Serve Now. Earn Now.
Get Paid to Help Families Find the Right Senior Home for Their Loved One
Communities pay a placement fee every time a resident moves in. RAL Placement Pro trains you to be the agent who earns it. All it takes to start is a referral agreement and a conversation.
Instant access · Certification on completion · 30-day guarantee
Residential Assisted Living Academy
4.9
Recommended by students
The Question You Should be Asking
If the Money Is Real, Why Isn’t Everyone Already Doing This?
Because almost nobody knows the job exists.
There is no license for it, no college major, no job board listing, no career day where somebody explains that families need a guide and communities pay for one. Nobody grows up wanting to be a placement agent. Most people find out this work exists the same way: after doing it for free.
And the people who would be best at it are the least likely to hear about it. Nurses, CNAs, caregivers, and RAL owners already sit with families through this. They already know what a good home looks like and what a bad one smells like. They simply have no idea there is a fee attached to something they have done a dozen times: placing a senior in a great home.
Meanwhile, the companies that did figure it out scaled it by never leaving the office. They built databases, call centers, and websites that sell a family’s phone number to twelve agencies at once. They are very good at capturing leads and genuinely bad at guiding people, because you cannot tour a building from a call center three states away.
The gap between being good at finding leads and being bad at guiding people is your opportunity.
Placement isn't something you do TO a family in crisis. It's something you do FOR a family in crisis.
Corporate placement agencies cannot run efficiently and place wisely at scale. But you can… and at a moment’s notice. The income is the byproduct of doing that work for a family and doing it really well.
One more thing worth knowing before you worry about competition: there is no ceiling on how many guides a market can support. A guide has no fixed capacity, and the number of families needing help is rising every single day. Nobody in this business is fighting over scraps. The hungrier you are, the more people you help and the more money you earn.
The Demand is Not a forecast. It is Reality.
The Same Wave Driving RAL Ownership Is Driving RAL Placement Demand
One market condition, two ways to serve it. Every number below is a family that will need a guide, and most of them will not get one.
77M
US Baby Boomers
10,000
Turn 65 every day
4,000
Turn 85 every day
90%
Prefer a home
70%
Need daily assistance
What Makes Placement Work
Who Pays? How Much? Will It Work In My City?
Who Pays?
The community. Never the family.
When you introduce a family to a home and the resident moves in, the community they move into pays you a referral fee out of the same marketing budget it already spends on advertising. The family pays exactly what they would have paid without you… in other words, it costs the family nothing.
That is what makes placement work something you can be proud of. You are not adding a cost to a family in crisis. You are replacing an ad the community was buying anyway, and doing a far better job than the ad ever could.
How Much?
Roughly One Month's Rent
Industry convention ties the placement fee to roughly the first month’s rent or care fee at the community. That is why the number looks different in Phoenix from what it does in Tampa. Rents differ; the formula does not.
So you can price your own market in about ninety seconds. Look up what assisted living costs in your city. Whatever figure you just found is in the neighborhood of one placement.
Will this work in my city?
Three Essentials for Success
To be successful, a geographic location will need enough seniors, enough communities to place them in, and enough households that can pay privately. That is the whole test, and Module 2 walks you through running it before you spend a single day on outreach.
If your immediate area is thin, you widen the radius. Either way, you will know in an afternoon instead of six months.
Placement Agent Pro Course shows you how and our team even offers the option to buy a Pro Launch Service to have this research done for you.
Placement-fee conventions vary by community, state, and negotiation, and no specific fee, income, or result is promised or implied. Module 6 covers the full range, the floor, and where to anchor a conversation. Your results depend on your market and your effort.
This Is Already Happening
Families move in every day, and communities already pay out
In your city, right now, families are touring homes, making decisions, and moving their loved ones in.
The communities they move into are already paying referral fees. The only thing still undecided is who is going to connect the senior with the community, and is it the right fit.
Become the guide who lives in the area, has toured the homes, has met the staff, knows which homes offer memory care, and is aware of who has an opening.
Families get a shorter search, a better fit, and somebody in the room who has done this before.
Same money. Much better outcome.
