Investing Well: The Double Bottom Line

If you are even remotely interested in business or investing, no doubt you’ve heard the phrase “the bottom line.” It’s a term that focuses on financial profits above all else.

For some people, monetary gains aren’t enough for self-fulfillment. On the other hand, others need a bigger incentive than just doing good deeds.

This is why the motto for the Residential Assisted Living Academy is “Do Good and Do Well.”

You can have it all. Your bottom line can actually be two-fold – you don’t have to sacrifice the concept of gaining wealth in order to express acts of kindness toward others.

You can have a double-bottom line.


The double bottom line is a business strategy that marries financial profit to social responsibility.

Ordinarily, the bottom-line measures fiscal performance, financial profit and loss. The double bottom line measures the benefit of positive impact. It is a nonconventional approach of business that provides the ultimate sense of satisfaction.

The double bottom line focuses on more than just the return on investment: the initial cost compared to the amount generated.

The double bottom line considers both financial and social aspects of owning and operating a residential assisted living home before arriving at a business decision.


Jed Emerson and colleagues at the Harvard Business School coined the term “Double Bottom Line” in 2007. It initially started as terms called “blended value proposition” and “blended return on investments.”

Blended described the connection between financial considerations and social or environmental returns on an investment.

His work has now led to an investment trend called “socially responsible investment,” or holding a double bottom line.

Social entrepreneurs use the concept of the bottom line. When people use venture capital to make investments that are socially responsible to create positive social or environmental change, this is called a social entrepreneur.

Investors and owners of residential assisted living fit the description of social entrepreneurs because of the positive impact they have on senior housing.


It doesn’t require a major cooperation to make a huge impact, small residential assisted living homes do it every day as micro-businesses.

Microenterprises are small businesses that only need a few individuals to operate. They have become popular, particularly benefiting the residential assisted living industry.

Since micro-businesses can be opened for relatively small amounts of money, it is easier to connect investors with owners with unique repayment opportunities.

Investing and owning a residential assisted living business is a socially conscious approach to making money using the double bottom line approach.


There is a concept called “Cause Marketing” that motivates consumers to make purchases knowing that a portion of the proceeds will benefit a specific social agenda.

For example, Campbell’s soup places a pink breast cancer logo on the label and provides proceeds of the soup sale to breast cancer research. For this cause, consumers purchase the soup to make an impact.

Therefore, when marketing residential assisted living homes, owners and operators can use impact marketing to highlight the business benefits of providing quality care for senior living.

It helps the cause while also creating a positive impression about the assisted living industry.


The double bottom line looks at the return on investment from both a financial and a social perspective.

A double bottom line is about impact investing. The terminology boils down to assets, investments and financial returns, but also a social return.

Countless investors are seeking to funnel their revenue into social causes, save resources, or contribute to efforts that make society better.

Overall, it’s doing good while doing well.

Residential assisted living is the ultimate double bottom line business. It marries the opportunity and profitability within the senior housing market.
It’s an opportunity that’s only growing larger as the baby boomer demographic enters their senior years.

It also provides social impact and meets the demand for senior care in ways that traditional large senior facilities cannot.

Residential assisted living is about helping seniors thrive, not just survive. Learning more by visiting RALAcademy.
Some would call that sustainability or strategy; others would just call it smart.

Business vs. Real Estate: What’s the Key to Investing?

Every day, more people are venturing into entrepreneurial activities. Some are driven by wealth building potential, others by wealth recovery, and yet some by sheer curiosity.

The real estate boom that has spread throughout America has fostered a great deal of attraction.

On the other hand, others look at assisted living business opportunities and wonder if they should take that route.

The prevailing question: Should I focus on real estate or aim to own the business? This is a dynamic decision.

Owning a business as opposed to real estate requires one to consider:

  • Available time
  • Time to generate income or capital
  • Available capital or credit
  • Risk tolerance
  • Income goals
  • Wealth building strategy
  • Investment portfolio needs

Perhaps you should start by considering both. Does such an option exist? Well, in a word – yes.


Prior to examining the option to own a business, a real estate investment or both, take a moment to ascertain your true motivations and needs. In other words, ask yourself, “Why am I contemplating this? What is driving me to consider these options?”

Doubtless, the response of many is wealth and all of its various names, activities, and desires. People are building wealth for retirement, generational wealth, further investment, debt alleviation and philanthropic activities.

Regardless of which of these or some other motivation, be sure to understand what type of wealth building activities you can honestly take on at this time in your life.

Be honest about your capacity, knowledge and willingness to learn.


Investing in real estate is a multifaceted undertaking. Real estate provides both short and long-term investment potential.

The short-term potential is realized in its income potential through rental and/or leasing. Its long-term potential is realized through appreciation of the actual asset.

For most real estate investors, stocking away an investment for a rainy day is not their cup of tea. People invest in real estate for its income potential.

As such, we will focus our attention on the goal of investing in real estate for income potential.


Assets tend to come in two forms: real and paper. A real tangible object such as a house, commercial building, or land.

Paper assets are details of an inanimate ownership in an enterprise such as stocks and bonds.

Real estate is a real asset – it is tangible. As such, its presence tends to hold a greater appreciation in the eyes of investors because the everyday person can identify with it, and its value is usually less volatile than stocks.

Real estate also offers the investor control over their investment. Unlike equity investments, real estate can be bought, sold, painted, expanded, divided, repurposed and the list goes on. Real estate holds such a useful function for consumers that it tends to appreciate over time. For example, people need a place to live.

Businesses need a place to conduct activity. Cattle, sheep, chickens and even goats need a secure place to graze.

Real estate offers so much to so many that its value is strong and mostly appreciative over time.

Furthermore, the short-term fluctuations of the stock-market have little to no effect upon real estate. The two markets rarely cross paths unless mortgages come to the forefront.

Even so, if an owner must forgo a piece of real estate due to mortgage, the value remains and is passed to the next owner.

Real estate is real.


Owning and operating a business is a diverse enterprise.

One can build a business with immense amounts of sweat equity and capital. Another may purchase a franchise, a business with a process that guarantees profit, and put all their efforts into it.

Businesses can also be passive in nature depending on the type and the role of an individual.

If the business is a part of an investment portfolio, the owner’s ability to outsource management is central to its success.

Additionally, the type of model chosen determines the amount of time and capital investment required.

Owning a business is prone to local market conditions that may affect operations drastically.

So, once again, the question is posed: have you considered both?


Recreating the wheel is a fruitless enterprise. Why? We’ve all got the plans already. Why recreate or re-engineer what is plainly known by experts.

