The Pivot from Wholesaling to Residential Assisted Living

Pivoting from wholesaling to residential assisted living requires looking at investing from various vantage points. 

There are two clear categories most investors fit into, the pragmatist and the opportunist.  

The pragmatist is by nature pragmatic – dealing with things sensibly and realistically in a practical manner.  

These people conduct business based on the information available and function well by doing so.  However, pragmatists often lack a dreamy spirit.  

Which means most of the time they are mission focused, not visionary-focused.

The opportunist is by nature – one searching for that which is coming, yet to be realized, in hopes of being the first to bring it to market.  

These people have pragmatic ways, but maintain an eye on what is coming, what will be needed, and who will need it.  

They are often early adopters and like the chance of bringing something to market first.

COVID-19 has changed America – essentially, we have been changed for good.  

There will be no return to the days prior to coronavirus.  

Truthfully, people tend to yearn for a “return to the good ‘ole days,” because they lack vision for the coming days.  

As an investor with experience in wholesaling, flipping, managing property, attempting to operate in the real estate market will be different.

Now, COVID-19 has made it an even more unique opportunity.  

Here is a public service announcement, there will be no return to the pre-COVID-19 days. Therefore, put on the opportunist hat.  

It has a far wider brim than that worn by the pragmatist, and it will certainly provide much needed shelter from the sun.

While resting under the brim of the opportunist hat, you will find opportunities.  

A skilled real estate investor will find their training and experience transferable into the wonderful world of residential assisted living.

Here, the experienced real estate investor will find helpful information to make a necessary pivot from the pre-Covid-19 days to the new world.  

Opportunities are abounding in the RAL industry and this is a great time to engage.


Clarity in this moment is essential.  The markets are turbulent, and the lack of expectancy is driving it.  

This reality is coupled with the personal challenges many American families are facing in terms of potential loss of jobs.  

Fear is governing many decisions being made right now.  

As a real estate investor, this present market situation is detrimental to the standard model of doing business.  

One cannot reasonably operate a real estate investment business successfully in this current environment for much longer.  

Traditionally, the seasoned investor would shift focus.  

  • Curb the level of renovation in homes purchased via wholesale.

a)    The idea here is to shave the cost of rehab to cover profit margins that will likely shrink upon sales.

  • Wholesale more homes as opposed to renovating.  

a)     The idea here is to avoid inventory, thereby reducing the chance of being stuck with a renovated home that cannot be sold.

  • Take the rental route.

a)     The idea here is to:

  • purchase cheaply, do minimal repairs and then rent it.
  • convert existing inventory into family rentals.
  • turn upscale inventory into Air B-n-bs.

b)     Essentially, become a landlord.

These shifts were successful pre-COVID-19.  Such shifts are not so ideal during this pandemic and may not be for many years afterward.  

So, what does a stellar real estate investor do in these times? First, you have to really see what is going on.  

Due to a plethora of reasons, actions and inactions of both the government and the citizenry, COVID-19 is actually gaining ground.  Here are some hard facts concerning May/June 2020:

  • High unemployment will persist. Furloughs are ending, and most people are not being invited back to their old jobs.
  • Stimulus money has run out for many recipients.
  • Extra unemployment benefits are expiring in 4 weeks.
  • PPP program expires at the end of July.
  • An impending second round of corporate layoffs.
  • Commercial Real Estate (CRE) awaits its bludgeoning.
  • Residential Real Estate will likely have to dance with a similar partner as CRE soon. 
  • Persistence of COVID means single economy towns/cities are at grave risk: 

a)     Las Vegas and other entertainment rich cities

b)     Orlando and other amusement cities

c)     College towns

d)     Myrtle Beach and other resort towns

  • Massive financial pressures on state and local governments to continue to fund their operations.
  • Continued stock market fluctuations.
  • Difficulty in the federal government in terms of funding another stimulus package. 

All seems dire, adrift and demonstrably destitute. This is the pragmatist’s outlook. Put on your opportunist hat – now.

It is often said, “What is a crisis for some is an opportunity for others.”

You must pivot.

Stand upon the toes of your mind, turn in another direction, widen your vantage point, and engage.

You cannot do what you have always done and get the same result. 

However, you can use the experience and skills you’ve gained along the way.  

Here are some clarifying statements:

  • Wholesaling does not need to cease.  The pivot is to move from wholesaling to other real estate investments with the outlook of renovating for a different market. You are pivoting to another market, the RAL Market.

a)     These investors are in search of properties that can be renovated for a completely different purpose.

  • Buy and hold has not ended. The pivot is to prepare the property for a different type of client.  This client has far different needs for the property than your client purchasing a starter home for resale.  These investors are looking to provide a dignified finish for their clients. A residential assisted living home is what baby boomers want for their golden years.
  • While Air B-n-Bs are wonderful accommodations, not many people are travelling at the moment. In addition, they will not be travelling in large groups during the foreseeable future.  Travel restrictions may become a part of American life for many years to come. Do not fear. Start Renovating for the aging, not the travelling.    

Since you are becoming accustomed to the pivoting motion, to thinking, existing and operating like an opportunist, why not consider yourself.  

Think about it.  

What made you want to be a real estate investor in the first place:

  1. Freedom:  the opportunity to spend more time with family and friends. 
  2. Adventure:  the opportunity to travel/vacation more often and for longer periods of time.
  3. Knowledge: RE investing expanded your knowledge of the most basic of living needs, housing, and all of the facets involved in bringing the American dream to so many.
  4. Money:  you did not engage in RE investing to be charitable.  You wanted to create generational wealth.
  5. Taxes: it is no secret that the tax code gives deference to those who provide housing for others.  These benefits make it possible for you to do this.
  6. Skill Development: from construction to contracting, from financial analysis to finish-outs, you have developed skills that are invaluable.
  7. Accomplishment: there is nothing like finishing a renovation, marketing a home, and witnessing a family move into that property.
  8. Contentment: RE investors typically say that working in this industry resolved unrest and the valueless nature of corporate jobs, making them more satisfied with their lives.

These reasons and even more are achievable by learning, understanding and becoming an investor in the residential assisted living industry.  

Why should you do this? What makes this industry different from traditional Real Estate?

The residential assisted living industry is currently focused on the one demographic in American society that has money – baby boomers.  

Many have retired or will be shortly.  

Their retirement funds have long been moved into more conservative investments where yields are lower than stocks, but loss is not realized.  

Many baby boomers, as we often refer to this generation, are beginning to have needs that require attention. 

The assistance they need cannot often be given to them by their adult children.

