Simple Steps for Creating Brand Identity

Brand building elements for starting a residential assisted living business starts with the power of art.

There’s an old adage that says, “A picture is worth a thousand words.” Pictures communicate what words alone fail to articulate.

Through its color, shapes, shadows, and lighting, a picture or image conveys a message that words alone in their traditional outlay cannot communicate.

Why is this the case? It’s called art.

Art stimulates thoughts, emotions, beliefs, and ideas through intimate connections with one’s senses. Whether complex or straightforward, art continues to awaken the hearts and minds of viewers.

The power of art extends far beyond the elegant halls of galleries and museums.

Perhaps, the most powerful display of art is within the realm of advertising and marketing.


In the realm of advertising and marketing, art is central to the success of any business. While the world revels over Science, Technology, Engineering, and Math, it is the power of marketing that makes the arms of an economy push and pull.

Art is the images formulated by marketing engines that create or resituate artful photos and graphics that resonate with consumers.

These images evoke an emotional reaction or connection with a product that no word alone could ever accomplish.

When consumers gain an emotional connection to an image, a certain magic happens – this is called brand loyalty.
Brand loyalty is the consumer’s affection for a brand beyond its performance.

It is illogical but yet it is logical to the consumer. The consumer has an emotional connection to a product based upon the branding – brands can be felt.

Great brands will create emotions such as:

  • Comfort
  • Security
  • Wellbeing
  • Creativity
  • Solace
  • Benevolence
  • Inspiration
  • Relevant

The product itself does not create brand loyalty. It is the presentation of the product and the associated images that draw the consumer’s emotions into the transaction.

Together, these components make it an emotionally fulfilling event – this is the power of art in action.


Brands do not just happen, especially not in the residential assisted living industry. They are the result of detailed research, testing, and hard work.

To build a successful brand, a business must:

  • Intimately know the problem consumers face.
  • Create a process to resolve the consumer’s issue consistently.
  • Create a brand identity, so consumers identify with the solution to their problem.

At first glance, the process above seems simple, maybe even trivial. While three steps are listed, the intricacies of each stage are vast.

Those entrepreneurs who take the time and effort to complete these steps thoroughly will launch successful brands in the marketplace.

  1. Intimate Knowledge of Consumer’s Problem: Hearing of an individual’s struggle or problem is one thing, but to feel the residual discomfort or pain caused by the battle is another. The feeling of pain, discomfort, disappointment, fatigue, or anxiety caused by a consumer’s problem gives the entrepreneur an intimacy with the situation. In other words, the problem and its effects become fundamental to the entrepreneur. Engaging the entrepreneur’s emotions causes this intimacy, and the work to create a process to resolve becomes a sole focus.
  2. A Process for the Problem: Not all entrepreneurs are masters of technology, products or services. Critical to the success of any entrepreneurial endeavor is the process. Have you ever thought, what constitutes a business? The answer is simple – a duplicatable process. It is the process that solves the consumer’s problem. The result of a successful strategy is a successful product or service. Once the process is refined and efficient, the entrepreneur has a solution that can be duplicated.
  3. Associate a Brand with a Problem: This is where marketers and advertisers come into the picture. They must observe what the entrepreneur has processed. They must listen to the entrepreneur relate the pain or desire of the consumer. It is imperative that the branding is correct. It must be as precise as the process created by the entrepreneur. The marketers must:
  • Identify and tier to consumers.
  • Create images that communicate resolution to the consumer’s problem.
  • Associate those images with the problem consumers experience.

Building an effective brand takes work.

However, to those who take the time to understand the consumer’s present experience, the work associated with solving a problem is more of an exploration and adventure than a grueling task.

The ambitious entrepreneur is on a mission, and failure is not an option.


The value of a brand is not a simple calculation. It is more than the revenue associated with a product or service.
The value of a residential assisted living brand is evident in its identity. The value of a brand is a combination of:

  • Customer Loyalty
  • Customer Retention
  • Competitive Advantage

Sales revenue does factor into brand value, but the above three elements sustain the brand. Customer loyalty speaks to the emotional connection the brand has with the consumer.

Customer retention is the reliability of the brand.

The emotional bond is unbroken because the product or service solves the consumer’s problem.

By connecting a particular brand to a consumer’s emotions, customer retention becomes robust.

Branding is most effective when the product solves the problem. Competitors will struggle to get inroads in your market segment.

Even if a competitive product is better, consumers gain an emotional connection to reliable brands.

Consumers see no reason to switch when they are satisfied. Their pain diminishes, and there is a solution to their problem.


What makes such a strong emotional connection to a brand? Beyond the pain point, successful brands have personalities.

Consumers become acquainted with the brand as if it were a friend.

Strong brands will resonate human characteristics with the consumer. This personality makes for the strong bond between consumer and product. It is as if the consumer knows the brand and the brand the consumer.

Achieving effective branding causes consumers to share their experiences. The similarities will be striking, and the word will spread.

People will tell others what the product can do.

They will articulate the nature of the service so that others who are still suffering will undoubtedly believe the current users.

As a result, others will secure the product immediately. Later, they, too, will articulate the personality of the brand.


Assisted living homeowners should embrace branding just as much as any other entrepreneur.

It is vital to the home’s existence. It builds awareness and gives the house its place in the community. Consider the following:

  • What is the pain point associated with senior housing in your community?
  • What is missing, lacking, or poorly provided in terms of senior housing?
  • What do seniors want as it relates to senior housing?
  • What do family members want in terms of senior housing?
  • Is there a need for high-quality memory care?
  • What are the demographics of your community?

The answers to these questions will give the assisted living homeowners an idea of the nature of the need in the community for senior housing.

In addition, investors will want to know this level of exploration exists. The specificity of the home will become the driving force for its identity.

What images are associated with the present problem of seniors living in your community?

The assisted living homeowner may not be a marketing specialist. Therefore, secure one as soon as possible.

Get the right image, colors, shadowing, size, and font.

Make sure the vision aligns with the type of service given at home. Also, ensure the image is on all literature, entry and exit ways, on the walls at specific places throughout the house, and on every electronic medium used.

Lastly, the assisted living homeowner should make sure the brand becomes a community-wide recognized emblem.

Everyone should be able to associate the brand with the assisted living home.

It should communicate both the problem and the solution.

It should evoke an emotion in the viewer, and if the process is solid and efficient, the service will adequately align with the brand – the result is brand loyalty.

Other homes may enter the same marketplace, but if your brand is strong, they will steer clear of it.

They will instead build another brand to resolve a particular problem. However, if the market is large enough, they may attempt to mimic your brand because of its strength.

Consider this a compliment.

You’ve built a brand that is powerful but does not allow competition to encroach too much.

Protect your brand and continue being the market leader in high-quality assisted living homes.

Often considered futile, building a brand is vital in the 21st-century marketplace. Consumers today connect with your business through digital means first.

Therefore, branding is critical and should answer the following the questions:

  • What will the digital consumer see?
  • What will catch their eye?
  • What will sustain their attention?


People should always recognize your brand. Do not skimp on building your brand.

When done correctly, the brand will capture both the heart and mind of the consumer. It will keep them attached to your business continually.

The Residential Assisted Living Academy educates and trains new and existing assisted living homeowners to be successful in this incredible industry.

Expert trainers paint with a broad stroke the overarching concepts of the industry. With the same persistence, these trainers use detailed strokes to provide the intricate details of effectively operating an assisted living home.

Contact the Residential Assisted Living Academy today and begin your journey to successfully building a brand for your assisted living business.

Senior Housing Yields Higher Returns

Investing in senior housing for higher returns is what many entrepreneurs are doing in the assisted living industry.

Daily, nearly 10,000 Baby Boomers turn 65 and 4,000 people turn age 85. What does that mean to an investor? It means opportunity.

The rowdy crew is aging, joining millions already basking in the golden sunlight of the senior years. Yet, true to their fashion, baby boomers are not so golden in their approach to senior living. They want it, as they did all other things, their way.

Baby boomers are transforming the industry of senior living with activism, connection, and meaning. They refuse removal from thriving daily life.

They want to live in a community, experience life with others, and go and come and they please. And they are willing to pay for it

Residential assisted living rises to the forefront as the demand for independent senior living outside traditional institutional settings rises. Baby boomers want to be in a community: city, town, suburb – it does not matter.

They do not, however, want to be in a nursing facility.

Baby boomers understand they may need or presently require assistance. If they must vacate their home of 40 years, it must be to go to another house. A place where people are warm, inviting, engaged, and thriving.

They do not want the quiet sleepy nature of traditional nursing care but prefer to live with others who want the same thing.

Baby boomers do not ride off into the sunset; they take a plane to a resort instead.

