Virtual · On-Demand Course
Atypical Selling Behaviors That Convert Leads, Build Wait Lists, and End Discounting
Learn the behaviors that turn a tour into an experience and a casual inquiry into a confident move-in.
$549
One-time purchase
Lifetime Access
A better script isn't what converts more leads
You Can Fill Your Home Fast
Most Operators Conversion Rate
10%
Most operators convert one out of ever ten inquiries into a new resident.
Exception Operator Conversion Rate
50%
Exceptional operators convert one of out of ever two inquiries into a resident.
The difference between converting at 10% and 50% isn’t a slicker marketing plan or a sharper pitch. It’s simpler than that. A small set of very specific behaviors build trust with families long before a contract is ever on the table.
And the best part is anyone can learn these behaviors.
What's inside of Fill Your Home Fast
Discover What You'll Learn
How to Fill Your Home Fast: Atypical Selling Behaviors
Get access to hard earned insights and learnings gathered over three decades of senior living experience. In the end, you gain completely different way to approach selling that becomes a competitive advantage for your business.
The behaviors that build trust
Conversions come down to a handful of small behaviors families feel long before they can name them. You’ll learn what they are and how to make them second nature
Why families hesitate
Years of focus groups point to the same two barriers standing between you and a move-in. Understanding them changes how you show up in every conversation.
Beyond the standard tour
Why the usual walkthrough quietly works against you, and how to turn a visit into something a family actually remembers.
Uncovering what really matters
How to draw out a family’s true needs and priorities, so what you show them lands instead of guessing at what they want.
Trust before price
Why cost is rarely the real deciding factor, and how the strongest operators build value well before the number ever comes up.
The follow-up that wins
What happens after a family leaves is where most homes go quiet, and where the exceptional ones earn the move-in.
Taught through real senior living stories and the research behind every behavior, with practical exercises to put it to work in your own home.
What You Can Expect from RAL Academy
What Operators Have to Say
Working with RAL Academy has been a game-changer for me. There’s real value in knowing you’re not navigating a completely new industry alone. The guidance, accountability, and support have given me confidence that I’m moving in the right direction.
Harsimranjit
RAL Academy Student
Thanks RAL Academy! If it was not for your program, the support and the coaches. I could not have done this with out it costing a whole lot more than the investment. Two years, two homes and 40 beds. The RAL Academy family has changed the direction of our family and with a lot less stress than a job.
Jon
RAL Academy Student
I really can’t put into words how much this entire experience has changed my life. We got into real estate for the financial freedom but we had no idea how rewarding it could be on so many other levels. Don’t get me wrong, it’s hard work, but RAL Academy gave us the tools we needed to get started and the continued support throughout the process.
Jordan
RAL Academy Student
Meet your host
Michael Marlow
Industry expert · 30+ years in senior living sales
Michael Marlow has served in sales training and senior sales management roles, from Regional Sales Director to National Vice President of Sales, with Vencor, Atria, and Brookdale. He is a nationally published author and international lecturer for groups such as LeadingAge, state ALFA affiliates, national healthcare conferences, and the University of Louisville Schools of both Nursing and Dentistry.
Most recently, he was brought in by the Ritz-Carlton to teach these same behaviors to their team.
In 2014, the entire sales training program Michael developed was awarded the Best of the Best Award by ALFA (now Argentum).
Register & get instant access
Everything Included
Virtual & on-demand
Learn on your schedule. Start, pause, and revisit anytime.
Lifetime Access
Yours to keep. Come back to the material whenever you need it.
Watch on any device
Desktop, tablet, or phone. The course goes where you do.
Start Filling Your Home Faster
$549
One-time purchase
Lifetime Access
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