Keynote Speakers at The Biggest Event of The Year

Last year, the Residential Assisted Living National Convention sold out. Don’t miss your chance to learn from industry professionals and network with other like-minded entrepreneurs during the 2021 Fall event in Phoenix, Arizona.

Assisted living and senior housing are the hot topics in real estate, business, and investing. These hot topics are your chance to be at the forefront of a fantastic opportunity.

A massive wave of seniors is coming, and their influence in every demographic shift is undeniable.

Many of today’s Baby Boomers face the reality that their parents need assistance in their current and future care.

When seniors are not ready for a nursing home, yet unable to stay home alone, Residential Assisted Living is the best alternative – this concept works for millions.

As the Boomers continue to get older and live longer, the need for senior housing and assisted living will only grow. 

The opportunity this provides for entrepreneurs, lenders, investors, equipment suppliers, and support service providers is increasing by the day, and you do not want to be left behind.


Teepa Snow is founder of Positive Approach to Care, and she’s also an Alzheimer’s and dementia Expert.

She’s considered today’s voice for dementia as one of the world’s leading advocates and educators for anyone living with dementia. 

Teepa’s philosophy is reflective of her education, work experience, medical research, and first-hand caregiving experiences. 

As occupational therapist with over 40 years of clinical and academic experience, she presents with extraordinary expertise around the world. 

As the education director of Eastern North Carolina’s Alzheimer’s Association, she helped create the nation’s award-winning DVD entitled Accepting the Challenge: Providing the Best Care for People with Dementia. 

Through her work developing Positive Approach to Care, there are many more resources and options for support and help, both online and in person.

Visit, to find educational video clips, DVDs, books, information on individual certifications, online support groups, newsletter subscriptions, and onsite training. 


Pastor, Speaker, and Counselor Gary Chapman is a New York Times bestselling author.

Dr. Gary Chapman’s relationship expertise begins with the success and failures he and his wife Karolyn have personally experienced during the past 45 years of marriage. 

His first book, The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, shows readers practical ways to communicate in love. 

Since his first book’s success, Dr. Chapman has expanded his Five Love Languages series with special editions to expand his audience.

Dr. Chapman speaks to thousands of couples nationwide. 

He hosts a nationally syndicated radio program, A Love Language Minute, and a Saturday morning program, Building Relationships with Dr. Gary Chapman.

Join like-minded people from across the country at RAL NAT CON 2021 as we learn, network, and grow.

Do Not Miss Out.

If you are already a part or want to be a part of the solution, this convention is for you.

Experience live sessions from all keynote speakers and over 30 live expert sessions during the innovative event.


Residential Assisted Living National Convention 
Limited Time Pricing
Pre-event pricing ends soon: $995
September 30 – October 3, 2021


The nation’s largest Residential Assisted Living National Convention is set to launch. With more than 10,000 baby boomers turning age 65 every day and 4,000 turning age 85 a day, assisted living faces a Silver Tsunami of seniors. This industry’s opportunities are snowballing because Residential Assisted Living is the best alternative for millions of seniors in America.

This convention is the ultimate opportunity to position yourself to succeed in this booming market.

What This Event Can Do For Your Current or Future RAL Business

  • Expanded networking to boost your business and gain marketing exposure
  • Learning from the industry’s best and share successful tools and tips from other entrepreneurial RAL owners
  • Network with like-minded entrepreneurs from across the country
  • Connect with industry leaders, interested investors, and equipment and support service providers
  • Learn need-to-know information and tips from industry professionals

The Residential Assisted Living National Convention is the annual rally point that allows interested entities, entrepreneurs, and industry experts to assemble as part of the senior housing solution.

Did you know that the Residential Assisted Living National Convention is the country’s premier event that stimulates the growth of an entire section of the market? 

The convention is your chance to get in on the investment opportunity of a generation.


A massive wave of aging seniors is already influencing a definite demographic shift.

Baby boomers and their parents are facing the realities associated with assisted living and senior housing. 

For seniors who are not ready for a nursing home yet unable to stay home alone, Residential Assisted Living is the best alternative.

The opportunity this provides for entrepreneurs, lenders, investors, equipment suppliers, and support service providers is growing by the day.

Registered participants will also receive a complete directory of every speaker, sponsor, and exhibitor. This directory will highlight the 3-day schedule, information, and training materials. 

Start preparing now for your opportunity to be a part of this incredible event. Carve out space in your calendar to be a part of the solution for senior housing.

Register now and get ready for the first virtual Residential Assisted Living National Convention. Visit for more information.

Passion Matters

What are you passionate about in life? Passion is a powerful and persuasive emotion. It gives you the energy to keep you going.

Passion is a controlling force for achieving your goals. People often ask the question, “What are you passionate about?” What is your answer and how are you making your dreams a reality?

Most people say money, not thinking that their passion can involve just about anything. There are four things you should think about before answering that question:

  1. Identify your passion.
  2. Be honest.
  3. Be reasonable.
  4. Know why.

“Passion is energy. Feel the power that comes from focusing on what excites you.” – Oprah Winfrey.


Maybe you feel that your life choices have taken you away from what you were so passionate about in life and business.

Your decision has you chasing money and not attaining happiness, and now you are feeling unfulfilled. Should you have followed the money over your passion.

Money is a powerful influence. It can keep you stuck in a job. Money also attracts many different emotions such as:

  • Anger
  • Depression
  • Envy
  • Fear
  • Happiness
  • Love
  • Shame


Lack of control is a powerless feeling. It gives out a sense of fear and worries, and it can cause anxiety. Doing things that you loathe simply for the money can cause you to be stressed.

That could be because you are not passionate about it. Continuing to do something you don’t like can cause you to incur health problems that can become long-term.

When you follow your passion, you enjoy what you are doing. That feeling can relax you and relieve stress, leading to a better lifestyle.


When you follow your passion, you feel a level of success and accomplishment. You relax and relish at the peak of happiness, value, and worth.

The pursuit of happiness is in your passion for what you decided to do with your life.

“There is no passion for being found playing small—in settling for a life that is less than the one you are capable of living.” Nelson Mandela.


There are struggles when trying to stimulate your creative side. When you feel the burden from the work you are doing, you have no interest or passion in it; that is when the struggle becomes real.

There are ways to fuel your passion and creativity:

  • Keep a notebook and write it down.
  • Pay attention.
  • Stimulate your brain.
  • Quit worrying about the risks.
  • Be casual and unreserved.
  • Build confidence and be confident.

When there is passion in the work you are doing, your creative juices are constantly flowing. Your vision is different, and you look for the best in everything.

You become more inclined to boost your creative process.

“If passion drives you, let reason hold the reins.” – Benjamin Franklin.


Since you have decided to follow your passion you can enjoy what you do. Your internal reward brings you happiness even though your money may have decreased.

Your health may have gotten better because you now are stress-free with no anxiety.

You no longer go to work with hatred for the job and are no longer miserable, waiting to reach the point of retirement to start enjoying your life.