The United States Census Bureau projects the elderly population of the nation to double between 2020 and 2050.

Are you an investor seeking long-term gains? Well, it appears, long-term care, specifically residential assisted living, should be a central part of your portfolio.


Senior living facilities, such as residential assisted living, are being driven by a host of factors.

These factors affect families, not only the boomer but their adult children, significantly. Here’s a shortlist for your consideration:

  • Large two-story homes are no longer feasible to maintain.
  • Increasing taxes make homes too expensive to sustain financially.
  • Two-story homes, even split-level homes, have stairs that pose a risk.
  • Adult children no longer reside in the area.
  • An ailing spouse requires more care.
  • A surviving spouse is dealing with loneliness.
  • Manageable health conditions that need attention.
  • Changing demographics in the community.

Independent and fearless, baby boomers do not want to be a burden to adult children. They long to see their adult children thrive, grow, and raise responsible citizens, their grandchildren.

While relishing independence, baby boomers want to be a part of the family, however. They want to live in proximity but not with their adult children.

Thus, residential assisted living homes make this possible.

As mentioned earlier, the shift in age demographics from working adults to senior citizens in America is riveting.

Think about it.

The oldest of baby boomers are turning 73 or 74 in 2021. The United States population presently over 80 years of age is approximately 15 million. Therefore, by 2035, nearly 80 million people will be 65 and older 2035 – this is driving demand.


With demographics as a foundation, investors have a captive audience. They have a customer looking for a place to reside.

Occupancy will not be an issue, as long as the home is well kept and run with excellence.

The CBRE’s U.S. Seniors Housing and Care Investor Survey of 2020 provides some assurance to investors.

Nearly 53% of respondents presently owning senior living facilities expect occupancy to increase over the next year. Why?

  • People want to age in a home as opposed to a facility.
  • People want active living and community involvement.
  • People are living much longer now than ever before in American history.
  • Seniors are less apprehensive about senior living because of the variety of models available.

The time is now. Senior living is a need throughout the United States, and investors who delve into the industry with knowledge and strategy will thrive for decades to come. The time is now for investors to get involved. Of course, knowledge is more than power in senior living. It is imperative.

Owning and operating an assisted living home demands preparation.

The Residential Assisted Living Academy trains, educates, and prepares investors to engage in the most exciting and impactful undertaking – senior living.


No longer is senior living synonymous with nursing homes. That paradigm has shifted drastically. Senior living is now associated with living. Seniors are thriving people, full of wisdom, hope, and purpose.

Contemporary senior living is like four distinct categories.

  1. Independent Living
  2. Assisted Living
  3. Skilled Nursing Facility
  4. Memory Care Homes

Independent Living

Known to the public by multiple names: senior apartment, retirement communities, active adult living, 55 and over the neighborhood – independent living facilities are “popping up” across America. Why?

Seniors like the idea of living an independent life, especially baby boomers. They do not want to be coddled, hounded, or scheduled. They want to go and come as they please.

The Villages, Florida, is a prime example. Seniors want to be able to:

  • Wake up when they are ready.
  • Attend a club meeting.
  • Participate in community service.
  • Play golf or miniature golf.
  • Swim for fitness and recreation.
  • Attend exercise class.
  • Attend game nights such as bingo, poker, or the like.
  • Visit the doctor onsite.
  • Entertain family and friends.
  • Attend church, synagogue, or mosque.

In short, they want to live an unburdened life of home maintenance and tax responsibility. Seniors want to thrive and age with dignity amongst like-minded friends.

If they need assistance somehow, many would prefer to hire help to enter the home or apartment, not take up residence in a nursing facility.

This senior living model does not offer medical care or nursing support, so seniors who thrive in this situation are healthy and desire an easier way of life.

Assisted Living

Assisted living facilities offer more support and various levels of care residents require. These facilities are ideal for those who need support in engaging in daily activities.

Residents here may need help with:

  • Cooking
  • Cleaning
  • Medication Administration
  • Driving
  • Laundry
  • Personal Care

Again, the idea of assisted living is assistance – this is not comprehensive care. These residents need support in living but otherwise can carry on living and making decisions for themselves.

Seniors residing in assisted living homes receive 24-hour support and access to care as they need it. Independence is promoted and encouraged, but residents can obtain help when they need it.

They are not alone.

Living arrangements in an assisted living facility are numerous.

  • Individual room
  • Shared apartment with a roommate.
  • Shared quarters, where three or four reside in a single apartment.

Social activities are offered extensively in assisted living facilities, with housekeeping, laundry, and meals included.

Skilled Nursing Facility

While least liked, it remains a necessity and with good reason.

Skilled nursing facilities (SNF) are ideal for those seniors in need of comprehensive primary medical care. Living in an SNF is for those who require:

  • Feeding
  • Bathing
  • Dressing
  • Extensive Medical Care
  • Medication Administration
  • Continual physician visits to monitor condition(s)

Living arrangements in SNFs have changed more recently. Residents have the option to live in a private room or have a roommate.

In many SNFs, the rooms have been updated from the traditional hospital setting to reflect more of an apartment; yet, with equipment readily available to support a resident’s health needs.

In addition to 24-hour nursing care, pharmaceutical and laboratory services are available onsite.
If patients require continued monitoring of health conditions, an SNF may very well be the ideal location.

Memory Care Homes

With baby boomers aging at such a rapid rate, the need for specific facilities for memory care is all too obvious.

Memory care facilities are niche’ residences where those with Alzheimer’s and other dementias can live with dignity and safety. These residents are no longer safe at home, and home caregivers can no longer provide the care needed to sustain the resident.

Memory care homes allow the resident freedom without wandering.

Nutrition and activities enable people with dementia and medication administration to achieve the best results.

As Alzheimer’s patients progress in the disease process, activities and behavioral modifications are beneficial. Staff in these homes receive special training to identify and support these residents properly.

Rooms in these homes are conservatively furnished and decorated. Items from home are ideal. Pictures, and sometimes even furniture are brought in to reduce stress upon the resident.

The more familiar the place is, the better the resident will adjust.

Memory care is a home. It is a place where people with dementia can age with dignity, even as their memories slowly fade.


Investors, owners, entrepreneurs should know that senior housing returns are among the highest in commercial real estate.

Senior living homes are poised for growth as the population continues to boom in this demographic.

  • Are you seeking a long-term investment?
  • Are you looking for a foundational investment to uphold your portfolio?
  • Are you longing for a measured risk with significant upside?

Senior housing may very well be an investment opportunity for you. Get involved today.

The Residential Assisted Living Academy teaches investors the fundamentals and the intricacies of this industry during an initial 3-day course.

However, experts at the RAL Academy make continued support available to every student.

Contact today and begin a journey that will yield returns for many years to come.

Mistakes to Avoid When Making Your Pitch

The theme for this blog involves general business pitching advice and some details to address pitching for a residential assisted living business specifically.
Residential assisted living owners explicitly need to pitch to:

  • Banks for capital
  • Potential partners and investors
  • Likely residents and their families about the quality of the home and service they provide
  • Future staff hires or contracted help


Elevator pitches are opportunities for engagement. This engagement is meaningful but brief.

It is not a meeting but rather a casual encounter, even if planned by the pitch giver.

The real purpose of an elevator speech is to be ready to introduce your business or idea to investors at any time.

It could be a chance encounter or an impromptu occurrence. Whichever it is is irrelevant. Elevator pitches should be clean, crisp, and compelling.

Elevator pitches have one goal to achieve – a future meeting – no business deal concludes at this point.

These pitches are effective at getting an entrepreneur in the door of a potential investor.

Owners of assisted living homes need compelling elevator pitches. Having one, or possibly two, depending upon the investor, separates assisted living homeowners from another.

The pitch must be carefully crafted and spoken with ease. Smooth elevator pitches convey confidence.

Investors regard the entrepreneur differently.

They will see the entrepreneur as prepared, focused, and committed. Any entrepreneur that has an effective elevator pitch will gain traction in the marketplace among investors quickly.

However, the converse is equally valid.

Entrepreneurs with ineffective elevator pitches gain a reputation, too. Investors steer clear of them. They are known to be unprepared, risky, and haphazard entrepreneurs who want a quick dollar.


They want to know should they place valuable resources in the hands of any particular entrepreneur, that the return on those resources will have been worth the risk.

While they are willing to wait, investors are not willing to lose.

Creating an effective elevator pitch comes from an entrepreneur who has done the work. The elevator pitch is nothing more than the catchy highlights from a well-constructed and studied business plan.

The organization of the pitch communicates to investors the seriousness of the entrepreneur.