However, this generation is repulsed by the traditional senior housing or big box nursing home facilities. 

The big box facility just will not work for them.  

However, a RAL home is absolutely the most ideal situation for baby boomers and their adult children.  

Make the pivot, now.  


Get the clarity you need to provide homes for residential assisted living investors and become one yourself.  

Why not? 

You are already in this space and the RAL Academy will show you step by step how to maximize this opportunity to net profit $5,000, $10,000 and even $15,000 per month. 

Simply pivot to the clients who have both the money and the need.  

However, you must learn the right model of assisted living first.  

Just as you did with real estate investing, you must do likewise with your RAL business.  

Join us now, and Start your training today.

RALA Success Stories: Shawn

Successful owners, operators or investors in residential assisted living homes are not lucky – they are educated.  

When given the proper education, training and mentorship, any committed person can own, operate and/or invest in a residential assisted living.

RAL homes can provide wealth for generations.

Are you looking for a generational wealth building vehicle that will simultaneously benefit others in a significant way?  

Do you know what makes a successful investment?


Shawn is a real estate investor and CEO of Seasons Assisted Living & Memory Care. He is also a successful graduate of RAL Academy.

Additionally, Shawn has served in multiple leadership roles for several publicly traded companies.  

He has accumulated over 22 years of sales, marketing and business development experience. His high-energy teaching style extends its effectiveness through mentoring and coaching.

He guides young entrepreneurs on business growth strategies, effective communication, and positive principles for life.

Seasons Assisted Living of Texas specializes in providing an all-inclusive resort-style type of assisted living services in a peaceful, home environment. 

In keeping with his RAL education, his homes are safe and intimate. This atmosphere is both familiar and comforting to residents.

Shawn’s property in Conroe, Texas was purposefully renovated to present comfort for both the residents and their families.  Families want to know that their loved one is secure and comfortable.

The upscale, licensed residential assisted living facilities create an atmosphere that is both familiar and comforting to each of his senior residents.

This environment also allows for a small staff-to-resident ratio, which ensures personalized care for each of their guests.

At Seasons, the staff functions as a family.

Seasons Assisted Living specializes in providing all-inclusive assisted living services in a peaceful, home environment. 

Services are based on the needs and desires of residents, but there are some standard services that make Seasons ideal for seniors.

Services Include

  • 24-hour service: staff available to residents around the clock.
  • Personal hygiene assistance: toileting, bathing, grooming and dressing.
  • Private and shame-free incontinence care.
  • Cooperative medication management as well as medication administration.
  • Three Squares: well balanced, home cooked meals and healthy snack options for all.
  • Specialty meal preparation for those with specific dietary needs
  • Housekeeping services
  • Full laundry service
  • 24-hour on-call nursing service.
  • Social and recreational activities
  • Onsite beautician services
  • Multicultural worship services
  • Electronic call pendants with caregiver monitoring
  • HD video cameras throughout the home
  • Bed/chair pressure pads to detect movement and prevent falls
  • Memory care is offered at the Conroe location presently.
  • Multiple options for Home Health & Hospice agencies in the area

Shawn’s RAL homes are located less than four miles from the nearest hospital. This is purposefully done should an emergency arise.  

Residential Assisted Living Academy teaches students about the importance of placing emphasis on location. 


These strategies and services are the components that make Shawn’s residential assisted living homes thrive.  

He has been able to build and renovate some of the most luxurious and desired residential assisted living homes in Texas.  

Shawn’s success is not a secret.  Here is what makes his success so sweet. 

  • Knowing his “why?”
  • Conducting extensive and intricate location analysis,
  • Investing in an in depth feasibility analysis,
  • Continuing to revise a 5, 10 and 20 year forecast,
  • Knowing bigger is not better; small is where it’s happening.


Have you considered owning a residential assisted living home? Do you understand what has made Shawn a success in this business model?  

Furthermore, are you prepared to explore a similar model? 

If so, have you considered education and training to ensure your success?  Click here for more information.

Shawn did and he is now reaping the benefits of his labor and enjoying the process every step of the way.  

Consider your future as an owner, operator, and/or investor in residential assisted living homes.  Get the clarity you need to create generational wealth.

This business model benefits so many people at the most vulnerable stages of their lives.  

Just like Shawn, the RAL Academy will teach you everything you need to know about owning and operating your own residential assisted living business. 

The Top Locations Prime For New Residential Assisted Living Homes

Residential assisted living is all about location, location, location. Find the right location, and you are on the path to setting yourself up for success. Like any other business, residential assisted living is focused on bringing the right service to the customer. In this industry, the customer is the resident. The right location puts you in the best spot to keep your RAL home occupied. Without residents, it doesn’t matter how amazing your staff, your amenities or programs are. Residents are the fuel that will launch your business off the ground – are you ready to take off? You can launch your new RAL home anywhere in the country, because seniors are everywhere. Currently, there are some key locations for optimal success. 

Three Ripe Locations For New RAL Home Developments 

  1. Augusta, Georgia
  2. Virginia Beach, Virginia
  3. McAllen, Texas

Why these locations?  What makes them ripe for investment?  They are not exactly on major highways or host international airports.  So, why these three cities? 

Where Should You Build Your Next Senior Living Home?

There is a concept common among marketers – the law of large numbers. Actually, the concept was created by Jakob Bernoulli, a Swiss statistician in 1713.  When a population is large, what is the probability that “X” will happen or “Y” will not. Bernoulli used statistics in its most simplest form. However, business owners, investors and marketers quickly adapted the concept to fit their needs. So, when the question is posed, “where should you build your next senior living home?”  The law of large numbers is a quick and honest means of evaluating opportunities in our free-market society. Ask yourself, “Which states will see the most growth in senior households?” The law of large numbers provides you with a quick list of states who will see the largest increase in senior households in America between 2015 and 2030.  

12 States With The Highest Expected Increase of Seniors 

  1. Nevada, which is expecting a 125% increase
  2. Alaska, which is expecting a 117% increase
  3. Arizona, which is expecting a 95% increase
  4. Georgia, which is expecting a 85% increase
  5. Idaho, which is expecting a 82% increase
  6. South Carolina, which is expecting a 82% increase
  7. Utah, which is expecting a 81% increase
  8. Colorado, which is expecting a 77% increase
  9. Virginia, which is expecting a 71% increase
  10. Texas, which is expecting a 70% increase
  11. Delaware, which is expecting a 68% increase
  12. North Carolina, which is expecting a 68% increase

Now, do you have a better idea where to spend your investment dollars? Where your energy will burn the best? Where your market analysis will glean the most optimal opportunities? Where real estate will be most valued? The list of potentials can go on and on, but as an investor or business owner of residential assisted living homes, you want to know where the largest opportunities are because it also lends to the greatest return. For example, why not invest in a state that is not listed above? The security of your investment in a residential assisted living home is most stable in states where the senior demographic is growing. These demographics are growing at an alarming rate in the aforementioned states. The two factors are hand and glove.

