RAL Marketing…How to Make the Most Out of Your Leads (RALA)

Do you have a concrete and seamless strategy to market your residential assisted living home?

After finding the right location, establishing proper procedures, and training a quality team, a solid marketing strategy is key to ensure success. 

A solid marketing strategy will accomplish four objectives.

Eliminate sales frustrations

Connect with prospects

Understand marketing cost 

Circumvent problems by planning ahead. 

The cornerstone of a solid marketing strategy is centered on 5 pillars.

THE 5 PILLARS OF A SOLID MARKETING STRATEGY

1.          Identify Your Target Audience

2.          Pick Wise Promotional Methods

3.          Create a Sales Funnel

4.          Use Technology to Build Relationships

5.          Leverage Social Media to Connect and Engage

1.      Identify Your Target Audience

The first step of lead generation is identifying your target audience. Research is critical to marketing. Understand the demographics of your audience, such as WHO they are, WHERE they live, HOW much money they earn, and WHAT is their lifestyle. Finding the answers to these important questions will help you create a comprehensive marketing plan. 

2.      Pick Wise Promotional Methods 

Strategically promoting your RAL home will help you generate leads. A proper promotional plan will ensure that your RAL home gains the attention of your target audience. There are countless platforms you can use to promote your business, but all platforms are not effective for all businesses. 

Examples of Marketing Methods 

·         Informational Websites

·         Blogs

·         Social Media

·         Speaking Engagements

·         Industry Events

·         Current Customer Referrals

·         Pay Per Click (PPC) Advertising 

·         Traditional Advertising

Your RAL marketing plan will achieve expected results when you identify promotional methods that effectively target your specific audience. 

3.        Create a Sales Funnel

After identifying your target audience and picking wise promotional methods, collecting contact information is your next critical step. Process all prospects to a standard form or landing page. This process is a non-intrusive approach of funneling leads with contact information. Free gifts, coupons, samples, and other incentives encourage prospects to share the information you’ll need in order to follow up. As a successful RAL home operator, you’ll need to create a consistent system to track potential residents and funnel them through the process. 

4.         Use Technology to Build Relationships 

Cultivate relationships in order to transition seniors into residents. An email newsletter or virtual tour video with an informational vlog allows you to create consistent communication with your prospective residents. Plan your email marketing campaign, and follow the CAN-SPAM Act regulations.

5.         Leverage Social Media to Connect and Engage

While many seniors do not use social media, their children do. In most cases, a family member will be responsible for the assisted living placement of mom and dad. Social media provides a number of lead generating opportunities. Facebook, Twitter, LinkedIn, Pinterest and YouTube are good platforms to engage the senior living community and funnel them to your RAL home as new leads. Use social media to create positive touchpoints. The more positive touchpoints people have with your RAL home over time, the more likely they are to trust your brand. Lead generation should be thought of as a long-term and continuous process. An efficient system will streamline the lead generation process and increase your opportunities to fill empty beds in your RAL home.

Eliminating Sales Frustrations 

Difficulties landing leads and connecting to potential residents is a frustrating process that often leads to failure, unless you build a solid marketing strategy. 

Sales can be sobering and challenging. To avoid discouraging and depressing difficulties, be sure to put a solid marketing plan into practice.

Connecting with Prospect

Ask yourself how your sales process and tours feel from a prospect’s perspective.

Research shows that when prospects reach out to a RAL home, they are educated and have already narrowed down their search. 

Missed phone calls are missed opportunities.

As a RAL home operator responsible for filling beds, it is important to know how to interact with people.

Be prepared to answer random questions, listen to comments and body language, don’t talk too much, and don’t come across as disinterested. 

Connect with prospects. 

Prospects who feel engaged will typically share their experiences with friends and family members. 

While word of mouth is the best marketing, be mindful that negative experiences can have an even broader impact.   

Understanding Marketing Cost

Marketing comes with a price tag.

Traditionally, the cost of each new inquiry is about $200. Blowing a lead is like setting two $100 bills on fire. 