An urgency occurs within the investor, which results in a meeting to discuss things further. Elevator pitches are not whimsical and require practice. Entrepreneurs should:

  • Know the audience.
  • Know the time.
  • Know the place.
  • Know how to get results.

If one seeks to build and establish a viable assisted living home, research is necessary. When the time is right, the above criteria are helpful to make the pitch.

However, the entrepreneur should be cautious of the common blunders in elevator pitching, which tends to happen more in hallways and restaurants than elevators.

Nonetheless, the most common missteps are listed below. Take note and craft a pitch that is absent from these mishaps.


  1. Insist on leading with the story of the company
    Remember what you are doing and where you are doing it. Elevator speeches are not formal meetings – they are happenstance occurrences, whether on purpose or not. These are informal in nature. And, what if the investor has never met the entrepreneur? An elongated historical sketch will not suffice. Therefore, do not tell the story of what inspired you to start the assisted living home. Simple, easy-to-remember facts are sufficient.
    Once you secure a formal meeting, then you will provide the inspiring story that led to your mission to build, renovate, staff, and operate a state-of-the-art assisted living home.
  2. Mishaps with Marketing
    Marketing is not sales. It’s the brainchild of every sales message. It sorts out what is good and what is not so good. It discovers “trigger” words that associate one’s mind with a product or service. Connect with potential investors through marketing research. Skip all of the cute words and get to the point – the right moment with the right words. Find out:
  • The words investors need to hear about piquing interest.
  • The challenges facing investors at present.
  • Where investors have lost money with no hopes of redeeming it.
  • What causes the investors to be most passionate.

Marketing means doing your homework. Assisted living homeowners need to know the answers to these challenges. Can this home fulfill more than one need?

  1. The Punchline
    Do not start the pitch with “I am Joe Blow, and I want to….” Boring. Dull. Who cares? Take the bull by the horns, as they say in Texas. Hook the investor with the problem facing America or your local community. Be specific, be simple, be quick. Do not incorporate:
  • Uncommon lengthy words to make yourself appear intelligent.
  • Industry-specific lingo that only assisted living home professionals know.
  • Dull white paper with a message written in essay format.

Instead, talk swiftly, directly, and confidently. Get to the point. Your opening can be something like:
“Good afternoon. Millions of Baby Boomers are entering their golden years, and housing for seniors is quickly becoming a challenge. Initial steps are in place to address this problem in our community. Right now, I am in the infancy of renovating our community’s first assisted living home and open to investors.”

  1. Face the Competition, State the Differentiating Points
    Ignoring competition is a huge misstep. Investors are wary of entrepreneurs who disregard the impact of competition in the market on their business – this is hubris, resulting in revenue loss. Acknowledge the competition and the scope of the market. Is there room for another? Is there room for a better option? Continue your elevator speech with:
    “While assisted living homes exist, there are none that are not for the physically disabled. Our home will be for independent living, where seniors can come and go as they wish and still glean the benefits of communal living. No one is alone.”
  2. Focus on the solution and Highlight the Team
    Share how your assisted living home will solve the problem. What is the unique niche about your home that is absent in other homes? Is there a deficit of homes in the community? Is Alzheimer’s disease ravaging the community and your home or homes can help alleviate the burden on families? Make sure to solve the problem.
    Savvy investors invest in people, even more than a great product. Great people do extraordinary things now and later. Investors look for this. Make sure to share who has joined the cause with you to date. Do not name drop. Share titles and roles. Let the investor know you are serious, and others see the benefit in your mission. The third section of your pitch could say:
    “Independent living is a requirement for Baby Boomers. Many do not want to live with adult children but desire to be nearby. With our home situated in the center of town, seniors and their families can find easy ways to connect. Our team consists of a nursing manager, medical director, and a social worker, who have found the location desirable for multiple reasons from healthcare, emergency care, and community development.”
  3. Try to talk fast and extend the time available
    This pitch is the elevator. How long do you typically ride on an elevator? Do not make the pitch a 5-minute interaction when you only have an elevator ride – this is a common mistake. Many entrepreneurs attempt to put too much information in the elevator pitch, resulting in entrepreneurs trailing potential investors. Prepare for 30 seconds. Limit your elevator pitch message to about 150 to 225 words in 30 to 60 seconds. Do not speak slowly, but do not run away with the words either. Practice makes perfect. Practice until you’ve got a pitch that rolls off your tongue with ease in 30 seconds or so.
  4. Neglect to ask for any specific next step
    No investor is signing a contract with an entrepreneur whom they do not know in 30 seconds. That is not the aim of the pitch. The goal is to get another meeting. As a new or expanding assisted living homeowner, you’ll need time to convey the concept altogether. Therefore, do not expect to “seal the deal” – this is merely the beginning of the process.
  5. Come unprepared with no written documents
    Empty hands leave empty. Do not encounter an investor and not have a high-quality marketing piece to go with them. This marketing piece should be vibrant but not glaring. Professional in appearance and creativity, the marketing piece offers the following:
  • Business Name
  • Entrepreneurs Name and Contact Information
  • Executive Summary paragraph (a long one is appropriate but not a page)
  • Value Proposition
  • Mission and Vision Statement
  • Three solid and concise bullets about the investment opportunity
  • Timeframe for the project
  • Pictures, pictures, pictures.

This marketing piece is for the investor upon departure. The entrepreneur may ask for a business card or contact information from the investor. However, most investors will accept your marketing piece, and when you make a good impression, that piece will find its way into their briefcase.


So, as a budding assisted living homeowner, you have made the pitch, given a marketing piece, and received a business card.

Before the close of the business day, send a gracious email. Do not be lengthy.

Thank the investor for his time, and if he shared where he was going, possibly grant some well-wishes about that. The key is to keep it short.

Your email template will have or should have all the vital information about your business contained in it.

Give 24 hours, maybe 36 hours, and if you have not heard from the investor, which more than likely you will not have, call. If you speak with ancillary staff, build rapport.

Let the administrator know what you are doing. Speak with him or her as if they were the investor.

Be concise. Give your elevator pitch. Then, ask about a meeting.

More than likely, the administrator will confirm with the investor before granting you a date. If you still have no answer in another 24 to 36 hours, pay a visit. Do not stop first thing in the morning. Also, do not visit right before lunch.

People tend to be hungry and irritable. Mid-morning or mid-afternoon are great hours for rapport building.

Just say, “I was in the neighborhood and thought I might pop in to visit. We’ve spoken on the phone but never met. I hope this is okay.”

When you establish a rapport, it will solidify it.

The administrator will either get you a meeting or will give you specifics about the investor. Either way, the information is invaluable.

Remember, giving an elevator pitch is the beginning of a process. Think of it like dating. Not many will marry after the first date.

Do not rush the process of establishing a connection with investors – this is best for both parties.

At some point, things will work out, and the relationship between entrepreneur and investor will blossom.

Visit Residential Assisted Living Academy to register for the country’s top 3-day course to learn everything about owning, operating, and investing in assisted living homes.

Contact the experts today for more information and training.

The Perfect Time Is Now

Life is short, and for no other reason, you should follow your dreams. The timing may never feel perfect, but do not allow that pessimistic sensation to stop you from taking your next step.

Start now – don’t let another business opportunity pass.

We all have dreams of what we would like to achieve, even if those dreams aren’t fully fleshed out.

The first step is to learn how to transform your dream business idea into a reality.

Top-notch entrepreneurs master the drive of turning their dreams into realities – many of them own and operate multiple businesses.

It all starts with a dream.

There’s never been a better time to begin a new residential assisted living business, but how do you get the knowledge needed to follow your dream?


With 10,000 seniors turning age 65 every day and 4,000 people turning age 85 daily, now is the time to start assisted living.

During this season of aging baby boomers, you can do good and do well in the process.

Some people start with a big dream for a banging business, they have a creative concept and terrific niche, but the idea stays stuck on the sofa.

The graveyard is full of failed dreams; this is why your entrepreneurial dreams have a limited shelf life.

There is no better time than now. The most important and most brilliant businesses are built by ordinary people who see extraordinary opportunities. They see a need and seize the moment – being a successful entrepreneur in the residential assisted living industry demands that you understand now’s power.


Discover your big why, and you’ll find what’s fueling your inspiration

The most outstanding entrepreneurs are ambitious enough to sift through stones until they find the most prominent and brightest diamond.

Mining on mountains isn’t always easy, but the reward is worthwhile, but where do you begin?

There are seven stones every entrepreneur must sift through as you start the process:

  • Distributive technologies
  • New resource discoveries
  • Demographic changes
  • Lifestyle and taste changes
  • Economic changes
  • Calamities
  • Government rule changes

These are seven categories that are essential to consider. They contain new niches with profit potential.