This alarm is not a negative alarm, but the opposite. It is a positive one for the investor because you have the opportunity to prepare for the coming needs of millions of Americans. A quick glance at the above list will quickly show an investor that the senior demographic is growing in America. It also shows the southern and western states containing the areas of growth. Therefore, those two American regions confirm the law of large numbers. Investors can engage in projects in these states and feel more secure that the return will be optimal. Remember, location is everything. 

Steps To Plan Your Next Senior Living Development

Investment experts familiar with the senior living market regard it as a high-growth industry. While overbuilding is an issue in some markets, there is a broad opportunity for an investor to strategically plan an entrance into this market.

The fact of the matter is that because of the baby boomer generation, the number of seniors is projected to grow significantly across the board, however, some areas will see more concentrated growth. While this article provides a preliminary market list of leading metropolitan areas, a comprehensive market study is still required. Investors should engage in a market study before making a final decision about location. These locations are meant to provide investors with direction to save time and money. Market studies are more comprehensive – the level of detail is unparalleled. 

These studies account for more than just favorable trends — they look specifically at a neighborhood and its surrounding market area for demand indicators. These indicators include occupancy, labor, age and income qualified seniors, demographic information about adult children, competition, and many more factors. Market studies offer the detailed information investors need to make an informed decision pertaining to where an investment should be made. These important steps enable investors to reap a positive return. So, get started analyzing for your opportunity in residential assisted living today.  

Help Is Available 

For more information or assistance, reach out to Residential Assisted Living Academy. Learn more by going to and get ready for the next big investment opportunity of a lifetime. This winning business blueprint will help you get started and scale your business and profits. In addition to the step-by-step training process that has been developed over five years by Gene Guarino, you will also gain access to shared knowledge. Use the right resources to accelerate your vision.

Residential Assisted Living Isn’t About Getting Rich Off Old People

Recent events have shown us that quality care in senior living is more important than ever. Although residential assisted living is an incredible business opportunity, the motivation for most is not solely to get rich. Over the next two decades, it is imperative that our senior care infrastructure for the aging population transitions. This transition includes more seniors opting for smaller residential assisted living homes. As a result, RAL homes are in high demand. As a future RAL business owner or operator, it is important to approach this assisted living business model with specific perspectives. 

Four Facts To Face Before Focusing On Finances

  • RAL is about caring
  • Advantages of RAL over big-box or nursing homes are many
  • Seniors love residential assisted living
  • Quality care is an opportunity to create a stable financial future

Benefits Of Smaller Residential Assisted Living Homes

RAL homes are the best options for seniors who do not want to live in large big-box facilities. Smaller homes also offer a more comfortable home environment. These homes are also able to offer a much higher level of quality care with a better staff-to-resident ratio. 

As a result, staff in residential care homes assist with medication management and all other activities of daily living. The staff personally know the seniors, who are more than just numbers.

The Advantages of Residential Assisted Living:

  • Optional private rooms or roommates are available in RAL homes.
  • RAL homes have lower staff-to-resident ratios than nursing homes or large assisted living facilities, which enables caregivers to offer more individualized care and service.
  • Fixed cost per month for care found in most RAL homes is preferable to the added unexpected costs for every additional service offered, such as the case with many big-box nursing homes.
  • Seniors love the family-oriented lifestyle of residential assisted living. It feels like home.
  • RAL homes require limited mobility to move around the home, unlike larger facilities that require lots of walking.
  • Each RAL home is different and offers unique experiences.

Even with all the advantages of smaller assisted living homes, transitioning into a seniors care community can be difficult. Most seniors desire to stay in their own homes and maintain a sense of freedom and independence. Did you know that after many seniors move into assisted living, they prefer it over living alone at home? There are many reasons why. 

Some important reasons why seniors and their loved ones prefer RAL homes over big-box nursing homes include the following: 

1.     Better safety and security 

2.     Delicious and nutritious meals, that can often be personalized

3.     Less worry 

4.     Opportunities to try new things

5.    New friendships with close friends as opposed to large numbers of seniors constantly coming and going

Five Perks Of Seniors Living Over Staying At Home

1.     Better Safety And Security

Changing health challenges can cause staying at home to become unsafe. Unfortunately, many home modifications are expensive, and they do not offer the necessary safety measures for accidents and falls. Unlike most traditional homes, assisted living facilities are designed and built with the safety of seniors in mind. Seniors living in RAL homes benefit from secure entrances and exits to accessible bathrooms and medical alert systems. Assisted living residents have help readily available if they need it.

2.     Delicious And Nutritious Meals

Residential assisted living homes offer delicious, nutritious meals daily.  Good nutrition is a known issue for aging seniors living at home. Even worse, most people do not enjoy eating alone. Dining in most RAL homes is a vibrant social experience, oftentimes with chef-prepared meals that cater to specific healthy and dietary needs. 

3.     Less Worry

When seniors own and operate their own homes, chores, landscaping, maintenance, and repairs are not easy, especially for aging seniors living alone. Residential assisted living gives seniors an opportunity to escape from the stress of daily household responsibilities. RAL homes offer an easier, more relaxing lifestyle. Most assisted living communities provide housekeeping, laundry, and even transportation services to make day-to-day life easier for residents.

4.     Opportunities To Try New Things

Learning new things is a lifelong journey, and staying engaged is an important part of that process. Residential assisted living offers art and craft classes, fitness clubs, games, social activities, and even off-site trips to local events and performances. Seniors no longer have to get bored with life when living in the right senior community. 

5.     Close Friendships

Most importantly, residential assisted living gives older adults a chance to form meaningful friendships. When seniors live alone, they run the risk of becoming disconnected and suffering from mental conditions that spiral from social isolation. Seniors who are surrounded by loving peers in a warm residential assisted living setting experience better outcomes, including genuine happiness. 

How To Do Good And Do Well At The Same Time

Join the Residential Assisted Living Academy, and Gene Guarino will show you how to immediately start building your RAL business. 