Potentially, it is worse than that.

Based on the national average RAL home monthly cost of $3,650, with a 30-month average stay for seniors, the loss of a move-in could easily exceed $100,000.

Understanding the cost of marketing will enable place an added sense of responsibility on individuals responsible for sales. 

Circumvent Problems by Planning Ahead 

It makes good business sense to stay ahead of any problems. The following 5 pro-tips will help your sales team capture every lead:

  1. Provide sales training to every single person responsible for answering prospect calls.
  2. Train all staff about the importance of being available to effectively handle inquiry calls.
  3. Gather required information from every caller based on a pre-printed spreadsheet.
  4. Train your team to be present, show interest and listen to every conversation. Effective listening will always make a positive impression and set the stage for a successful ongoing relationship.
  5. Train your team to encourage prospects to come in for a scheduled tour and personal visit.

RAL ACADEMY PROVIDES ONGOING SUPPORT FOR MARKETING STRATEGIES

Visit www.RALAcademy.com to learn more about marketing strategies to make the most out of your leads. 

The academy teaches students how to succeed as new RAL homeowners and operators.

During the 3-day course, instructors teach using an interactive live training approach.

Participants learn everything from A to Z about how to run a RAL business.

Contact the academy today to learn strategic skill sets and support structures needed to launch your RAL business to the next level.

Do you want to learn how to generate more leads by marketing your RAL home the right way?

PRO-TIPS FOR FAMILY CAREGIVERS (RALA)

Since the mid-1990s, the National Alliance for Caregiving has designated November as National Family Caregivers Month.

Residential Assisted Living Academy understands that caring for loved ones is a full-time responsibility.

Is it possible for sons and daughters to effectively care for their senior parents at home?

Of course, they can, about 65 million people do it every day, but are they reaping the most benefits available in the assisted living industry?

Caregiving requires patient advocacy, medication management, meal planning and assistance with activities of daily living.

Without experience, training, support and the proper skillset, sons and daughters across America will not be able to meet the high demands of effectively caring for mom and dad. 

Caring for aging parents, ensuring their safety, sustaining a steady career, maintaining a marriage, and navigating personal health challenges is the lifestyle of caregivers.

In addition, their daily duties often require raising children. Keeping seniors safe at home is a top concern for caregivers.

NINE AT-HOME SAFETY PRO-TIPS FOR SENIOR CARE 

  1. Bathroom Safety: Safe senior homes have to grab bars inside and outside of the shower and on either side of the toilet. Non-slip rubber mats are critical for slippery when wet bathroom floors. A foldable chair, flexible shower wand, and ultra-low step up are often necessary safety features. Most accidents for seniors occur in the bathroom. 
  2. Assist with Mobility: There are multiple methods of assisting seniors with mobility. For starters, make sure that movement is simple by placing a bench at the door. A kitchen counter stool provides independence for meal prepping. Also, proper household footwear aides with slip prevention.
  3. Consider Outdoor Areas: Many senior falls happen outside the home. Ensuring that your walkway, driveway, and sidewalk are free of unstable cracks. Rubber mats on wooden porches are great for anti-slip grips.
  4. Encourage Exercise: If possible, bicycling, climbing stairs, walking, and weight training are strongly encouraged. Some seniors are less mobile and encouraged to participate in exercises like chair yoga.
  5. Add Extra Lighting: In order to prevent unwanted night falls, add increased lighting in entryways, hallways, and stairwells. Since darkness increases the risk of accidents, motion sensor lighting is very beneficial in homes occupied by seniors.
  6. Emergency Calls: Despite modifications, you can never prevent the unexpected. Emergency assistance can mean the difference between life and death. There are neck and wrist call-alert devices that seniors can use in the absence of caregivers when needed. At a minimum, it is best to keep a phone within arms reach in areas where seniors spend most of their time.
  7. At-Home Safety Devices: There are many products designed to keep seniors safe. These items include comfortable impact active hip protector underwear for fall protection; home monitoring systems for seniors who spend time at home alone; and pill dispensers for medication management. There are many other devices to accommodate various safety concerns that family caregivers can provide. 
  8. Safeguard Homes from Hazards: Remove slipping and tripping hazards. For example, area rugs have a tendency to curl at the corners, causing hazards. Clutter, extension cords and steep steps are hazardous. Cleanliness enables a home to provide toy-free floors when small children and pets are present. 
  9. Special Needs: Some seniors suffer from conditions like dementia, arthritis, and Alzheimer’s. These conditions demand additional safety precautions that require at-home caregivers to seek professional support. 