Investors forecast what will be needed in the future. If you are seeking an opportunity that is historically sound, presently understood with future potential, you need look no further. The marriage of real estate and senior living is the answer.

It’s called Residential Assisted Living.

No longer do you have to balance the risk between one over the other. You can have both, a better marriage. Why?

1. The Baby Boomers

They are not just coming; they are already here, with 10,000 seniors turning age 65 every day. The most revolutionary generation in American history, the Baby Boomers, are now entering senior living in Boomer fashion.

That’s right.

Baby Boomers want senior assisted living the way they wanted childhood, adolescence, young adulthood, and adulthood.

Independence, dignity, strength, activity and community fuel this generation. They reject traditional senior housing and want a house on the hill with a garden in the backyard. This is why the solution for this generation is Residential Assisted Living.

2. Real Estate

There is no need to go and build monstrosities to house hundreds of people. That is a rather poor concept, especially considering the present pandemic.

Instead, homes in established neighborhoods will do just fine. Boomers can live as a family unit in a home repurposed for their needs.

Long-term investment potential exists as the property bears a value presently and will most likely increase in value over time.

Short-term investment potential exists in that the residents pay fees – cash flow. As a real estate investment, the investor gets the best of both worlds.

3. The Business

The residents do more than sleep here. They live and thrive here. In other words, their needs must be met through various activities, customized meals, physical therapy, occupational therapy, and the list goes on.

All of these services constitute a business opportunity.

Baby boomers love aging this way because it’s on their terms. Boomers have stated this desire in study after study.

The investment is secure because the population and the need is ever present and will remain present for many years to come.


Details about how this marriage works can be found at the Residential Assisted Living Academy.

Do not miss the opportunity to learn everything from A-Z about assisted living.

So, what’s the final verdict for investors, owning a business or real estate? The answer is you can own both.

Who says you have to choose when you can have it all?

You can offer a desperately needed service for an industry with demands that are backed by generations of demographic data.

Data shows that this trend is not only going to continue, but it will be in even greater demand for the next few decades.

An investment where you own the real estate and the business, both of which appreciate in value.

Owning and operating a business is all about cash flow. Providing a solution to somebody’s problem generates income that can last for a lifetime.

With residential assisted living, you get to “Do Good and Do Well” by creating great housing solutions for seniors while also producing significant cash flow.

At Residential Assisted Living Academy, experts teach students how to create cash flow from real estate, business, or both.

The Silver Tsunami of seniors is coming, and you don’t want to miss out on this opportunity.

Entrepreneurs: Don’t Let Fear Hold You Back

So, you’ve decided to take a leap of faith and start your very own residential assisted living business. Excitement floods your life. Ideas overflow and energy abounds.

Then, reality sets in. Euphoria is replaced with data, dreams become processes, and ideological principles are defined by legal precedent. As a result, fear sets in.

Thoughts of purpose, vision, and hope are replaced with waves of doubt.

Questions Born Because of Doubt

  • Will this really work?
  • What do I know about the elderly?
  • Oh My God, what have I done?
  • I’m going to get sued, I just know it.
  • What if someone dies? What if it’s our fault? What if it’s not but they sue us anyway?

There’s a resolution to these fears and others that often plague the visionaries.

One major root of fear is rejection – the perpetual insidious concern of what others think of you. Rejection for many entrepreneurs is associated with investors, banks, zoning officials and being successful. This rejection drives some entrepreneurs to extreme self-doubt and self-devalue – great many businesses never get started because of this.

You can mark an end of fear rooted in rejection.

Begin the journey of vision and purpose by owning and operating a viable and profitable residential assisted living home.


Rejection is strong. Individuals who face rejection often build life around the experience.

Why is this dangerous? You cannot live a full version of life when negativity is rooted in the center. Sure, most people would never admit to having built a life around rejection, but millions have.

How do you know?

People who have built a life around rejection are pessimistic. They may have a great idea or a novel concept, but quickly destroy it with words like, “It’ll never work,” or “Isn’t this crazy?” or “Don’t even waste your time.” These phrases and others akin to them are evidence of a life built around a rejection experience.

These people also lack vigor or the drive for adventure, unlike children who do not harbor fear.

Children are adventurous, outgoing, daring and curious. What happened to that child in you? Do not say life. That simply is not true. Life happens to all. How is it that the adventurous child becomes a loathsome adult? Rejection.

What’s the cure? You’ve got the entrepreneurial idea, but for some reason you can’t seem to get moving? How do you resolve this?

Acknowledge the rejection experience. Sure, you may have more than one, but acknowledge the first one, the one that cut the adventure out of your heart.

Acknowledge the one that destroyed your biggest ambitions. You can use 4 steps to restore your ambition and boldness to start your new senior assisted housing business.


  1. Name It

Get old fashioned about this. Get a pen and a piece of paper and write down the experience that had an impact on your life.

  • What happened?
  • When did it happen?
  • Why did it happen?
  • What was the result of it having happened?
  • What did it rob of you?

Answering these simple questions may not be simple for some. Rejection is real and it hurts. Some of the answers drudge up experiences that really distorted your life – this distortion must be corrected.

You were never meant to be malformed. Malformation results in malfunctioning. Malfunctioning hampers productivity and compromises contribution.

You want to contribute to society. You want to help and aid those who have built and sustained our nation.

These seniors in need of assisted living, feisty as they may be, need you. You have the vision to support and care for them, but that rejection experience looms and lingers.

The pen and paper you used to acknowledge your first rejection experience is what you need to swat old rejections that linger like flies.

  1. Swat It

You have detailed the rejection experience that caused such paralyzing fear. Understand what this experience really is:

  • It is an invader.
  • It destroyed the curiosity and genuine nature of your heart.
  • It established a dysfunctional colony in your mind.
  • It demanded to be the center of attention.
  • It seeks to shape your outlook and frame your actions for the rest of your life.
  • It is a liar.

Now, for your own sake – swat it. That’s right. Destroy it. It has no right to rule your life. It is emotionally destructive and spiritually corrupt. You can no longer afford to foster it.

Literally, speak to yourself and disavow your unwilling allegiance to it. Take charge of your life and tell yourself what you will accomplish. Tell yourself what you are going to do.

Take that paper which now contains the rejection experience and tear it, rip it, and ball it up. This will allow you to redirect your past and take control of your future – it’s therapeutic. Afterward, celebrate.

You faced what hampered you. Mark the date and time you reclaimed your childlike curiosity, creativity, adventure and boldness. Things will be different now. How so?

Change Your Schedule

  • Make sure to adjust how you function. You are no longer working around rejection but moving in purpose.

