Residential Assisted Living Has Never Been More Important Than It Is Now

Big-box nursing home facilities are facing serious speculation and complications caring for the elderly during the COVID-19 pandemic. Smaller residential assisted living homes are proving to be much safer. In addition to a more intimate and comfortable experience for residents, these smaller RAL homes have lower caregiver-to-resident ratios and far fewer individuals coming in and out of the facilities. As a result, the health needs of seniors are typically more carefully monitored.  During instances when COVID-19 symptoms are present, it can easily be identified. In turn, care staff can make the proper care arrangements to prevent the spread of the virus to others. Within these smaller, but more comfortable confines, RAL home owners and operators are also able to provide specialized services, such as memory care and creative therapies. These perks and promises make RAL businesses the perfect present-day investment opportunity. 

A Passive Investment Opportunity 

During the current pandemic, even investors are looking for a choice for hands-off investing. Some people get involved with residential assisted living for the opportunity to use their skills and passion to physically help seniors. Others specifically seek to get involved while remaining hands-off – both concepts are needed. The great thing about residential assisted living is the ability to get involved in a much-needed industry without engaging in the day-to-day care of seniors. Who exactly are passive investors when it comes to the residential assisted living business? Passive investors are those who may start the business, build or remodel an existing home to meet assisted living standards and then hire the right people to actually run the business. They do not roll up their sleeves and care for residents. Gene Guarino, founder of the RAL Academy, did just that as he opened multiple homes. Now he trains others step-by-step how to do the same. This is a wonderful opportunity to do good and do well at the same time. It allows you to invest in a business that offers a safe and comfortable alternative to large nursing homes, while managing hands-off. With no uncertainty, we now see that smaller residential assisted living homes save lives. 

Smaller Ral Homes Are A Growing Senior Living Option

Smaller personal care homes are a popular and rapidly growing option across the nation – RAL homes have developed into a leading trend. 

Residential assisted living homes provide shelter, meals, supervision and assistance to seniors in need of help with activities of daily living. It is a two-fold business opportunity that consists of real estate and senior care, making it easy for passive investors to get a piece of the pie. 

RAL homes are residential houses located in typical neighborhoods where seniors are able to remain living within ordinary communities. In many states, RAL homes, by regulation, are prohibited from providing skilled nursing services, such as administering injections, maintaining catheters or performing colostomy care. On the other hand, RAL homes provide assistance with ADLs, such as bathing, dressing, toileting, medication management, cooking and cleaning. This growing concept is appealing to both seniors and entrepreneurs. As a result, it is rapidly changing the industry of assisted living.  

What Is The Big Appeal?

It’s no secret that most elderly individuals do not need skilled nursing services – most of their needs are much less severe. Residential assisted living offers a dignified option that allows seniors to stay in a smaller home, usually licensed for 6-16 people. These homes are comfortable, safer than large nursing facilities, have specialized services, and offer more intimate care in a setting with better staff-to-resident ratios. They offer intermittent help throughout the day and night. In smaller homes, seniors maintain a sense of freedom from facility regulations, which allows them to carry on with their golden years as normally as possible. Everybody wants a lifestyle that feels as normal as possible. Residents can go shopping, welcome friends and family members for visits, take walks, dine out and so much more. 

The traditional neighborhoods afford seniors an opportunity to see kids playing, families interacting and to feel a healthy sense of connection to community. When seniors are no longer able to live independently, RAL homes continue to offer a sense of independence. Many families, if given an educated choice, will choose RAL homes over nursing facilities for many of these reasons. Anxiety and stress is often lower for RAL home residents because they have fewer people with whom they must interact with on a daily basis. 

The Big Businesses Boom For The Next 20 Years

This winning business formula will help you to scale your business and profits. In addition to the step-by-step training process that has been developed over five years by Gene Guarino, you will also gain access to shared knowledge. During Q&A sessions, Gene Guarino answers questions firsthand. Get started during quarantine by using the RAL Academy resources like At-Home Study courses and reading the book, Blueprint. Use the right resources to accelerate your vision.

There are three good reasons why RAL business owners, operators and investors will benefit from senior assisted living:

  1. Smaller homes are safer for the residents because they have less exposure to others than they would have in a “Big Box” Community. It’s safer for the caregivers and staff also. 
  2. Interest rates are low, which makes it easier to buy property and to fund your project. 
  3. The demographic shift that is happening is unstoppable. The Silver Tsunami of Seniors is coming

Visit  and learn how you can get ready for the next big investment opportunity of a lifetime.

The Simple Solution to RAL Profitability

Great marketers agree that price is everything.  When it comes to owning and operating a residential assisted living home, price is the thing. This is why Gene Guarino, owner and founder of Residential Assisted Living Academy, has created a resource to help RAL business owners and operators thrive. This much needed industry resource is called the Profitability Calculator, which enables owners to plug in financial information during the planning stages and thereafter. There are several aspects RAL business operators must take into consideration. It is imperative that owners have a firm grasp of the location in which they plan to establish their home. It’s also important to know what the local market is in that area in terms of affordability for your RAL home model. Owners and operators of residential assisted living homes must consider several pricing factors.

The Price Perception, Predicament, And Theory Of Relativity

  • The Perception of Price

Those who find themselves in the position of a salesperson, be it retail or otherwise, often forget what it is like to be a consumer.  In an effort to gain sales, the novice almost immediately lowers the price.  The thought behind this strategy is to lower the price in order to generate quicker and frequent sales.  This marketing philosophy is wrong when it comes to assisted living.

In a residential assisted living home environment, price has a definite perception – value.  The consumer of these services intimately associates price with quality.  Afterall, the goal of residential assisted living is to provide quality care for seniors, and quality service rarely comes to mind when thinking about bargain prices. Therefore, the novice salesperson might want to avoid the cardinal sin of lowering the price to drive the sale.

  • The Pricing Predicament

A Short Story – More than five years ago, a retired residential assisted living home owner spoke at length about one of his prior properties.  He was concerned by the increase in vacancies.  One might think, “Why does he care?  He’s retired, right?” The ultimate goal of a quality RAL home model is to do good and do well.

His discovery of the cause alleviated his fears.  The new owners painstakingly committed the cardinal sin – lower fees.  The new owners thought that by lowering the fees, potential residents would pour in for tours and compete for occupancy.  Unfortunately, that concept has failed time and time again – the lower the fees, the less tours.  The lower the fees, the more residents vacated the property.  The lower the fees, the lower the perception of the property.  

Pricing your residential assisted living home is more an art than a science.  It must be done by taking industry and market information into consideration.  It must also be done with local demographic intelligence coupled with hard financial data.  There is no one correct formula but there is an effective concept. 

  • The Theory of Relativity In RAL

So often entrepreneurs like to base price on hard formulas devoid of nuance.  However, in the residential assisted living industry it is nuance, which keeps the cruise ship afloat with a full passenger manifesto.  How does the theory of pricing work effectively in residential assisted living?

Consumers of residential assisted living homes do not think about:

  • the cost of land
  • construction and finishing costs
  • operational costs
  • profit margins
  • rate of return
  • insurance requirements and protections
  • entity structure.

Rather, consumers of residential assisted living homes consider:

  • location, location, location
    • proximity to family members
    • proximity to hospitals
    • proximity to shopping centers
    • proximity to church, synagogue or mosque
  • the size of units and amenities
  • friendliness of staff and management
  • does the staff seem competent
  • the variety of care provided
  • the food – does it look good and taste good?
  • perception of the home in the community.

It is clear that what owners consider vital to success is not at all what drives a senior to make a decision when shopping for a residential assisted living home. This is another benefit of utilizing the Profitability Calculator. It helps owners to shift their thinking from that of an entrepreneur to that of a provider of care. Doing good and doing well is not just the motto of RAL Academy. It is a fundamental approach to operating a successful residential assisted living business. While the financials matter a great deal, the financials do not drive occupancy. Without the latter, there will be no financials to attend. The Profitability Calculator will help users to factor every important step.  

Pioneers On A New Frontier

Gene Guarino’s Profitability Calculator is a pathfinder for the RAL industry. Historically, in the senior living industry experts have been plenteous. Even today, the industry touts experts in design and construction, market analysis, interior design, human resources, training and development and life enrichment. 

What is one of the most important aspects missing when pioneering this new frontier? Pricing. This is now changing with the Profitability Calculator. While pricing is more of an art than a science, owners of residential assisted living homes need not become painters of portraits and creators of wax sculptors. 

Information technology has made it more plausible to calibrate nuance in financial calculations. The difficult task of pricing has become and continues to become more precise based on a variety of factors that are present. The Profitability Calculator is solving the mystery of pricing. The solution is in viable tools that are available to accomplish the task.  Being resolved because these tools are improving to accommodate the one constant in life – change. 

Don’t Miss This

Pricing is perhaps one of the most single important decisions any senior living operator needs to make, both initially and on an on-going basis. 

The Profitability Calculator impacts all aspects of pricing and has huge meaning for asset value.

  • How do you know if your RAL plans have the right financial foundation?
  • Get access to and try the Residential Assisted Living Profitability Calculator today!