“Nothing is as important as passion. No matter what you want to do with your life, be passionate.” – Jon Bon Jovi.


Following your passion, will have you seeing your obstacles as opportunities. Passion makes you persistent in achieving great things.

Passionate people are excited about the desire to work. Your passion accelerates you beyond any barriers that may get in your way.

The bottom line is that we all need money to live, but choosing a career makes sure that it brings you happiness. It’s not all about the money.

You really should follow your passion because just working for the money.

Your motivation will be hard to find.

“If you feel like there’s something out there that you’re supposed to be doing if you have a passion for it, then stop wishing and just do it.” – Wanda Sykes.


Many say that you should follow your passion over following the money, but our investment model in senior housing allows following your passion while making money.

Residential assisted living owners, investors, and operators are able to do good and do well, based on the RAL Academy model.
Plus, if you apply the hands-off approach to investing by hiring the right people to run the day-to-day operations, your time is yours to follow your other passions.

The 3-day training and support at the Residential Assisted Living Academy will teach you everything you need to know from A-Z about owning and operating an assisted living home. The blueprint created by Gene Guarino and used by successful industry leaders nationwide will help you launch your business effectively.

Visit to register for the next 3-day course that has available seating.

How to Avoid the Most Common Business Plan Mistakes

Residential Assisted Living Academy, let’s get down to business. Common sense should let you know if you are trying to start a business, you should not make the common business planning mistakes such as:

  • Not being focused.
  • Not writing a business plan.
  • Not knowing your financial worth.
  • Not knowing your target market.

These are just a few of the common mistakes people make when planning a business. With a written plan, you eliminate the possibility of losing your objective’s focus, which is getting your business off the ground.

Next, you need to know your financial worth. It would help if you did not overestimate the value of what you think your company will be worth in 2 – 3 years. Instead, project where it will be in a year from the start.

You also need to know your target market, your product or service, and what audience it fits. Knowing this little bit will give your business a much better chance of success.


Not bothering to write a plan is the number one common mistake of planning a business. People who consider themselves to be an entrepreneur are go getters, active achievers.

They take the risk knowing the potential reward. When they have an idea in their head, they write it down.

We have all heard the proverb at some point in our lives “He who fails to plan, plans to fail.” Planning is the key, writing it down is the objective, and success is the goal.

Businesses without a plan typically fail.


Your business plan needs to be precise. Ask yourself why are you writing a business plan? Are you looking for a lender or investors for your current or future residential assisted living home?

Your business plan should be a solution to a problem you have encountered. Now you want to turn that problem into a vision of success.

Know if your business idea is financially sound and worth putting together a business plan. Start with these five questions.

  1. Do you know your competition?
  2. Have you done your research?
  3. Can your business make a profit?
  4. Do you know who your target audience is?
  5. Do you know what an income statement, cash flow projection, and balance sheet are?

Make sure your plan is clear and addresses what you are selling, whom you are selling to, and how your business will earn wages.


When you begin your research, you want to know who you are competing against in the industry.

Define which category your product best fits? Experts at the Residential Assisted Living Academy will teach you how to identify businesses like yours. Know that you have competition. Business is about supply and demand.

Does your product/service engage, entice, and evoke people to choose your business? How will your business stand out from others in the same industry?


The lack of research is a common mistake in business planning. Research is the glue to your business plan and is only as good as what you get out of it.
Check and double-check your research. When you are doing the research, you are answering questions such as:

  • What is trending?
  • How does my product/service meet the demand?
  • How will we compete with the competition?

Answering these questions makes you better prepared. There is no negating writing a business plan if you want your business to succeed.

So, don’t discredit your business idea with outdated information from your research.

Base your time frame for generating a profit on the demand for your product. Your business should operate on producing revenue above the expenses.

Compare your net margin with your competition.

Your net margin looks at the total sales, subtracts your overhead, and divides your total revenue to give you your net margin. This information is vital to make a profit. Do the research.


Do not ignore the market realities. It is the way that you will get the consumer to buy your products or services.

What you want to do for your business idea is half of the calculation for starting a business, and the market is the other.

The market is the target audience that determines the best preparations for buying and selling. Companies want to increase the chance that the consumer will buy from them and not their competition. Your business may not interest everyone, so identify your target audience.


When writing the financial portion of your business plan, remember to include the income statements, the cash flow statements, and the balance sheets. You may have also heard them called:

  • Profit and loss statements
  • Revenue statements
  • Financial performance statements
  • Earnings statements
  • Operating statements

Don’t let these titles confuse you. When putting together the financial portion of a business plan, don’t make the common mistake of misjudging expenses. Do the research and check your numbers.


Do you know what the key elements are for starting a new business and avoiding mistakes? Take your time and review each section of your business plan. There are a few do’s and don’ts that you need to be aware of when planning.

  1. Don’t over-hype your product – words like blazing and ultimate do not validate your product or service. Excite the consumer with your business ideas, not with verbs and adjectives you think they want to hear.
  2. Don’t give too much information – no one wants to read a novel for a business plan. Ten to twelve bullet points are what to look for; everything else is just filler.
  3. Do make sure to review – allow a few people to read your plan for flow, grammatical errors and spelling mistakes you failed to see. Some people will be immediately turned off to your ideas when they see you haven’t even got the basics right.
  4. Don’t be inconsistent – comparing multiple target markets or citing conflicting statistics is a sure fire way to confuse or mislead someone. Make sure your research is solid and clear.

With dedication, determination and a little hard work, you can reach your business goals. Just take it one step at a time and if you are ever in doubt, ask someone who has been there before and already built what you are trying to build.


Begin your market research. Track advertising costs, research consumer behavior, and explore the market trends and opportunities.

Market research is essential for every new business. Simply having a conversation with someone about your product or your particular market, right there you are conducting market research.

Identifying your target market using surveys or questionnaires is the best way to obtain feedback about your product or service.


The Residential Assisted Living Academy will teach you how to avoid the most common business mistakes.

Avoiding the mistakes listed above can help you build a successful business. A thorough business plan lets you know how your business will succeed.

As you move along, know that you can edit your project or add to your project. Writing your plan will set your goals in motion and make sure that you stay focused.

Be expected to know and show a realistic image of where your business is now and where it can be in 2 –3 years.

You want to know if your product can weather the competition. Do your due diligence for your success. And don’t forget to do the research.

Contact to learn everything from A-Z about owning and operating your own assisted living home.

How to Transition from Your 9-5 To an Entrepreneur Lifestyle

There are several reasons why about 50 percent of new businesses fail by the fifth year, according to the Bureau of Labor Statistics.

Transitioning from a traditional 9-5 job requires some well-thought-out planning.

How do successful business owners cope with the adjustment to owning and operating quality senior housing when they have no familiarity with self-employment? 

Entrepreneurs must implement strategies to stay active, sharp and manage a revolving schedule with efficient time management. There are several professional tips experts at the Residential Assisted Living Academy suggest for helping individuals transition from traditional jobs to entrepreneurship. 