Change Your Behavior

  • Literally, put a smile on your face. Incorporate activities that support entrepreneurial pursuits: exercise, reading, writing, meditation, and positive confession.

Be Resilient

  • Do not allow old habits to infringe on the new you. Resist doing what you are accustomed to doing and embrace the adventure of a new life centered on purpose.

Your reality is no longer rooted in rejection.

Surround yourself with others who uphold like ideals. Give time and focus to activities which support your entrepreneurial plans and purpose.

  1. Be Comfortable with Discomfort

Entrepreneurs become weary of comfort. Comfort for the entrepreneur is equivalent to complacency. Complacency equates to stagnation, which does not foster growth.

Entrepreneurs are most comfortable when uncomfortable. The entrepreneur learns to crave the adventure, the uncertainty, and the unknown.

This chemistry creates an adrenalin that makes pursuing ideas and businesses even more worthwhile.

The discomfort is fuel that drives the entrepreneur forward. It is the discomfort that drives movement, causes questions, exposes concerns and issues.

Get comfortable with discomfort. It is the way forward for you, not an excuse to stop.

  1. Celebrate Good Times

For clarity sake, let’s be real. Here is the truth: you will be rejected. You will be denied.

What should your response be? So, what – this is par for the course.

Stay in the business. Improvement comes when vulnerability is exposed. You know where work needs to be done and the resilient fearless entrepreneur gets the job done.

Facing vulnerabilities makes you stronger.

Accepting the rejections as needed checkpoints, makes you keener and more precise. Do not allow fear to seep in because of this. Use it. It’s all fuel for the entrepreneur.

Then, once you’ve faced it, address it:

  • The absence of fear.
  • The thrill of thriving.
  • The work you’ve done and that which is to be done.
  • The people whose lives are better because you are fully functional.
  • Life, health and strength.


Rejection is rooted in fear and aims to distort, delay and destroy our lives. Rejection is an experience that becomes a method of decaying resilience.

Do you want to own your own Residential Assisted Living home?

Do you have a heart to help those who most need it? Do you want to create an environment where seniors can age with dignity?

Swat rejection and allow yourself to thrive.

Contact us today, and we will partner with you as you become the next successful residential assisted living homeowner in our thriving industry.

You are not alone, experts at the Residential Assisted Living Academy will help you with each step along the way, and rejection will no longer be an issue.

Residential Assisted Living, Now More Important Than Ever

The rising need for senior housing continues to increase despite the global pandemic, which has created a huge demand in the residential assisted living industry. The pandemic has affected every industry in the world in some form or fashion. However, among multiple industries, the need for assisted living remains optimistic.

Baby Boomers are entering their senior years by the millions and watchful investors see the growing need.

Need for what? Senior living homes.

Senior living remains one of the most profitable asset classes in the real estate market for investors – returns top 11%.

Why is this? The Boomers are striking the market. There is a need and the need must be met. The U.S. Census data suggests that the senior population will grow 170% by 2050.

What does all of this mean? It’s time for you to invest where the need is and will be for the next few decades. That’s right residential assisted living is the premiere investment opportunity.

Where there is a need, someone will fill it. Why not you?


Did you know nearly 10,000 Baby Boomers are hitting 65 years of age every day in the United States? In 2011, the same figure totaled 8,000 people daily.

What does this mean? In a word – growth.

When investors examine long-range potential, they look at the growth potential of the market. With that being our premise, that means this market has grown nearly 25% in less than a decade.

The Boomers are entering their golden years in grand fashion.

Will all of these people require assisted senior living? No. Will many of them require help with activities of daily living. Yes. So, this means – get in now.

But, there’s more.

Although there is opportunity all across the country, geographically, the greatest need for senior housing is shifting. Many Boomers live in the Midwest but are relocating in their senior years. Why? Many of their adult children no longer reside in the same place of their rearing.

Opportunities in the United States have shifted from the industrial Midwest and Northeast to the grand comforts of the South. That’s right, folks are moving down south. Cities like Atlanta, Raleigh, Charlotte, Jacksonville, and Huntsville, Alabama have seen tremendous growth in their populations due to the information and technology industry.

The geographic shift also includes some western cities such as Las Vegas and Phoenix. Therefore, Boomers are moving. They want time with their grandchildren. They want to be associated intimately with their families and that means packing up the old split-level and heading south or west.

So, whether your Boomers head to big southern cities like Atlanta, or smaller more quaint ones like Huntsville, the need for senior housing is even greater in these areas.


Why should you invest in residential assisted living as opposed to more traditional senior housing?

The answer is quite explosive – the Baby Boomers.

They do not want to live in a nursing home or traditional assisted living facilities. Neither do they want to be restricted in their activities or input as to what goes on in their personal lives.

The Boomers are a unique generation. They shake up everything wherever they go.

Traditional senior housing does not meet their needs or wants. Older facilities lack the personal niche of independence that Boomers demand.

This is why residential assisted living is the investment to make.

Many Boomers have had their adult child swear never to place them in a nursing home. That’s right and they mean it. They will age with dignity and do so on their own terms – this is the nature of the Boomers.

This is also why the residential assisted living industry is poised for growth.


Seniors, adults, young adults, even our children, have had our lives turned upside down because of COVID-19. We can no longer sit by and hope for the best – we must be the best.

The Residential Assisted Living Academy has risen to this mandate. We’ve found ways to navigate these troubling times. Our model of operating lends itself to flexibility and ingenuity.

We believe seniors can and should have both: safety and community. That’s right, a residential assisted living home is a safe place during these times because the sheer number of residents is much lower than big box facilities.

Also, staff are fewer and more consistent.

Residential assisted living staff is just as much a part of the home as the residents. They readily comply with proper safety protocols in order to keep homes safe and active.

One thing this pandemic has revealed to all of us is that it is not good for anyone to be alone. No matter how technologically savvy we become, people still need and will always need other people to thrive.

Residential assisted living is built and engineered physically and socially to meet this need. We know and understand that seniors 65 and older are more susceptible to the viscous nature of COVID-19.

It is also a fact that nearly 50 million Americans fall into this demographic and many of them at some point will need assistance with activities of daily living, safety and community. Safety and community also guard against mental health issues created by isolation. Mental health is vital to a senior’s ability to thrive.

Isolation for seniors is a leading risk factor for dementia, depression, and anxiety.

Again, you can have both, safety and community in a small residential assisted living home.


The need is here – the time is now. It is more important than ever to initiate the process of starting your residential assisted living business now.

The model provided by the Residential Assisted Living Academy is committed to keeping America’s growing population of seniors safe. We will continue to dispense wisdom, share experiences, and shed joy upon all.