Special Bonus from Gene Guarino

Sign up for the Profitability Calculator and receive immediate access to a special bonus video with Residential Assisted Living Academy founder, Gene Guarino. Visit to learn more about how the profitability calculator will best benefit the pricing methods for your business. Watch as Gene explains how to use the calculator and shows you how profitable a Residential Assisted Living Home can really be.

It’s Not Just Assisted Living, It Is So Much More

A meaningful existence allows seniors to live a quality life. The present aging population of baby boomers is not looking to ride off into the sunset and wither away. Our golden population of seniors is looking to continue thriving – much the opposite. They want to be the sun, and they do not intend to set or sit for that matter.  Today’s seniors are moving about, and some even choose to remain gainfully employed. However, there are those who need assistance in their golden years, and residential assisted living homes are the answer for their vision of a meaningful existence.

Today’s seniors look for a place where they can be independent and comfortable; where family traditions can continue without impediment. Each of these qualities are essential to ensuring the quality of life seniors of today envision for themselves. 

Again, riding off into the sunset is not the vision many Baby Boomers have for themselves. This is why residential assisted living homes have the golden opportunity to marry the necessities of life with one’s vision of life. This golden opportunity includes independence, comfort, and traditions.

  • Independence Matters 

There is a definite stigma associated with vacating the home to live in a “facility.” Why? The perceived loss of choice. Today’s senior wants to decide what she/he will have for breakfast, change their mind about lunch, and may be late to dinner if happy hour becomes enjoyable. If this person is relegated to the typical standard of care administered in a regular nursing home, depression, anxiety, and anger will become their state of being. This is not the vision these people have for their golden years. Many come to residential assisted living facilities because of health conditions. Seniors believe that they can have a full, meaningful life, one they can enjoy as well as contribute, and we couldn’t agree more. Extra services may be necessary, such as physical and/or occupational therapy, respiratory support and even home health aide support. However, the ability to make decisions and be a part of an environment where life is more than health care is essential to their ability to thrive.

  • Comfort Is Essential 

The old adage is true: “There’s no place like home.” This is why residential assisted living aims to provide a home-like atmosphere. Unquestionably, “Home is where the heart is.” These two sayings suggest that the comfort of home is not the walls, the alarm system or all of the conveniences or lack thereof. Comfort is the emotional attachment that makes one love where they live. That can be accomplished in residential assisted living. That comfortable recliner, with the television hung just right and an easy to control air conditioning unit are just a few of the things that make home feel like home. It is also the comfort of those who become neighbors, friends, even competitors in the weekly Bridge game that make residential assisted living homes a place where the heart warms.  Large box facilities can rarely accomplish this, but residential assisted living homes specialize in it across the country.  

  • Traditions Inspire 

The following list of 8 festivities are a few of many that fill homes with annual joy and stability: 

  1. New Year’s Day celebrations, 
  2. Easter Egg Hunts, 
  3. Birthday Parties, 
  4. Mother’s Day Dinners, 
  5. Father’s Day Barbeques, 
  6. Fourth of July Pool Parties, 
  7. Thanksgiving Dinner, and 
  8. Christmas Morning Gift Exchanges.

Many seniors shirk at vacating their homes because of the perceived cessation of these traditions. While large facilities are sometimes unable to accommodate such activities, residential assisted living homes can. The golden years can shine in residential assisted living homes and one need not worry about a diminishing life. While everyone must die on an appointed day at an appointed time, this is not fearful nor unexpected.  It’s meeting that appointment having not lived in a meaningful way that is petrifying. Residential assisted living homes exist to ensure seniors can thrive for as long as possible.

The Value Of Residential Assisted Living

When surveyed, many seniors have commented that safety, security and socialization are the most valued attributes they regard in their golden years. Presently, residential assisted living homes are succeeding in meeting this value proposition. Most family members of seniors who are thriving in RAL homes are happy that their loved one is happy. However, is there room for improvement in residential assisted living? When asked what could be done better, family members have a few suggestions. Of those who offered a critique, it centered on the delayed response of local management.  The other critique was facilities being understaffed, which then compromises safety. While these complaints were consistent, an overwhelming 95% of family members comment that the experience is positive. What does this mean? It means residential assisted living homes are outperforming other assisted living options in the industry. It also means these homes are the optimal choice for seniors in need of support – the support they can accept for themselves. 

Lastly, it means RAL homes are and will be the place to live in and thrive well into one’s golden years. Therefore, continue. Continue offering multiple options for seniors who relish independence. Continue providing excellent care in a way that can only be delivered in the home setting. Continuing opening the door to family traditions and the inclusion of others. Remember, “Home is where the heart is,” and the residential assisted living homes is a place where our nation’s seniors can hang their hats and rest their hearts.

A Model That Works

Residential assisted living homes outperform in the senior living industry.  They exceed the expectations of residents, their families and friends. Furthermore, employees prefer to work in these facilities. Entrepreneurs scour the market in search of proven business models that work. Residential assisted living with the RAL Academy model not only sets an entrepreneur/investor up for success, but it provides the framework to support a model of excellence that will ensure seniors prefer what you have to offer. What a good residential assisted living home has to offer is miles better than the average care facility. RAL homes allow owners, operators and investors to do good and do well in the process. The model is convenient for investors and entrepreneurs, and it is exactly what seniors actually want anyway. If you could start a business utilizing a model that far surpassed the competition, wouldn’t that be the business to get into? Visit for more information about how to get started.

Residential Assisted Living and Your Retirement Investment Plan

Have you, like so many other adults in the US, found yourself thinking more and more about establishing a solid investment plan? Let’s face it – we’re not getting any younger and smart financial planning involves calculated, thought-out decisions that will ultimately leave a lasting legacy for the generations that follow you. But where does one begin? Perhaps you’ve started on the internet and frantically began searching for “smart investments” or “how to start a retirement plan.” Perhaps you already have an idea of the types of investing you’re interested in, but are unsure where or how to start.

We hear about this often – an individual setting out to start a retirement plan meets with their bank or other money managers. They’re told something along the lines of, “you need to find an asset class that mitigates your risk.” Sound familiar? In this article, we’ll take you through the dos and don’ts of building a retirement plan and the importance of evaluating the various asset classes and unique investments, while also looking at the visible and invisible risk comparisons that come with each one. One of the first questions you want to consider when starting your retirement plan is this: where are you going to invest?

Where are You Going to Invest?

Before you make a decision on where it is you’re going to invest your money to set yourself up for retirement, you need to understand the different types of investments and if they’re going to be a good fit for you. There are a large variety of investment options and finding the right one that meets your financial needs and goals requires you to do some research so you can understand the basics to make an informed decision. With any investment, you want to know what it is you’re putting your money into and have clear expectations when it comes to returns.

Here’s a closer look at some of the different types of investments and asset classes to be aware of. Note that with each type of investment, you have a different level of risk involved. The level of risk really depends on the amount of money and the type of return you’re looking for. It’s important to consider this when making decisions about your personal investments. You really need to be aware of how much you are willing to risk and stick with that as you make your decision on investment types. Consider whether or not it’s worth risking more for a higher payout… this will help drive your decision on where and how to invest.

Different Types of Investments

Here is a quick overview of some of the major investment options to familiarize yourself with as you start considering the best options for investing.

  • Stocks

Stocks are a more common type of investment, and most people have a basic understanding of how this type of investment works even if they’ve never traded them. In the simplest terms, when someone invests in a stock, they’re hoping the value will go up and they’ll in turn, earn a profit. Of course there is risk involved with the cost of shares going down. Most large companies are publicly traded so anyone can purchase stock, or rather ownership shares in that company.

  • Bonds

Businesses and government agencies issue bonds as a type of investment and these break down into two types of bonds: corporate and municipal. When you invest in a bond, you’re lending your money to that business or agency in hopes of a return after the entity has matured. Although bonds have some risk (the company could go under, for example), bonds tend to hold lower risk and as a result, have less payout. A third type of bond is a treasury bond, which is through the U.S. Treasury, and these are considered safe investments.

  • Mutual Funds

A mutual fund is a broad investment that is made up of funds from many different investors and delegated broadly across multiple companies. Mutual funds can be invested in stocks, bonds, or both, but because the investment itself is shared, the risk is typically lower.

  • Certificate of Deposit / CD

This type of investment carries little to no risk at all. It’s a slower investment in which you designate funds into your bank for a long period of time and then earn those funds back with interest at the end of the time period. The risks are low because they are insured, but there are high penalties for early withdrawals, so you’ll want to make sure you don’t need access to the money that you’re putting in.

These are just a few of many of the different types of investments. When you begin to buckle down and decide which route to go, a financial advisor can give you lots of insight into every option and help you determine which is best for you. But as you start to think through retirement and what it looks like to set up a lasting legacy, you may be looking for something more – something that has more meaning, adds value to your life and the lives of those you love. It may be that you’re interested in something more – investing where you’re not only able to grow your wealth, but add tremendous value and make a difference. This is a common consideration for people as they start thinking about retirement, and the good news is, there are options. The type of investing that also allows you to put your money into something that is adding value (beyond the obvious value of added wealth) is called impact investing. There are a few types of impact investment options, but let’s take a look at what classifies as an impact investment first.