1.     Keep Your Expenses Low

Keeping your expenses low is a lot easier said than done, but self-employment often demands this, especially during startup. Limited flexibility is usually the result of high expenses. 

  • Reduce overhead
  • Limit shopping and splurges
  • Keep the business lean
  • Watch discretionary expenses

2.     Build a Parachute Fund

Having a constant stash saved makes operating a business much easier. Ideally speaking, try to maintain 3-6 months’ worth of expenses. 

3.     Take Advantage of Other Opportunities

Allow yourself to build various streams of income. Some people do freelance writing, social media work or other independent jobs while searching for the right opportunities. The key to maintain various streams of income is being open to what comes your way. If done correctly, income streams can cause an avalanche effect, and every skill you add makes the landslide even bigger. Learn how to take advantage of every opportunity as an entrepreneur in transition.

4.     You Are Not Alone

When investing in senior housing, the Residential Assisted Living Academy is proof that you are not alone. Experts and networks like help new entrepreneurs avoid the feeling of isolation while ensuring better odds of success. 

5.     After the Talk

After having that dreadfully difficult discussion with your employer and turning in your two-week notice everything changes. Those two weeks will fly by and you’ll find yourself exploring your next move. In order to ensure that your initial launch into entrepreneurship is a success, register for the 3-day course that will help with you investing, owning and operating an assisted living home.

6.     Continue with a Routine

Identify a schedule that works best for you and stick to it. Just because you are a new entrepreneur doesn’t mean time management is no longer important – it’s even more important now. The critical thing here is to pay attention to how your body feels and adjust accordingly. Make sure to settle on a timeline and practice discipline. Whatever you want your routine to be, plan it out and stick to it. As entrepreneurs, everybody has a different style, so what works for one may not work for another, just be sure to continue with some type of routine. 

7.     Designate a Work Area

Avoid working in the bed or on the sofa to escape the temptation to procrastinate or take naps. For some people, it’s helpful to escape to a local coffee shop or free so-working space. Locate a space where the energy and atmosphere is conducive to work and motivates you to accomplish tasks.

8.     Talk to People

Even beyond the initial weeks of your transition, continue networking with people. Set up meetings with people ahead of time. This point is strongly emphasized and encouraged. Grow your network exponentially. The Residential Assisted Living Academy is a great resource for connecting with like-minded entrepreneurs. Take the time to sit down and get to know people one-on-one. As an entrepreneur, you can truly never know too many people.

9.     Reward Yourself 

Find time to enjoy certain rewards, like food and activities that make you happy. You have to learn how to tempt yourself sometimes, and that’s totally okay. For some people, rewarding yourself works like magic – it’s an amazing motivator. 

10. Set Up a To-Do List

Use digital devices that will remind you of deadlines and ongoing tasks. It doesn’t matter how you do it but be sure to create a visible list of what you want to accomplish for the week. This will be super helpful. This to-do list will help you when you find yourself distracted and not working on anything productive. Referencing your to-do list will empower you to refocus your mindset. Aim to have everything checked off by the end of the week.

Understanding these 10 steps will help you make the leap when you’re ready. This is where the fun really begins.

Having a plan prevents you from walking into the unknown.  Your plan does not guarantee that you will not endure challenges, but you will be prepared and organized. 

Entrepreneurship is a mindset. 

You have to make sure that you are ready to embrace the mindset of a dedicated, passionate and successful entrepreneur.  

Be willing to make sacrifices, otherwise your transition will be very difficult. The most important sacrifice you can make is getting the training you need, especially in the assisted living industry.  


Once you know that senior living entrepreneurship is for you, you need to do the research.  Take the time to make sure you are prepared. 

Now-a-days, every subject seems to be out there for you to research and find the best way to accomplish it. 

There is no better way to learn everything you need to know about assisted living than attending the 3-day course at

  • Understand your market, industry
  • Find out what has worked and failed for others
  • What are your competitors doing?
  • How much will it cost you
  • Paperwork and filling processes


Having a plan will make your journey to owning an assisted living home less daunting.

Eliminate the unpleasant surprises by relying on the support and training of the industry experts. 

Register today at

You will be better prepared to make your transition by having a thorough understanding and a solid business plan. 

Join the inner circle network of countless entrepreneurs who have completed the 3-day course and are experiencing success and a sense of fulfillment. 

When you transition the right way, your entrepreneurship will be your eternal escape from 9-5 employment.   

Solving the Senior Crisis in America

There are now more seniors in America than ever in history, and these baby boomers need to be protected. 

Solving the senior housing crisis will require the help of small residential assisted living homes, but what exactly does this entail? 

This past year has taught us many things about what to do and what not to do to keep our assisted living communities safe. 

One of the hardest-hit segments of the nation is nursing homes. The residential assisted living model of senior living helps solve the crisis, especially with the Residential Assisted Living Academy model. 

Single-family homes with fewer residents and fewer staff and visitors ensure that horrible pandemic-like conditions won’t ravage our senior population.


Over 500,000 people died from covid-19 since the onset of the current pandemic, and these numbers have been devastating to the assisted living community. It has created one of the worst health debacles in history. More than 500,000 deaths have been due to symptoms resulting from coronavirus, according to the CDC. Small residential assisted living houses have experienced better success. 

There is evidence to suggest that these smaller communities are better at preventing the spread of diseases.  

  • Autonomy for each resident
  • Resident controlled care scheduling
  • Resident driven meal planning 
  • Resident selected activity schedule and activity choice

The smaller, less congregate nature of small homes is just one piece of the puzzle. 

The universal worker concept means the communities have fewer workers coming and going, and caregivers can develop closer relationships with residents.

These relationships will give them an edge in detecting health issues or behavior out of the ordinary. The intimacy developed in these types of homes gives way to better disease control and early detection of any symptom.

Numerous senior living providers have mirrored the approach to creating household models with no affiliation with the organization. 

Though these vary in size and scope, most house no more than one or two dozen residents, with a lower census and the greater capacity to social distance, smaller is better.

Some of these small-house senior living homes have reported minimal levels of COVID-19 and have touted the model as key to their success. 


While Americans continue to cope with the continued pandemic, the assisted living industry seeks to do what is best for seniors. 

Smaller arrangements for senior housing are consistently proving to be better for the aging population. 

These homes are opposite the big-box nursing facilities and the more ideal way seniors prefer to live. 

For today’s baby boomer, residential assisted living reminds them of growing up as a child:

  • Big families
  • Single family house 
  • Private yard
  • Neighbors 
  • Barbecues
  • Outdoor activities 

As such, small-house senior living may be well-suited to handle the disruptions of the COVID-19 era. Small-assisted living homes may help boost the model’s popularity in the future.

Why does the small-house concept work better? Smaller homes are more like traditional home environments, and they are safe.


According to many developers, there is a sense that senior living housing will evolve into small-house models.

Demand for residential assisted living homes will rise. 

However, the small-house or residential assisted living home model is not a “cookie cutter” model. This concept is diverse.