Do you want to invest in a market that promises profit both short-term and long-term? Do you want to develop a portfolio that will provide generational wealth? Do you have a desire to ensure our Boomers thrive as seniors?

Contact the Residential Assisted Living Academy today, you do not have to go through this process alone. Experts will guide you through the process during a 3-day course to help you avoid unwanted and unnecessary mistakes.

Start your journey in the residential assisted living industry with a team that has helped nearly 20,000 successful owners and operators.

Contact the Residential Assisted Living Academy now.

Why Is Smaller Better in Assisted Living?

Large communities with 100-200 seniors living in huge facilities are not what today’s seniors want.

Why is smaller better in assisted living? Seniors are not just seeking to live in “home-like” environments, they want to spend their golden years in actual homes. This is what residential assisted living is all about – actual homes located in traditional neighborhoods where mom and dad can share a family-like space with 6-12 other seniors. It’s not only safer and better, but it is where today’s seniors want to be.

This article will explore two things every investor, real estate entrepreneur, and assisted living business owner and operator need to know:

  1. Does the Size of An Assisted Living Home Really Matter?
  2. Top Benefits of Living in a Small Assisted Living Home

To envision the answer to senior housing, start by visualizing where you would want to live out your own golden years. If we are fortunate enough, aging will happen to us all.

After retirement, when your kids start having kids, and your twilight years start rapidly approaching, who will take care of you? A new study by the National Health and Aging Trends suggests that two-thirds of Americans over age 65 need help with activities of daily living. Doing everyday activities such as eating, bathing, and getting in and out of bed or a chair becomes difficult with age.

With 10,000 baby boomers turning age 65 every day, previous research has always shown that at least 25 percent of seniors will need help with activities of daily living.

Knowing this reality, where would you prefer to live?

Instead of occupying 1 of 200 beds in a large nursing home, most people prefer an option that allows them to maintain their individuality over being counted as just another number. Nowadays, seniors want to spend their golden years in a comfortable home with a few other seniors with similar interests. They seek to share connections and backgrounds.

Baby boomers especially prefer caregivers who know you and your family, understand your health issues, and can anticipate your daily needs with ease. While it’s difficult for most younger adults to picture themselves at this point, no one is invincible.

Fortunately, residential assisted living not only provides safer, more preferred living experiences for seniors, but it also offers an incredible opportunity for entrepreneurs and investors who want to be successful in business while also helping others.

That is what residential assisted living is all about – real homes for seniors. These smaller homes have better quality of care and higher caregiver to resident ratios.

There are many reasons investors, owners and operators are learning that smaller is absolutely better.

Most seniors who seek care at an assisted living facility have 3 distinct needs:

  • Senior housing,
  • Help with activities of daily living, and
  • Chronic disease management.

There are a variety of features that define the best residential assisted living homes. These factors include availability of assisted care services, training level of medical staff, pricing, and the size of the residential assisted living home.


The size of an assisted living facility is measured based on the number of beds, above all other things.

But what does size have to do with anything?

The size of an assisted living facility makes a huge difference in the overall experience for senior living. It determines the quality of services offered along with five major benefits.

Top Benefits of Living in a Small Assisted Living Home

When making a decision to invest in or start a residential assisted living business, it is important to consider what seniors are gravitating toward.

There are several options that make small assisted living homes a better investment – it allows entrepreneurs to do good for seniors while doing well financially.

The following five benefits are key reasons why small assisted living homes are most desired.

  1. Personalized Care

Personalized care is one of the most beneficial perks of a small assisted living home.

Fewer residents allow caregivers to connect with seniors personally, physically and mentally. This deeper level of connectivity enables staff to engage in the daily routines of residents and memorize medicine schedules. As a result, these small assisted living homes translate to high quality of care.

Seniors with unique needs benefit from personalized care most.

Furthermore, the residential assisted living staff usually goes above and beyond to keep residents comfortable and healthy.

  1. Privacy

Personal space is a plus for seniors living in residential assisted living homes – it allows for privacy. Residents get their privacy just as they would at their personal homes.

Residents share common areas such as the living room and kitchen, but each resident has a comfortable private bedroom similar to their previous home environment.

  1. Less intimidating Experience

Moving from your quiet, comfortable home and being placed into a new setting is often an intimidating experience. The idea of sharing space with strangers might feel appealing.

However, the good thing about smaller assisted living homes is that they accommodate fewer residents, create plenty of privacy, and more personalized attention. Small residential assisted living homes are less intimidating, which helps seniors to feel more at ease.

Residential assisted living homes strive to make the transition as flawless and far less intimidating than big box nursing homes.

  1. Fosters Closer Resident Relationships

Residential assisted living homes foster a family-like environment that eliminates concerns of social isolation. Small senior housing makes it easier for seniors to share similar interests, create friendships, and make new memories.

  1. Cost Effective

One visual advantage of large, high-end nursing homes is the huge variety of amenities they provide for their residents.

Unfortunately, amenities like fitness centers, swimming pools, and beauty salons seldom get used by seniors in their golden years. This creates added cost but does not frequently provide a convenience.

The downside is that these high-end nursing charge standard fees that many families cannot afford. Smaller residential assisted living offers affordable living expenses that can accommodate most seniors.

Small assisted living homes make up for the posh amenities with tailored attention and comfort at a very affordable price.


When the time to choose a nursing home comes, it’s best to pick a small residential assisted facility. Each assisted living home is different, so prior to making an investment into the industry, the Residential Assisted Living Academy provides a proven model that works best.

During the 3-day comprehensive course, Gene Guarino and his team of professionals will show you how to invest, own and operate your own small residential assisted living home.

Start planning now by contacting the Residential Assisted Living Academy for more information about how you can do good and do well in this rapidly growing and lucrative industry.

Your Start in Residential Assisted Living: Performance Management Systems

Performance management systems are a resourceful means of organizing your team.

Human resource departments ordinarily develop the guidelines for hiring, managing and reviewing employees. As you prepare to step into the incredibly rewarding industry of residential assisted living, how do you plan to measure ongoing employee performance?

Performance management systems are great for evaluating compensation, awarding bonuses, and acknowledging ambitious employees. A quality performance management system ensures that job candidates are comfortable with the company’s employee review process. Performance management systems outline job descriptions, evaluation standards and timelines, and corrective measures. These systems provide an agreed upon objective between employers and employees.

Employee performance management systems must include measurable goals based on the operation of your residential assisted living home. The executive management team of your residential assisted living home should develop performance goals.

These goals are meant to emphasize, highlight and strengthen positive and productive workplace behavior.


