Originally presented live. Now available on demand, in full, whenever you are ready to watch.
Ordinary Real Estate. Extraordinary Income
Three Real Homes, Real Numbers, the Operator Who Runs Them... and How You Can Follow the Path He Blazed
Hosted by
Isabelle Guarino
CEO, Impact Housing Group
Special guest
DeShaun Sellers
ICU Nurse, Assisted Living Owner
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If you think you don’t have the background to open and fill a Residential Assisted Living home, DeShaun proves you can. He started with no license and no experience, owns three six-bed homes, brings in over $800,000 a year, and in this session he shows you how he did it.
Have you thought about starting your own Residential Assisted Living home, but wondered if someone without a real estate or medical background could actually pull it off?
Meet DeShaun Sellers. He wondered the same thing, and now he’s living proof of the answer.
DeShaun is a Registered Nurse, a veteran, and a National RAL Academy Mentor. He opened his first care home years before he earned his nursing license, with no senior housing experience, just a heart for caregiving and a willingness to learn. Today he owns three six-bed care homes in North Carolina, and when all three are full and operating, that portfolio nets him over $800,000 a year.
In this on-demand session, DeShaun pulls back the curtain to share:
- What it really takes to get your first care home open, including how he funded it
- How to choose a market and set rates that make six beds work
- How to find, vet, and keep the staff who run the home when you’re not there
- How the numbers and cash flow actually work, home by home
- Why memory care and relationships with larger communities keep his beds full
- The biggest mistake he made early on and what he’d do differently today
The demand for quality senior housing keeps growing, and so does the opportunity for people like you to build a business that combines real income, real estate, and real impact.
Whether you’re brand new to Residential Assisted Living or already on your journey, come learn from someone who’s actively doing it, still growing it, and succeeding at it right now.
DeShaun didn’t start with a nursing license or a background in senior housing; he started with the same questions you have.
No medical or real estate background required.
Isabelle Guarino
CEO, Impact Housing Group
ralacademy.com
Isabelle Guarino is the Chief Executive Officer of Impact Housing Group and Lead Educator at Residential Assisted Living Academy, a company she helps lead nationwide. She has extensive experience training entrepreneurs and investors in senior housing operations. Isabelle holds a degree in Business Marketing and Communications from Arizona State University.