You Will Discover Exactly How To:

  • Find the best real estate locations for the best opportunities in RAL in your area
  • Determine if your current property is a good fit for a RAL
  • Attract the highest paying clients/residents
  • Select properties that will be suitable for a RAL home
  • Attract the right investors and partners for RAL success
  • Find the right team to make your life easier and your business more successful

Gain access to the well-developed step-by-step training process, by clicking here to START YOUR JOURNEY, OWN YOUR FUTURE. Your registration will give you access to the shared knowledge of RAL expert Gene Guarino and enable you to review the Questions and Answers of other students. You don’t have to start from the ground up. The Residential Assisted Living Academy team have laid the groundwork — all you have to do is follow the successful game plan. Gene Guarino literally wrote the book on how to start a residential assisted living business, Blueprint.Now, you can start off where he ended up after years of hard work developing the Residential Assisted Living Business Accelerator.

Eldertopia… This Opportunity Is Transformational

The Silver Tsunami of seniors is hitting the shores of America, and residential assisted living is a transformational opportunity in a number of ways.

  • Transformational Income: It literally changes the way you live as a passive or active investor.
  • Transformational Model: Senior care is raising the standards in the assisted living market to the benefit of seniors, their families and RAL operators.
  • Transformational RAL Homes: How we are changing the view of aging seniors from, “I don’t want to leave my home and enter assisted living” to “this community is amazing and has opportunities that will improve my life.”


The rumble is here.  The tremors can be felt across the entire nation.  Baby Boomers are entering their silver stage, and they do so in the same style they have lived from childhood.  

While the next generation of aging Americans create a boom with whatever they do, a more gentler amenable term was coined by Dr. Bill H. Thomas, an accomplished author and geriatrician, “Eldertopia”.

Dr. Bill H. Thomas will be speaking at the Residential Assisted Living National Convention in Phoenix, October 3RD – 5TH.

You can get more information about the convention here.

Gene Guarino is the president of The Residential Assisted Living Academy, who hosts the annual conference.  

The necessity is clear.  

Residential assisted living homes are preparing to serve the incoming generation of seniors. The conference will certainly focus attention on those who want to or already own, operate, or invest in residential assisted living.

However, it will also feature phenomenal speakers, such as Dr. Thomas, who will help owners, operators and investors better understand the innate needs of the aging Baby Boomers. 

This is essential for all those who are currently involved or plan to engage in the wonderful business of residential assisted living.

Dr. Thomas authored an article where he delved into the idea of “Eldertopia.”  


Eldertopia is a community that improves the quality of life for people of all ages by strengthening and improving the means by which: 

1.     the community protects, sustains, and nurtures its elders, and 

2.     the elders contribute to the well-being and foresight of the community.”

This idea is the kind of aging process Baby Boomers accept.  They will not ride quietly into the sunset on a beautiful horse.  

They would prefer to drive a Harley Davidson into a garage and host a party.  They are not quiet, like the veteran generation.  

They are rowdy, game changers, participants, and course charters.  They put their destiny in their own hands.  If they are to be housed in a residential assisted living home, they will want to have a say in how things operate. 

Dr. Thomas makes several strong claims in his article.  

Here is a summary of a few pertinent ones.  This will assist owners, operators and investors to comprehend the revolutionary needs of the coming Boomers. 


  • 78 million people constitute the Baby Boomer generation.  They will change senior living as they have everywhere else in American life.
  • What is considered to be the “silver years,” will be radically changed by Baby Boomers.  This change will affect the way in which coming generations embrace the aging process.
  • The idea of respecting your elders will not be considered a kind gesture.  The new elders want to be a part of the community, not statues on a porch waiting for visitors.
  • The values of intergenerational interdependence must be understood. Baby Boomers will be a significant part of their family and community.
  • The culture of America will once again change because Baby Boomers will create another “boom,” with the way in which they engage their communities.

This short list of summarized ideas from Dr. Thomas’ article may seem rather revolutionary.  They are!  

Be sure Baby Boomers will change senior living much the same way they did American life. 

The RAL Academy, RAL National Association and the RAL National Convention are making the necessary strides to prepare this industry to welcome these amazing seniors.

The conference will also feature Harry S. Dent, Jr., author of New York Times bestseller, The Demographic Cliff. Dent focuses his attention on the generational consumer spending patterns.  

He lends a good deal of focus to the financial market relative to this coming change. 


  • A significant reduction in consumer spending as Baby Boomers retire, and 
  • An impending economic downturn, which could have significant consequences on financial markets 

Therefore, this conference is about much more than just owning a residential assisted living home.  

While much of the focus is on the needs of owners, operators and investors, it couples these business needs with meeting the social needs of the coming generation.  

There is a “boom” coming, and entrepreneurs in the residential assisted living business are poised to be key players in absorbing and caring for the Boomers.

Get involved with the RAL National Convention, coming in October.


Baby Boomers know they are entering their silver years and understand the need for assistance is coming, but they do not accept the idea of entering a nursing home.  

However, many recognize their inability to remain at home, often alone.  It simply is not safe or healthy. 

Therefore, Residential Assisted Living is the best option for the millions of baby boomers in need of care in a way they can accept it.

The need is clear.  The demographic is obvious. The opportunity is before us.   

What to do about Eldertopia?  

Get involved in residential assisted living.  The coming conference is a great way to start the journey.  

Click here to get started,

Turning Lemons Into Lemonade

Owning and operating a residential assisted living business can be challenging, especially during a pandemic that impacts the elderly. 

Entrepreneurship brings with it a host of highs, nestled between moments of struggle, grief and sometimes strife.  

Americans have come to signify the difficult moments in life as lemons, which are bitterly acidic, but filled with tremendous benefits if converted into a liquid.  

Therefore, we say, “when life gives you lemons, make lemonade.” 

Reliance upon knowledge and experience of others who share the secrets they’ve learned over the years makes the paths easier.  

A lesson learned is more palatable than a lesson earned; yet, either way the lesson will be learned, but learning on your own can be packed with far more costly mistakes. 

In the residential assisted living industry, trying to figure out all the business components on your own can be costly, time consuming and frustrating. 

What RAL owners and operators need to be successful is support, guidance, effective planning and an attitude of flexibility. Without these, life can become unbearably difficult and can dissuade a person from continuing on.


Since life’s lemons are often unavoidable, learn how to prepare them. Learning how to make tonics as well as refreshments with lemons just makes life easier.  

  • The Necessities

Do what needs to be done regardless.  Remember your basic needs and how to survive. 

  • Intense Focus

Lemons can be distractions.  Refrain from chasing unnecessary circumstances. Stay focused.

  • Remember the Goal

Set milestones along the way but do not lose sight of the finish line.  Remember the end product.