Many people are driven by financial awards alone, but other employees aren’t motivated solely by money. Listed are a few examples of performance goal rewards used by most businesses:

  • Extra vacation days
  • Employee banquets
  • Awards and recognition programs
  • Compensation increases or bonuses

Don’t let the expense of performance rewards raise red flags – huge capital is not required. Employee rewards can consist of low-cost items as well.


Performance management systems are the best way to sustain employee productivity, improve efficiency, and increase effectiveness. In addition, it can stimulate healthy competition amongst employees, which can encourage enhanced quality care in assisted living.

Properly supported employee competition has the potential to rectify minor problems without the direct or intense involvement of management. Performance management systems are proven techniques that any residential assisted living home can put in place to advance and enhance the business.


Experienced consulting firms suggest unique information that offers valuable resources that are specific to each business.

Expert consultants are able to help your residential assisted living business with organization objectives in 4 areas of performance management.

  1. Help develop employee review systems
  2. Make suggestions for optional performance rewards
  3. Evaluate ideas for improving overall company performance
  4. Set criteria for evaluating worker productivity

Consultants enable assisted living homeowners to guide performance to suit their business needs.

Organizational objectives allow managers to evaluate employees in ways that are relevant to the overall organization’s goals.


There can be no biases in an effective employee evaluation system. Establishing an objective system of evaluation removes subjectivity. As a result, favoritism and nepotism are less likely to thrive. Objectivity also empowers employees to thrive with clearly defined standards and helps encourage employees that they are being measured with equality

Performance management is not an annual appraisal meeting, neither is it not just a form used for measuring performance and productivity. It is the process of creating a positive and productive work environment, which brings out the best qualities in every employee.

Performance management outlines interactions with employees at every level of work life – it is a strategic process designed for growth and development.


Performance management systems for residential assisted living homes should contain specific components. However, it is important to remember that it is the overall system that matters – individual components only serve the greater system.

Although the complete list can be more exhaustive, an effective performance management system should include at least the following 10 components:

  1. Develop clear job descriptions.
  2. Conduct thorough interviews to narrow down your pool of candidates.
  3. Select appropriate staff using a comprehensive employee selection process.
  4. Negotiate requirements and outcomes between the employee and their new manager.
  5. Provide ongoing education and training as needed.
  6. Provide on-going coaching and feedback.
  7. Conduct quarterly performance development planning discussions.
  8. Design effective compensation and recognition systems.
  9. Provide promotional/career development opportunities.
  10. Assist with exit interviews to understand why valued employees leave the organization.


As noted above, residential assisted living homes gain greater success when they have clear systems of operation and a well thought out performance management system aids in this success.

Learn more about the RAL industry and what it takes to make this a profitable business. The Residential Assisted Living Academy is here to support you today.

Gene Guarino and his team of assisted living experts will teach you everything you need to know during the 3-day training course.

Your Start in Residential Assisted Living: Teamwork

The residential assisted living industry boasts one of the greatest investments for any opportunistic entrepreneur. The return on investment alone is alluring, but what makes this investment different from so many others? This answer is simple at a glance, people.

However, it’s not just any people, it’s the right people.

Anyone can build a team, but to build a highly functional residential assisted living team takes a plan and systems that support the staff for success. Learning how to create this type of team requires guidance from industry professionals that possess the following traits:

  1. Genuinely care for senior residents and their loved ones
  2. Have mentors that own and operate residential assisted living homes themselves
  3. Invest in the development of services specific to residential assisted living
  4. Help shape the policies that govern the assisted living industry
  5. Understand the senior living investment model that creates generational wealth

These people are associated with Residential Assisted Living National Association and the Residential Assisted Living Academy.

What makes these two organizations so important? They are vital to your success. The training offered by the Residential Assisted Living Academy is invaluable.

Good success is contingent upon leveraging an outstanding team associated with RALNA and RALA.


Going it alone is no strategy for success. Working with a knowledgeable accessible team will make owning and operating a residential assisted living home a sheer joy.

Why? The thoughtful entrepreneur is not alone. They seek guidance from those who have been there and done it already, successfully. Working within the network of RALNA and RALA will place you amongst an assisted living family of owners who want the best for you, your residents, and staff.

In this industry, when one owner wins, all owners win.

Furthermore, when owners operate within highly functional and supportive teams, they build the same within their respective homes.

As a result, these residential assisted living homes have teams that are high performing. Who wins when this happens Everybody – you, your residents, and staff all win.

This is why the following five quick tips will help you navigate out the starting block to a victorious start in residential assisted living.


When employees are invested in their workplace, that is, when they feel a deep sense of responsibility for the functions associated with their role, morale is increased. RALA helps new entrepreneurs in this industry understand the importance of a shared sense of ownership and “how to” operate their homes in this way.

An environment that fosters ownership offers:

  • Greater responsibility for decision making
  • Greater control over operations in the workplace
  • Project leadership, even cultivation

When employees are empowered in this way, your residential assisted living home flourishes.


“Teamwork makes the dream work,” is the old saying. Nothing is truer than in Residential Assisted Living homeownership. No one is an island.

This makes the workplace more of a family atmosphere, one where employees enjoy coming to work and feel a sense of homeownership. The team becomes a family away from your family. The home becomes a home away from home. Trust is established and maintained when the teaming environment is commonplace.

Disagreements are settled quickly because employees understand and know one another. They tend to think the best of one another or at least bear respect that goes beyond position.

These relationships translate into optimal care for residents.


For the new residential assisted living homeowner, teamwork creates a flexible work environment for you and your employees. This is first understood when you are a part of the Residential Assisted Living team. Flexible how?

When teams are highly functional, the absence of one member does not stop the delivery of services offered by the team. Highly functional teams understand and operate with a synergism.

Therefore, when one person is away, the team can cover those responsibilities without fail. Likewise, for the owner, the team of RAL homeowners is essential to your business.

Their oversight, consultation, and camaraderie can help you operate your business effectively and efficiently.


Teams are created for long-term and short-term purposes. However, regardless of their length of service, teams are laboratories of creativity and innovation.

Successful teams collaborate formally and informally. As such, they tend to find new ways or better ways to do ordinary and advanced tasks.

Efficient and high functioning teams have revolutionized the workplace but have become inseparable in the RAL home. Without proper team synergy, the residential assisted living home would struggle to operate efficiently.

If teamwork is essential for the success of the residential assisted living home, how much more effective is it for the homeowner? Align yourself with the best in the industry and receive the support and benefits of a highly effective team of owners.


Why are effective teams so important? What makes teams so vital to residential assisted living homeownership success?