The small-house communities of tomorrow may resemble single-family homes, as many small-home communities do today.

This concept of senior living fits anywhere in America. They work wherever they are needed.


Smaller is proving to be better in care. Engagement is better than large facilities. Above all else, safety is logically more feasible in these smaller settings.  

Residential assisted living homes will take America into the future as the optimal senior living model.  

The Residential Assisted Living Academy has a proven success model that teaches students how to do good for seniors and do well financially. 

Gene Guarino and his team of experts will walk you through the process from A-Z during his 3-day accelerated course.

To learn more information or get assistance, visit and get ready for the next ample investment opportunity of a lifetime. 

This winning business blueprint will help you get started and scale your business and profits. Use the right resources to learn a better way to launch a successfully assisted living business.

Simply put, smaller homes across the country will help solve America’s senior housing crisis.

You’re Never Too Old to Make A Difference

There are many inspiring stories that can encourage seniors that they are never too old to dream. 

Carpe diem means “Seize the Day.” The famous Roman poet Horace’s popular words capture the zeal that should accompany opportunities.

The idea of carpe diem encourages action in the present moment. Dwelling upon past errors or shortcomings only seeks to prevent action in the present.

Today’s seniors should embrace carpe diem to take hold of opportunities to satisfy current market needs, especially in the assisted living industry. 

This is an opportunity of a lifetime.

Never before have so many Americans needed senior living facilities. The traditional model of senior living will not do.

The aging Baby Boomers want to live as they choose.

Residential assisted living homes offer Boomers the type of communal living they yearn for, where dignity and independence are relished and not disregarded.

Achievement is within your grasp. 

All that is needed is a bit of encouragement and an earnest desire to achieve. Do not allow past failures to disrupt the possibility of achieving in your senior years.

Below, you will find just a few examples of seniors who achieved their highest after 65 years of age. Attain success at any age – it has already been achieved, and you can also excel.

Competitive Seniors take the Gold.

Wellness is a lifestyle, not an accomplishment. A significant element of wellness is physical fitness.

Physical fitness is necessary to compete at anything. Here you will meet a few incredibly fit seniors who found the sweetest victory after the age of 65.

  • Johanna Quaas, 91-year-old gymnast

Achieving the audience’s awe at the 2017 International German Gymnastics Festival, Johanna Quaas performed a near-flawless parallel bar routine.

What’s the big deal?

Johanna was 91 years of age at the time of this achievement. She holds the Guinness World Record for the most senior gymnast.

Her life in gymnastics began in1934, at the age of 9.

As she matured, she started a family and became a coach but never lost her zeal to compete.

At 56, she began her competitive career, which to many was too late.

Not so for Johanna, who held her own opinion about her life and did not conform to others’ narrow thoughts.

Johanna sets goals for herself and has surpassed them.

She sought to be competitive until 90, but she has surpassed that with her more recent accomplishment.

Personally, her goal was to avoid the susceptibility of falling in her senior years, which gymnastics has thwarted.  

Johanna is downright nimble but equally as balanced.

  • Ed Whitlock, 85-year-old runner

In the world of marathon running, Ed Whitlock stakes his claim.

At 70, Ed is the first person to complete a full marathon in less than 3 hours.

October 2016, onlookers at the Toronto Waterfront Marathon witnessed Ed’s record-setting finish in under 4 hours.

How did he do it?

Ed received no unique guidance or training for his impressive achievement. He did a very rudimentary disciplined activity.

Ed ran laps for a few hours daily. Little by little, he built his endurance until he was marathon ready.

No rush, just consistent daily training.

The New York Times reports Ed’s sentiments well: “I believe people can do far more than they think they can.”

Scientific studies of Ed’s physique have found something quite impressive.

Ed’s VO2 max, the measure of the body’s ability to take in oxygen, is higher than average. Ed’s VO2 max was comparable to that of highly trained marathon runners.

Ed’s daily consistent discipline of running built a VO2 max comparable to elite marathoners. So, these examples are proof that you can do more than you think.

  • Charles Eugster, 97-year-old rower and bodybuilder

Row, row, row your boat might be the best adage for the next achiever. Charles Eugster was a competitive rowing team member during his university years.

After university, Charles joined the Swiss Army and then entered a professional career in his adult life.

Like many, his fitness faltered during these years, but Ed yearned to be fit again. At 63 years of age, he chose to get fit again.

Charles picked up his rowing equipment, began training, and signed up for competitions. He earned 40 gold medals at World Rowing Masters over the next 30 years.

That’s right, at 93, Ed was winning rowing competitions. It’s never too late to win.  Although Ed’s achievements seem phenomenal, his goal was not rowing but fitness.

At 83, Ed joined a bodybuilding gym and trained feverishly.

He competed in several fitness competitions, adding running and swimming to his list of competitive sports.

Upon his passing at 93, Ed held several U.K. records in 5 various events and a world record.

Ed is known for saying, anyone my age can participate in these events if they are willing to train appropriately.

  • Dick Roche, 77-year-old roller derby skater

At 77 years of age, Dick Roche is the most senior known active roller derby skater.

When he turned 70, David became a founding member of the lane Country Concussion Roller Derby Team in Eugene and Springfield, Oregon.

Here, Dick skates competitively.

The sport is a fast-paced, full-contact competition requiring much training. Players must remain in roller skates for the duration of the event.

Despite the sport’s intensity, Dick is a central focus for his team in his senior years. Not because of his age, but because of his skill.  

Dick is one of the most formidable players in the sport. The stamina necessary to compete in a roller derby is extensive.

Training and endurance are a constant to excel in this rigorous sport. At 77 years of age, Dick shows no sign of abating.

According to Dick, “I’ve got lots of energy,” and “I’m having fun,” which makes Dick the competitor he is.

And, most important of all, it seems to be a family thing. Dick’s daughter and two grandchildren compete in the sport as well.

  • Don Pellman, 101-year-old Olympian

Centenarians are making their mark. In 2015, at the San Diego Senior Olympics, Don Pellman made his mark in the present-day news annals.

With 100 years of living under his belt, Don set five brand new world records. He was the oldest person ever to compete in the games.

The first centenarian to complete a 100-meter dash in less than 27 seconds. First to clear the bar at the official height for the high jump.

Set a new shot-put record. Set a new long-jump record.

In his youth, Don was an accomplished gymnast and high jumper. While competing in college, Don had to leave college to seek work during the Great Depression. 

After retirement in 1970, Don, at the urging of his adult children, resumed his athletic career.

Since he competed in 127 track and field meets and ties Jesse Owens for setting the most world records in one day.

Today, Don is 101 years old and showing no signs of slowing down.

  • Diana Nyad, a 65-year-old swimmer

Do dreams expire? Does adventure go away with age? Not according to Diana Nyad.

At 64 years of age, Diana swam the Straits of Florida without a shark cage.

What’s her story?

Diana is a longtime swimmer; some say lifelong. She trained emphatically for this event, which had been nothing but a dream 35 years earlier.