Impact investing is choosing to invest in a company or organization (both non and for profit businesses) with the intent of having an environmental or social impact in addition to a financial return. Common industries that receive impact investments include renewable energy, sustainable agriculture, and basic services including housing, healthcare, and education. If you take a hard look at your current investments, how many of them truly help people beyond supplying a customer with the goods or services you offer? The draw toward an impact investment is that it not only allows you to make money while selling a product, it also solves a real and existing problem. There is a natural draw to this type of investment because you’re not only building wealth, you’re also able to make a difference in the lives of others while you do it.

Through impact investing, individuals have a chance to design solutions as they see fit to very real problems (ones that often go unaddressed) and directly speak into shaping or changing their own communities for the better. With that in mind, we’re going to take a closer look at the housing investment opportunities, the various things to be aware of in each one, and ultimately unpack one of the greatest real estate impact investment opportunities, which is senior housing and, more specifically, residential assisted living facilities. 

Real Estate Investment Options, Risks, and Benefits

As we take a deep-dive into real estate investment options, we’ll look closely at a wide variety of different types of real estate investing, the risks and potential benefits associated with each, and we’ll uncover the residential assisted living opportunity and how this real estate impact investment stacks up against the rest.

Real Estate Investment Opportunities

Real estate is a very common avenue for impact investing, but there are a lot of ways to get involved in real estate – some with higher risks or lower returns – so it’s important to be educated on the different types of real estate and the variety of levels in which individuals can get involved. One common misconception about real estate investing is that the investor must have a great deal of real estate knowledge or have experience in housing. The truth is, anyone can get into real estate investing, but it’s essential you do your research and understand the type of involvement you’re wanting to have and have a realistic understanding of the returns you’ll likely see. Regardless of the investment, one of the biggest things all investors are looking for when it comes to real estate investment is little to no competition. This is hard to find in most real estate these days. Just think about it – the more the media hypes real estate, the more the masses will flood to it. To better understand the competition that goes with real estate investing, let’s consider the various types of real estate investments many have either taken part in or want to be a part of in the future.

Here are some to consider:

  • Fix and Flip
  • Wholesales
  • Foreclosures
  • Short Sales
  • Rental Homes
  • Apartments
  • Storage Units
  • Mobile Homes

With each example listed, there are varying levels of participation and competition, and every time a new TV show on HGTV comes out about fix and flips, there are a thousand new people in your market alone that you’re competing with. Real estate investing can get harder and harder because the competition to invest is on the rise. On the other hand, we see that real estate runs in cycles and you’ll hear lots of real estate agents and investors talk about being at the top or bottom of the market. It’s very likely we’re at the top of this current cycle than at the bottom simply because we’ve been going up for a long time. Nothing keeps climbing for ever and what goes up must eventually come down. So if you’re considering real estate investing, it’s very important to consider the cycle our current market is in and how that could potentially affect your investment. With all these real estate investment options, doing your research and making a decision can be overwhelming at the very least. It’s hard to know which is the best option and more importantly, which is right for you. And you want to be sure to choose the right fit for you and your money – especially when it comes to real estate. If you’re being pulled into impact investing for any reason at all, you’ve likely heard about residential assisted living. Chances are, you’ve done your research and perhaps that is how you stumbled on this very article. We’re going to take a closer look at residential assisted living, what it takes to own and operate a residential assisted living facility, and how this impact investment stacks up against the rest of the real estate investment options.

 Residential Assisted Living Investment Numbers
The competition for residential assisted living is growing. More and more people are learning about the residential assisted living opportunity and discovering the cash-cow that exists among these homes.

Why Choose Residential Assisted Living as an Impact Investment?

With the residential assisted living facility business opportunities, you have the chance to build a business that will inevitably be worth hundreds of thousands of dollars in the near future. This right here speaks into the wealth factor, which we’ll unpack, but another thing to consider is the real need that exists and the solution that residential assisted living offers.

Here are the facts:

  • There are 77 million Baby Boomers currently alive across the globe. 
  • There are an average of 10,000 people a day turning 65.
  • There are 4,000 people a day turning 85… this right here is the target demographic for residential assisted living homes.

We call this target demographic the Silver Tsunami, and it’s on the rise like never before, which means these aging seniors (who want to age in their own home!) are going to be looking for a safe and affordable housing option that also provides the care they need.

But what makes this opportunity so valuable?

Here’s why.

The first reason has to do with the value of the homes themselves. The competition for residential assisted living is growing.  More and more people are learning about the residential assisted living opportunity and discovering the cash-cow that exists among these homes. There are very few assisted living homes for sale simply because they are cash cows and nobody wants to sell a money-making machine. The ones that are for sale are most likely in the wrong location, so not worth the time or money. As more and more people become educated about this real estate investment (and they will, as we’ve seen the competition trends are growing), there will be an increase in competition who want to get involved, and a lot of the investors or business owners will want to purchase an already-existing home. This real estate has value just like any other real estate, but the residential assisted living facility will have separate value. The business will be able to be sold separately from the real estate, making these homes very high in value.

The second thing to consider regarding the value of senior housing investments is that Baby Boomers have been driving our economy for decades. As they age and the target demographic is on the rise, the demand for senior housing and care for these seniors grows and those who choose to invest now will be in the right place at the right time. The baby boomers aren’t just in the U.S. either – this is a worldwide trend. You see, World War II ended and when those servicemen came home, the population spiked and now there’s a Silver Tsunami coming. This population is 10 years away from needing assisted living in massive demands and it’s a huge chance for any investor to do good and do well through this incredible impact investment opportunity. And that’s exactly what this is – an opportunity. It’s like seeing a stock chart ten years in advance. You know where the price is going because you know that there are tens of millions here in the U.S. – hundreds of millions worldwide – who will need assistance. It’s like a Silver Tsunami that we can’t stop, but we can put ourselves in the right position to be able to profit from it while also helping these aging seniors into honest and quality care environments.

So what about a traditional assisted living facility? Why would seniors or their adult children choose a residential home over a larger, big-box assisted living facility? And what are the differences between the two? There are a few reasons, which we’ll dive into next, but one important statistic we want to point out has to do with the actual target demographic and their personal interests and needs. 90% of seniors want to stay at home their entire life – they don’t want to go into an assisted living facility. Of those seniors, 70% are going to need care and assistance with their activities of daily living (ADL). Activities of daily living (or ADL as we’ll refer to them) are the regular activities that each of us do as we go about our day starting from the time you get out of bed in the morning to the time you go back to bed in the evening. ADL are things like brushing your teeth, cooking a meal, using the restroom, getting dressed, etc. This large number of seniors who need assistance with their ADL will have two options: they can either be put into a large, big-box assisted living facility or a residential assisted living home where they will receive the care they need as they continue living out the rest of their lives.

 Residential Assisted Living Investment versus Big Box AL
The services are similar to traditional big-box assisted facilities. However, residential assisted living provides a smaller, more intimate setting that feels like home.

The Difference Between Big Box Assisted Living Facilities and Residential Assisted Living Investment Opportunity

Harry S. Dent, New York Times best selling author, says “the opportunity of our lifetimes in real estate development and investing is likely to be nursing homes and assisted living facilities.” Why is this the case? Because we’re seeing a massive demand and need for home-care with aging seniors on the rise. With 70% of those falling into the target demographic of age 85+ needing help with their ADL, the demand for assisted living also grows. The opportunity for residential assisted living is so good because the need is a growing one and the income potential is massive, unlike any other real estate investment opportunity. But still, many wonder why seniors would choose an assisted living home over a big-box facility, and aside from capacity, many have a hard time identifying the underlying differences between the two.

Here are the basic differences between the two options and why most seniors would opt for a residential assisted living home over an assisted living facility. Big box assisted living facilities range in size from as few as 25 residents to more than 120. These large facilities are usually huge buildings surrounded by a parking lot. Typically, different levels of care are offered. Assisted living residents usually live in their own apartments or rooms and share common areas. They have access to many services, including up to three meals a day; assistance with personal care; help with medications, housekeeping, and laundry; 24-hour supervision, security, and on-site staff; and social and recreational activities. In contrast, Residential Assisted Living is a two-fold business opportunity consisting of real estate and senior care. The residential model also provides room, board, housekeeping, supervision, and personal care assistance with basic activities like personal hygiene, dressing, eating, and walking. The services are similar to traditional big-box assisted facilities. However, residential assisted living provides a smaller, more intimate setting that feels like home. As a result of the smaller, residential-style home, caregivers are able to offer better staff-to-resident ratios. Naturally, because of this environment, seniors experience fewer injuries due to life-threatening fall risks. The industry comprises real estate owners and assisted living home operators. An owner’s involvement depends on whether they want to be hands-on or hands-off.