Residential assisted living homeownership is dependent upon teamwork because so much more can be accomplished with less. The synergy created by highly functional teams fosters a positive atmosphere that is highly productive.

Learning how to build these teams is essential to success. Therefore, get trained today with the Residential Assisted Living Academy.


Team building is as much a science as it is an art. Successful teams are not merely thrown together. They are built. That’s right. Team building takes work.

Why? Teams are composed of people and people are unpredictable. Therefore, take the time necessary to build your best team, composed of people with skills and personalities that will help make your plans in residential assisted living a reality.

Not sure whether you have the skills to make this happen? Not a problem.

Join the Residential Assisted Living Academy.

The Residential Assisted Living Academy is here to coach you on team building and every other critical component of sustaining a successful assisted living business.

Joining the right team is a sure way to start off winning.

Smaller Is Better for Investors

There are some positive trends concerning the need for assisted living to go smaller due to the health and security benefits during the COVID era.

In addition to the personal demands of the Baby Boomer demographic, there is a shift away from large nursing facilities to smaller residential homes in the wake of the Coronavirus.

This shift toward “Smaller is Better” is reaping huge dividends for savvy investors.


Who said, “bigger is better”? Since when has “big” always meant better, stronger, or more productive?

This may have been the idea at the dawn of the industrial revolution in America, but it has dwindled in the information revolution. Why?

The needs of Americans have changed.

Flexibility, speed, and adjustment supersede big, clunky, and slow. Why? Life has changed. Americans no longer reside in one location for multiple decades.

This has become the reality for seniors, especially Baby Boomers. Relocation is a part of everyday life in America and flexibility matters. In addition, COVID-19 has currently disrupted our way of living. Flexibility is more vital today than it has been in the past 25 years. The sheer size of many nursing home facilities is unconducive and counterproductive to flexibility.

What we have discovered in the senior living industry is bigger absolutely does not equate to better.

What can be done to combat the pandemic among seniors? What needs to happen to ensure safety for our seniors?


Residential assisted living continues to revolutionize the senior living industry. The big box senior living industry is positively affected by the growing number of smaller residential assisted living homes throughout America.

COVID-19 hit large senior living facilities hard, but smaller residential assisted living homes are better at weathering pandemics. How so?

Smaller number of residents, smaller more responsible staff, and flexibility in operating makes for a safer more conducive environment. Seniors residing in residential assisted living homes are able to maintain safe social interaction while receiving quality care.

One more thing as to why smaller residential assisted living homes are best. Baby Boomers do not want to reside in traditional nursing facilities. Therefore, the demographic shift in the market favors residential assisted living.

Are you ready to meet the needs of this demographic? Are you interested in providing a safe and socially interactive environment for seniors?

Join the Residential Assisted Living Academy today.


The earlier presumption, “Smaller and Sleeker is Safe” is why so much success has been associated with residential assisted living. Many big box senior living facilities have had to cease all visitation of any kind in order to prevent the spread of COVID-19.

This means of preserving health comes at a large expense – growth. Without proper tours, residents are far less likely to move-in. Things are much different in residential assisted living homes.

Most importantly, the daily life of residents in smaller homes have changed very little because they are smaller, more carefully supervised and far more flexible. Disease mitigation measures are easier to implement in residential assisted living homes.

Furthermore, the number of visitors is far less and can easily be adjusted to accommodate safety measures. As the pandemic continues, the numbers are proving that smaller is safer.

For instance, the Green House Project, a nonprofit senior living organization has under its auspices 268 small skilled homes.

Out of 245 residents, 9 have been affected by COVID-19, with 3 residents fully recovering. These numbers are outstanding in comparison to what news reports have shown Americans in the larger facilities.

The RAL Home Has A Variety of Advantages

  1. Baby Boomers want the independence offered in the Residential Assisted Living home.
  2. The comforts of “home” are available in the Residential Assisted Living home.
  3. The presence of a neighborhood makes residents more comfortable.
  4. The quality of care is more personalized.
  5. Meals are more suited to the resident’s desires.
  6. External traffic is far less in the Residential Assisted Living home.
  7. Safety measures are more easily and comprehensively implemented.
  8. COVID-19 mitigation necessities are more easily implemented without compromising socialization.

Industry experts favor the ability of residential assisted living homes to deal with pandemics far better than a larger facility.

Smaller homes are simply conducive to adjusting, quarantining, tracking, and protecting residents from the spread of the virus. How so?

  1. Residents can easily be quarantined or relocated for the safety of all.
  2. Changes in demeanor are noticed much quicker when fewer residents are under the care of one staff person.
  3. The emergence of symptoms, even very early-on, are noticed much quicker in patients in the RAL home as opposed to the larger facility. Especially some of the more subtle ones:
    1. Loss of taste
    2. Loss of appetite
    3. Loss of smell
    4. Low grade fever
  4. A quicker initiation of treatment or hospitalization seems to be easier to execute in the RAL home as opposed to the larger facility.

To be honest, it is common sense.

Residential assisted living homes with 5 to 15 beds can react and mitigate disease spread far better than a facility with 150 to 200 beds.

The sheer numbers favor smaller homes. So, it is safe to say, smaller is not only safer, it is the way of the future for assisted living.


While demographic shifts are occurring geographically, many people choose to reside where they have for many years. In other words, people in America live in urban, suburban and rural communities. What’s the significance?

Developers have noticed how residential assisted living homes are adaptable in any setting. These homes are just as effective in suburban-America and urban-America as they are in rural-America. They fit anywhere.

In addition, staff can be adequately protected and situated to prevent the spread as well. The same staff can assist the same patients on an ongoing basis.

Therefore, as long as personal protective equipment is available and specialized training is implemented, staff can care for a patient quite well. If hospitalization becomes necessary, this decision can be made early on in efforts to preserve health and save lives.

While the residential assisted living home offers multiple benefits, building or transitioning an existing home comes with challenges.

  1. Building permits can be difficult to obtain in certain states and cities. Make sure you understand this process.
  2. Shifting regulations are becoming more common because municipalities and state agencies are learning how to regulate these facilities.
  3. Inspectors unfamiliar with the model may give the investor/owner the “run around,” unnecessarily, due to their lack of understanding of the systems in the smaller facilities.
  4. Construction familiarity is still an issue. Some contractors are not familiar with building or redesigning properties to fit the needs. It’s a learning process for a contractor. So, having the understanding of the process from RAL experts can save you precious time and money in construction/remodeling.
  5. Cost Management is key. Make sure you manage the budget well and account for “hiccups” in construction, licensing, inspection, and other regulatory challenges.