NEED-TO-KNOW FACTS ABOUT BEING A FAMILY CAREGIVER 

Caring for aging parents causes sons and daughters to make serious sacrifices. 

National Family Caregivers Month is a time to reflect on the compassion and dedication of family caregivers. 

These pro-tips from Residential Assisted Living Academy offers free support for family caregivers. 

The following key facts are components family caregivers should know: 

 

·             Taking Breaks is Important

·             Caregivers Have Limits

·             Create a Support System 

·             Care for Yourself First

·             Your Work is Valuable

·             Caregiving is Costly

·             Help is Available

·             Knowledge Makes Caregiving Easier

·             You Are Not Alone

RAL ACADEMY PROVIDES OPPORTUNITIES FOR FAMILY CAREGIVERS  

The value of the unpaid care that these 65 million caregivers provide is estimated to be worth about $375 billion, according to the National Alliance for Caregiving. 

How has being a caregiver affected your life? 

Did you know that many family caregivers have turned their good deeds into a profitable business? 

The RAL Academy is the nation’s leading resource for assisted living. 

If you are currently providing at-home care for a senior family member, you can own and operate your own RAL business. 

RAL homes owners earn anywhere between $5000, $10,000 and $15,000 monthly per home. 

Some RAL homes make even more income depending on the location and size. 

Make plans to start your own business soon by contacting www.RALAcademy.com to learn some savvy strategies about starting an assisted living home.

Work smarter, not harder. 

RAL Academy will teach you everything you need to know from A-Z about owning a RAL business. 

The academy will even help you secure loans for startup costs. Learn how to meet the high demand for senior housing.

Did you know that there is a silver tsunami of seniors on the rise, with 10,000 baby boomers turning age 65 every day and 4000 turning 85?

This is the fastest-growing demographic in the country – now is the perfect time to do good and do well. 

Are you ready to make a lot of money doing what you’re already doing?

Is There A Way To Lower Staff Turnover? (RALA)

“I quit,” are two words you seldom want to hear from your residential assisted living staff.

Lowering your staff turnover requires three simple steps; hiring the right leaders, nurturing happy team members, and practicing the 11 pro-tips for employee retention. 

These tips require people skills that your RAL business cannot afford to take shortcuts to avoid.

Senior living staff turnover rates are about 50% for both skilled and assisted living communities. 

According to a 2013 American Health Care Association report, the national turnover rate for skilled nursing facilities was 43.9% and 51.5% for CNAs.

According to Leading Age and Health, the overall turnover rate for assisted living was 32.4%. Turnover is not good for the assisted living industry.

It is expensive to recruit, train and integrate new staff repeatedly. Staff turnover makes it extremely difficult to build a caring culture in your RAL home.

Staff retention starts with good leadership. 

HIRING THE RIGHT LEADERSHIP 

There are numerous reasons a person may not be the right fit for the assisted living industry. However, the relationship between a supervisor and subordinates is a significant factor.

There is no magic bullet to retaining employees. 

Although it is important to note that positive, supportive and present leaders increase the chances of employee retention. 

The right leadership helps define and maintain an engaged workforce. Without this none of the following strategies will be effective. 

Professional development is priceless for RAL leaders. 

With this in mind, when hiring and training RAL management, remember that this position is the primary piece of the puzzle for employee satisfaction. 

Leadership is also responsible for hiring new staff, and it is important to know the industry when doing so. 

How can you avoid hiring staff members that are likely to quit?