The drawing board starts here, whether it’s product improvement, more affordable pricing, or enhanced services.

Listen to consumers within your industry of interest, bookmark their complaints, highlight their requests, and capitalize on their service ideas.

Afterward, do your homework, gain insight and secure mentorship from industry experts that have the potential to pave your path to success.

Your best possible roadmap to optimal achievement and maximizing opportunities in senior housing is by starting with the Residential Assisted Living Academy.


Enthusiastic entrepreneurs typically think their ideas are worth millions, but until you gain the knowledge needed to put the idea into action and excel in the industry, your idea is just that…an idea.

Value comes when you master and market your ideas in a way that customers are willing to pay for it.

The initial development of any good business plan demands that you research your target audience; this means you must answer critical questions.

  • Would you invest in your big idea?
  • What needs are you meeting by starting your business?
  • Where would you launch your business?

Many large and small companies fail because they forget to evaluate the influence that customers will have on their business.

Following your dreams is the beginning of a fulfilling journey that will take you from your first milestone through each subsequent victory.


Very few people are bold and brave enough to do it, but everyone echoes the cliché, “Follow your dreams.”

Meanwhile, life happens.

Bills, jobs, kids, and so much more become common dream distractions. Nothing will change until you break the systemic trends that keep you trapped in your routine.

However, if you do take the first step toward following your dreams, you will likely find the following benefits:

  1. It makes life more worth living
  2. You’ll meet other dream seekers
  3. You can become an inspiration to others
  4. You can provide for your family
  5. It will make your friends and family proud of you
  6. It will make you proud of yourself


The time to act is now. Start getting the training you need to make an impact, make lots of money, and make a difference for decades to come.

Registering for the 3-day course at will teach everything you need to know about owning and operating a successful assisted living business.

Start your journey toward financial independence now.

Learn how to build a legacy of success while space remains available during the next course.

Visit the Residential Assisted Living Academy website to take advantage of the biggest opportunity in real estate and investing for the next 20 years.

“I Care A Lot” – Could this REALLY happen?

A new Netflix movie about scammers has stirred a lot of concern amongst Baby Boomers and their children as it relates to assisted living care.

The blockbuster is called “I Care A Lot.” The film starts with the presumption that there are no good people, and that everyone is ruthless, greedy, and self-absorbed. It’s intrinsically woven together in an intriguing way.

According to the film’s main protagonist, there are two types of people in this world:

  1. The people who take
  2. Those who get taken

Line upon line, the script aims to prove life is about predators and prey, lions and lambs.

Coincidently, the writer and director J. Blakeson uses nursing homes as the central theme of fraudulent money scams.

When starting from defining everyone as evil, the end result is that it doesn’t matter how you treat people as long as you get what you need.

The successful residential assisted living model proves that this premise isn’t true. There are countless people who genuinely care about quality senior living.

People are flawed, for sure, but there is plenty of good in the world, and we believe it is our purpose to spread that goodness around.

It’s one of the reasons why the Residential Assisted Living Academy motto is “Do Good and Do Well.”

There’s no value in attaining wealth and success if you end up hurting people along the way.

But could the events in this film really happen?


Jonathan Blakeson didn’t reveal what person inspired the main antagonist Marla’s character, but many viewers speculate on Marla’s similarities to a guardian named April Parks.

Sentenced in 2019, Parks went to prison for 16-40 years, owing $500,000 in restitution.

A 2017 New Yorker article, “How the Elderly Lose Their Rights,” was also featured in a 2020 Netflix episode titled, “Dirty Money.”

The episode revealed that scammers could convince judges to appoint them as legal guardians with minimal effort.

As seen in, I Care A Lot, Marla Grayson files emergency petitions which allow her to quickly become guardian over numerous seniors without the consent, input, or appearance of the seniors in court.

The movie is indeed fiction, but can something like this happen to an older person?

The persuasive synopsis highlights unique ways that hustlers make money off abusing the finances of the elderly.

The Grift

From the scam’s start, a doctor selects an elderly patient who looks like a good candidate for guardianship. These seniors are typically seniors with solid financial means, not too old, but possibly on the brink of dementia.

These characteristics allow for seniors who have longer lifespans that will enable the scammers to benefit more financially.

As a result, the judge signs a court order asserting the need for someone to step in and help with daily living and guardianship activities.

A legal guardian shows up, and a driver whisks the senior away to a nursing home. She’s escorted into a private room and drained from every penny.

The Netflix movie, “I Care A Lot,” provides insight into how devious and conniving assisted living business owners scam seniors out of their life savings.

In the movie, Marla Grayson makes a living by convincing the legal system with her quick-witted legal jargon to grant her guardianship over seniors.

In essence, it depicts details as to how vulnerable people are susceptible to being financially swindled.


I Care A Lot” is not a far-fetched premise. Elder financial abuse comes in many forms and is a crime that remains fairly prevalent throughout America.

Estimated in 2019, it cost seniors about $2.9 billion.

About 10,000 people turn age 65 every day, and 4,000 seniors turn 85 daily. Additionally, people over 50 years and older control 70 percent of the country’s wealth.

As a result, schemes and scams will only get worse as baby boomers age.

Illegal activities and hustles that impact seniors include forged checks, stolen jewelry, email scams, credit card misuse, and identity theft.

Isolation is the bullseye for criminals who target and take advantage of seniors. However, more than strangers, family members are often the victimizers.

There is good news though, seniors can help protect themselves with the best assisted living choices.

Six Steps for Seniors to Keep Their Finances Safe

  1. Create a plan to protect your assets using a trustworthy beneficiary.
  2. Secure bank statements, checkbooks, and financial documents.
  3. Routinely review your credit report.
  4. Never provide personal data over the phone.
  5. Secure second opinions before signing documents.
  6. Consistently stay connected with family members.

People are people. They are driven by basic human emotions and have similar motivations. There is a dark side to some elements of senior living. After all, there’s a human element in the senior living industry.

There will always be opportunistic individuals waiting on the sidelines to take advantage of other people no matter what their age. That doesn’t mean every Doctor, Lawyer, Judge, or Assisted Living Community is bad. “I Care A Lot” is about people, with low morals and questionable integrity, using a system that was intended to help people who can not take care of themselves. Could this happen? Absolutely. Is it common? Absolutely not.

However, the preferred residential assisted living model endorsed by Gene Guarino and experts at the Residential Assisted Living Academy, is the antidote to protect seniors from unscrupulous people.

The “I Care A Lot” Netflix movie is about scammers, not senior care.

Contrary to the movie, working hard and playing fair can lead to real success without jeopardizing honesty or integrity.

Scamming seniors is a disgrace. Assisted living homes developed by students of the RAL Academy do things differently from big box senior living facilities.

Seniors’ health and happiness are the primary concern in our residential assisted living model which enables the elderly to live as independently as possible.


The model of senior care offered at the Residential Assisted Living Academy outlines an ethical experience with competitive prices.

We believe that seniors deserve the best quality care level, and Gene Guarino is teaching entrepreneurs how to provide it for them nationwide.

The RAL brand is raising the standard of senior living and making the industry better for the elderly in need of transition.

There are known problems throughout the senior care industry, so professionals are engaging with solutions across the country.

Small residential assisted living homes provide seniors a safe and comfortable living solution with the highest quality care.


The movie “I Care A Lot” actually serves as a reminder to keep vigilant over the affairs of our precious seniors, and to ensure that seniors in need of assistance with activities of daily living get the quality help they deserve.

The Residential Assisted Living Academy offers training for those who are interested in making a difference in the senior community while providing a lasting financial legacy for their own families. The RAL Academy trains entrepreneurs to provide quality care without taking control over financial assets.

Students learn everything from A-Z about owning, investing, and operating a residential assisted living home – this includes identifying red flags for elderly financial abuse.

  • Lack of awareness or confusion
  • Poor decision making
  • Unusual ATM withdrawals
  • Uncharacteristic changes to wills or trusts
  • New questionable relationships

Visit to register for the next 3-day course to start building your legacy and help make our country a safer place for seniors to enjoy their golden years.

Gene Guarino and his team of assisted living experts will walk you through the process of doing good and doing well without experiencing the dark side of senior living.

The Pandemic Is Crushing Nursing Homes… There Has to Be A Better Way

The need for quality Residential Assisted Living has never been higher.

Packing seniors into nursing homes isn’t the answer to our booming senior population, and COVID-19 has proved this many times over.

Long-term care for the elderly is a relatively new issue, and this may be why the system has so many flaws.

In the past, people died at an earlier age, and most elderly remained in their homes or the homes of their family until they passed away.

People live to be much older than in the past and require care for more extended periods.

