of seminars throughout the United States, is author of the Amazon #1 best-seller “Get Real MONEY!”, he’s been on radio many times and been published in over 800 periodicals. Jim regularly supports our RAL Academy Student Associates while simultaneously developing a nationally branded RAL concept.



Memory Care Expert

Loe Hornbuckle is the founder and CEO of Sage Oak Assisted Living, the premier “Boutique Senior Living” provider in Dallas. He has been involved in over one hundred real estate transactions since 2010, including Sage Oak’s current portfolio of five residential care homes.  Loe is a licensed Assisted Living Facility Manager in the state of Texas and currently handles day to day operations for all five locations.


Carla Lee

Student Success Support

Carla Lee started as Gene’s star student and is now one of Gene’s star staff! With some real estate experience she took Gene’s course, went home and opened 3 AL homes in New Mexico within 5 months! She now works alongside RALAcademy to help students have the same success she did!

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Online Visionary

Camper Bull is a recognized and sought-after product and marketing strategist, having teamed up with and produced hundreds of products and programs for leaders in the wellness industry for the past 10 years. His expertise is solidly built on how to create passive revenue streams, build an ever-expanding audience and build a brand to ensure long-term mind blowing success.

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Marketing Development Specialist

Jesse brings a wealth of experience in web technology to the team. He’s an Arizona State University graduate with a degree in Photography, and years of experience in multimedia production.

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Marketing Development Specialist

Kurt brings a wealth of skills and experience to the marketing team. A graduate of Arizona State University with years of experience as a team leader, systems developer, and writer.



Office Assistant

Bekah is the newest Guarino (by marriage to Emmanuel). She is a Tony Robbins life coach, Arizona realtor and administrative assistant at RALAcademy. Bekah enjoys cross country running and helping people improve their attitudes about life!



Cruise Director

Mona is Gene’s better half and wife! She keeps the team spirit alive, you are lucky to know Mona as she is the glue that holds us together. Mona has a degree in Fashion Merchandising and Accounting. She works with RALAcademy as the expo team lead. She enjoys traveling, taking care of her grandchild and cooking. She also helps with interior design in the assisted living homes. Mona helps with all different aspects on the RALAcademy team and we are beyond thankful for everything she does for us



Memory Care Expert

Jordan Cole Hornbuckle is a corporate sales trainer who has trained in cities across the country on a wide range of topics.  Her husband, Loe Hornbuckle, is CEO of Sage Oak Assisted Living in Dallas, Texas and she assists him in several areas, including investor relations, HR and operational training.



Business Plan Consultant

David has a long history in Financial Planning and Program Management in the computing field.  David supports the RAL Academy Associates with writing their business plans and working with the Financial Suite.

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Student Success Support

Shawn Medlin is a former student of the RAL Academy. Shawn is a real estate investor and CEO of Seasons Assisted Living & Memory Care. He has served in multiple leadership roles for several publicly traded companies and has over 22 years of experience in sales, marketing, and business development. With his high energy teaching style, Shawn enjoys mentoring and coaching young entrepreneurs on business growth strategies, effective communication, and positive life principles.

Debbie Johnson


Social Media Consultant

Debbie has over a decade of experience working as a Social Media Strategist, Community Manager and Brand Ambassador for both small business and large corporate clients. She is passionate about Social Media and it’s power to connect, educate and entertain. She loves developing strategies to reach out, engage and connect with those who are ready to take control of their future and truly make a difference in their lives through RALAcademy.

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