There are three most notable reasons why RAL homes experience high staff turnover:  

  • A large proportion of college students who don’t work the full year, 
  • Workers who are unable to cope with the stress of caring for seniors, and
  • Younger staff members exploring their first years of working.

The turnover comes at a high price for RAL homeowners, and nurturing happy employees is a great start to avoid resignation letters. 

NURTURING HAPPY TEAM-MEMBERS

RAL homes can leverage technology and training to improve their staff’s work experience and reduce employee turnover.

Creating rewards systems, giving positive feedback, building relationships and paying competitive wages fosters happy team members. 

We want to believe that every team member 

Employees want to do a good job and believing that they are doing the best they can make them feel productive and appreciated. 

A well-structured work environment promotes procedures and protocols that make employees feel connected to the mission of your RAL home. 

Do your caregivers feel like that actually matter to your business?

If not, being devalued is enough to make anyone quickly lose commitment. 

There are some effective pro-tip strategies to create an environment where employees find it difficult to disconnect. 

How many professional tips have your RAL home implemented to reduce employee turnover? 

11 PRO-TIPS FOR EMPLOYEE RETENTION 

1.     Hire the Right People

Employee retention starts during the interview process. Hire people who are committed to the industry and avoid job hoppers. Search for employees who are empathetic, team-oriented and committed to customer service. Ask preliminary questions and look for indicators to ensure that the candidate is well-suited for the RAL industry. 

2. Give Positive Feedback

Maintaining a consistently high level of care can be challenging under certain assisted living circumstances. Employees require feedback. Constructive advice and positive feedback help employees stay motivated. Engage every employee on a daily basis. This means management must create daily touchpoints between staff and leadership. Interaction must be friendly, rewarding and aligned with the culture of your RAL home. Reinforce and reassure employees with performance management, communication, and collaboration modules.

3. Let Your Employees Grow

Many people enter the RAL industry without formal training. Provide training courses, workshops and online programs to enhance special skills. This is a great way to show employees that you are committed to their professional growth. Generate employee momentum and avoid feelings of career boredom – create new challenges. These are powerful incentives for employees to stay in for the long haul.

4. Challenge and Support Your Employees

Rewarding jobs are those that challenge employees while offering consistent support. Most people like to know what they are doing is meaningful, and this requires creating challenges. It is repeatedly proven that boredom leads to dissatisfaction. As a result, people transition to different jobs daily, seeking a sense of fulfillment. Strategic managers search for productive ways to encourage their employees to stretch beyond everyday routine. Push your staff to improve. People feel connected to jobs that lend a sense of life support. 

5. Encourage a Healthy Work-Life Balance

RAL jobs are demanding. Oftentimes RAL employees are required to work irregular and extended hours. This limits personal time with family and minimizes the opportunity for leisure activities. Management must remain conscious of creating an environment of healthy work-life balance. Demanding work responsibilities should go hand-in-hand with time off and flexibility. Do not take advantage of your employees – find ways to show appreciation and actively acknowledge their need for personal and family time. 

6. Offer Competitive Wages

Wages are diverse in the RAL industry. However, there is a correlation between compensation and employee retention. All employees want to receive competitive pay. Otherwise, they will consistently seek employment from the highest bidder. Offering higher wages may seem cost-prohibitive in the short term. However, considering the high cost of replacing employees, it’s often the best strategy in the long run.

7. Encourage Feedback 

Employees want to be heard. Sometimes employees feel frustrated when their opinions and ideas aren’t being taken into consideration. Management must maintain a level of interest in employee ideas. Always provide regular opportunities for feedback. In fact, encourage suggestions from employees. Allowing staff to share their opinions makes them feel valued.

8. Monitor Management

It’s often said that employees don’t quit jobs, they quit bad managers. If your managers do not create the kind of culture that employees enjoy, they will quit. Monitor management to ensure that they are communicating, and not just giving direction. Make sure that the employees are being heard. Otherwise, you are likely to experience a turnover problem and not know why. Just as your employees are expected to demonstrate effective soft skills, so is your management team.

