Exclusive for Assisted Living Conference attendees
Serve Now. Earn Now.
Get Paid to Help Families Find the Right Senior Home for Their Loved One
Communities pay a placement fee every time a resident moves in. RAL Placement Pro trains you to be the agent who earns it. All it takes to start is a referral agreement and a conversation.
Instant access · Certification on completion · 30-day guarantee
Residential Assisted Living Academy
4.9
Recommended by students
A DIFFERENT WAY IN
You Don't Have to Own a Home to Earn in This Industry
You already understand what residential assisted living does for families, and you can see where the whole thing is heading. Maybe you’re not ready to buy a building, hire caregivers, and carry a mortgage and a license. That’s a real decision with real weight, and there is no rush to make it. But the opportunity in front of you doesn’t ask you to.
Every single day, families are searching for the right home for a parent, and most of them have no idea where to start. When you introduce a family to a home and the resident moves in, the community pays you a referral fee, roughly one month’s rent, out of the same marketing budget it already spends. The family never pays a dime. You’re simply the bridge between a family in crisis and a home with an open room. It is the fastest way to get inside this industry: build a relationship with every operator in your city, do genuine good, and start earning now, before you ever own anything.
This is the logical next step. You don’t have to wait until you’re ready to own to be part of the RAL world and be paid for it. And it doesn’t stack the risk — it builds the relationships, the reputation, and the income that make owning easier later, if that’s where you want to go.
Already own a home?
Then you’re leaving money on the table right now. Every family you can’t take becomes a family you can place somewhere else — for a fee. The course includes a dedicated track for current operators to turn a full waiting list into a second income stream.
Placement-fee conventions vary by community, state, and negotiation, and no specific fee, income, or result is promised or implied. Module 6 covers the full range, the floor, and where to anchor a conversation. Your results depend on your market and your effort.
Why Placement?
Serve Now. Earn Now.
Earn From Day One
No building, no license, no payroll. Start earning placement fees with what you already know.
Help Families Who Need It
Families in crisis get real help finding the right home for someone they love.
Families Pay Nothing
Your fee comes out of the community’s marketing budget. The family never pays.
Works In Your City
Validate your own market before you make a single call, using the exact method taught in the course.
Enroll in RAL Placement Pro
Your Proven Playbook for Running a Profitable Business
The complete, step-by-step system for building a profitable placement business. Twelve modules, every template, script, worksheet, and agreement you’ll ever need, and a state compliance kit for all 50 states.
Everyone gets the full course. Choose how much additional support you want alongside it.
Home Study
The complete system, at your pace.
- All twelve modules and every lesson in your path
- Every template, script, worksheet, and agreement
- The full live placement session library, recorded
- Wednesday Rescue Protocol access
- Certification and directory listing on completion
$1297
$797
Core Builder
Everything in Home Study, with a cohort.
- Twelve weekly live calls
- Bring a real family you are helping and work it through live with Max
- Live review of your setup before you start calling anyone
- Bring a week that went badly to a call and get it fixed
- Weekly accountability + Rescue Protocol
- Your peer class, capped at 20 seats
$1997
$1497
Pro Launch
Everything in Cohort, plus direct access.
- Send your zip codes and we do the market research for you
- Max reviews your first agreement personally, with advice for your market
- One-on-one calls with Max about your city and the families you are working with
- Custom marketing pack + custom referral agreements
- RALA Certification + priority website leads
$4997
$2997
Frequently asked questions
The Things People Ask First
Do I need to own a home to do this?
No, and that’s exactly why it works for so many people. Placement is how you earn inside residential assisted living without buying a building, hiring caregivers, or carrying a license. A lot of the best placement agents never own a single bed. You get paid for making the introduction, not for owning the building.
What if my market is too small?
You find out before you spend a single day calling anyone. You will check how many older people live near you, how fast that number is growing, and how many households could afford this kind of care. If your immediate area is thin, you are taught how to widen the circle. Either way you know early. Pro members have this done for them.
What if I'm not a salesperson?
Great! Being a placement agent isn’t about selling. It’s about connecting. If you love people and want to earn a living helping them, you can do this.
The nervousness over sales comes from thinking about yourself: what do I say, how will I sound, will I get it right. Shift your attention to the person on the other end, how you can help them, and the self-doubt quiets. You’re not asking for anything, your offering to help someone who needs it.
What if nobody says yes?
Introducing yourself isn’t a rejection, it’s the beginning of being remembered. Every “no answer” is quietly working in your favor, so that when a hard case lands on someone’s desk, your name is the one they think of.
You are not being turned down. You’re simply not known yet, and that changes faster than you’d expect.
I already own a home. Is this for me too?
Absolutely. The course includes a dedicated track for current operators. Every family you can’t take becomes a family you can place somewhere else for a fee, which turns a full waiting list into a second stream of income.
When do I start, And when are the live classes?
You get access to the full system the moment you enroll. Live cohorts are organized right after you join. Once you’re in, you’ll get your start details by email so you can pick the class that fits your schedule.
From Our Community
What People Say About
Residential Assisted Living Academy
I attended the 3-Day training and it completely opened my eyes on how I look at this business. The mentorship and support are top tier and very actionable. If you’re serious about getting into residential assisted living, this is the place to start.
Eloy C.
The 3-day in-person training is a must-attend. New or already running a home, it covers everything from staffing and research to operations and building. You’ll meet successful student operators and hear the honest good, bad, and ugly.
Aaron P.
I took their 3-Day course, and I was impressed by the abundance of resources and access to experts. The program offers a strong support system and valuable opportunities to grow and learn.
Ken G.
Get Started Before You Leave
The full RAL Placement Pro system, at conference pricing you won’t see after this week. Pick your level below, and if you have questions, come find us at the booth.