This is the business recipe for the lemonade of life. The comical part of this end-product is that you needn’t purchase the raw goods – life provides them for free. Here’s how. 


1.     Attune Your Mind

Your mindset impacts your ability to succeed. When negative things happen, you must first take notice of how you react. 

a)    How are you interpreting the event? 

b)    What story are you telling yourself about what happened?

These are subjective thoughts, not objective facts. You can alter your mindset to a more positive direction, but only if you are first able to recognize your natural reactions to negative events.

2.     Consider The Lessons Of Lemons

You can start to see negative experiences in a more positive light if you frame them as lessons for the future.

a)    Why did things turn out this way?

b)    What could you do differently? 

c)     What can you take from this event to apply to future situations? 

By altering the way in which you process lemons,  you are being constructive. The point is not to dwell on mistakes and shortcomings, which are both destructive behaviors.

Instead, think about how you can avoid them in the future and become a stronger, wiser person. 

3.     Focus On The Positive

The old saying says, “the squeaky wheel gets the grease,” and this is true.  The negatives, that is the lemons, cause a lot of noise.  

Lemon demands attention, however, there are positives all around you. Revel in them. 

One might even find new and invigorating passions, explore and develop hobbies, connect with others, and dive into what you love. 

Grateful journals help business owners reflect upon the things in life that they’re most thankful for and humbled to have.  

This tends to really help the owner see the positives.

4.     Operate In Community

When things don’t go right, you can always find comfort in those who love and care about you. 

Make sure to surround yourself with your happiest, most optimistic support team. 

We often mirror what we see and experience, so you will likely see their optimism bouncing back to you.

5.     Drink Lemonade

Psychological research shows that if you approach negative events with strategies, you can develop hardiness, which will make you even more resilient in the future. 

This hardiness enhances performance, leadership, and mood by giving people the courage and capability to turn adversity to advantage. 

Lemons are unavoidable, but lemonade is so enjoyable.


The explanatory style is the way in which a person tends to explain situations introspectively. People will either use a negative spin or a positive one.

Since circumstances are really emotionally neutral in their own right, it is our choice to control how we perceive circumstances.

So, in all honesty, the choice is yours.

Take a look at the 6 self-examination statements below to discover which seems more like the style that you use to interpret situations in your life?

Self-Examination For Pessimists

1.     I rarely count on good things happening to me.

2.     If something can go wrong for me, it will.

3.     I hardly ever expect things to go my way.

Self-Examination For Optimist

4.     In uncertain times, I usually expect the best.

5.     I’m always hopeful about my future.

6.     Overall, I expect more good things to happen to me than bad.

If you often use statements like those in the first set, you are more likely to have a negative explanatory style, making you a pessimist. 

If your mottos more closely resemble statements from the second set, you’re likely to have a positive explanatory style, and think more like an optimist. 

Having a positive explanatory style generally leads to greater happiness and success. 

The good news is that thinking more optimistically is something that you can learn to do.


In his book, Learned Optimism: How to Change Your Mind and Your Life Dr. Seligman describes key differences between pessimists and optimists:

Key Traits of a Pessimists

  • Pessimists tend to believe that the bad events that happen to them are permanent, not transitory. 
  • They often feel that the negativity from such events will forever affect their lives. This leads to a sense of helplessness regarding their ability to better their situation. 
  • Pessimists attribute success to specific events and unusual circumstances and expect failure as the norm.
  • They experience low self-esteem in the face of adversity or setbacks. They blame themselves and feel worthless or talentless. 

Key Traits of Optimists

  • Optimists, on the other hand, view setbacks as temporary. 
  • They are therefore more resilient and bounce back from adversity, rather than letting it sideline them.
  • They view success as an expected outcome, due to their overall competence or abilities.
  • Optimists don’t allow unfortunate circumstances to alter their overall positive view of themselves and their capabilities. 
  • They can more easily separate their self-worth from the outcome of a particular situation.

Optimism is a learned thought process. It validates the possibility that you can change your life for the better through your own effort and will. 

Learned optimism is empowering and self-motivating, most importantly, it is a choice. 

Try the technique below to learn to be more optimistic about your life and your business. 


a)    Adversity

When we experience setbacks or adversity, we react by thinking about it. Our thoughts are processed according to our beliefs.

b)    Beliefs

Belief defines those things that lead to success or consequences.

c)    Consequences

Consequences are usually negative results that spiral from thinking pessimistically with negative expectations. 

d)    Disputation 

Disputation is when we can mentally challenge our pessimistic beliefs and look for evidence to dispute them. 

e)    Energization 

Energization is the motivation needed after we’ve disputed our false, negative beliefs.

According to Seligman, the key to dealing with setbacks is learning how to dispute those initial, automatic, negative thoughts. There are two ways to do this. 

  1. Distract yourself when the automatic, negative thoughts occur – force yourself to think of something else. 
  2. Dispute these negative thoughts and beliefs.  Do not automatically accept them as truth.


Unfortunately, negative thoughts are more common than positive ones.  For most people, negative thoughts are a factory default setting.

Therefore, all people have issues and need help maximizing their success. 

Gene Guarino, founder and owner or Residential Assisted Living Academy is helping students resolve their issues by turning lemons into lemonade. 

The only question that remains is: do you have the RAL recipe for lemonade?

The goal of owning and operating a residential assisted living home allows you to do good and do well.  

It’s a business model built around the idea of optimism. 

However, like any other viable business, owning and operating a residential assisted living home comes with its own bag of lemons.

Visit and learn how to get the optimist help you need to start your own residential assisted living business.  

The Biggest Investment You Can Make Is In You

The bridge between knowledge and wisdom is education.  So often, people forfeit crossing over into a world of opportunity because they settle for information, which is just knowledge. Knowledge is a great vehicle, but unless you learn how to navigate investment opportunities, you’ll find yourself unable to maneuver without education. Education can be acquired through books, videos, pamphlets, lectures, and various other means. However, the best way to get educated about the investment opportunity in residential assisted living is to connect with someone who is successful in the industry.   

On the job training helps traverse the bridge between knowledge and wisdom effectively and accurately. And that is what Gene Guarino is doing with the Residential Assisted Living Academy. There is nothing worse than learning something wrong – the unlearning process can be excruciating and cost significant time and money. Therefore, the teacher/mentor relationship becomes a crucial component to successful learning. 

Benefits Of Subject Matter Experts

What could be more beneficial than learning from an expert? When a subject matter expert offers to escort you across the bridge, it is often done step-by-step, one thing at a time. The process begins slow but gains pace as your competence increases. This is exactly how Guarino teaches students everything they need to know about assisted living from A-Z. Therefore, you must make the decision and then commit to the process. It will not be easy, nothing worth achieving ever is, but it will be exciting and extremely rewarding.  Will you make the greatest investment?  