9. Include Employees in Decision Making

Every employee wants to feel that they play a key role in contributing to the RAL home goals and objectives. Do not hesitate to allow employees to make low-level decisions. It is important to trust your employees with some level of authority. 

10. Be the Best

People want to know that they are working for a winning team. It builds a sense of pride. Be sure to build your RAL home brand in a way that makes employees proud to be a part of your team.

RAL ACADEMY KNOWS HOW TO LOWER STAFF TURNOVER

Staff turnover is expensive and leads to poor performance and management frustration. 

The Residential Assisted Living Academy teaches students how to succeed as new RAL homeowners, operators, and managers.

Does your management team know how to generate high staff retention rates?

During the 3-day course, instructors teach using an interactive live training approach that allows participants to walk away with successful strategies.

Visit www.RALAcademy.com to learn more about how to lower staff turnover.

Are you ready to employ a team of professionals that will take you RAL home to the next level for the long haul?

Why Is Senior Housing Such a Hot Topic? (Simple Passive Cash Flow Podcast Interview)

During a recent podcast, founder of Residential Assisted Living Academy, Gene Guarino, explained why senior housing is such a hot topic. The aging baby boomer demographic entering their senior years has created an explosive environment.

Currently, there are not enough assisted living beds to accommodate the rising need, making senior housing a hot topic.

However, Guarino remains optimistic.

He says this current crisis can shift into an opportunity for individuals positioning themselves to go good and do well. Guarino quickly answered a series of commonly asked questions, and we’ve chosen to highlight the following content:

7 KEY RAL PODCAST QUESTIONS AND ANSWERS

  1. Is the start-up process easy?
  2. How big of a crisis or opportunity is assisted living today?
  3. What does the, “Do good and do well” motto really mean?
  4. How effective is the RAL model compared to the big box senior living facilities?
  5. Can people just invest and be hand-off?
  6. How many people need assisted living services and how much does it cost?
  7. How can people learn more about RAL Academy?

QUESTION & ANSWER #1
Is The Start-up Process Easy?

I first heard about assisted living about 15 years ago. Back then, there were no academies, schools or individuals providing RAL training. Soon after, my 86-year-old mother, Marie, needed someone to care for her – and she deserved it.

You see, my mom spent her entire life caring for others. She raised 7 children, taught nursing school, and provided assisted living care for my dad and grandmother until they both passed. During the last few years of mom’s life, she started forgetting to take her meds, skipping dinner, and suffering from memory loss.

As a result of this difficult experience, my model of senior housing quickly transformed from a business plan into a passionate reality. This was my first exposure to elderly community living – I guess you can say I walked across the hot coals barefoot – and I learned a lot in the process. My mom’s transition sparked the flames of my life’s legacy.

Even with the best training, the start-up process is simple, but not easy. There will be challenges. Difficulties can include licensing, location, zoning and more, but we have the support and resources in place to help individuals succeed. Newcomers can glean from the mistakes we made and learn from our successes.

QUESTION & ANSWER #2
How Big of a Crisis or Opportunity is Assisted Living Today?

We are all aging, and so are our parents. I always tell people that everyone will get involved in assisted living in one way or another. Either we will own the real estate, operate an assisted living home, or occupy the bed. Residential assisted living is the combined business component of real estate and assisted living.

As a whole, the elder-care market is worth an estimated $350 billion. Business owners can take advantage of this opportunity anywhere in the country. The United States isn’t the first country to experience an accelerated rate of growth in senior living.

Japan and Scandinavia are currently undergoing a senior living crisis. Japan is the world’s oldest country, as it relates to the age of its’ citizens, with more than 25 percent of the population over age 65.

According to Bloomberg, Japanese seniors increased by 600% between 1985 and 2015.
In records numbers, elderly people in Japan are committing petty crimes, to spend their remaining days in prison for beds, healthcare, and meals. Prison faculty are forced to function as caregivers.