Additionally, working families are no longer able to care for senior loved ones.

Therefore, the need for a system of elderly care has dramatically increased.

The issue of elderly care is particularly urgent because nursing homes may not provide care to the rapidly growing amount of elderly.

Many nursing homes already suffer from nurses’ understaffing, which will cause an even more significant problem when more people need care.

When a nursing home is understaffed, nurses are assigned many patients, resulting in less time to give sufficient consideration to all residents. Lack of enough nurses in nursing homes is the cause of many avoidable illnesses and unwanted falls throughout elderly care facilities. Add to this an incredibly contagious virus, and you have a disaster in the making – this is why small, residential assisted living homes proved to be safer for seniors.


Within four months, 54,000 residents and workers in long-term care facilities died due to symptoms of coronavirus.

With a nationwide death toll of 571,000, COVID-19 is pillaging the country. In February 2020, the outbreak in U.S. nursing homes raised concerns.

Within days, 27 of the 108 residents in the Life Care Center of Kirkland started showing symptoms, along with 25 of the 180 employees.

By November, the pandemic continued to worsen, impacting America’s population of seniors more than any other.

By Thanksgiving, the death toll in long-term care facilities surpassed 100,000.

Comments Circulating as the Pandemic Continued

“I’d heard in January and early February that there was a virus out there. It sounded like you could get it if you traveled to China. I wasn’t worried about it, said Nancy Butner, Life Care’s northwest divisional vice president.

“My roommate was coughing. Everybody was saying bronchitis. Then I got a cough and could hardly breathe. I thought it was pneumonia. I remember them saying I had a 102 fever. I guess I didn’t know enough to be scared,” said Geneva Wood, Life Care resident.

“We all grew up with these movies about pandemics, in which the government vans swoop in and take control. As the situation escalated and the facility went into lockdown, and people started dying, I kept expecting some coordinated response, but we saw nothing of that nature,” said Timothy Killian, Life Care spokesman.

“When the situation emerged at the health care facility in Seattle, I called the vice president’s team. We were very concerned. I wish we had had more and better information from China regarding the impact on older people. That was a key missing piece that would have made our jobs a little bit easier on the front of it,” said Seema Verma, administrator, Centers for Medicare & Medicaid Services.


On March 13, 2020, the pandemic resulted in a nationwide lockdown. It caused concern and chaos as the virus continued to ravish lives in extensive box nursing home facilities.

To provide a broader picture of how the pandemic directed affected seniors’ lives in nursing homes, here are a few quotes from the people who were on the front lines of this tragedy.

Large Nursing Homes Became Hotspots for Disaster and Disarray

“The texting started, and it didn’t stop. My CNAs around the country were worried. The virus was popping up in Michigan, in New York. Are we in danger? Should we go to work tonight? Tell us if it’s safe. Is this a hoax? Where can we find PPE? No one was even talking about testing,” said Lori Porter, co-founder of the National Association of Health Care Assistants, representing 26,000 certified nursing assistants.

“Early on, there was a lack of prioritization for nursing homes. Hospitals were seen as the epicenter of the crisis — but the epicenter of deaths was nursing homes,” said Elaine Ryan, AARP’s vice president of government affairs for state advocacy.

“They locked the doors, and it was on us to figure things out. Thirty-four years on the job, and I was now flying blind. These residents touch us. We roll them, toilet them, take care of them. You can’t really social distance in a nursing home,” said Sherry Perry, CNA, at a facility in Lebanon, Tennessee.

“I heard about the shutdown from the news. I swung by the nursing home to see my dad like I did every day, but was told I wasn’t allowed to come in,” said Bill Medina, son of Pedro Medina Gonzalez, 81, a resident of the Symphony of Orchard Valley, assisted living facility in Aurora, Illinois.

Bill Medina’s father was transferred to a hospital on May 5 and died there on May 11, 2020. He received a call on Saturday while at work, informing him that his dad didn’t have much time. The hospital provided Medina with full PPE, allowing him to hold his father’s hand as he passed.

These COVID deaths are more than just numbers.

However, nursing homes waged a massive lobbying effort to shield themselves from lawsuits.
By early May, at least 15 states had laws or governors’ orders in place to prevent legal action against these extensive nursing home facilities.

People were perishing in big box nursing homes, but a significant effort was directed at avoiding liability.

In essence, the nursing home industry shockingly sought immunity.

Nursing home workers admittedly took the position that they could not keep everyone alive.


While data was being calculated, nursing homes weren’t required to report any cases of deaths to the public.

We may never know the actual toll of human life lost directly as a result of the virus.

Without a doubt, COVID-19 changed the landscape of senior living in America, especially amongst those seeking to transition their loved ones into nursing homes.

By late June 2020, nursing homes crossed the 50,000 mark of fatalities.

In additional financial relief for PPE and other measures to keep seniors safe, many people calling for industry reform are speaking out.

We believe that reform starts with smaller senior living options, such as residential assisted living. These homes offer the following solution:

  • RAL homes meet the needs of seniors in an environment that feels like home.
  • It limits exposure to pandemic-like scenarios. A small and fully engaged staff caring for a small number of seniors means a limited number of people coming and going, unlike the big-box facilities with employees, contracted workers and countless visitors coming and going constantly.
  • Better resident-to-caregiver ratios.
  • It’s the independent care that seniors who need assistance prefer anyway.
  • It offers a better community.
  • It is an incredible investment opportunity for investors and entrepreneurs.

Our seniors deserve the best. There is a better way than simply grouping them all into large facilities and hoping things go well.

Residential assisted living is changing the landscape of assisted living and seniors are choosing the better option.

Visit to learn what you need to know to own, operate, and invest in residential assisted living.

Register for the 3-day course, where entrepreneurs gain industry support and entrepreneurial success doing good and doing well.

Does This Check Your Boxes?

The race is about to begin – the runners are in line – they are eagerly awaiting the shooting sound, releasing them to run. 

Before engaging in the entrepreneurial endeavor of residential assisted living ownership, you need to make sure this is the race for you. 

Running successfully at any level is all about training. You will possess the natural endurance to run the races that you have trained yourself to win.

Likewise, it would help if you were a natural fit for assisted living homeownership. Why?

Assisted living homeownership is a business that does far more than care for seniors. It is more concerned about wellness, which encompasses more than the care one might receive in a traditional senior living situation. 

The residential assisted living homeowner wants residents to thrive, engage, contribute, and flourish. It is much more than nursing home care; it is total care. Therefore, make sure that residential assisted living homeownership is for you.  

It all starts with the right training. The Residential Assisted Living Academy offers a 3-day comprehensive course that can equip any novice entrepreneur to make an impact in this industry while providing the highest quality care for seniors. 

Experts at the academy also offer a checklist to help you determine if this business is a good fit. Some basics questions you will want to ask:

  • Does it give me the income I want?
  • Does it provide meaning to my life?
  • Does it offer the lifestyle I want?
  • Does it require the hours I want to work?
  • Does it provide financial stability in a downturn market?
  • Does it provide financial freedom?
  • Does it allow me to pass on a legacy?

Owning an assisted living home is not your standard emotionless business enterprise. 

Ownership in this industry mandates engagement, support, and genuine care for the residents and staff who deliver high-quality personal care to each resident. 

The homeowner must regard the needs of others before the profit margin – this is key to protecting and expanding your business and your profits.

If you provide top notch quality care, profit margins will not be of any question or concern. 

However, if the residential care received is sub-par, the profits will be as well – this does not have to be your experience. 

Do it right the first time, and each consecutive home will continue to replicate first-class care for today’s robust seniors.

A budding entrepreneur must ascertain which business type is ideal. 

The entrepreneur must also possess a strong personal foundation to endure the rigors of business ownership.

What makes for the perfect business? Why should the relationship between the entrepreneurs and their enterprises be a “hand-in-glove” fit?

Below are six vital elements that will guide the entrepreneur in the correct direction. 


  1. Follow Your Passion

The ideal way to follow your passion is to engage with products or services you like and love. Your passion is a guide and a fuel to energize you. It will be a barometer because passion accompanies long-haul investment strategies. Passion is for the delivery and sustenance of a committed long-haul business. There are advantages associated with following one’s passion:

  • The sales advantage is yours because you believe and trust the product or service.
  • Endurance for the hard times, which will doubtlessly come in business.
  • Passion incites creativity and advancement.

2. Be Real

  • Is your bright idea glaring?
  • Does this business idea meet an unmet need in the marketplace?
  • Are people inclined to spend money on your product or service?

An honest response to these questions will be the truth elixir necessary to gauge the validity of your business idea. A desire to make money does not circumvent an actual necessity, which is the leading cause compelling someone to make a purchase or investment. Therefore, make sure what you want to do is a trigger for procurement.