At first, Diana’s attempts were not successful.

Four times Diana embarked on her journey but was unable to finish. Finally, on the fifth attempt, Diana was able to complete the journey.

She swam from Cuba to Florida, traversing the Straits, in 53 hours.

  • Noriko Shinohara

The competition spans more than sports. It’s never too late to become the artist one has longed to be.

Noriko has worked fervently in the art for more than 50 years. However, it was not until well into her fifth decade; her career finally gained steam.

Noriko’s husband, Ushio, has been a famous artist for many decades. While his success is meritorious, his wife did not have such success.

She never stopped toiling in art. Now, in her 60s, Noriko is experiencing success. Her art is donning galleries’ walls, and she is no longer in her husband’s shadow.

Now, Noriko’s success has brought notoriety to this couple.

They have hosted events together and made appearances at each other’s shows. The couple has even been the feature of a famous documentary, Cutie and the Boxer. 

Senior success stories are endless. A senior’s life is more than watching TV and occasional visits from children and grandchildren.

A senior’s life is to be lived, realized, and full of activity. Examine this list of accomplished seniors.

  • Harriett Lake, an accomplished Floridian philanthropist.
  • Louise Bourgeois, a 70-year-old accomplished artist
  • Frank McCourt, a senior whose writing career now boasts a bestselling book, Angela’s Ashes.
  • Faujah Singh, a 101year-old marathon runner.
  • Desiline Victor, a 102-year-old voting legend from Florida.
  • Min Bahadur Sherchan, a 76-year-old Mt. Everest climbing champion.
  • Jiro Ono is an 87-year-old sushi chef and is considered the greatest of his craft.
  • Ida Keeling, at 97 years of age, set a record in the 100-meter sprint.  

Staying in shape as you age is important. Setting world records and becoming the next aged Olympian may not be your aspiration.

However, physical fitness is crucial to sustaining a healthy lifestyle. Even mental fitness is associated with physical fitness.

Therefore, do not become complacent in your senior years. Embrace new challenges and resist a sedentary lifestyle.

Make wellness, which encompasses proper nutrition, fitness, and mental acuity, your lifestyle.

Complete wellness sustains a senior better than any of those mentioned above alone. Therefore, eat to live, walk to thrive, and read to learn.

Wellness is your way of living a high-quality, fully energized, completely purposeful life. 


Do you yet have a vision for yourself and your family? Do you have unrealized dreams, energy, creativity, and good ‘ole fashioned grit?

It is never too late to engage and achieve.

Seniors are equipped with years of wisdom to accompany your zeal, and the opportunity of a lifetime awaits those who are willing to take the next step.

The golden years are not the end of life but a commencement. Seniors can make a difference in assisted living and earn a high substantial income by doing it.

Do not allow age to circumvent your zeal for doing meaningful business.

Contact to learn everything you need to know from A-Z step-by-step for owning and operating an assisted living home.

Get registered for the next 3-day course and allow a team of experts to help launch you into your future.

Setting Goals: The Key to Entrepreneurial Success

What is the why behind your entrepreneurial dreams? Do you have a vision? Have you visualized success?

Research shows that having goals makes your assisted living business robust. It would be best if you carefully created and considered plans to bring about success effectively.

Assisted living homeowners that are committed to their goals are not easily distracted. What do you need to know to start your assisted living business?

  • Be flexible.
  • Be focused.
  • Be smart.
  • Be specific.

Other information is there to help you adjust as you establish a more effective way of reaching your selected goals.


Be mindful that you should be flexible and open to new perceptions and chances. Leave room for alterations and modifications.

Experts at the Residential Assisted Living Academy say staying focus is vital.

Be realistic about the expectations you set for yourself. The appearance of success may need a reevaluation.

Check and adjust periodically to know if you are on the right path to accomplishing your goals. Specific goals should be confident and precise in your direction and not abstracted.

Be smart and set a solid plan of action.

The Acronym of S.M.A.R.T.

  1. Specific
  2. Measurable
  3. Achievable
  4. Realistic
  5. Time-based

Outlining your goals to a specific timeline allows you to bring your dreams into realization. The S.M.A.R.T. system is applied by many business experts who have achieved success.

Be specific in your goals.

Make sure that they are attainable and logical, which makes it easier to envision the outcome. The outcome will let you know if you have achieved your goals.

The information will help you make future decisions established by previous achievements.


Allocate your goals into modifiable segments. Afterward, build on them with each accomplishment.

Defining the smaller steps is also essential such as routine check-ins with yourself to see how things are progressing or not.

As stated before, your goals should be realistic. Do not make your goals too big to handle. Do not be over-ambitious.


Writing down your goals and objectives helps in the development process. They become your outline and road map towards achieving your dreams.

Here is a list of a few good ideas:

  • Build an online presence through social media.
  • Build a website.
  • Budget appropriately.
  • Increase what you offer.
  • Have a well-defined product.

Using those selling points as the base for building your business will make it stress-free when customers see your product and service.

Set a standard for categorizing your unique style of success.


Setting goals puts you in the driver’s seat with starting an assisted living home. It gives you the power to transform your life or take a company into the future. To be successful, check your goals against these steps to help ensure you accomplish them.

  1. Belief:
    Believe in the process and have faith that you will succeed.
  2. Vision:
    Visualize your five-year plan.
  3. Write:
    Write the vision and make it plain; it is vital.
  4. Purpose:
    Know why you want to start a business.
  5. Commit:
    Stay committed and focused.
  6. Focus:
    Manifest your goals daily.
  7. Accountability:
    Hold yourself accountable.
  8. Review:
    Review your goals daily, plan and adjust.

These steps are the components that can help you reach your goals and have a successful business.


If you are unsure that you can run a successful assisted living facility, follow the steps and become an entrepreneur.

Turn your dream into a reality. Take a moment and write down your goals so that they are easier to focus on, and make sure that you can see them daily.

Have a purpose for your dream. Be motivated to reach your goals.

Unsuccessful things happen when you are not committed to nurturing your vision. You should know why starting a business is essential to you.

There is no time like the present. Tell your friends and family about your goals. They can help you stay motivated and redirect you from distractions.

Your plan towards being an entrepreneur begins with a thought.

If you are not motivated to start your assisted living home right now, how will you get motivated tomorrow? Chase your dream.

Here is how to get started owning and operating your own assisted living home.


Fulfilling your dreams in assisted living starts with getting the proper education and support. This support includes a six-step plan amongst many other factors included in a 3-day course.

  1. Catch a clear vision for where you want to go.
  2. Find people who are doing what you want to do and talk to them.
  3. Figure out the steps it’s going to take to get there.
  4. Set big and small goals and track your progress to keep you motivated.
  5. Be prepared for setbacks.
  6. Find a way to use your dream to help other people.

Visit to register for the next 3-day course to learn everything from A-Z about owning and operating an assisted living home.

What About Alcohol in Assisted Living?

Even seniors enjoy sipping on a glass of wine on occasion, but residential assisted living staff must make sure it’s the right decision for each resident.