Sweden’s senior population is about 20 percent, in comparison to America’s 15 percent.
However, America’s rapidly approaching silver tsunami will swiftly shift causing an unprecedented wave in the senior population.

Guarino says opening new RAL homes across the country is the ideal way to accommodate baby boomers. RAL homes can avert the crisis and create business opportunities.

QUESTION & ANSWER #3
What Does the “Do Good and Do Well” Motto Really Mean?

Our motto is simple. We are leaving a legacy of doing good deeds by helping the rapidly growing senior community.

Our model offers a higher standard of living and cares for the elderly with upscale housing and better ratios between caregivers to residents.

This model also allows owners to do well financially by earning an additional $5000, $10,000 or even $15,000 net cash flow per month for the rest of their lives.

Hence, owners are able to do good and do well at the same time.

QUESTION & ANSWER #4
How Effective is the RAL Model Compared to the Big Box Senior Living Facilities?

Residential assisted living is a neighborhood-based senior housing model that offers an intimate family-like setting. These homes are located in the heart of traditional neighborhoods. Guarino’s model has grown in popularity.

These smaller homes have fewer caregivers with familiar faces that are frequently seen by the residents daily. They provide an actual home-like environment that is caring and nurturing. RAL homes are community-based.

They are located in residential neighborhoods, where seniors can feel included in society, as opposed to isolated in large facilities.

Our model provides close proximity and access to community services, stores and parks – location is critical for RAL homes. This is the hottest topic in assisted living because the concept continues to gain more momentum nationwide.

Unlike the big-box model, our homes have a pre-set fee, which includes everything needed in the assisted living setting. Single-family houses converted into assisted living homes are typically based on month to month payment plans with a small security deposit.

The age-restricted 55 and above big-box model, is called Continuing Care Retirement Communities (CCRC). RAL homes and CCRC are completely different concepts. CCRCs are large multi-unit campuses with independent living, skilled nursing and assisted living facilities.

Seniors pay large move-in expenses and extra fees for meal plans, activities and added services.

Big box facilities have a higher fall risk due to a lower staff to resident ratio. They also lack the intimate setting of our upscale single-family RAL homes in normal neighborhoods.

QUESTION & ANSWER #5
Can People Just Invest and Be Hands-off?

Yes, investing in residential assisted living with a hands-off approach is what some people are already doing. This is an event-driven business.

For example, when dad or mom falls, the doctors will often suggest that someone look after him or her to prevent it from happening again.

When they need help, their children will often seek out an assisted living home. As a result, RAL homes are great low-risk investments. Residential assisted living is combining the business components of real estate and assisted living.

One person can own the real estate while another operates the assisted living component. There are a variety of ways to invest in RAL, and we teach people how to jump in feet first or how to invest hands-off.

QUESTION & ANSWER #6
How Many People Need Assisted Living Services and How Much Does It Cost?

There’s a silver tsunami on the horizon. About 77 million baby boomers, with 10,000 people turning 65 every day, and 4,000 turning age 85. There are currently about 30,000 assisted living homes in America.

Middle-income seniors will nearly double to 14.4 million by 2029. The average cost to stay in a residential assisted living home is $3,650.

With over half the baby boomer lacking financial resources to afford big box private pay facilities, RAL homes will undeniably be in higher demand. Guarino says this season is the prime time to engage in the assisted living market.

QUESTION & ANSWER #7
How Can People Learn More About the RAL Academy?

We have an academy that teaches students how to earn an additional $5000, $10,000 or even $15,000 net cash flow per month for the rest of their lives.
Individuals can increase their income by transforming a single-family home into a senior living residence.

We offer a free introductory video course to provide people with an overview of the RAL business. Our introductory courses, podcasts, and 3-day training classes help people avoid risks and losses. This free 7-part course explains exactly how and why RAL works.

7-Part Course Description

VIDEO 1 Discovery

Discover the 3 ways to get involved with residential assisted living and the 5 keys to RAL success.

VIDEO 2 Definitions

Learn the definitions of RAL terminology, see the real estate opportunity, and discover why you’re in the right place at the right time.