3. Reckon With Competition

Tell the truth. Is your business idea novel? It does not have to be to succeed – this is a misnomer. If novelty were the only criteria for success, we would not have Burger King, Popeye’s Chicken, Pizza Inn, or any other business akin to a predecessor.  Many follow-ups to the market surpass their predecessors because they work hard and do the same thing better. So, is your idea novel? If yes, get to work carving out all of the intricacies and nuances. If not:

  • Why you?  
  • What will you do better than your predecessor?
  • What are the natural barriers to market entry?
  • Will you utilize the same supply chain as your competitor?
  • If not, what’s the cost differential?
  • Lastly, is there room?

The questions here can be endless, but understanding competition is crucial to success but also survival. Make the most reasonable decision about your business. Do not waste time, energy, and resources on an idea because of hubris. An excellent competitive evaluation may very well reveal a better scenario for your business idea.

And, all competition is not lousy competition. Talk with competitors. Find out what they are willing to share. You may very well find a friend amongst your competitors. Many industries, mainly the assisted living home industry, welcome the competition and partnership. Afterall, the goal is to provide seniors with the best options for assisted living, and healthy competition with the right motivation leads to better quality service. 

The homeowners associated with the Residential Assisted Living Academy welcome newcomers. They train them. Contact Residential Assisted Living Home Academy to obtain solid training.

4. Make a Lifestyle Choice.

Answer these questions honestly:

  • Do you enjoy the daily activities associated with your business idea?  
  • Do such activities bring you joy, grief, or boredom?
  • What is the time required for these activities?

Essential to business success is entrepreneurial health – that health is both mental and physical. If the time required for daily business activities is more significant than what you have available, think again – this may not be it for you, or this may be something that requires outsourcing. Do you have funds for that? 

Choose a business that fits your lifestyle. Choose an endeavor that compliments the type of “race” you naturally desire to run. Training is much more productive when a fit is determined early on in your growth process. Therefore, build a business that bolsters you instead of one that implodes you. When you find you are nearing the limits of your ability or interest in specific tasks, this is when the art of delegation and hiring the right people comes into play. 

The best company is the one that does not require your daily intervention. A well-run business can function just as well without the owner – this means the staff is fully engaged and invested in the business’s success. The same is true with a well-run assisted living home. Owners need not be present daily. The home functions smoothly because leadership and employees are engaged and invested in the residents’ overall well-being and in one another. 

The Residential Assisted Living Academy teaches new and established assisted living homeowners how to make this a reality.  

5. Be Aware of Your Risk Profile.

A precise determination of your risk profile must be taken and understood. Work determination should be a part of your contemplation, planning, and execution. Typically, people are one of these three profiles.

  • High risk – enjoys the high stakes and tends to be an adrenaline lover. These folks want high risk because it is often associated with high reward. These entrepreneurs tend to be groundbreakers, entrepreneurs who carve out a new line of business.
  • Medium risk – also known as the measured risk-takers, are not risk-averse but certainly not driven by adrenaline. These folks tend to be more pragmatic and well studied, seeking to know everything before beginning. These entrepreneurs tend to be franchise owners. They want the process and the marketing in place.
  • Low risk – also known as risk-averse; Simply put, they despise risk because they have no appetite for loss. These people tend to be more self-employed persons, as they do not trust uncertain markets or significant corporations with questionable profitable processes. They prefer to do it themselves, and they like businesses that have a longstanding reputation and established market needs.

Knowing and understanding where you may fall can help your success in business. An entrepreneur’s risk profile informs everything the entrepreneur does, whether it is recognized or not. To know your profile is to know yourself. 

6. Respect the Internet

Today, operating any business with digital ingenuity is like walking without legs. Savvy entrepreneurs learn how to leverage the internet from the outset of the company. Today’s entrepreneurs use the internet for nearly every viable activity associated with the business start-up process.  

  • Raising capital
  • Attracting investors
  • Finding property and opportunity
  • Identifying customers
  • Securing capital equipment
  • Connecting with consultants and other gurus in the industry

There is no escaping the internet. You will need it to the beginning, to sustain, and even to transition the business. Refuse to allow the internet to intimidate you. Start slow if you are skeptical, but by all means, get involved. The livelihood of the business depends upon savvy internet activity.  Do your market research, or hire someone to do it for you. It always helps to seek guidance from those who have been there before. 


In addition to these six steps, it is essential to get the proper training from a reputable company using industry experts.

Be sure to check all your boxes before taking the jump into your next business venture. 

Residential assisted living homeownership is a business that will be in high demand for the next twenty years, thanks to the aging baby boomer generation. 

The need for viable senior housing where independence is not just a thought, but a mission is the central idea baby boomers are looking for in their housing choice. Contact the Residential Assisted Living Academy now. Learn how to build a business that will last with profits that endure.

The Difference Between Residential Assisted Living and The Golden Girls Model

The golden girls concept of senior living works for survival, but aging adults are thriving in the residential assisted living model of senior housing.

There are countless benefits of small residential assisted living homes.

Five Commonly Known Benefits of Residential Assisted Living Homes

  1. Caring staff on hand for increased safety, from medication management to better staff to resident ratios.
  2. Cooks/chefs preparing and providing meals.
  3. Laundry and other household chores managed by staff
  4. All of the stresses of owning and keeping up a home and the surrounding property is taken care of
  5. Transportation means independent seniors may put themselves and others in danger by driving, and if they don’t drive, their travel options may be severely limited.

There are many more reasons, but this is a starting point. On the other hand, the Golden Girls theme song is catchy, but the living arrangements can get complicated. 

The Golden Girls was a sitcom that struck the hearts of all Americans. 

“Thank you for being a friend. Traveled down the road and back again. Your heart is true; you’re a pal and a confidant…,” are just a few words to the beloved theme song. 

Its prevailing themes of independence, dignity, community, and care echo the sentiments of every American village, town, suburb, and city. 

This show reflected the hopes of aging Americans and the desire to live communally.

While simple and idealistic, The Golden Girls concept has its challenges. 

Residential assisted living homes offer all of these coveted values with the proper medical and living support necessary for aging safely, unlike other independent communal living.


Professionally known as home-sharing arrangements, The Golden Girls concept can be great for some, but has many short-comings. 

Ideally, home-sharing offers so much to residents, but it also brings challenges. 

  • Financial implications associated with monies generated by tenants.
  • Contractual requirements with expectations in terms of rent, responsibilities, and living arrangements. 
  • Cohabitation for those who have lived alone for many years presents a significant challenge.  
  • Aging seniors needing increasing levels of help and support for daily activities.

At first, it seems like a great option. Especially if keeping a home becomes a financial burden for an owner. 

However, more often than not, The Golden Girls scenario has the potential of transforming to a nightmare.

Residential assisted living helps seniors avoid the horrors associated with home sharing. 


That revolutionary generation, the Baby Boomers, lead the charge when it comes to aging on their terms. 

Taking the unique strategy of adequately addressing the cost of living with community needs, Baby Boomers have taken The Golden Girls strategy as a viable option.  

In the senior living community, “Boommates” occupy homes as roommates who are Baby Boomers. 

Rather than living alone, many Boomers seek others to share housing with them. 

Everyone can maintain independence while creating a support system upon which they can depend.

Such living conditions repulse boomers who view assisted living as a step up from nursing facilities. 

So, in true Baby Boomer fashion, they carve out their solution. 

With such a narrow view of assisted living homes, many Boomers resist residential assisted living homes because they are misinformed. 

They confuse these small homes with big box nursing facilities.

Instead, residential assisted living homeowners have adopted many of The Golden Girls features while offering the benefits of assisted care.

The assisted living home provides a safe alternative with medical professionals to ensure vitality. 

The friends in a residential assisted living home are more than the residents, including the medical professionals.


Seventy million Baby Boomers are in America, and there is a need for adequate and safe housing. 

There are five leading reasons fueling seniors to regard The Golden Girls concept:

  1. Boomers are living longer independent lifestyles
  2. Many seniors have insufficient retirement savings
  3. Rising housing prices
  4. Loneliness

Unfortunately, many older people cannot afford a place by themselves. Life is full of surprises, and many could never have anticipated living costs being so exorbitant. 

However, this is reality. 

While robust and energetic, many Baby Boomers develop conditions that could result in morbidity and mortality if unattended. 

Rampant amongst Baby Boomers are chronic conditions such as:

  1. Diabetes
  2. Heart Disease
  3. Cognitive Challenges
  4. Arthritis
  5. Inflammatory Bowel Syndrome
  6. Osteoporosis
  7. Arthritis

With such challenges, living with “Boommates” independently may not be the best option. 