Start your journey today at

Education Is The Bridge

When Gene Guarino started with residential assisted living, there was no one there to teach him the ropes. As a result, he learned on his own. Through trial and error and researching the right ways to pursue the various aspects of the business, he spent years accumulating the knowledge and expertise to build residential assisted living businesses from the ground up and now he’s teaching students all over the country how to avoid unnecessary mistakes, as well as save a lot of time and money.

There are 3 important steps to take in order to find the right mentor.

Step 1. 

Know Your Short/Long-term Goals:

The selection of a mentor is a specific process.  You must know what it is you desire to professionally accomplish.  What is the timeframe you want or need to accomplish your professional goal? Can you accomplish your goals in your current position?  If a job change is necessary, what time will it take to make the transition?  Are you prepared for those requirements, or do you need additional training?   

Be specific with your goals and do it S.M.A.R.T.


Make sure your goal is clear and detailed.  It should be clear enough that you can say it in a concise well-structured sentence.


What is the length, depth and width of your goal?  In other words, what constitutes it?  By knowing this, others will be able to envision what it is you desire and help you along the way.


If you have a high-school diploma and your goal requires a doctorate degree, is this achievable?  Be true to yourself.  Now, if you are prepared to engage in eight to ten years of study go for it!  If not, strive for those things which may indeed stretch you but are within grasp.


A common colloquialism says, “Keep it real!”  In other words, your goal should be applicable.  If you are to make the most important investment, then the effort should be allocated to something that is imperative to society, your company, or business.  


Once you have your goal, set timeframes.  Do not make completion in twelve months your only time frame.  That is a recipe for disaster.  Instead, set milestones along the way.  You will need encouragement, and you will need a gauge as to your progress.  However, get it done, completely done, and then set another goal!

Step 2. 

Who do you look up to?

Everyone admires someone else’s success.  This is not envy, but sheer admiration.  This admiration cultivates inspiration in others, making a dream a possibility.  Ask yourself the following:

  • What job do you want in the next five, ten or fifteen years? 
  • Who is currently doing that job? 
  • Is that person within your organization, or will you need to extend yourself outside your current place of employment?
  • If within the organization, gravitate toward an identity-based mentor.  You may need to discuss or disclose sensitive issues or intelligence, and as an underrepresented person in your current organization, this is critical. 

Step 3. 

Do the research. 

Today, information is abundant. Sometimes, mentorship is not a possibility initially. Therefore, do the research and be familiar with the requirements, expectations and contributions you can make in a new role.  Be studious and disciplined. These qualities often attract quality people to you. Mentorship may very well find you.

Advice From Successful Investors 

Warren Buffett is considered to be the most successful investor in history. He is one of the richest men in the world. He has also been a counselor to numerous presidents and world leaders. Why? Buffet traversed the bridge between knowledge and wisdom successfully and repeatedly.  In other words, Buffet invested in himself, which qualified him to lead others across that same bridge. This is why when Buffett talks, world markets move based on his words. “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price,” according to Warren Buffett.

Buffett examines every company the same way.  He suggests investors do two things: 

  1. Look at the quality of the company. This requires an understanding of the company’s  balance sheets, historical performance, and future forecasts based upon current performance and organizational vision. Listening to conference calls gives insight into the culture and the competence of management. 
  2. Only after you have confidence in the quality of the company should price be evaluated and discussed.

If quality is absent, do not make the purchase, even if a deep discount is offered. Bargain basement priced companies often yield sub-par results, but high-quality companies are more often than not worth every dollar they demand. Carlos Slim, another of the world’s richest people, owns hundreds of companies employing more than 250,000 people. He captures the mindset of the best investors. “I am convinced that all this poverty in Mexico and in Latin America like it’s happening in China is the opportunity to grow. It’s an opportunity for investment,” said Carlos Slim.

How To Do Good And Do Well At The Same Time

Are you looking to take the next step to make an investment in yourself? Join the Residential Assisted Living Academy, and Gene Guarino will show you how you can make the most of the investment opportunity in residential assisted living. 

You Will Discover Exactly How To:

  • Find the best real estate locations for the best opportunities in RAL in your area
  • Determine if your current property is a good fit for a RAL
  • Attract the highest paying clients/residents
  • Select properties that will be suitable for a RAL
  • Attract the right investors and partners for RAL success
  • Find the right team to make your life easier and your business more successful

Gain access to the well-developed step-by-step training process, by clicking here to START YOUR JOURNEY, OWN YOUR FUTURE.

Your registration will give you access to the shared knowledge of RAL expert Gene Guarino and enable you to review the Questions and Answers of other students. You don’t have to start from the ground up. Gene Guarino and the Residential Assisted Living Academy team have laid the groundwork — all you have to do is follow the successful game plan. Gene Guarino literally wrote the book on how to start a residential assisted living business, Blueprint. Now, you can start off where he ended up after years of hard work developing the Residential Assisted Living Business Accelerator.

The Real Estate Guys Talk Assisted Living, COVID-19, and Investing

The flipside of every crisis is opportunity. Regardless of what is going on in the world, natural disasters, pandemics, market collapses, there are always alternative ways of looking at circumstances. The human species is a resilient one, and although the problems we are currently facing with the Novel Coronavirus pandemic are serious and not something to be taken lightly, there are additional ways to assess where we are and where we are going as a country. Gene Guarino, the Founder of the Residential Assisted Living Academy, took a moment to sit down with Russ Gray from The Real Estate Guys Radio Show to discuss the assisted living industry, COVID-19, and what the future looks like for investing.

(Click here to get connected with The Real Estate Guys Radio Show)

This moment, like every other moment in history, will pass. We will get to the other side of this crisis. And when we do, we will have the chance to look back and evaluate how we responded. The economic strain is being felt across the nation. With record numbers of unemployed, markets in constant flux and investors unsure where to turn, there is a real opportunity for those who are looking for stability and growth. Most entrepreneurs know that good businesses are built on solving problems. A customer walks in the door with a need or a want, and a good business model seeks to provide for that need or want in an efficient and useful way. This is where the current opportunity is found.

There is a silver tsunami heading for American shores. Due to the baby boomer population, 10,000 Americans are turning age 65, and 4,000 seniors are turning 85 every day. About 70 percent of these baby boomers will need assisted living at some point. This is what we call the silver tsunami – a huge influx in the senior living population that will need to be cared for. Currently, our assisted living industry is not yet prepared for the massive surge of future assisted living residents. Regardless of what is going on in the market or where the country is at, these seniors will still need care. People have aging parents. They don’t know how to take care of them, and they don’t have the time to take care of them. They need help.