Introducing
Residential Assisted Living Placement Pro
A certified training from the Residential Assisted Living Academy. Twelve modules, go at your own pace, accessible 24/7.
Discover exactly what to do, when to do it, and in what order to do it.
The people who could succeed at becoming a placement agent don’t miss out on the opportunity because they lack the heart. They lack the steps. What do I say on the first call? How do I find homes worth recommending? When does the paperwork happen? How do I actually get paid?
This course answers those in order, start to finish, so you are never guessing what comes next.
Equip yourself to earn income doing good for others
- Set your business up properly, so you can accept a fee
- Find the good homes near you, and know what makes them good
- Ask a family the right questions, so you understand what they need and what they can afford
- Handle the paperwork at the right moment, so the fee you earned stays yours
- Walk a family through touring, deciding, and moving in
- Get paid, and keep track of what you are owed
Nothing Is Left to Chance
Learn What You Need to Succeed
Discover Your Market
Identify the ten facilities and five referral sources worth your first thirty days, and understand the private-pay logic that decides whether your territory works at all.
Identify Referral Partners
Walk into a hospital without feeling like a salesperson, and turn a discharge planner from a contact into a standing weekly check-in.
Spot Quality Communities
Ask the one question that opens a facility relationship, vet a home you would put your own mother in, and get the agreement signed and logged.
Connect with Families
Run a discovery call that surfaces the real care need and the real budget, then build a shortlist a family in crisis can actually decide between.
Prepare for the Tour
Prepare the family before they walk in, ask what they cannot think to ask, and handle the parking lot conversation where the decision is truly made.
Getting Paid
Close out the placement, protect yourself from the invisible contracts that quietly redirect fees, and track a pipeline you could hand to someone else.
Your Proven Playbook for Running a Profitable Business
Modules 1–2
Get Yourself Set Up
Two things stop people before they ever begin. The first is not feeling qualified. You do not need a license or a healthcare background to be the person a family trusts, and Module 1 is about getting comfortable saying out loud what you do.
The second is the business side. You will set up your company, get your paperwork in order, check what your state requires, and look closely enough at your own city to know the work will support you there.
Modules 3-4
Introduce Yourself Without Feeling Like a Salesperson
You will finish with three things in hand: a single page that explains what you do, a thirty-second introduction you can say without stumbling over it, and business cards with a real title on them.
Then you build your list. On one side, the people who already sit with families in crisis: hospital social workers, rehab staff, home-health nurses. On the other, the homes themselves. You talk to those two groups differently, and you will know exactly how.
Module 5
A Weekly Rhythm You Can Actually Keep
Five short calls a day, one type of place per day, with tomorrow’s list made tonight. Nobody has to decide anything on Monday morning, which is exactly why it holds up during the weeks when everything else is on fire.
And when a week does fall apart, there is a Wednesday check-in, a number to measure yourself against, and an email you already wrote in advance. Almost nobody quits this on purpose. People get behind, feel bad about it, stop opening the reminders, and disappear by week six. This is the module that keeps that from happening to you.
Modules 6-7
Talking With the Family and Getting It in Writing
You will learn what to ask so you understand what the family actually needs, what kind of care fits, and what they can afford, which also tells you whether this placement can pay you. That conversation takes about ten minutes once you know the questions.
Then the paperwork, at the right moment. The agreement gets signed before anyone tours a building, because if you tour first, the home can follow up with the family directly and you get nothing. It is the most expensive mistake in this business, and it is completely avoidable.
Modules 8-9
Tour Day and What Happens After
Most of a tour is won before you arrive. You will send the family a packet ahead of time, show up early, and bring a printed list of questions built from what they already told you. The goal is simple: be the most prepared person in the building, so the family looks to you instead of the person showing them around.
When you follow up you’ll be met with questions and even objections. But you’ll be prepared. You will learn what to anticipate, what to say to each concern, and how to protect a fee you could otherwise lose without ever knowing it happened.
Modules 10-11
Getting Paid and Then Doing It Again
How to close things out properly, hand off the care assessment, and keep track of what you are owed and when it is due. Plus the tax and privacy habits worth having in place before the first check arrives rather than after.