No matter what obstacle is placed in your path as an investor, owner or operator, the Residential Assisted Living Academy has the support needed to succeed.

Who said, “bigger is better?” What year is this? Let’s be honest, in our technologically savvy society, flexibility is key to success.

Smaller and sleeker is the way, and when you own and operate a Residential Assisted Living home you can reap your big profits.

Learn how by aligning yourself with the Residential Assisted Living Academy now.

Gene Guarino and his team of experts are revolutionizing the industry with a model for small residential assisted living homes.

You won’t regret attending the 3-day course to learn everything from A-Z about investing, owning and operating small residential assisted living homes.

The Time To Act Is Now!

Timing is critical to your success in life. Are you in the right place at the right time? Since timing is so important, how can you identify and take advantage of good timing?

Now is a great time to get started in residential assisted living, but will you take advantage of this opportunity?

We all will eventually get involved in senior housing in some way, whether needing assistance one day, seeking services for a loved one, or owning the business yourself.

Why not start your own residential assisted living business and make a difference? Gene Guarino of the Residential Assisted Living Academy will teach you how to make the most of this right place, right time investing opportunity.


  • The massive investment potential
  • The massive need for more senior housing
  • That need will be filled by someone, and they will reap the rewards.

Why not make sure that someone is you? The time is now. The moment is now. America’s seniors need you now. While it may not be verbalized across major media outlets, a huge demographic boom is underway. It is the arrival of America’s most populous generation entering senior-hood – the Baby Boomers.

Like everything else amongst Baby Boomers, they are changing the way senior life is experienced. They will have a huge stamp on senior living for the next 20 to 40 years. What is their need? What do they require? Their demand is made with sincere and bold clarity – activity not passivity. The Boomers do not want their golden years to be bronze.

They are determined to avoid traditional nursing facilities. They want to remain engaged with the world around them. They want to be a part of a community, not a facility. Therefore, residential assisted living suits them well.

In residential assisted living, residents live in an actual home. They have housemates that become their extended family. These homes are staffed with professional healthcare workers who meet the needs of the residents in a home environment.

Is this new to you? The concept of residential assisted living is catching on throughout the nation. Why? Because the Boomers want it. However, there is one problem – not enough homes currently exist.

To meet this demand, entrepreneurial minds must consider:

  • Comprehensive Business Plans
  • Financing Strategies
  • Market Analysis
  • Competitive Outlook
  • Timing

Are you up for a challenge that will drastically increase your economic mobility? You are not alone. Align with the Residential Assisted Living Academy.

Your ambition, creativity and motivation are essential to engaging in this business model, but you need education and support.

As you prepare to engage in training with the Residential Assisted Living Academy, here are five questions you should consider:

1. Are demographic trends favorable for a Residential Assisted Living home?

  • What are the demographic trends of the community you are evaluating for a RAL home? Are a significant number of people aging? Is the community a newer community, where young families are moving? Is it common for young families in this community to have their aging parents reside with them? Are corporations in the community experiencing a large number of retirees?
  • You may say to yourself, “I’m not an actuary? I’m not a statistician? Help?” No problem. The Residential Assisted Living Academy is right here. We have the tools to help you navigate this portion of your journey.

2. What is the strength of the local market/economy?

  • Evaluating local business trends will be vital. What has the success rate been in this community for new businesses? Also, what type of businesses thrive in this community? What is consumer demand like in this community?
  • This type of information will help you pinpoint possible locations that are more favorable than others for your new RAL home. Understanding the inner workings of a community propels your success and reduces the time it takes to recoup startup costs. The RAL Academy can help you both understand and complete this type of analysis.

3. What is the Competitive Landscape?

  • Let’s face it. The competition for a residential assisted living home is other assisted living homes. Does your community have any? Are they well run? Finding successfully operated residential assisted living homes really hinges upon the passion and education of the owner. If a residential assisted living home is owned and operated by one of our graduates, you will know this prior to extending time evaluating a community. However, if there is room for growth in that community, we will support your entry into that market.
  • More than likely, your competition will be big box nursing facilities and assisted living facilities. Here, the idea is one-size-fits-all and Baby Boomers do not like them. Therefore, these markets are ripe for picking. Gene Guarino and his team of experienced experts will help you enter these markets successfully and thrive in them. How do we do this?

4. Marketing to the Masses?

  • Do you know the best time to reach potential residents?
  • How to contact key decision-makers and influencers involved in placing a senior in a facility?
  • Learn the best way to reach and maintain communication with those in need of residential assisted living homes.
  • Reaching the customer and their adult children will be of utmost importance. This is not an impossible feat. Your customer is looking for you, therefore finding them won’t be difficult. The needs of these families are evident – the challenge is in helping them make the transition.

The Residential Assisted Living Academy knows exactly how to do this. Our 3-day course and ongoing support will walk with you through each step and help you develop a comprehensive marketing plan.

Are you Ready?

  • The need is present. The customer is ready. The markets throughout America are ripe. Are you ready? Ask yourself the following 6 questions to determine your preparedness:
  1. Are you ready to learn how to lead in a changing industry?
  2. Are you ready to commit to training that will catapult your success?
  3. Do you care about seniors and their needs?
  4. Can you empathize with adult children who are releasing everyday care of their beloved parents to you?
  5. Are you ready to change communities and bring life to those who often think they have nothing more ahead?
  6. Are you ready to take on the most rewarding work you’ll ever do?
  • If you can answer “yes” to any of these questions, the Residential Assisted Living Academy can help you accelerate your process with efficiency. Get ready for the ride of your life.

There is no time better than the present to own and operate a residential assisted living home. Baby Boomers are going to live their senior years somewhere and they have made their needs known. Will you meet them? Will you answer this revolutionary call?

Contact us now and start your journey down the road to financial success.

Top Tips for Your Business Startup

Many believe that when starting a new residential assisted living business, the owner must be an expert in the industry, the truth could not be further. Starting a new residential assisted living business requires the intangible; it requires the elements often regarded as soft skills.

Getting started can be daunting. Setting goals and making plans is only half the journey. Starting a new business requires tenacity. New residential assisted living homeowners must keep the vision and mission at the forefront.

Let’s look at some of those soft skills that make the hard things go better for your new residential assisted living home.


  1. Passion

Remember the first time you fell in love? No, not that time the other first time. Just joking.