Can I offer a glass of wine in my assisted living home to my residents? Are residents permitted to furnish their alcohol?

When opening an assisted living home, knowing the rules regarding substances like alcohol is important. This article will help assisted living homeowners navigate alcohol consumption in their homes.


Most rules that govern the operation of assisted living facilities come from the state and local level, so there is no nationwide rule applying to things like alcohol consumption. The question for assisted living operators lies more in the health and overall wellness of their residents.

Drinking alcohol is quite prevalent in assisted living, and with good reason. Many residents consume a glass of wine with their dinner, as they have for many years. Other residents enjoy a night-cap cocktail before retiring for the evening.

What’s the problem? Age comes with an increase in health issues. These health issues often require prescription medication intervention.

In most cases, it is not healthy to consume prescription medications with alcohol.

So, as an assisted living homeowner, what is your plan as it pertains to alcohol? Should residents be permitted?


Moderation is a crucial component for new assisted living homeowners – put it into practice. Dietary restrictions and necessities are for optimal health.

Physical activity in moderation will fortify ideal health. Moderation is best regardless of age, health conditions, and gender. Assisted living drinking guidelines should reflect:

  • One drink per day for a woman over 65.
  • Two drinks per day for men over 65.

Consuming alcohol according to these parameters is far less likely to cause an adverse alcohol-related event. While alcohol consumption, especially red wine, has medicinal benefits, consider the adverse effects also

Adverse effects of alcohol consumption include:

  • Heart damage resulting in irregular heartbeat
  • High risk of stroke.
  • Rise in high blood pressure.
  • Liver damage
  • Pancreatic damage
  • Immune system damage resulting in a higher risk of pneumonia

Research often overlooks how alcohol consumption affects health benefits. Here are some advantages associated with moderate alcohol consumption:

  • Decreased risk of cardiovascular disease (red wine)
  • Potential increased longevity
  • 60% reduction in contracting a cold
  • 23% decreased risk of dementia
  • A 33% reduced risk in gallstone prevalence
  • A lower risk of developing Type II Diabetes

These benefits may astound many. Who knew consuming alcohol had such significant health benefits?
However, these health benefits are contingent upon consumption.

When alcohol consumption extends beyond moderation, these benefits dissipate.


Assisted living homeowners should promote the health benefits of moderate alcohol consumption. Overindulgence should be discouraged and against house policy.

Celebrating retirement and life events should not be compromised due to alcohol consumption. Therefore, alcohol should not be offered or provided for residents in whom consumption is not medically advantageous.

Independence is a central value of a residential assisted living home. Residents and care teams should make the best possible decisions for optimizing health.

If assisted living operators offer quality care for eating plans, such should be the same for alcohol consumption.


Contemporary society does not openly discuss the addiction often experienced by seniors.

In addition to society’s blind eye, assisted living homes often do not advertise their innate ability to help struggling seniors.

However, assisted living homes are smaller communities, which can be phenomenal environments for seniors struggling with addiction. A change in environment, medical and psychological treatment, coupled with structured living, is a beautiful environment for seniors battling addiction.

Assisted living homeowners should strongly consider offering addiction as a line of treatment, much like some homes specialize in dementia care.

There are other assisted living homes focused on orthopedic support. Specializations are plenty when it comes to assisted living homes.

However, as with any specialization, some things will need to be purposefully done to ensure quality care.

  • Supportive Environment: The assisted living home is a community of like-minded people who relish their independence but long for connection.
  • Medication Supervision: Medications are secured in a locked cabinet and administered by specially trained staff.
  • Specially Trained Staff: An addiction treatment home should be prepared to care for such seniors. Substance abuse problems are a serious concern, and training for staff is available. Assisted living homes should strongly consider offering the option for residents to speak with social workers or therapists regarding addiction.
  • Restricted Access to Alcohol: Seniors are dealing with addiction should have a controlled menu at mealtimes. Most assisted living homes avoid serving alcohol at mealtime.
  • Overall Wellness Program: A robust wellness program is essential in an assisted living home specializing in addiction treatment or support. A wellness program’s objective is to affect every aspect of senior living in an assisted living home. By adopting a wellness program, a resident’s entire life is positively affected.
  • Safe Transportation: In many assisted living homes, transportation is provided, either by staff or hired professional drivers.


When evaluating an assisted living home specializing in addiction treatment, potential residents and their families should gauge the environment.

Observe what life is like in the home. What activities are happening, and how are the residents engaging? Do the amenities suit your needs and desires?

No two assisted living homes are the same, so choose whichever home meets most of your needs.

Aside from feeling fit, assisted living homes specializing in addiction treatment should have viable credentials.

Look for credentials in the following areas:

  • Staff Certifications:
    Who and how many staff persons are certified to work with residents in need of addiction treatment?
  • Medication Guidelines:
    What are the policies and procedures for medication distribution and storage?
  • Counseling Services:
    Are there on-site counseling services available, or is there access to counseling services with a contracting addiction therapist?
  • Group Program:
    Group therapy is essential for seniors suffering from addiction. Is there an active therapy group within the home? During the pandemic, adaptations ensure adequate continued support.
  • Alcohol Restrictions:
    Is alcohol permissible? Is it readily consumed? Is it regulated or deregulated? Each assisted living home will vary in its rules concerning alcohol.
  • Mental Health Resources:
    Mental health services are suitable for any senior, but it is essential for one dealing with addiction.


Unfortunately, many veterans of the armed services suffer from addiction.

The Veterans Administration offers addiction therapy and treatment for veterans enrolled in the Veterans Administration Health Care System. These programs offer medical, social, vocational, and rehabilitation services for veterans suffering from addiction.

Assisted living homeowners should clearly understand the specific state regulations about alcohol consumption.

There are well-documented adverse effects of excessive consumption of alcohol. Practicing moderation helps health benefits.


To learn more about regulating alcohol in your assisted living home or establishing a niche’ home. At the Residential Assisted Living Academy, Gene Guarino and his team of experts will teach you everything you need to know about owning and operating an assisted living business.

Visit: for additional information – get registered today.

Start in Residential Assisted Living: Your New Website Holds the Key

Starting your Residential Assisted Living business will require a functional website, which means owners and operators will need a quality website builder.

Many business owners are willing to build a site independently, but lack coding expertise. As a result, in order to build a personal website that looks good and works well, there are several platforms that will help users do so step by step.

This process makes it easy to set up without any knowledge of computer coding – you can get a professional-looking website in minutes.

These sites look amazing.

To find the best website builders for your business the following information will help you eliminate your lengthy search.

Instead of scrolling through more than 30 web-building platforms, we’ve provided information about 4 quality products that include customer support and pricing.


  • Wix
  • WordPress
  • Squarespace
  • Ucraft

1. WIX

Residential assisted living business owners seeking the easiest site building platform can benefit from Wix.

  • Automates the tough choices
  • Paid plans start at $11 per month
  • Free trial period: 14 days
  • Traffic and conversion analytics

Wix is easily the best website builder supported by questions prompted by artificial intelligence that allow you to immediately build a customized site.