VIDEO 3 Secrets

Learn the secrets to getting two times the rent by filling your home with long-term, low-impact tenants.

VIDEO 4 Income and Expenses

Get into the nitty-gritty of RAL income/expenses and breaking down the numbers to discover how much you can really make.

VIDEO 5 Location

Gain insight into mastering the most critical element of RAL success: identifying the right location.

VIDEO 6 Business

How to conduct renovations, building your team, filling your home with residents, and getting paid.

VIDEO 7 Getting Started

Learn exactly what systems you’ll need for long-term success and the next steps to get started.

CLICK HERE to get immediate access to the free 7-part course.

So, why is senior housing such a hot topic?

Across the country, people have done enough research to realize that right now is the best time to engage in the residential assisted living business. Are you ready to increase your monthly net cash flow?

Big-Box Senior Living vs. Residential Assisted Living Homes…What’s the Difference?

WHAT IS A SENIOR CARE HOME?

The concept of senior care is rapidly evolving. Traditionally, a senior care home is simply a care facility for the elderly. 

While providing food, medication management, and social activities, they tend to all the basic needs of senior living. 

Unfortunately, far too many senior care facilities operate like medical institutions instead of care homes. 

The big-box concept isolates seniors on multi-unit islands, while smaller neighborhood residential assisted living homes offer more intimate settings. 

They both provide professional and sterile care with hopes of making elderly residents feel comfortable. 

The ultimate senior living experience has an added touch of making elderly residents feel at home. 

WHAT IS RESIDENTIAL ASSISTED LIVING?

Residential Assisted Living (RAL) is the difference between a hospital-like environment compared to cozy and comfortable care at home. 

It’s the closest experience to being at home, but better.

It ensures the safety of senior citizens, coupled with comfort, companionship, and care in a cozy atmosphere.

Seniors need more than mere treatment. 

Living in a bog box will never adequately compare to occupying a smaller space with friends that feels like home.

THE DIFFERENCE BETWEEN BIG BOX FACILITIES VS REAL HOMES

Every home for senior citizens works with the same modus operandi. 

However, the Residential Assisted Living industry is quite different. It has unique components such as the feeling of being at home, staff-to-resident ratios, and cost.

These aspects alone set the RAL home model apart from big-box living.

Three Distinct Components of RAL Homes:

1. The Feeling of Being at Home: 

  • Custom designed to offer seniors the warm feeling of being at home;
  • Strongly encourage the concept of “a home away from home”;
  • Implements décor that reminds each elderly resident of their own home;
  • Offers intimate settings that prevent seniors from succumbing to loneliness;
  •  Convert neighbor houses into residential senior living homes;
  • Infuses elements of a home environment into their living spaces;
  • Focuses on the comfort and consideration of residents more than amenities;
  • Recognizes and accommodates the fact that older people miss their homes;
  • Infused with warm colors as opposed to a monochromic setting; and
  • Paintings, photo albums, and personal pictures stir fond memories.

2. Staff-to-Resident Ratios: 

  • Staff to resident ratio determines the quality of care;
  • These important aspects determine the quality of direct care staff; 
  •  Big box facility staff-to-resident ratios are as high as 1 staff to 18 residents;
  • RAL homes benefit from an average of about 1 staff-to-5 residents;
  • High residential intake at big box facilities pose obstacles for quality staff-to-resident relationships, limit personal touch and hinders Companionship;
  • A limited number of staff increases fall risks and restricts the amount of time available for personal care; and
  • RAL home interactive settings improve psychological and physical health.

3. Cost: 

  • A semi-private room in nursing homes costs about $6,844 per month, some big box facilities are even higher; 
  • Private facilities units cost between $4,500 – $6,000 monthly;
  • RAL homes cost about $3,750 per month; 
  • All assisted living facilities cover the cost of food, care, and medication management. RAL home prices remained fixed, unlike other assisted living billing concepts. 
  • RAL homes do not increase prices based on the frequency of Medication management; unlike other assisted living pricing components.
  • All concepts of assisted living are costly, but RAL homes are more cost-effective.