Love draws out of humans a passion that is unmatched by any other affection. The emotion drives us to pursue the one we have fallen headfirst, sometimes literally, in love with. We think about that person night and day. We envision life with this person, children, a dog, a cat, a farm, a penthouse and some other “personal” matters. The point here is the same type of passion we possess with love should be a part of our pursuit of a new assisted living home. It’s more than the building, the regulations, the financing, the contracting, the compliance issues, the staffing challenges. The new residential assisted living homeowner has got to love the business for who the business will serve – seniors. So, the soft skill of passion should be preeminent from the outset.

  1. Money Management

Money management is a soft skill but can create a hard life if you fail at it. To be blunt, keep your day job. Do not allow your passion to make you fall headfirst. You can only live so long without income. Notice, I didn’t say money, but income. You psychologically need to maintain income in order to maintain a clear head. Can doing double duty be overwhelming? Yes. Let me be clear here. It will be overwhelming, but you, as a new residential assisted living homeowner, need to make sure you are able to maintain your current lifestyle while establishing this business. In the long run, you will be grateful you kept your daytime gig.

You need to make sure you can manage your homestead without the stress of losing it. This will certainly compromise critical decisions for the assisted living home. Will you need your job long? No. This business will take off before you know it. The baby boomers are coming, and the sound will be heard in your community soon, if not already. This is why training is so key. You’ve got to hit the ground running immediately. The Residential Assisted Living Academy can help you here. While you are still working, you can learn, grow, and prepare for the coming boom. Our team is here to help you be successful, so contact us today.

  1. Relationships Count

No relationship exists without partnership of some sort. In other words, do not think you can succeed in owning and operating a residential assisted living home without being connected with others. You will need the support, but also the collaboration and exchange of ideas to create an environment where seniors and their families will thrive. The Residential Assisted Living Academy is a key partner in this feat. Reach out to us today and let’s work together.

The RAL Team is a priceless collaborative unit, where no one walks alone. Join us today.

  1. Customer Relations

Baby Boomers should be moving into your new residential assisted living home the day you open it. That’s right. You should have occupancy from day one.

How do you do this? How do you get someone to place their loving parent in your care on the first day of operation? Customer relations do not begin when the business opens, but months prior to its grand opening. Develop good networking skills and learn how to reach those who need you most. The Residential Assisted Living Academy has a training program that teaches the best marketing strategies in the business. We look forward to working with you.

  1. Write the Vision

You need to communicate plainly your vision for your residential assisted living home. Potential residents are not drawn to the fancy bells and whistles. They feel safe at home. So, your why creates the bridge from skepticism to optimism. The RAL Academy helps you foster your why. We have ways of assisting you in translating your compassion into tangible statements. Answering your why not only establishes your clear vision for your business, but also communicates to your potential residents how important their health and safety are to you.

  • Why? That’s what the vision communications.
  • Why are you opening a new RAL home?
  • Why are you focused on senior living?
  • Why do you care about someone else’s parents?
  • Why are you building a RAL home in this particular community?
  • Why? Why? Why?
  1. Read the Research

You could take the time to comb through data on your own. You could very well assess all of the information available before making a decision. However, this method is quite time-consuming. Remember the soft skill of relationships? Well, this is where they come in handy. Take the time to build a working relationship with the right people, people who have already been where you are trying to go. Why forge a new path when you can learn from the experts who have already laid a clear path for you? That’s right, we’ve done it all already. We have collated the data, and we’ve built the systems of success in this industry so that novice and experienced entrepreneurs can get started right away. Contact us today and get the research from professionals much faster and much cheaper.

  1. Build the Right Team

No one is an expert in every discipline. Nor do you have to be. The Residential Assisted Living Academy helps you build the proper professional support team. This process can be challenging for many new assisted living homeowners. That’s because they’ve not taken the time to develop the soft skill of relationship building in this industry. Do you need a good support team? The right kind of accountant for a senior living business? Who do you choose? Do you already know these people? Probably not, but don’t let it overwhelm you. The RAL Academy provides an extended network of professionals to help you succeed. When you are in a relationship with us, our network is your network.

  1. Make Sure the Money Is Lined Up

You can’t effectively go it alone in senior living without facing unnecessary pitfalls. You will need to align yourself with the right investors or partners. This can be frightening to even consider. Simply walking into a bank with your vision will not result in you exiting with the capital you need. The RAL Academy teaches you how to get the right investors to support your capital needs. Do not hesitate. Investors are drawn to people who are well trained in their business. Join us today.

  1. Be Professional

Your persona matters. That’s right, you may need a bit of fashion consulting – just a bit. Seriously, it is important to exude professionalism and confidence. The amenities matter in this area. It may seem unnecessary, but do you want a doctor with dirty hands examining you? I didn’t think so. So, do not expect investors and other professionals to be excited about working with you if you do not meet the basic professional requirements of business owners. We can help you in this area too, even if you think you’ve got it all figured out, and you just need help with some finishing touches. Remember, our network is your network, so let us help you prepare.

  1. Enjoy the Ride

There is nothing worse in business than a miserable business owner. Your residential assisted living home should be a source of joy in your life. Afterall, this business is serving some of the best, yet most vulnerable in our society. Providing senior living and quality care is rewarding, especially in the residential assisted living industry. We have the opportunity to support the hardworking seniors in our communities with care and support delivered with empathy. We dignify aging Americans at a time when people seem to disregard it.


What does it take to operate a successful residential assisted living home starting on day one?

Join an exclusive live, interactive online event. For the first time, Gene Guarino and his team of experts will be offering their highly acclaimed 3-day training in an exclusive online setting.

This virtual training is designed to allow students to easily maneuver through the comprehensive curriculum to accelerate success. Afterward, participants will possess a roadmap to success in residential assisted living.

Get the Best Answers to Seven Commonly Asked Questioned

  1. What is residential assisted living?
  2. How do I start from scratch?
  3. Are there strategies to buying an existing residence?
  4. How do I find a home, fund a home, and fill a home?
  5. Is it possible to own and operate a residential assisted living home without needing to be on-site?
  6. Will I be able to find the right staff to run a smooth operation?
  7. What are the professional marketing tips I’ll need to know to keep my home filled?

Gene Guarino offers case studies of actual assisted living homes that he personally owns and operates. He will teach you how to analyze the financials by using actual projects. Learn unique strategies about attracting investors, raising capital and funding your deal with or without using your own money.

The Residential Assisted Living Academy provides a systematized method to succeed in a residential assisted living business.
There is no difference between the content of the online and live training. Instead of physically touring 2-3 functional homes, students are virtually guided through a broader range of homes that are fully operational.

Click here to get started setting goals and creating plans for your residential assisted living business.

Can you hear it?

Can you feel the earth quaking beneath your feet?

The baby boomers are coming now. So, do not waste another moment. Contact the Residential Assisted Living Academy today.