This is where you see the opportunity – not to take advantage of a difficult situation, like many shrewd investors might, but the chance to invest in something that actually improves people’s lives, while also creating significant generational wealth. It is the opportunity to become a successful entrepreneur with a business that also helps people live healthy and happy lives well into their golden years. There’s a lot of misinformation out there, especially during this unique time during the pandemic. As the various news markets compete for attention and viewers, many stories are often sensationalized, and the reality of what is going on is minimized.

The average person isn’t involved in the assisted living industry and usually doesn’t know what is going on. So when they see a sensationalized news story about one assisted living facility that is decimated by COVID-19, it might be easy to assume that the whole assisted living industry is in trouble. This simply isn’t true. Regardless of what is going on in the country, the economy or around the world, people are aging. More and more adults are becoming seniors, and as they enter the later parts of their senior lives, they will need help with simple activities of daily living. Assisted living is not just a convenience or a want. For millions of Americans, it is a need, and that need is only growing. What some might not realize is that there are many different types of assisted living. Large big-box nursing homes, for example, provide a certain level of care and service for residents. Unfortunately, during this viral pandemic, more people congregated in enclosed spaces is proving to have devastating consequences.

What is the solution? It’s simple. Residential assisted living provides seniors care and assistance in a small, home-like environment. Instead of 50 or even 100 seniors in a large facility filled with nurses, care staff, and countless other support staff coming and going, residential assisted living homes usually have 6 to 10 residents with a few caregivers and a manager. If an outside observer was looking for a solution to keeping seniors safe during this pandemic, the clear choice would be to keep seniors in smaller home-like environments. Not only is residential assisted living an amazing financial investment opportunity, but the change that you can bring to these senior’s lives and the lives of their family and friends is real, and it is impactful. The question is not a matter of whether it is worth it, but whether you’re ready to take the next step. Are you tired of playing the investment game and losing or breaking even?

What we do is outside of the game of wall street. Wall street rarely adds real value to the economy or society as a whole.  We’re not just flipping chips, moving imaginary currency, or skimming off of margins that are too slim for most inexperienced investors to identify. We are all about building real cash flow, real financial stability, and making a real difference in the lives of people. It’s not investing for the sake of investing. As Russ puts it, “It’s main street investing in main street to provide genuine services and get real value for our money.” There is a huge demographic of seniors about to enter the age where they will need assisted living, and they’re not going anywhere.  Seniors are still going to age, and they will still need to be cared for.

The only thing that has changed since the start of the coronavirus pandemic is the perception of assisted living. The need and the investment potential is still there and stronger than ever. Currencies and market value are constantly shifting, but what is needed right now is a clear path to stable investment, and we believe that residential assisted living provides that solution. During this interview, Gene and Russ continue exploring the investment opportunity and the changing factors surrounding our current economic condition. Feel free to watch this informative interview as they explore topics like: the dollar & inflation, what is happening with the FED, trade currencies, gold investing, portfolio hedging and physical assets, and what is next for our economy.

If you are looking for advice on investing and don’t know where to turn, it’s best to start with the experts. Not only are they investment experts, they are experts who genuinely care about people and adding real value to our communities, not just the bottom line. So take the next step and learn how you can start building a stable and bright investment future with residential assisted living.

Watch the full interview here:

Get the latest from the Assisted Living Family and all thing Residential Assisted Living Investing by visiting

Residential Assisted Living Has Never Been More Important Than It Is Now

Big-box nursing home facilities are facing serious speculation and complications caring for the elderly during the COVID-19 pandemic. Smaller residential assisted living homes are proving to be much safer. In addition to a more intimate and comfortable experience for residents, these smaller RAL homes have lower caregiver-to-resident ratios and far fewer individuals coming in and out of the facilities. As a result, the health needs of seniors are typically more carefully monitored.  During instances when COVID-19 symptoms are present, it can easily be identified. In turn, care staff can make the proper care arrangements to prevent the spread of the virus to others. Within these smaller, but more comfortable confines, RAL home owners and operators are also able to provide specialized services, such as memory care and creative therapies. These perks and promises make RAL businesses the perfect present-day investment opportunity. 

A Passive Investment Opportunity 

During the current pandemic, even investors are looking for a choice for hands-off investing. Some people get involved with residential assisted living for the opportunity to use their skills and passion to physically help seniors. Others specifically seek to get involved while remaining hands-off – both concepts are needed. The great thing about residential assisted living is the ability to get involved in a much-needed industry without engaging in the day-to-day care of seniors. Who exactly are passive investors when it comes to the residential assisted living business? Passive investors are those who may start the business, build or remodel an existing home to meet assisted living standards and then hire the right people to actually run the business. They do not roll up their sleeves and care for residents. Gene Guarino, founder of the RAL Academy, did just that as he opened multiple homes. Now he trains others step-by-step how to do the same. This is a wonderful opportunity to do good and do well at the same time. It allows you to invest in a business that offers a safe and comfortable alternative to large nursing homes, while managing hands-off. With no uncertainty, we now see that smaller residential assisted living homes save lives. 

Smaller Ral Homes Are A Growing Senior Living Option

Smaller personal care homes are a popular and rapidly growing option across the nation – RAL homes have developed into a leading trend. 

Residential assisted living homes provide shelter, meals, supervision and assistance to seniors in need of help with activities of daily living. It is a two-fold business opportunity that consists of real estate and senior care, making it easy for passive investors to get a piece of the pie. 

RAL homes are residential houses located in typical neighborhoods where seniors are able to remain living within ordinary communities. In many states, RAL homes, by regulation, are prohibited from providing skilled nursing services, such as administering injections, maintaining catheters or performing colostomy care. On the other hand, RAL homes provide assistance with ADLs, such as bathing, dressing, toileting, medication management, cooking and cleaning. This growing concept is appealing to both seniors and entrepreneurs. As a result, it is rapidly changing the industry of assisted living.  

What Is The Big Appeal?

It’s no secret that most elderly individuals do not need skilled nursing services – most of their needs are much less severe. Residential assisted living offers a dignified option that allows seniors to stay in a smaller home, usually licensed for 6-16 people. These homes are comfortable, safer than large nursing facilities, have specialized services, and offer more intimate care in a setting with better staff-to-resident ratios. They offer intermittent help throughout the day and night. In smaller homes, seniors maintain a sense of freedom from facility regulations, which allows them to carry on with their golden years as normally as possible. Everybody wants a lifestyle that feels as normal as possible. Residents can go shopping, welcome friends and family members for visits, take walks, dine out and so much more. 