A lack of attention to these conditions could result in a healthcare crisis that otherwise would be avoidable.

The Golden Girl model of home sharing doesn’t take into consideration the need for assistance with activities of daily living. 

How can Baby Boomers achieve their greatest desire without compromising their health?

The Golden Egg

Residential Assisted Living offers the desires reflected by the Golden Girls with the necessities of the Boomer. Independence is not a forgone conclusion when living in an assisted living home. It is the cornerstone of the assisted living home.  

Aging with dignity is one of the highest regarded values of the assisted living home. The idea behind assisted living is to allow independence and dignity without compromising quality healthcare. 

The need for such among our nation’s Baby Boomers is most telling.

Within the next 20 years, the projection for renters who are more than 60 years of age will grow by 80%. 

Essentially, about 11.5 million seniors will require adequate and affordable housing. This data from the Joint Center for Housing Studies at Harvard University carefully follows the changing age demographics of the United States and the needs arising because of it. Knowing the data without knowing the people does not solve the problem.

Residential assisted living homes exist because they understand Baby Boomers’ nature and the demographic data surrounding their existence.
The needs are very much The Golden Girls phenomena but must include the healthcare contingencies as well.


The Residential Assisted Living Academy knows House-Sharing is a tricky proposition. Chemistry must be present for it to work, notwithstanding any health challenges.  

Owners, operators, and caregivers in RAL homes understand how to create a caring culture and mediate difficult transitions.  

Even with the best resources, many intangible and unforeseen challenges arise with shared housing.

When living in someone’s home and finding yourself unhappy, unwanted, and vulnerable is a reality petrifying to many seniors. 

A solution to this exists.

The assisted living home employs professionals who make it their business to find the home’s right person. 

Senior living requires the right resident and the right employees, from the cooks to the nurses. 

It is imperative to the peace and vitality of the home. 

Resolutions and reconciliations are more common in these homes as professionals who care about the home help residents, and employees find consensus.

While life may not be fair all of the time, Baby Boomers who need support in their living situation need not fear. 

Independence, dignity, and community are theirs for the asking in an assisted living home.

Experts at the Residential Assisted Living Academy are committed to seniors. As a result, age does not dictate senior dignity. 

Dignity and contentment result in overall wellness for the senior.


Home-Sharing is not a new concept or a novel idea. It’s been happening for centuries, even before the founding of America. 

Nonetheless, the American concept of homeownership never considered the need to share the home with those not familially affiliated. 

As a result, this is where the assisted living home makes such an incredible difference. It’s the American home redefined on neutral turf.   

Visit and register for the 3-day course to help seniors make tough transitions. 

It’s tough for seniors, but not impossible with the help of entrepreneurs aiming to do good and do well. 

There is a trend for seniors to share housing and remain independent. However, this can be unsafe, and there are better alternatives – residential assisted living homes.

You can be part of the solution to provide seniors with quality housing while making significant cash flow.

Andrew Gold wrote the song that became synonymous with aging independently – “Thank you for being a friend.”

The American household during the 1980s heard the song weekly. The lyrics etched into our minds as much as any Beegees tune.  

Now is the time to prepare for the silver tsunami by helping seniors transition into a safe and independent assisted living environment.

Building a Family Legacy & Generational Wealth

Learn how Gene Guarino has built a family legacy in a recent article published at Realty411 (See:

Savvy investors are think-tanks.

They are continually analyzing and considering while envisioning the future. Their vision is not a selfish one, but one which encompasses those who matter most to them.

Gene Guarino, visionary and founder of Residential Assisted Living Academy, is one such investor.

Have you thought about investing? Do you have reasons for investing aside from capital accumulation? Has consideration been given to the status of your wealth after your passing?

Be savvy, be wise, be smart, be like Gene Guarino and develop wealth for generations to come.

Building a family legacy requires a plan and commitment: Families are more than parents producing children.

Quite the contrary is true; families are conduits of vision in a continual and evolving spectrum.

Families build and fortify society making contributions that create opportunities for others to do the same.

Generational wealth for the family may seem a concept for the ultra-rich only. That is not true at all. Every wealthy family had its humble beginnings somewhere and at some time. Building a lasting financial legacy is closer to us all than one might think.

Why does generational wealth remain one of the most potent tools in financial success? What makes generational wealth so powerful and influential?`


The central focus of those building generational wealth is a lifestyle. Intentionally living your life is the discipline generational wealth builder’s exhibit.

Most people do not view their finances through generational possibilities. Instead, it’s a means to an end, the problem being the end.

Envisioning an end places a deadline on generational wealth. For these people, the wealth dies with them.

However, those who are generational wealth builders see their great-great-grandchildren.

They have hopes and dreams for those coming generations and seek to ensure finances are present to realize those hopes and dreams.

These desires typically have nothing to do with the wealth builder’s specific family, as much as they have to do with the community or world.

Again, the wealth builder is not inwardly focused but outwardly focused and views his/her family as the conduit that will enhance others.

The Residential Assisted Living Academy, Gene’s dream child, is such an example.

This organization helps new and established owners of assisted living homes build and manage the absolute best homes.


An outstanding generational wealth-building business, investing, owning, and operating an assisted living home improves the living conditions for millions of seniors nationwide.


Generational wealth is not an ideological concept requiring education in Greek philosophy – specifics matter.

It is wealth (cash, stocks, real estate, business ownership, board seats, and more) that transfer from one generation of a family to the next.

Financially, the next generation focuses on wealth and can move quickly to accomplish visionary goals.

The advantage generational wealth provides in terms of time, if handled wisely, reaps greater returns on investment.

While wealth quickly passes from one generation to another, the richest asset is a bit more challenging – character.

The character needed to continue the wealth-building is a bit more elusive than is often acknowledged.

Nearly 70-percent of generational wealth depletes when passed from the first generation to the next.

The trajectory continues to show a disintegrating trend with up to 90-percent exasperated in the third generation.

However, if the appropriate character and vision pass down before the finances, the opposite is true.

Therefore, perhaps, the essential wealth trait to pass from one generation to another is character.

When building, investing, owning, and operating an assisted living home, the right character is undoubtedly optimal.

Passing this massive money-making asset down must be done with wisdom and care. Families, even communities, are reliant upon your family to provide this invaluable service to them.

Ensure the character of your heirs matches that of yours before forking over millions. The vision must be more important than the benefits reaped from it.

Gene Guarino’s think-tank, also known as the Residential Assisted Living Academy, teaches these principles.

It’s more than money – it’s people.

Those people include you, your employees, investors, residents, their families, and your family.

Caring for others and supporting others reaps excellent rewards, and finances are just one such reward.


The importance of wealth-building for the generational passage for many is a mandate, even a spiritual one.

For those ascribing to such teachings, passing wealth to the next generation is perhaps the best gift ever.

Building a legacy and establishing wealth is freedom for the receiving generation.

The advantages generational wealth provides includes:

  • Greater career options require desire and natural ability, not money.
  • Devoting a life to serving others without concerns of income generation.
  • Debt-free college tuition.
  • Charitable contributions.
  • The option to make better decisions for one’s life because money is not an issue.

When a person is an inheritor of generational wealth, life’s everyday stressors are not theirs to bear.

Many students of the Residential Assisted Living Academy ascribe to create such wealth for their families.

When donating to a charitable organization, people often say that they are giving “the gift of life.”

Why not give the “gift of living a life” to your descendants?

Make generational wealth a goal and be sure the wealth is married to good character.

Building a Financial Legacy Starts with the Basics.

When it comes down to it, making generational wealth starts on the personal level with the basics of personal finance:

  • Having complete control over your finances
  • Budgeting– using your money as efficiently as possible
  • Staying out of debt– consumer debt does not build wealth
  • Spending wisely
  • Investing wisely


While it may seem a bit 19th century” ish,” family businesses remain one of the most vital organizations globally.

People with a common ancestry, lineage, customs, and belief system can do anything if they put their minds to it.

It is incumbent upon the elders to teach the younger generation the machinations of the business.

Whether there is a strong interest or not, a family business is a serious point and place of connection and purpose.

Family businesses are just as much a part of the family culture as Thanksgiving dinners and Christmas celebrations.

As time passes, those in the family who have a natural “knack” for the business rise to the top.

They have caught the “bug” and want to know the “ins and outs.”

These descendants want to be a part of every meeting, every trip, every negotiation, every project, everything.

Those who lack interest can still benefit and be a part, but just minimally.

Let those with the zeal run with it. While instilling in them the “know how,” also instill the character.

It is the character of the owners that is the real capital.


Families are more than husbands, wives, and their offspring – a family is also a financial entity.