Now let’s take a look at the difference between big assisted living facilities and residential assisted living facilities from an investment standpoint. First of all, big-box facilities require massive amounts of money and are highly unattainable for the majority of investors. But let’s just say you are able to get your hands on that kind of cash or more likely, decide to pool your funds with other investors and decide to convert an already existing facility like a vacant hotel for example, the competition is still fierce and you’re going up against big companies like Brookdale, Sunrise, Atria, etc. These companies have hundreds of millions – even billions – of dollars and they’re investing it in senior housing as we speak. You don’t want to compete against them and neither do we. Not only is it unrealistic to think you’d be able to go up against a company like this, it’s important to note that the returns are just not the same as they would be if you were to invest in residential assisted living instead. Here’s how big-box facilities do it: they raise huge amounts of money and then there’s nothing to buy… until something becomes available. At that point, the available property becomes a huge bidding war between these big-box companies and the prices go up because of the demand.

If you know something about investing, you likely know that when the price goes up, the return gets crushed and goes down. What does this mean? The higher the demand, the lower the profitability for you. Big money isn’t always smart money, it’s just big money. We can do it smarter and so can you. In fact, you don’t even have to use your own money! At this point, you may be asking, “How?” It’s all about starting small. First, you purchase the house, you start modestly by taking one step at a time to get that home up and running – by taking small steps to start operating as an assisted living facility. There are many details involved in doing this, but the bottom line is that residential assisted living is accessible to anyone who wants to learn the business, help others, and make huge returns on their money… the kinds of returns that the big-box companies could only dream of. Why? Because you’re approaching the assisted living opportunity from a different, yet smarter angle.

It’s more affordable, more accessible, more cost-effective for you and the resident, and produces higher returns. It’s that simple. 

Big-box facilities have a lot of money to spend and they’re only looking to make a 5% return on their investment. If you are looking at assisted living as an investment, that’s way too low of a return, which is why you’d want to tackle assisted living from the residential angle. With residential assisted living homes you can invest starting with just $100,000 and you can even do it with someone else’s money, which is something we’ll teach you through the Residential Assisted Living Academy. The fact is, there are a few different ways you can get involved, depending on the level of participation you want to have in the business. All of them offer great returns and we’ll take a closer look at those a little bit more further into the article. Before we do, we want to cover a risk/benefit comparison with residential assisted living vs. other real estate investment options to give you a better idea of how Residential Assisted Living stacks up against the rest.

 Residential Assisted Living Investment in a Growing Demographic
It’s pretty straightforward that the residential option is much more accessible and presents a variety of investment options that result in much higher returns.

Residential Assisted Living Compared to Other Real Estate Investment Options

When you consider the facts about residential assisted living facilities and the big-box companies, it’s pretty straightforward that the residential option is much more accessible and presents a variety of investment options that result in much higher returns. Residential assisted living also allows you to provide a real need to a growing demographic that’s accessible, affordable, and meets their needs as well as their desire of wanting to be home as they age. But maybe you’re wondering how residential assisted living stacks up against other real estate investment options. What about single family rentals, fix & flips, multi-housing, etc.? We’re going to do a quick rundown of some of the other real estate options and share how the residential assisted living opportunity compares.

Residential Assisted Living vs. Single-Family Rental

With both single-family rentals and residential assisted living, you’re working with single family homes. Managing the real estate itself is very similar in both cases, but probably the biggest difference is the profitability in residential assisted living. There are two reasons this is true. First, with residential assisted living you have the opportunity to charge much higher rents (think double). Second, residents are looking for long-term lease options (5 years) as opposed to shorter terms with traditional renters.  This reduces the risk of a property sitting vacant and a loss of revenue. Other benefits include little to no vacancy and the ability to pass the repair costs to the operator, if you are doing a non-operator option, which we’ll look at more closely later in the article. 

Residential Assisted Living vs. Fix & Flip

Fix & Flips are attractive to those who enjoy a good project that they can turn around quickly. There are some things to keep in mind with these risky real estate investments, however. If you’re lucky enough to find a great deal, you’re likely in for a large and costly remodel, which means the majority of individuals who do this type of investment, need to have reliable and honest connections in home repair. Additionally, there are lots of risks involved when it comes to home repairs and a lot can go wrong with fix & flip properties. All investments have risks, but if you’re rattled by surprises or feel unsettled by the idea of plans and timelines constantly changing, this is probably not the right option for you. The biggest known risk with Fix & Flips is the probability of costs you didn’t plan for.. Things can go south quickly on any property investment because of unexpected renovations that need to be made and the costs associated with them.  For example, a simple purchase and paint project can turn into a nightmare renovation when you discover the home needs a new roof, plumbing, electrical, kitchen updates, bathroom updates, etc. This can leave you feeling distraught and upside down on the home.

With a Residential Assisted Living property investment, many homes need little to no renovations; however, most business owners have an ongoing plan to stay up-to-date on renovations and regular maintenance to ensure the business can operate well for many years. When renovations are factored into the business plan, the return on investment makes sense. Another risk is the simple fact that Fix & Flips are not considered long-term investments. Think of them as a one and done kind of deal, which means that once the property is sold, you’re unemployed and looking for your next deal, assuming fix and flip is your main source of income.. The Residential Assisted Living opportunity provides long-term, lower risk income and at the same time, offers a substantial need to a growing demographic of aging seniors.

Residential Assisted Living vs. Multi-housing/Multi-family Homes

With multi-housing, you’re looking at options like apartment complexes, duplexes, condos, townhouses, or any structure that’s designed to house multiple families. This industry is very competitive and very different from its real estate counterparts. Costs associated with multi-housing are also very different. Typically the renting rates are much lower than you’d find with residential assisted living homes, but purchasing prices for these facilities are much higher. Another roadblock to consider with multi-housing is that these buildings can be harder to find with lots of competition and reduced capitalization rates. 

Residential Assisted Living vs Wholesaling

In real estate wholesaling, your goal is to purchase and sell very quickly. You want to get the property under contract and then sell if off to another investor as soon as possible. In this investment type, you’re always looking for more deals. Similar to the fix & flip option mentioned above, it’s a one and done type deal and there are no long-term investments or steady income being generated. There’s certainly a higher risk involved. With the fluctuating real estate market, there really are no guarantees and there’s always the risk that your buyer will fall through or you don’t find a buyer at all while you’re under contract. Additionally, it isn’t always easy to get good deals in real estate and sometimes it takes a great deal of time and energy to find just the right property.

Residential Assisted Living vs Vacation Rentals

Vacation rentals offer a decent return on investment, but you’re definitely limited  to seasons. People are typically traveling on weekends or during peak holiday seasons, which is when vacation rentals will typically do their most business. Vacation rental owners are left trying to offset the downtime or slow seasons with lowered rates and strategic marketing tactics to drum up business when things are slow. One risk to consider with vacation rentals is the possibility of having bad tenants. There are agreements and fees associated to protect you from potential damage that could be caused with the property, but this is a very heightened risk with this type of real estate investment. With residential assisted living, you’ll have very low impact tenants. Residential Assisted Living attracts long-term residents who are looking for a place to live, settle, and are typically always low-impact.

Residential Assisted Living vs. Mobile Home

When you’re looking into the mobile home market, you’re focusing on a much lower-income demographic, which means costs – and returns – are going to be much lower. With lower-income markets, you’re also limited to location, which limits your ability to grow your investment. In residential assisted living, you can purchase a variety of homes with different price points and in different real estate markets all allowing you to charge a much broader range of price points for your tenants. The benefit of this is that you can go after different markets and it opens up your demographic to include different levels of income. 

Residential Assisted Living vs Storage 

There are a lot of obvious differences between residential assisted living and investing in storage units. On one hand, storage units have the benefit of reduced risk of being as adversely affected by a fluctuating economy due to being a lower monthly rate service compared to some other real estate investment options. It’s important to consider, however, that storage units offer much lower profits per month especially when compared to residential assisted living, and they require a demand, which can fluctuate from geographical area and season. Now that we’ve taken a closer look at how other real estate investment options stack up against residential assisted living, let’s consider the residential assisted living opportunity up close and discover why you should seriously consider getting involved in the impact investment of senior housing.

 How does the Residential Assisted Living Investment Stack Up?
You may not know this but, senior housing has outperformed all other real estate asset classes over the past ten years, including hotel, industrial, office, retail, and apartments.

The Benefits of Investing in Residential Assisted Living 

Let’s take a look at the building blocks of residential assisted living homes so we can fully understand the benefits that exist with this type of impact investing. 

1: Residential Assisted Living is a Solid Impact Investment Opportunity

The first is simple – residential assisted living is an impact investment. We touched on this earlier in the article, but an impact investment is unique in that it offers an opportunity to not only build wealth, but to give back to something greater – to provide a need to an existing problem. The existing problem is growing in that aging seniors are on the rise and there are 77 million baby boomers, with 4,000 turning 85 on a daily basis. The big-box assisted living facilities are expensive and most of these seniors want to stay in their own homes. Additionally, the family members of these seniors want to ensure that their aging parents are receiving quality care that’s accessible and affordable. A residential assisted living home allows the owner and/or operator to earn a much higher return on the property investment when they can rent to low-impact seniors in need of care and a safe place to reside. The residential assisted living business opportunity is truly one that allows you to do good for others while building wealth and a lasting legacy for generations to come. It also provides a solution to your own senior care needs for when the time comes, which also lifts the burden off of your childrens’ shoulders. 