Wix does have a free tier, but it does not come highly recommended. Unfortunately, the pricing isn’t very upfront. Wix wants users to secure a domain before receiving a pricing email.

The Wix artificial intelligence matched my new site to my existing online business. Users can utilize an existing logo to create a color palette for their site.

A template will be pre-populated with your logo and your street address – connecting images from existing social media accounts is made easy.

There are few things to keep in mind when using Wix.

Desktop editing requires patience, because users must hover and click precisely on the right spot of each text box to make changes.

While the mobile editor is helpful, the overall program is super easy to navigate.

Here’s the catch. Your Wix plan will automatically renew and it is impossible to change this feature – users must contact Wix prior to the end of your 14-day free trial. However, the free trial will cancel immediately upon calling.

2. WordPress

RAL owners should also consider using WordPress, which requires no subscription fee for a limitless site.

WordPress is best for content management. Users are required to purchase a domain name and web hosting prior to using WordPress.

Why do companies and entertainers like Vogue, Lucky Peach, and Beyonce use WordPress to build their own website platforms? This is because WordPress comes highly recommended, especially if you’re running a content-based site, such is the case with websites for RAL homes.

The popularity of WordPress attracts a huge community of designers and developers that create some of the best innovative plugins and themes.

WordPress is not a one-stop shop, users will need a domain name, hosting, and a theme.

After completing the quick 5-minute installation, users can log in to a preloaded starter theme, or install a new one. You can adjust settings, menus, and page structure prior to writing blog posts and making routine changes.

3. Squarespace

Users can explore Squarespace for free to build something absolutely beautiful online – they are the winners in design and beauty.

  • Stellar templates
  • Plans start at $12 per month
  • Free trial period: 14 days

The community of users is small, so peer support is limited.

However, when users are able to navigate the platform, they can build an amazingly good-looking and modern site.

This platform is far more complicated to maneuver than advertised, especially when navigating the Squarespace editor.

Squarespace wasn’t created as an easy-to-use program. It can also be difficult to save changes due to an error message that prompts users to move forward without changing.

Expect a learning curve.

Also, the platform is more expensive than other web builders. However, Squarespace allows users to create one of the most eye-catching, contemporary and beautiful websites.

4. Ucraft

For starters, you can try out Ucraft at no cost – yes, they offer completely free trial.

  • Free one-page sites
  • Paid plans start at $10 per month
  • Free trial period: 14 days

Ucraft enables users to create a super simple, mobile ready web page that connects your domain at no charge to users. However, the free version will highlight a non-invasive Ucraft branding content on your website.

Ucraft enables users to easily drag and drop elements to create an elegant theme.

Ucraft meets all the basic requirements that benefit most users for building sites for residential assisted living homes.

  • Ease of use.
  • A professional high-quality final product.
  • Customer support.
  • Low pricing.


Building a website is only one of the important ongoing responsibilities to owning and operating a residential assisted living business.

RALNA provides professional tips, guidance for legal expertise, continued education, national marketing, group purchasing power and support to members. We empower owners and operators to administer quality senior care.

Every RAL business must be centered around keeping seniors safe and healthy – this is an evolving task that requires innovative online support – starting with a quality website.

Find the support you need by clicking here.

Professional Marketing Tips for Your Business

Professional marketing techniques for residential assisted living are critical to the success of your brand.

There are a series of steps owners can take to prevent brand suffering. Since 2015, an erosion in reputation and visibility scores have been on a steady decline. The causes are diverse, yet there are three reasons that stand out the most:

  1. Resistance to adapting to newer marketing techniques.
  2. Inability to change internal processes to meet present-day expectations.
  3. Limited understanding of the changing consumer’s mindset.

How can your assisted living business meet the challenge of 2021? Can your brand be recognized in the wide world web? What can you do as an owner to attract the right residents in the assisted living industry?

There are 8 marketing techniques that can be adopted by a professional services business owner that will catapult your business. All professional services business owners that are successful must embrace these techniques – it’s also important to seize the mindset that undergirds them.

It is not enough to simply accomplish a things-to-do list, if in the doing there is no understanding. Owners who find themselves doing, but lacking an understanding, forsake the change and revert to their old ways of marketing.


Marketing techniques encompass any activity that is designed to generate business, increase visibility and enhance the reputation of your assisted living business.

Do not confuse marketing with sales – sales define a different aspect of marketing that involves customer interaction. Marketing is the mindset, the think-tank, that considers what will and what will not work in the marketplace.

Marketing techniques are sophisticated, yet simple in execution, methods that direct activity to certain markets, at certain times, with appropriate messaging that resonates.

Today, marketing techniques not only encompass in-person activities, but they are also virtual.

The advent of social media has changed the entire landscape of marketing, as well as the current pandemic. If ignored, it will be detrimental to the growth of your assisted living business.

There are key components that tend to optimize a brand, especially that of a professional services business, such as in assisted living.

These components should be acknowledged prior to considering the 8 marketing techniques:

  • In-person Components Include:
    • Speaking engagements
    • Networking events
    • Trade shows
  • Virtual Components include:
    • Professional website
    • Search engine optimization
    • Webinars
    • Social Media presence and events
    • Blogs
    • Vlogs


Depending on the status of the professional services brand, any of these techniques are applicable. The decision of what to do and what not to do is a result of understanding the nature of your business in the scope of the present-day industry.

It also involves where the business seeks to engage.

Let’s examine the 8 marketing techniques that can fuel a professional services business’ brand and reputation in the assisted living industry.

1. Blogs and Articles

Do you receive a newspaper at your home? Think about it. Now, guess what? Most Americans do not. Times have changed.

Newspapers are routinely being replaced by professional blogs. Skilled bloggers are invaluable in the marketplace. These individuals know how to write for the reading audience of the 21st century.

Professional blogging consists of a combination of disciplines that increase readership through keyword searches and other literary mechanics. These writing strategies also include reader-focused-writing, AP style literature, hanging bullets, layers of objective research and Q&A formats that engage web researchers.

Reading conventions changed with the rise of social media and digital media platforms. Professional bloggers understand how to stay relevant with today’s readers. As a result, while most people no longer probe into print media, blogs draw countless millions.

Much of what people learn today is not found in textbooks or manuals – blogs have filled this space, digitally. Therefore, if you seek to reach customers, you must do so by tapping into their curiosity with well-written expert content. The web feeds people’s curiosity and your business should be a source of nutrition.

More than 50-percent of consumers research products and services electronically before making a purchase. As a result, blogging offers a double benefit.

First, the products or services offered by your business are made available.

Second, blogging draws millions of people – these analytics cause search engines like Google to elevate the visibility of your website.

Therefore, securing a successful blogger can cultivate visibility and digital deliver news articles about your business into every home across America.

2. Specialization and Niche Targeting

What is specialization? What is considered niche’ targeting? Specialization is exactly as its root word suggests – specializing.