Families have assets: houses, cars, bank accounts, investments, and the like.

One of the most important things a parent can do for their children is to ensure they understand the financial nature.

After all, Business 101 is household management, far more than washing dishes and cutting grass.

Be sure to do the following for your children and ensure they pass it to their children:

  • Education: be sure to invest funds today for college and other forms of post-secondary education. There is no better time to start saving for college than at birth.
  • Money Management – teach your children the basics of money management. Teach them to budget effectively, live prudently, and give abundantly.
  • Self-Development – make sure you continue to develop yourself in financial management, health and wellness, and business development.
  • Strong Marriage – evidence suggests that couples who stay married have a much higher chance of finishing wealthy. Marriage is perhaps the most robust partnership unit on earth when the two are focused on one goal. Conversely, divorce is a leading destroyer of family wealth. Learning to genuinely love one another reaps excellent rewards, of which improved finances is one.


The game of Monopoly teaches so much about generational wealth. Real estate investing remains the most lucrative vehicle for wealth creation.

It is also an example of the generational wealth passage. As Monopoly teaches, real estate generates cash flow, and value increases over time.

Many real estate owners reinvest their cash flow and profits back into the property.

By reinvesting, value and property tax benefits increase.

When properties are bequeathed to family heirs years later, they receive a valuable asset that is often free of debt.

With the appropriate teaching, you will be able to fund living expenses for multiple generations.

Even more, with the character to accompany the wealth, each generation will ensure they continue the trajectory of wealth creation and character development.

Learn how real estate through assisted living homes is a great opportunity for wealth generation for many years to come.


Many wealthy people will tell you passive income is the best way to produce continual income for multiple generations.
Many entrepreneurial avenues exist that create passive income. Such opportunities include:

  • Patents
  • Trademarks
  • Aesthetic creations: books, music, art, screenwriting works
  • Real Estate
  • Dividends from stocks and mutual funds
  • Business investment in private enterprise

Learn how to generate passive income while helping seniors live an optimal life.

The Residential Assisted Living Academy is helping people generate healthy, long-lasting passive income streams.


When most people think of generation wealth, they consider the most famous families on earth:

  • The Rothschild’s
  • The Kennedy’s
  • The Rockefellers
  • The Johnsons
  • The Montgomery’s
  • The Vanderbilt’s

These families are quite wealthy. Most of their wealth was established long before a federal income tax became the daily reality for Americans.

Have you considered the many wealthy people in your community, town, or city?

The book, “Everyday Millionaires: How Ordinary People Built Extraordinary Wealth – and How You Can Too,” is quite a powerful read.

Chris Hogan, a reputable wealth adviser who associates with Dave Ramsey, authored this powerful book.

His goal was to communicate to people like you, with the tools and strategies necessary to create generational wealth a reality.

According to Hogan, passing generational wealth is more about creating stewardship in your children than it is money.

Again, wealth passed on without the character results in wealth depletion.


Generational wealth is a mark of success – it finances the legacy and allows descendants to do incredible things.

Perhaps the most significant benefit of generational wealth is found in the communities where such recipients reside.

If you are looking to establish generational wealth, self-development is mandatory. With the uncertain stock market, owning and operating an assisted living home offers greater promise.

Contact the Residential Assisted Living Academy today to learn how to invest, own, and operate your own business.

Generational wealth can be yours, too.

The Guarino family and expert trainers at the RAL Academy are using a unique assisted living model to help create cash flow for generations to come with senior housing.

Visit to get registered today.

More Than an Entrepreneur… A Socialpreneur

So, what exactly is a socialpreneur? In a nutshell, it is an entrepreneur that wants to impart social good in the world.  

Their objective is to make money and give back through charitable causes in a sustainable way.

Likewise, your future in the residential assisted living business will do good for seniors and allow you to do well financially. Being a residential assisted living homeowner is also what it means to be a socialpreneur.

There are many socialpreneurs in various industries doing great things in society while thriving in their personal lives. People you may know to be socialpreneurs are:

  • Oprah Winfrey 
  • LeBron James 
  • Tyler Perry 
  • George Clooney 
  • Prince Harry 

These five people pay attention to the needs of society and the world. They identify a need in communities and pursue ways to service those needs and still make a profit.

A residential assisted living business also affords owners more free time to pursue personal passions and give back to others in unique ways. 


Am I an entrepreneur or a socialpreneur? Many businesses carry the stigma of being self-serving – money-hungry individuals only thinking about the bottom line. However, socialpreneurs view business differently, they work hard on concepts and strategies to help others, and they do well in the process.

They evaluate the character and integrity of their companies and determine how to do well within their community. 

A socialpreneur leans on their moral compass when running their business to judge what is right and wrong. They are looking at fixing and increasing positive influences through society’s lens, not just their bottom line.


There are many types of entrepreneurs that exercise different modes of entrepreneurship. 

Seven Types of Entrepreneurship

  1. The Solopreneur: An entrepreneur with a one-person business.
  2. The Infopreneur: Their business provides informational products.
  3. The E-preneur: A company based entirely online.
  4. The Mompreneur: A mother running a business along with childcare duties.
  5. The Ecopreneur: Runs an eco-friendly business providing services and products in a sustainable and environmentally friendly way.
  6. The Multipreneur: People who have multiple businesses and projects going at the same time.
  7. The Socialpreneur: A business provides social goods in the world.

What type of entrepreneur are you, and what type do you want to be? It’s all about the kind of business you have. Create a business, create a name.


Bombas is a company that gives socks to the homeless for every pair that is purchased. Their strategy is one-for-one; you buy one, they give one. 

Their socialpreneur impact is their sock company, and their goal is to design the best socks in the world, and when the consumer purchases a pair of socks, they donate a pair to someone in need. 

The goal is to let the consumers know that they are a part of giving back to society. 

Amazon gives to a charity of the consumer’s choice through the “Amazon Smiles” program.

It allows consumers to give back as you shop.


Being a socialpreneur allows you to let your community know that you are a caring company. Your thoughts are different from the average CEO. 

Your business focuses on helping people throughout society, and many consumers notice and support your efforts. 

Socialpreneurs look to do the right thing for society while improving the company’s name and boosting its reputation.

Oscar Auliq-Ice said, “Social entrepreneurship takes place when a social value proposal provides wide-scale, lasting change for the benefit of society.” 


Changing from an entrepreneur to a socialpreneur is a simple theory, but the actual change may be challenging to figure out how to integrate into your business mission. 

Knowing or finding a cause that you are passionate about is straightforward and creates a relationship with the consumer, society, and the business. 

Business owners have a chance to create a platform of change to impact the issues that matter in their communities. 

The Residential Assisted Living Academy teaches students how to make the concept of becoming a socialpreneurs a reality.


Entrepreneurship and philanthropy are discreetly intertwined; they allow the opportunity to impact others and not just be a tax write-off. 

Considering changing the world with innovative ideas to adjust the way it turns? That is known as the cycle of wealth and charitable efforts through philanthropy. 

Philanthropy gives you a clear perspective on becoming a socialpreneur. It causes you to think differently by re-evaluating the reason why you are doing what you do.


Now that you find yourself aspiring to follow suit with other companies making social changes, what next?

The only way to do so is to find the real reason you want to change.

Ask yourself, “How will I make my business socially accountable and sustainable? 

Identify a Cause

  • Environmental 
  • Religious 
  • Social 
  • Educational 
  • international 

Social entrepreneurship is about making a substantial difference and producing tremendous results.

It is not as complicated as it may sound. 


  1. Follow your passion:
    Passion is what pushes us to choose a specific cause. We all have reasons close to our hearts. 
  1. Know why you chose philanthropy:
    They desire to improve lives, communities, and society.
  1. Find a solution to a problem:
    Improving the wellbeing of humankind.
  1. Think like an investor:
    When investing your money, expect a return on your investment. Open the books and look at financial statements. 
  1. Take a risk:
    Be fearless and take the risk. You cannot become successful by playing it safe. 


Being an entrepreneur is not always easy, especially during the initial stages. Every successful business starts with education. 

The 3-day course at the Residential Assisted Living Academy teaches students everything from A-Z about owning and operating a successful senior housing business. 

The RAL Academy has a curriculum centered on its “Do good and Do well” motto.

After getting the education you need, you put together a support team to help with business growth, make a profit, and achieve your entrepreneurial goals. 

A socialpreneur is not focused solely on making a profit but more geared towards making a difference in the world, much like owning an assisted living home. 

Running an assisted living facility is all about care, concern, and compassion.

If you are an entrepreneur and your mission is to give back and help change the world, you may be a socialpreneur. 

Click here,, to learn more about how you can make a difference in your community with the right investment.