2: Residential Assisted Living Investing Produces High ROIs

With any investment, most investors – especially those entering into retirement – are looking for an excellent return on their investment, or high ROI. We know this can fluctuate depending on the length of the investment and the risk associated with it. One of the major benefits of residential assisted living facilities is the high ROI they offer, which is why so many are drawn to the opportunity – even those with no experience in real estate, senior housing, or the medical profession. Right now in the United States, an average assisted living home costs a resident $3,600 per month for each individual. So if you have a home that’s licensed for 10 individuals, the potential gross income is $36,000/month. Of course there are expenses you’ll need to take into consideration – food, utilities, rent, licensing, caregivers, manager, and more. The costs inevitably add up to a lot each month, but the amounts will vary depending on whether you’re acting as the manager or just an owner of the business. We’ll talk about the different ways to get involved a little later, but for now, it’s important to weigh the options of how much involvement you potentially would want to have in the day-to-day operations of the business to best estimate your monthly expenses.

We believe the best way to operate a residential assisted living home is with the right team, in the right location and the Residential Assisted Living Academy provides in-depth training on how to properly resource yourself and hire the right team to run a successful senior home. This is very important and hiring a manager and a good team of caregivers frees you up so you’re not having to do all the legwork, and instead are able to focus on running a profitable and successful business built to do good and do well. If this is the case, on average, typical expenses are roughly $21,000/month – and that’s when the home is full and operating at capacity. The last piece to add to the equation is the debt service/rent. Even if you have $5,000 marked as rent for this property, you’re still generating $10,000 in monthly revenue. Also consider that these numbers are based on an average home. Operating a larger above-average home, with more rooms at a higher rate per bed can yield even higher returns.

3. Residential Assisted Living Profitability is Based on a Concrete Foundation

There are so many real estate and investment plays out there, but there are few opportunities with such a concrete foundation. In this case, the foundation is based not on market fluctuations, but on verifiable numbers regarding population demographics in this country. In their book, Investing in Senior Housing, seasoned business and investment experts Gene and Jim Guarino talk about their journey toward residential assisted living and what led them to shift their entire professional focus toward educating and equipping others to invest in this relatively untapped opportunity. In it, they explain “The number of seniors in our country is expected to double to more than 72 million by 2030. And by 2050? That number will hit 83 million. However, the senior housing story isn’t just about numbers. It’s about understanding how powerful demographics translate into meaningful trends and changes in our society, our culture, and the economy. As you know, we’re living longer, families are working more, and the number of loved ones available to care for our aging population is dropping at a record pace. But the real message here is that this demographic shift is creating both tremendous wants and needs – and unparalleled opportunity.” What is the cause of this demographic shift?

With the explosion of birthrates in the 50’s and 60’s, Baby Boomers are now entering into the ages where they will need assistance, and so far, this country has not sufficiently accounted for that dramatic shift in the senior population. People are going to continue to age and as they do, society will need to find ways to care for them. You may not know this but, senior housing has outperformed all other real estate asset classes over the past ten years, including hotel, industrial, office, retail, and apartments. “Senior housing has the potential to stabilize your portfolio while keeping it safe as well. In other words, it has a proven track record of weathering the down times.” You can pick up a copy of Gene and Jim’s book here. Now that we’ve covered a few of the benefits of investing in residential assisted living, you may be wondering about some of the risks, setbacks, or even negatives associated with Residential Assisted Living. There are a lot of misconceptions floating around about the residential assisted living business opportunity. Now don’t get us wrong – as with any investment type, there is always some level of risk involved, but more often than not, the concerns a lot of people have about the Residential Assisted Living opportunity before investing are not based on facts.

The Primary Resistance to Real Estate Investing

As we take a look at the primary reasons people are initially inclined to resist this type of investment, we need to start with naming the myths.

Myth #1: People can’t afford residential assisted living

How do people afford it? One big difference in our model of Residential Assisted Living is that it doesn’t focus on Medicare and Medicaid, but rather private-pay. Sometimes this looks like long-term care insurance or an individual’s income stream from their pension, social security, or liquidating assets — like their own home or other assets and investments — that they use to pay for their assisted living. If a senior doesn’t have access to those assets, it usually falls on their kids to take care of the costs. So, how do people afford it? Frankly, they take care of it any way they can because they love mom and dad. The seniors we serve have families who make sure their parents have the very best care.

Myth #2: I have to use my own money to invest

This is simply not true. We show our students how to do Residential Assisted Living with their own money or how to use other people’s money. When you think about it, borrowing from a bank is borrowing other people’s money. When you bring in outside lenders, investors, or private individuals those are all options utilizing other people’s money. A lot of times people will think, “Oh, I have to have skin in the game,” and they believe they have to have their own money in. That’s not how we think about it. If you’re putting in the time, the effort, you have the plan, and you’re willing to do the work, you’re putting a lot of skin in the game. Others have the money and are looking for something or somebody to invest in. That can be you! But you need to know what you’re doing. That’s where education comes into play.

Myth #3: It’s difficult to staff Residential Assisted Living homes

The trick you need to consider is training new and aspiring residential assisted living managers and operators on the secrets to safeguarding dedicated employees. Staffing and employee retention is something that all employers and managers must take seriously in today’s economy. This approach starts with specialized training. The RALAcademy provides a specific section of coursework centered on hiring and retaining the right staff. Knowing how to find the right staff, hire and train them is key to any successful residential assisted living business. The RAL National Association also has resources that answer these issues. These resources are equipping residential assisted living owners to build stable teams nationwide.

Myth #4: The target demographic for assisted living is the sick and disabled senior

Assisted living communities have residents that range in health. It’s very common to have a home that specializes in certain services such as memory care for Alzheimer’s or dementia symptoms. On the other hand, you may have residents who only need help with their activities of daily living (ADL), which are basic daily needs such as bathing and grooming. Many seniors are perfectly healthy, but benefit from having their housekeeping, meals and transportation needs professionally met, which is why a residential assisted living home can be a huge draw for some. Residential assisted living homes provide seniors with the level of care they need while also freeing up their time and resources to enjoy new activities and interests, as well as social interactions with other seniors. There are many myths surrounding the residential assisted living business, but much like any investment opportunity, it’s important to do your research, learn and understand the facts, and get the training you need to set you up for success. We believe the residential assisted living investment is the number one real estate impact investment opportunity where the earning possibilities are endless and the level of involvement varies. Anyone can learn the business and do well in residential assisted living. In fact, there are a few different ways to invest in varying levels of involvement, and that all depends on you.

Three Ways To Participate in The Residential Assisted Living Investment Opportunity

The first way you can invest in residential assisted living is to own the real estate and then lease it to an operator. If you take this approach, your main priority should be to find the right operator. When you come to our training, there are people right there you can network with – people who want to operate and are trying to find the money to buy the house. We have a huge network of individuals looking to get into this business in a variety of ways and together, we can do big things. Finding the right operator is a matter of you putting yourself in the right position that will allow you to establish a network and partner with the right people to help you reach your goals. The reason this is such a great angle to take is because it opens the door for you to get paid up to twice the market rent. Whatever the house normally rents for, raise it. The reason someone would pay twice the market rent is because they don’t know what you know – how you came up with the capital, what you spent on the house, etc. Additionally, they are making a lot of income already and will be willing to pay more in rent because they will still be profiting tremendously at the end of the day. Another benefit of this option is that you are more likely to get long term, low impact tenants. Anybody who wants to rent a home to run a residential assisted living facility isn’t going to want a one-year lease. They’re going to want a five-year lease with five-year renewals. 

Now you have a property with the opportunity to make twice the rent and sign a five-year lease, and playing the part of the real estate owner who leases to an operator is going to allow you to make big returns and significant residual income. The second way to get involved is by owning the real estate and operating the business. This is where we get into the $10,000 per month on an average home. We go into all the specifics of how to make this happen in our Certified Online Residential Assisted Living online training course, but the main thing to keep in mind with this option is that this is for individuals who want to both own the real estate AND operate the business. Sure, you’ll hire a property manager to run the day-to-day, as well as a care staff, but you’ll have your hands in the business operations. If that’s something you’re interested in, you just raised the bar on your profitability options.

The third way is by being a private lender or a joint venture partner. Some of you just want to write a check and invest. You don’t want to purchase the home, get the business going, or even be hands on in the business, but rather just write a check. This is an excellent way to get involved if you’ve got money to invest. There are literally tens of thousands of individuals around your area who are looking at their stocks and investments who feel worried. The stock market could go down at any time – anything could happen around the world that could affect their investments and it can feel uncertain at best. They don’t want to invest in real estate because the real estate market is at the top right now and they’re wondering what to do with their money. If that money is sitting in the bank, it’s making very little or maybe even nothing. Right now, the average CD is only making 1%. These people are dying for this type of investment opportunity. Honestly, the money is the easy part because there are a lot of people out there looking for this type of investment. If you’re at the point in your business that you’re ready to pitch to an investor, we invite you to check out this article on our blog, The Residential Assisted Living Business Plan: Your Key to Success, which will unpack the elements of putting together a successful business plan and how you can get the money you need from the right investor! 