Businesses that specialize focus attention on a few services and become a master at those services. It is similar to how the Residential Assisted Living Academy earned the brand name and recognition for being the experts in senior housing.

In addition, specialty businesses become industry leaders. In some instances, specialization drives a new market for many of these businesses.

A niche market is one that is specific in nature and sophisticated in presentation.

Specialization affects every aspect of assisted living.

Every effort of the business is focused on the uniqueness of the service.

As such, all marketing efforts are geared in this area and by default the business is distinguished from every other business.

As such, a competitive advantage is created, and the business is differentiated in a powerful way.

3. Visible Experts

Visible Experts are well known industry professionals who have acquired an immense amount of knowledge in assisted living. These individuals are sought for their knowledge and experience.

In addition, visible experts can grow in popularity in such a way that enables them to shape the industry and become the industry leaders like Residential Assisted Living Academy.

Having highly visible experts makes a business strong in the marketplace. Credibility is high and leadership status is granted.

Other businesses and their leaders seek advice, time, even mentorship. An assisted living business should never shirk the opportunity to become visible experts. By doing so, these businesses have the opportunity to shape the industry, create a highly productive culture, and even drive legislation.

Visible experts in the assisted living home industry have the unique opportunity to shape how care is delivered.

In addition, these experts continue to lead in training, development, and efficiency models that make these homes more profitable.

If you have an interest in learning more about assisted living homes and what ownership in this industry is like, visit the Residential Assisted Living Academy.

These professionals are shaping the assisted living home industry, creating a culture that is productive and caring.

4. A lead-Generating website

Websites convey messages. The author of the message is made known through the website. As a result, consumers searching for certain people can find them readily, making the website a primary lead generating technique.

Websites that really attract and retain the attention of viewers:

  • Are attractive with color schemes that support the product or service.
  • Are easy to find.
  • Have content that is relevant.
  • Is capable of gathering pertinent information through offers designed to convert visitors into leads.
  • Engages the viewer in a provocative way thereby encouraging them to share the URL with their friends and family.

Website visitation accounts for more than 80-percent of purchases made online.

Website visitation also correlates to over 60-percent of visitations to various professional services businesses.

Websites have become central to generating leads for businesses today because it is a powerful tool converting visitors into customers.

5. Search Engine Optimization (SEO)

Search engine optimization (SEO) is a term related to a plethora of techniques designed to ensure the valuable content on your business’ website is made known to the appropriate people at the appropriate time.

Most importantly, SEO validates the content giving it additional credibility. If the content on the business’ website is truly reliable, the SEO process will validate it.

Validation is everything.

While the author must write well-written specific content, the SEO process helps to get that information to the right people.

Have you ever searched for something on Google and the following day advertisements pertaining to your curiosity appear?

Have you ever wondered how that happens? SEO. As such, SEO becomes a partner with website lead generation possibilities. It is another layer in catapulting your assisted living home from obscure to central.

Be sure to develop important, understandable, and useful content. SEO will take this information and ensure those seeking it find it.

6. Speaking Engagements

Speaking engagements are the platform for visible experts to let their light shine. Speaking engagements have the potential to be:

  • Powerful
  • Provocative
  • Engaging
  • Exciting

Attendees are already believers for the most part. Speaking engagements draw crowds who want to see the expert who they follow on a daily basis.

Speaking engagements are also great platforms for these industry experts to launch a book, where their thoughts and ideas are captured in one volume on a particular topic.

Over 25-percent of visible experts consider speaking engagements to be their top source for leads and sales.

While the pandemic has curbed many events from happening in person, they are still occurring, especially virtually.

Digital events are increasing daily.

Have you been invited to a webinar? Have you been to a closed event on Facebook?

Many visible experts have resorted to the same marketing tool that drew their popularity in order to nourish it.

Online video platforms offer many of the same benefits as face-to-face interaction.

Experts can virtually engage with people verbally, through chat features, or streaming platforms.

Interaction may vary based upon purchase or following privileges, but all see the same person and hear the same message at the same time in the same way.

It’s magical and highly effective. Some of the most popular platforms include:

  • FaceTime
  • Zoom
  • Google Hangouts
  • Microsoft Teams
  • YouTube

The uses for digital platforms seem boundless in terms of speaking engagements. Examples include:

  • Business overviews
  • Performance appraisals
  • Large/Small group meetings
  • Training
  • Recognition ceremonies
  • Cross country or global coordination

7. LinkedIn

A variety of social media platforms have been mentioned. However, when it comes to assisted living businesses, few can match the sheer purpose and power of LinkedIn.

LinkedIn is the premiere social media networking platform for large and small businesses alike. It is the most fertile ground for influential and engaging professionals.

Employees and employers alike use this platform to communicate with potential and existing clients, employees or employers.

Recently, LinkedIn has begun to place emphasis on its “Groups” initiative. Here, industry leaders and professionals can meet and discuss challenges facing their businesses. Often, the participants are from multiple industries.

This inter-industry convergence creates a synergy that fuels multiple businesses in different industries and builds lasting relationships.

Furthermore, industry leaders have begun to blog on LinkedIn.

With such specialized like-minded individuals socially connected on one platform, LinkedIn has become indispensable for many businesses.

Sharing valuable content on this platform is a capital asset – from here, many are driven to websites where leads become dollars.

8. Develop a Signature Piece of Content

Taking the time to draft an authoritative work shows readers that you are serious.

Furthermore, writing a book of this magnitude sends a message to the world that you are positioned to support, undergird, and lead the way.

The key to writing authoritative work is making it useful and easy-to-read and comprehend. No one wants a book that is difficult to read or lacking relevance.

Make sure your book is written in the same spirit and style as your blogs. Make sure your voice and tone are clear even in print.

Consider the following:

  1. Are you operating a specialized business? Have you carved out a niche’ market?
  2. Are you considered a leader in your business? Do other business owners or leaders seek your advice?
  3. Have you begun to blog meaningful content that others find useful and helpful?
  4. Is your content being frequently visited on your website or social media site?
  5. Do you make public speeches? Are you a keynote at small or large meetings?
  6. Do you find LinkedIn to be indispensable to your business or public image?

If your answers are, “Yes,” you are poised to do something monumental.

Producing a signature piece of content, like a book, exhibits your authority in an industry, market, or business type.
In essence, you have become an expert.


The 8 marketing techniques discussed here are useful to many industries, especially in assisted living. Investors, owners, and operators of assisted living homes can greatly benefit from all of these components.

Professional services businesses have been suffering in the past five years. This information can be the difference between a successful operation and bankruptcy.

Leveraging these marketing techniques in the appropriate way is the key to success, even in the midst of a global pandemic.

Stop what you’re doing and register for the next 3-day course where you can learn everything you need to know about owning and operating a successful assisted living business.

Click here Residential Assisted Living Academy to start a new journey that will change your life for generations to come.
You’ll learn these techniques and so much more from industry experts that will give you all the key components to own and operate a successful business.

Join the winning team.