Everything you do the first time becomes a system for growing over time. You’ll learn what the numbers actually mean, how to turn an existing waiting list into income, and how to scale your operations while maintaining the personal touch families appreciate.
Module 12
Watch Real Placement Work, Twice a Month
Twice a month, Max does this work live while you watch. Not explaining it. Doing it. A real conversation with a real family. A real call to a home, on speakerphone, unscripted. A real agreement read line by line.
You get to see how someone experienced handles it before you are the one in the room. Plus your certification, a listing in the graduate directory, a plan for your first ninety days, and a way to restart if life gets in the way.
Instant access · Certification on completion · 30-day guarantee
Enroll in RAL Placement Pro
Your Proven Playbook for Running a Profitable Business
A certified training from the Residential Assisted Living Academy. Twelve modules, go at your own pace, accessible 24/7.
4.9
Recommended by students
RAL Placement Pro
Home Study
$797
One-time payment
The complete system, at your pace.
- All twelve modules and every lesson in your path
- On-demand video based lessons
- Every template, script, worksheet, and agreement
- The full live placement session library, recorded
- Wednesday Rescue Protocol access
- Certification and directory listing on completion
- Immediate access via RAL Academy Membership Site
- Lifetime Course Updates
“What if my market is too small?”
You find out before you spend a single day calling anyone. You will check how many older people live near you, how fast that number is growing, and how many households could afford this kind of care. If your immediate area is thin, you are taught how to widen the circle. Either way you know early. Pro members have this done for them.
“What if nobody says yes?”
Introducing yourself isn’t a rejection, it’s the beginning of being remembered. Every “no answer” is quietly working in your favor, so that when a hard case lands on someone’s desk, your name is the one they think of.
You are not being turned down. You’re simply not known yet, and that changes faster than you’d expect.
"What if I'm not a salesperson?"
Great! Being a placement agent isn’t about selling. It’s about connecting. If you love people and want to earn a living helping them, you can do this.
The nervousness over sales comes from thinking about yourself: what do I say, how will I sound, will I get it right. Shift your attention to the person on the other end, how you can help them, and the self-doubt quiets. You’re not asking for anything, your offering to help someone who needs it.
Do Good and Do Well
You will make money doing this... and that's not even the exciting part
Yes, you want income on your own timeline. Yes, you want clients who are yours. Yes, you want to build something that outlasts you. Maybe you want out of a job that has taken more from you than it has ever given back.
Becoming a placement agent is not just a viable way to earn income under your own name. It is proven.
Being a placement agent gives you access to the business opportunity presented of Residential Assisted Living, with less startup costs, and on a faster timeline.
There are a thousand ways to make money. This is one of the few that changes someone’s life on day one.
You are not placing someone’s mother in a facility. You are giving a family back their relationship. That’s true the first time, and every time after.
Daughter Judy is better off.
Mom is better off.
And you are better off.
This is what it means to Do Good and Do Well and this is your opportunity to live it first hand. Register for Placement Agent Pro today. Serve now. Earn now.
A certified training from the Residential Assisted Living Academy. Serve families who need a guide, and build an income doing it.
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Enroll in RAL Placement Pro
Your Proven Playbook for Running a Profitable Business
A certified training from the Residential Assisted Living Academy. Twelve modules, go at your own pace, accessible 24/7.
Home Study
The complete system, at your pace.
- All twelve modules and every lesson in your path
- Every template, script, worksheet, and agreement
- The full live placement session library, recorded
- Wednesday Rescue Protocol access
- Certification and directory listing on completion
$XXX
Most Chosen
Core Builder
Everything in Home Study, with a cohort.
- Twelve weekly live calls
- Bring a real family you are helping and work it through live with Max
- Live review of your setup before you start calling anyone
- Bring a week that went badly to a call and get it fixed
$997
Pro Launch
Everything in Cohort, plus direct access.
- Send your zip codes and we do the market research for you
- Max reviews your first agreement personally, with advice for your market
- One-on-one calls with Max about your city and the families you are working with