 Operate a successful Residential Assisted Living investment
Finding and staffing the right team is essential to a successful senior housing investment.

Common Questions to Answer Before Investing in Residential Assisted Living

Do I need experience in the medical field?

The short answer is NO. Residential assisted living is not a nursing home, requiring nurses.You’re probably wondering if you have any business investing in the residential assisted living facility business opportunity without any experience in the medical field. The truth is, you don’t need any but your business may benefit from that expertise if you do. As an owner or operator, you are going to be hiring the staff and caregivers who have the training, or will acquire the training, needed and this includes staff with medical experience.

Can I use my own home as a residential assisted living facility?

Another common question is if you can turn your current home into a residential assisted living facility. Sometimes yes, sometimes no – it depends on a variety of factors, but the biggest factor is location. The biggest and most important piece of this puzzle is location, location, location. Is it near the right people? Is it surrounded by the right demographics? If it’s near a college campus where the average age is 30-years-old and these 30-year-olds have parents in their 50s and 60s who are not in assisted living, that’s not an ideal location. However, if your home is in an area where the average age is 50-60 years old and their parents are 80 and 90 years old, that’s more likely the right neighborhood. After considering location, you’ll want to assess the economics. Do the residents in the area have an income that is in the middle and below or the middle and above? A successful residential assisted living property will want residents in the upper middle income, making location critical. You don’t need to worry about the home structure itself. We can remodel, or if needed, scrape it away and build it new; it’s the location that is essential for determining if your home is a fit. Location is everything in residential assisted living and having the right location for your home is essential to running a successful and lucrative business.

How do I find Caregivers for my assisted living home?

Finding and staffing the right team is essential to a successful senior housing investment. There is a precise skill set that you need to learn in order to identify, hire, train, grow, and retain caregivers that your residents will love and who you will find indispensable. This skill set is exactly what we teach through the Residential Assisted Living Academy training. Strong leadership is also essential to build your staff around. There are certainly no guarantees, but positive, supportive, and present leaders increase the chances of employee retention and foster healthy teams – including your caregivers. With this in mind, when hiring and training Residential Assisted Living management, remember that this position is the primary piece of the puzzle for employee satisfaction. Leadership is also responsible for hiring new staff, and it is important to know the industry when doing so. Staff turnover comes at a high price for Residential Assisted Living homeowners, so nurturing happy employees is a great start to avoid staffing issues.

For more resources on raising staff retention and building healthy teams, check out this article here.

What is the difference between the manager and the owner?

As we mentioned earlier, as an investor, you have a few ways to be involved in the day-to-day operations of your residential assisted living business. Typically, as an investor, you are the business and/or real estate owner. We don’t recommend that the business owner also manage the property itself, although that is one way of doing it. But before making that call, you should have a good understanding of what’s involved for the managers of a residential senior home. The number one job for the manager is to make sure that everything runs smoothly. The home manager is there, day-to-day, making sure the caregivers are there, making sure the residents are in place, the home is full, and the family is being taken care of. The day-to-day for a manager really isn’t one day, it’s more of a 24/7, all-encompassing role — they’re ready to go at any time and their schedules can look very different from day-to-day. The manager is a key person in your business and hiring a good one is very important if you want a healthy investment.

 Do Good and Do Well in Your Residential Assisted Living Investment
We believe those who invest in residential assisted living are doing just that by providing a solution to a real and growing need while also building wealth at the same time!

Are You Ready To Take The Next Step With Your Investment?

We’ve covered a great deal of information in this article. The fact is, wherever you find yourself, you’re probably starting to think about retirement and what you need to do to get your plan together–– not just a good plan, but one that’s right for you and your family. And if you, like many others, are drawn to impact investing and/or real estate investing, you’ve likely heard about the benefits of residential assisted living homes and the rising need for quality, senior care. At the Residential Assisted Living Academy, our motto is “Do Good and Do Well” and we stand behind it. We believe those who invest in residential assisted living are doing just that by providing a solution to a real and growing need while also building wealth at the same time! So what’s your next step? Are you ready to make an investment that will impact the lives of others and set up a lasting legacy for generations to come? This is a business and investment formula that anyone can learn, and it’s an opportunity for YOU to succeed no matter what your experience level. We’ve helped investors, entrepreneurs, and every-day normal people with a variety of different backgrounds be able to succeed in their residential assisted living investment and if you’re ready, we want to help you do the same!

Smoothies: Keeping You Healthy & Cool All Summer

Everybody can use free smoothie recipes to stay healthy and cool throughout the summer months. If you’re looking for some healthy hints to cool off this summer, you’re in for a real treat. 

You can whip up a refreshing and nutritional smoothie right in the kitchen of your Residential Assisted Living home. A yummy smoothie will be a hit among your residents and their guests.

Smoothies have become a great, quick breakfast alternative for those relaxing summer mornings. Smoothies can offer more added health benefits than traditional breakfasts because you can load them with a variety of fruits, vegetables, protein, and vitamins & minerals. Yes, even some raw vegetables taste great and add even more vitamins and nutrition for your body. Smoothies not only rejuvenate you, but also give you a cool way to beat the summer heat.  In this blog we’ve outlined fifteen key benefits of drinking healthy smoothies.

15 Benefits Of Drinking Healthy Smoothies 

  1. Weight Loss: If you’ve been struggling to lose weight, smoothies can help you lose excess body fat without skipping any meals. A dynamic combination of fruits and vegetables that are high in fiber and protein, but low in sugar, are guaranteed to help seniors feel fuller longer. The right smoothie will curb your appetite and keep you away from unhealthy donuts and snacks. 
  1. Dehydration Prevention: Fruits and vegetables contain larger amounts of water in proportion to their weight. Since the human body is 70% water, smoothies are a great way to replenish the loss of water in your body, especially during the hot summer months.
  1. Craving Control: If constant pastry and cookie consumption is an issue for you, a healthy smoothie recipe can help curb those cravings. Using combinations of bananas, mango, strawberries, dark chocolate, and even peanut butter are yummy ways to add some natural sweeteners to your smoothie. These alternatives will also help you keep your glucose levels steady. Maintaining a healthy glucose level is especially important for those who may be suffering from lifestyle diseases such as high blood sugar and diabetes. 
  1. Digestive Aid: Choosing fiber-friendly fruits and green leafy vegetables for your smoothies can aid in the digestive process. Apples, bananas, oranges and strawberries are a few common fruits that are high in fiber. Spinach and kale are fiber-friendly leafy greens that can be paired with any fruit combination to help keep you regular. 
  1. Immune boosters filled with Antioxidants: Antioxidants are substances that fight against free radicals that could cause harm to your body. Leafy green tea, grapes, berries, and sweet potatoes are great sources of antioxidants. Adding them or a Matcha green tea powder to your smoothies can play a pivotal role in preventing cancers and heart disease.
  1. Immune Booster: Immunity is your body’s ability to fight against pathogens and diseases. Making smoothies filled with ingredients that include nutrients like beta-carotene will help to boost your immune system.
  1. Curbs Sleep Disorders: Many of us have dealt with sleep-related issues such as restlessness or lack of sleep. A healthy breakfast accompanied by a smoothie made of bananas, kiwi and oats provide high amounts of calcium and magnesium which can help you maintain healthy sleeping patterns.
  1. Improves Skin: Everyone wants healthy, glowing skin. Mango and pumpkin contain carotenoids that are highly beneficial for skin and complexion. Adding these ingredients to your smoothies will give you that beautiful summer glow. 
  1. Provides Liquid Food Benefits: If your body has trouble breaking down nutrients, blending fruits and vegetables into smoothies can be a better option for easy digestion. Be sure to talk with your healthcare provider when considering a more liquid diet. 
  1. Detoxifies the Body: A good way to cleanse your body is to add garlic, papaya or beets to your smoothies. Using one of these in your smoothie recipe will help rid your body of toxins accumulated in your bloodstream. 
  1. Boosts Brain Power: Mind-healthy foods increase blood flow to the brain, and it has been proven that certain fruits and vegetables increase brain power and boost memory. Coconut, which is rich in omega-3 fatty acids, can enhance mental alertness and concentration. 
  1. Helps Reduce Mood Swings, Fight Depression and Hormonal Imbalance: Summertime is all about sunshine and happiness. Smoothies that contain organic fruits and vegetables serve as excellent stress reducers enabling you to have increases on the healthy and the happy. If you’ve been suffering from depression, mood swings, or hormonal imbalances consuming fruits and vegetables that are high in folic acid such as broccoli, spinach, and bananas can help. A balanced diet of leafy greens and nutrient-dense smoothies can help keep you in a better mood. 
  1. Supplies Calcium and Improves Bone Health: Regardless of where you are on the age spectrum, a regular intake of calcium is essential for bone and oral health. Proper calcium intake can also have a positive effect on hair growth and heart function. Preparing smoothies with dairy or fortified dairy alternatives, vitamin D3, and Vitamin K is a sure way to keep your body healthy and strong. 
  1. Reduces Chances of Cancer: Fruits like strawberries, blueberries and grapes are rich in antioxidants and inhibit the growth of cancer-causing free radicals. Research has shown that cabbage, broccoli and cauliflower produce the same result. Smoothies made of these ingredients can assist in preventing cancer growth.
  1. Better Option Than Juice: If your body has trouble breaking down nutrients, smoothies may be a better option for you. Smoothies do not stimulate a rise in blood sugar because they allow for a steady and even release into the body. When you blend smoothies, the skin of the fruit or vegetables remains, allowing your body to benefit from the fiber of the produce. Therefore, smoothies may just be the best companions for your summer breakfast.