The traditional neighborhoods afford seniors an opportunity to see kids playing, families interacting and to feel a healthy sense of connection to community. When seniors are no longer able to live independently, RAL homes continue to offer a sense of independence. Many families, if given an educated choice, will choose RAL homes over nursing facilities for many of these reasons. Anxiety and stress is often lower for RAL home residents because they have fewer people with whom they must interact with on a daily basis. 

The Big Businesses Boom For The Next 20 Years

This winning business formula will help you to scale your business and profits. In addition to the step-by-step training process that has been developed over five years by Gene Guarino, you will also gain access to shared knowledge. During Q&A sessions, Gene Guarino answers questions firsthand. Get started during quarantine by using the RAL Academy resources like At-Home Study courses and reading the book, Blueprint. Use the right resources to accelerate your vision.

There are three good reasons why RAL business owners, operators and investors will benefit from senior assisted living:

  1. Smaller homes are safer for the residents because they have less exposure to others than they would have in a “Big Box” Community. It’s safer for the caregivers and staff also. 
  2. Interest rates are low, which makes it easier to buy property and to fund your project. 
  3. The demographic shift that is happening is unstoppable. The Silver Tsunami of Seniors is coming

Visit  and learn how you can get ready for the next big investment opportunity of a lifetime.

The Simple Solution to RAL Profitability

Great marketers agree that price is everything.  When it comes to owning and operating a residential assisted living home, price is the thing. This is why Gene Guarino, owner and founder of Residential Assisted Living Academy, has created a resource to help RAL business owners and operators thrive. This much needed industry resource is called the Profitability Calculator, which enables owners to plug in financial information during the planning stages and thereafter. There are several aspects RAL business operators must take into consideration. It is imperative that owners have a firm grasp of the location in which they plan to establish their home. It’s also important to know what the local market is in that area in terms of affordability for your RAL home model. Owners and operators of residential assisted living homes must consider several pricing factors.

The Price Perception, Predicament, And Theory Of Relativity

  • The Perception of Price

Those who find themselves in the position of a salesperson, be it retail or otherwise, often forget what it is like to be a consumer.  In an effort to gain sales, the novice almost immediately lowers the price.  The thought behind this strategy is to lower the price in order to generate quicker and frequent sales.  This marketing philosophy is wrong when it comes to assisted living.

In a residential assisted living home environment, price has a definite perception – value.  The consumer of these services intimately associates price with quality.  Afterall, the goal of residential assisted living is to provide quality care for seniors, and quality service rarely comes to mind when thinking about bargain prices. Therefore, the novice salesperson might want to avoid the cardinal sin of lowering the price to drive the sale.

  • The Pricing Predicament

A Short Story – More than five years ago, a retired residential assisted living home owner spoke at length about one of his prior properties.  He was concerned by the increase in vacancies.  One might think, “Why does he care?  He’s retired, right?” The ultimate goal of a quality RAL home model is to do good and do well.

His discovery of the cause alleviated his fears.  The new owners painstakingly committed the cardinal sin – lower fees.  The new owners thought that by lowering the fees, potential residents would pour in for tours and compete for occupancy.  Unfortunately, that concept has failed time and time again – the lower the fees, the less tours.  The lower the fees, the more residents vacated the property.  The lower the fees, the lower the perception of the property.  

Pricing your residential assisted living home is more an art than a science.  It must be done by taking industry and market information into consideration.  It must also be done with local demographic intelligence coupled with hard financial data.  There is no one correct formula but there is an effective concept. 

  • The Theory of Relativity In RAL

So often entrepreneurs like to base price on hard formulas devoid of nuance.  However, in the residential assisted living industry it is nuance, which keeps the cruise ship afloat with a full passenger manifesto.  How does the theory of pricing work effectively in residential assisted living?

Consumers of residential assisted living homes do not think about:

  • the cost of land
  • construction and finishing costs
  • operational costs
  • profit margins
  • rate of return
  • insurance requirements and protections
  • entity structure.

Rather, consumers of residential assisted living homes consider:

  • location, location, location
    • proximity to family members
    • proximity to hospitals
    • proximity to shopping centers
    • proximity to church, synagogue or mosque
  • the size of units and amenities
  • friendliness of staff and management
  • does the staff seem competent
  • the variety of care provided
  • the food – does it look good and taste good?
  • perception of the home in the community.

It is clear that what owners consider vital to success is not at all what drives a senior to make a decision when shopping for a residential assisted living home. This is another benefit of utilizing the Profitability Calculator. It helps owners to shift their thinking from that of an entrepreneur to that of a provider of care. Doing good and doing well is not just the motto of RAL Academy. It is a fundamental approach to operating a successful residential assisted living business. While the financials matter a great deal, the financials do not drive occupancy. Without the latter, there will be no financials to attend. The Profitability Calculator will help users to factor every important step.  

Pioneers On A New Frontier

Gene Guarino’s Profitability Calculator is a pathfinder for the RAL industry. Historically, in the senior living industry experts have been plenteous. Even today, the industry touts experts in design and construction, market analysis, interior design, human resources, training and development and life enrichment. 

What is one of the most important aspects missing when pioneering this new frontier? Pricing. This is now changing with the Profitability Calculator. While pricing is more of an art than a science, owners of residential assisted living homes need not become painters of portraits and creators of wax sculptors. 

Information technology has made it more plausible to calibrate nuance in financial calculations. The difficult task of pricing has become and continues to become more precise based on a variety of factors that are present. The Profitability Calculator is solving the mystery of pricing. The solution is in viable tools that are available to accomplish the task.  Being resolved because these tools are improving to accommodate the one constant in life – change. 

Don’t Miss This

Pricing is perhaps one of the most single important decisions any senior living operator needs to make, both initially and on an on-going basis. 

The Profitability Calculator impacts all aspects of pricing and has huge meaning for asset value.

  • How do you know if your RAL plans have the right financial foundation?
  • Get access to and try the Residential Assisted Living Profitability Calculator today!

Special Bonus from Gene Guarino

Sign up for the Profitability Calculator and receive immediate access to a special bonus video with Residential Assisted Living Academy founder, Gene Guarino. Visit to learn more about how the profitability calculator will best benefit the pricing methods for your business. Watch as Gene explains how to use the calculator and shows you how profitable a Residential Assisted Living Home can really be.