So, whether it’s a goal of weight loss, detoxification, or strengthening immune health, the right smoothie can give a huge boost to your overall wellness. What are some of your favorite smoothie recipes? Start there and build an ongoing menu of smoothie choices that best fit each resident in your assisted living home. See all the recipes here:

Unique Tips And Training For Residential Assisted Living Homes 

The Residential Assisted Living Academy 3-day accelerated course is the best way to learn how to own and operate a successful RAL business. Smoothies are just one small professional tip for running a smooth RAL home. Learn step-by-step everything you need to know about owning and operating a residential assisted living business. 

Visit to get registered today. The RAL Academy has a winning business formula that will help you to scale your business and profits. In addition to the step-by-step training process that has been developed over five years by Gene Guarino, you will also gain access to shared knowledge. Register for the next 3-day training course to help make your business run as smoothly as possible.

This Is Why We Do What We Do

Residential assisted living is rapidly evolving into one of the safest senior home environments providing quality care for the elderly. While the industry continues to travel the distance rebuilding a reputable foundation, RAL homes have redefined public opinion. People are placing their loved ones in residential assisted living facilities because they trust the cozy home environments in traditional neighborhoods with lower resident-to-staff ratios. Until recent years, people expressed concerns about assisted living through the lens of nursing homes.

Client Concerns About Big Box Assisted Living 

  • Capitalizing on people’s misfortune,
  • Not caring about the needs of seniors,
  • Elderly neglect and abuse, and
  • Business above helping people.

Many of these points raise valid concerns because there are assisted living facilities that fit this description. The blueprint of residential assisted living academy offers a better way that puts quality care first. Founder and CEO, Gene Guarino, teaches students how to run a successful business while providing excellent senior care simultaneously. Testimonials at shows how his assisted living model is equipping entrepreneurs to do just that. 

What Is Your Big Why?

Knowing your Big Why will empower you to go much further. Success and happiness starts when you keep your Big Why in the forefront of your business endeavor. Self-made millionaires attribute their success to their Big Why. It’s not about having the right Big Why; it’s about having “A Big Why”.  So getting ready for your success starts with identifying what you are looking for in a residential assisted living business. Have you examined the five most important questions that will help you to understand why you are interested in residential assisted living?

Five Components to Identifying What You’re Looking for: 

  1. Are you looking for something that’s going to take less time to make more money? 
  2. Are you hoping to eliminate your weekly work hours? 
  3. Do you want to remove your income limitations? 
  4. Do you seek the freedom to live where you want to live, even if your business is in a different location? 
  5. Are you looking for the opportunity to help other people? 

Write down your Big Why and keep it somewhere as a constant reminder as to why you do what you do. Oftentimes, your Big Why can be personal, as it should be, but on a professional level, why do you do what you do? Consider this concept by rereading articles and books, watching bookmarked YouTube videos and listening to podcasts on leadership, passion, purpose and entrepreneurship. This reflection can be the fuel to launch you to higher levels as you continue in your business endeavors.

The most successful people in the assisted living industry aim to change the way people view aging in America. This is why the Residential Assisted Living Academy has a motto of “Do Good and Do Well.” When difficulties arise, and they will, you will need a plan.

The Starting Point  

This current generation of millennials is more concerned than ever about purpose and impact. Particularly with today’s socially conscious workforce, we can grow the leaders of tomorrow. This is how the Residential Assisted Living Academy is changing America’s view of aging. With the rapid rise of the Silver Tsunami, the assisted living industry could use more leaders. 

Why We Do What We Do:

  • We care about people.
  • Like you, we have heard and seen bad examples of seniors not being treated with the care, dignity and respect that they deserve and it breaks our hearts.
  • We recognize the importance of seniors and how vital it is to provide a comfortable, safe environment for them to thrive in their twilight years.
  • We see the love and appreciation that the families of seniors have when their loved one is truly being taken care of.

If you are thinking about your purpose and want to see what opportunities residential assisted living has for you, get ready to take your next step. Visit to learn everything you need to know to make a difference in senior living. Find your why, and become a part of the solution in this amazing industry.

Where Do I Get Started in Residential Assisted Living?

It’s often said that cemeteries are packed with multimillion dollar ideas. Instead of taking your legacy to the grave, learn how to bundle real estate and senior assisted living into one business. The Residential Assisted Living Academy shows entrepreneurs how to start earning $5,000, $10,000, $15,000 and even $20,000 monthly cash flow. The 3-day fast track training provides students with step-by-step A-Z instruction for owning and operating a residential assisted living business. The course also offers a live guided tour of fully operational RAL homes. A lot of people ask, “How do I get started?” The simple answer is really centered on location, location, location.

Three Reasons Why Location Is Important

  1. Demographics
  2. Economics
  3. Competition

Location is critical in the assisted living industry. Even if you own the property already, that doesn’t mean it will lead to a successful business model. There are important questions you’ll need to ask concerning the location of your new RAL business, starting with, “What are the demographics of the area?” This is the first of many questions and answers new owners and operators will need to search out. 

Finding The Right Blueprint

When Gene Guarino, founder of Residential Assisted Living Academy, first started building his business, there was no blueprint to follow. He started by creating a Five-Level System.

This system categorizes homes into various tiers to accommodate multiple markets at different price points. Level five consists of the nicest homes in wealthier areas. On the opposite end of the spectrum are the level one homes in lower income neighborhoods. Level one homes are usually located in less safe areas, places in which you probably wouldn’t feel comfortable having your mom or dad live. The RAL Academy advises against starting level 1 homes. In fact, Guarino strongly encourages students to focus on level 3 and 4 homes. He calls these levels of homes “The sweet spot.”

The Sweet Spot Is All About Location 

The relationship between the business and the location is all about finding that sweet spot. It’s above the middle, but not at the very top. This means you are designing your business plan to accommodate residents who are able to pay $4,000 – $8,000. As a result, the location of your RAL home can make or break your business. Location plays a significant factor in increasing or decreasing your monthly net income. Location is also an important component for hiring and retaining quality employees. Depending on what part of the country and the community that your home is in, the “sweet spot” can go up or down. As a business focused on private pay, these clients can afford the expense. This is why Guarino’s blueprint targets a specific market. The price works for them, and the income works for us. Not every senior that needs assisted living is able to pay for their own care, but a lot of people do, especially in the right communities. Remember, this is another reason why location is a critical component. The blueprint focuses on private pay clients, as opposed to those who are government assisted. The bottom line is location is key.

The Real Estate and Raising Capital 

With residential assisted living, there must be systems in place for the real estate portion of the business. In addition to knowing where to locate the home, you need to know how to fund it and how to acquire it. You will also need to know how to raise capital. Raising capital for residential assisted living can be easy with the right approach, also taught at the RAL Academy. Guarino has been raising capital for various businesses for nearly 40 years. At the RAL Academy training, Guarino and his team of RAL experts, teach students the secrets and skills needed to succeed. In order to raise capital, you will need to be able to articulate your business plan in words and in writing. At the Residential Assisted Living Academy 3-day fast track we teach students all of the elements of a successful business plan.

How To Get Started With Residential Assisted Living

This winning business blueprint will help you get started and scale your business and profits. In addition to the step-by-step training process that has been developed over many years by Gene Guarino, you will also gain access to shared knowledge. During Q&A sessions, Gene Guarino answers questions firsthand. Save time, effort and money by avoiding the mistakes in going alone. Use the experience and wisdom of the experts. Get started during quarantine by using the RAL Academy resources like At-Home Study courses and reading the book, Blueprint. Use the right resources to accelerate your vision for your future.

The CDC is Busting Myths About COVID-19

Despite the many uncertainties surrounding the coronavirus, there is hope – you can avoid it, and you can recover from it. The virus is not a life sentence. To circumvent inaccurate information and myths circulating around social media and news outlets, our communication infrastructure the CDC publishes consistent content. Most of the people who get exposed to COVID-19 can recover. Treating your symptoms is important. If you have cough, fever, and difficulty breathing, seek medical care early by calling your healthcare provider by telephone first. It’s a fact that most people recover from COVID-19 with supportive care. It’s important not to follow false information during this season. One myth that the CDC dispelled was about self-diagnosing oneself. It was falsely circulated that if  you are able to hold your breath for 10 seconds or more without coughing or feeling discomfort you do not have the virus. This has repeatedly proven not to be true. You are not free from the coronavirus or any other lung disease because you are able to hold her breath for 10 seconds. 

What Are The Most Common Questions About Covid-19?

According to the CDC, the most common COVID-19 symptoms to be aware of include:

  1. Dry cough
  2. iredness
  3. Shortness of breath 
  4. Repeated shaking 
  5. Fever
  6. Headache
  7. Muscle pain 
  8. Sore throat 
  9. New loss of taste

The best way to confirm if you have COVID-19 is with a laboratory test. You cannot confirm it with breathing exercise or by self-diagnosing symptoms independently. 

Self-diagnosing is one of many very dangerous processes that can potentially cause more spreading of the virus. There is a lot of false information circulating as a result of fear. This is why it is important for your residential assisted living home to know the facts. 

15 Myth Busters of COVID-19

  1. Self-diagnosing can be dangerous 
  2. Sun exposure does not prevent the spread of the virus
  3. 5G mobile networks are not responsible for coronavirus
  4. Drinking alcohol is not a protection
  5. Cold weather and snow cannot kill the coronavirus
  6. Taking a hot bath is not a prevention or cure 
  7. It cannot be transmitted by mosquito bites
  8. Garlic is not a prevention of COVID-19
  9. Pneumonia vaccines are not protection virus protection agents
  10. Ultraviolet radiation can cause skin irritation and should not be used as a disinfection
  11. Hand dryer are not effective in killing the coronavirus
  12. Spraying alcohol or chlorine over the body will not kill the virus that has already entered your body
  13. Regularly rinsing your nose with saline is unhelpful in preventing COVID-19
  14. Antibiotics do not work against viruses – bacteria only. 
  15. There is currently no vaccination or medication specific to treating or preventing COVID-19.

Ral National Association Fighting Myths And Saving Lifes

People of all ages are susceptible to COVID-19, individuals with pre-existing medical conditions such as asthma, diabetes and heart disease are at greater risk, especially when exposed. This is why big-box nursing home facilities have seen a huge influx of coronavirus cases. Smaller residential assisted living homes have a much better opportunity of keeping seniors safe from COVID-19. The CDC and World Health Organization strongly advises people of all ages to take precautions to protect themselves.

RALA Success Stories: Mandi

Some opportunities are simply irresistible. Perhaps this is why Mandi became one of the first students to go through the 3-day fast track course at Residential Assisted Living Academy. Mandi moved across the country with her family, from California to Rhode Island. Upon arrival, she wanted to reinvest the money from the sale of their California home. While listening to the Real Estate Guys, she heard Gene Guarino describing the advantages of owning and operating a residential assisted living business. The investment opportunity sounded like a great idea that motivated Mandi to get started. 

Armed With The Right Resources

So, she came to the 3-day fast-track event in Phoenix and got inspired to go back to Rhode Island to pursue her RAL business. “This is something that we can make money doing,” Mandi said. “But also it’s something for the greater good of other people’s families.” Like so many of our students, Mandi’s father-in-law lived in an assisted living facility. So she had seen firsthand what the environment was like. As a result, she was magnetically drawn to the concept of providing a safe and comfortable home for seniors with quality care. 

Four Things Mandi Liked About Her Father-in-Law’s Care Home:

  1. It wasn’t a large facility, 
  2. The families were always welcome, and 
  3. The caregivers knew the family members by name.
  4. The comfort of trustworthy caregivers 

These were just some of the many benefits of residential assisted living as opposed to large nursing home alternatives. “The information provided at the 3-day fast track training was really helpful, straightforward and easy to understand,” Mandi said. “The opportunity was really easy to see and comprehend how to apply the content.” She added, “The tour of Gene’s homes was also a great experience.” 

She returned to Rhode Island and made an appointment to meet with the health department director of the assisted living. Upon explaining her plan for a RAL home, the director responded, “Well, you can’t do that here.” Mandi replied, “Why not?”

These two simple words can often change the trajectory of any plans – “why not.” Mandi exercised what we often tell RAL students to do when faced with obstacles – simply ask, “why not?” Building a RAL business is not unlike starting any other entrepreneurial endeavor. You will face obstacles. Your success depends on how you deal with every challenge that rises against you. Mandi overcame every difficulty she faced repeatedly. 

How Challenges Turn Into Success 

She completed the goal and launched her RAL home with eight bedrooms, although she is licensed for 10 and ready for expansion. All of the rooms are different sizes, some with their own bathrooms, and others with shared facilities. The monthly rate for each room is different, with an average of $4,750. After all expenses, Mandi’s net profit per month averages around $10,000 – that’s $10,000 per month for one single home. She says she accomplished her RAL home goal by simply asking questions. “Ask questions and don’t be afraid to continue to ask questions until you get the answers that you want to hear,” Mandi said.

According to the financial advisor Robert Kiyosaki, a rich person says, “How can I do something, while a poor person says this is why I can’t do something.” After all the hard work, Mandi’s assisted living business became the first residential assisted living home in Rhode Island.

How To Overcome Challenges When Starting Your Ral Home?

Accelerate your vision by reading our blogs that describes why the fast track training is helping RAL business owners succeed. 

Click: How To Start a Residential Assisted Living Home 

They found the training at the Residential Assisted Living Academy, along with assistance from the support staff to be invaluable.  As a result of the 3-day fast track training at they were able to save big in 3 areas:

  1. Save time, 
  2. Save money, and 
  3. Save effort with their project.

The business plan and the financial suite were incredibly helpful tools. We know exactly what’s coming and when it will arrive. We truly are at the “Right Place At The Right Time”. Visit  and learn how you can get ready for the next big investment opportunity of a lifetime.

RALA Success Stories: Brad & Angie

There are so many people looking for the right investment opportunity to gain financial freedom and build a legacy to leave for their children. Brad and Angie had been investing in real estate since 2005. For 15 years, they invested in rental properties, construction and spec homes, and property development. Upon hearing about the opportunity in residential assisted living, they jumped on board. “We needed this. Our community needed this. We needed this for our family,” they agreed. They both recognized how it fell in line with what they were already pursuing. Residential assisted living was a perfect fit based on their existing skills and passions. Brad dealt with the construction and zoning elements, while Angie took care of the business and management aspects of RAL operations.

How Significant Is The Ral Industry Learning Curve? 

Unfazed by the learning curve in this new market, they knew they could accomplish what they set out to do. They initially viewed residential assisted living as an extension of their rental business. They understood from the beginning that residential assisted living is the combination of real estate investment and quality senior care. In a way, this new venture can be seen as an expansion of their rental market, only to a new senior market with an emphasis on caregiving.

Challenges To Starting An Residential Assisted Living Home

One of the biggest obstacles they overcame was securing the right investors, bankers and appraisers. Residential assisted living is foreign territory for many investors and lenders. As a result, owners and operators must do their homework in order to understand how to pitch their projects to people in various markets. 

Students who attend the 3-day fast track training at Residential Assisted Living Academy learn step-by-step how to accomplish the goal of gaining investor interest. However, the initial learning curve of how to deal with investors and lenders can be challenging for those without prior experience. Conveying foreign concepts and preparing a solid business proposal are also challenging components. 

Angie says one of her biggest challenges was centered around employees and staffing. “But we always have to keep in mind why we’re doing this,” she said. “We’re wanting to provide the best quality care for seniors and give them the best experience they can get.” Everything she learned about residential assisted living goes back to the starting block of quality senior care.

Some Benefits Of Professional Ral Training 

According to Brad, one of the most important elements that got them to where they are in their RAL business is the support system. RAL Academy instructors and support staff provide ongoing help. “They’ve been there and done that,” he said. “Although the support didn’t take care of every problem.” They had to address issues specific to their state. RAL Academy gave them the blueprint needed to move forward. They were always able to pick up the phone at any time and ask questions.

“This was a major plus,” Brad said. “We wanted to hit the ground running. The help with getting the business plan done, having professionals forms, and guidelines was huge – we really couldn’t put a value on that.” They attended the three day fast track September 2016. Afterward, they consulted with contractors and architects to break ground in 2017. They had the first building up and operational in April of 2018, and their second RAL project is currently under construction.

Ral Academy Success Stories

Their first residential assisted living home is licensed for 16 residents – the rates averaged around $6,400 per person, per month. Currently, their average rates have increased to about $6,900 monthly. “Once they understand what they get and the value that we can bring, it makes a huge difference,” Brad said. The couple is looking to eventually expand to a minimum of 4-5 properties. The need for residential assisted living is great in the state of Kansas. Start working on your future today. Join the Residential Assisted Living Academy and Gene Guarino will show you how to immediately start building your RAL business. 

You Will Discover Exactly How To:

  • Find the best real estate locations for the best opportunities in RAL in your area
  • Determine if your current property is a good fit for a RAL
  • Attract the highest paying clients/residents
  • Select properties that will be suitable for a RAL
  • Attract the right investors and partners for RAL success
  • Find the right team to make your life easier and your business more successful

Gain access to the well-developed step-by-step training process, by clicking here to START YOUR JOURNEY, OWN YOUR FUTURE. Your registration will give you access to the shared knowledge of RAL expert Gene Guarino and enable you to review the Questions and Answers of other students. You don’t have to start from the ground up. Gene Guarino and the Residential Assisted Living Academy team have laid the groundwork — all you have to do is follow the successful game plan. Gene Guarino literally wrote the book on how to start a residential assisted living business, Blueprint.Now, you can start off where he ended up after years of hard work developing the Residential Assisted Living Business Accelerator.