ARE REAL RAL HOMES BETTER THAN BIG BOX FACILITIES?

The major question here is: Why should you place your elderly parents or family members in a RAL home, instead of a big box facility? It’s simple. RAL homes are quite advantageous to elderly residents.

There are a host of benefits posed to residents who occupy intimate RAL home settings, as opposed to other high cost assisted living concepts. 

Benefits of Residential Assisted Living

1. Personal Care:

The structure of RAL facilities equips staff to provide better and more personal care to the residents. 

As stated earlier, the staff-to-resident ratios are much lower in RAL homes. 

As a result, the direct care staff spends more time with the residents and equally provides more companionship. 

Staff can understand each resident’s special needs, preferences and engage in quality conversations with them. 

Similarly, residents are not viewed as mere numbers or nameless individuals. 

RAL home residents are known and addressed by their names and preferences. 

This makes elderly residents feel special and contributes to their general well-being. 

RAL homes avoid “one size fits all” concepts. 

Parties and celebrations mark unique occasions with amendments for special food menus during festivities. 

2. Fixed Prices:

Most people dislike added expenses beyond their expected budgets. This is another important niche for RAL homes that offer fixed pricing. 

Elderly residents have different levels of care which they require. 

These levels of care have to do with medication, food, quality time spent with them and so on. 

As these residents advance in age, their levels of care increase. Ordinarily, older seniors require more care, and oftentimes more medication.

Most big-box facilities apply a progressive price policy. 

That is, as care needs increase, rising prices are reflected on monthly billing. 

In some cases, families are forced to absorb the added cost as elderly family members age and medical conditions worsen. 

This often poses problems.

RAL facilities do not pose progressive price policies – their fixed pricing does not increase despite aging residents that require higher levels of care.

3. A Better Social Environment: 

RAL facilities provide a better social environment for elderly residents. The environment is warm, safe and intimate. 

Most elderly people avoid crowds, mingling amongst a smaller circle of friends, rather than a huge number of people. 

According to studies, elderly people are more susceptible to loneliness, isolation, and depression.

Large crowds do not help seniors escape the risk of being susceptible, intimate relationships do. 

Tighter connections and closer friendships are common cures for loneliness, isolation, and depression. 

As such, RAL facilities provide elderly individuals with the opportunity to create new connections. 

The low number of residents per home makes it easier to connect while remaining in their comfort zone. 

RAL homes foster an environment that knits close friendships together.

The caregivers also ensure that each resident is active, engaged and happy. 

RAL facilities give seniors a feeling of home and nostalgia. In part, this is achieved through the physical structure of the facility.

In essence, RAL facilities homes are an intimate setting that provides quality care. These residents experience the best of both worlds to the residents.

4. Safety: 

As previously stated, RAL home regulations, policies and procedures provide residents a sense of safety. 

The feeling of being at home, in combination with safe security measures, helps maintain the aura of safety.

RAL ACADEMY OFFERS “DO GOOD AND DO WELL” OPPORTUNITIES

Residential Assisted Living homes are not just beneficial to the residents but to the owners of the facilities as well. 

Many individuals who own and operate residential assisted living homes also enjoy the benefits.

Visit www.RALAcademy.com for countless testimonials of how owners and operators gain a sense of fulfillment helping the elderly. 

This is one business model that satisfies a significant need for surrounding care and housing for seniors.

With more than 10,000 baby boomers turning age 65 annually, and 4000 turning age 85, there is a rapidly growing need.

Elderly people need and want a system that will cater to their basic needs and health care, but also one that will nurture happiness and inner healing. 

There are financial benefits attached to these in-demand RAL homes.

Contact RAL Academy today to learn how to meet the high demand for senior housing.

The academy is empowering business owners on the “do good and do well” concept that is a major industry and investment opportunity. 

Is Your RAL Marketing Plan Working for You?

Marketing is one of the most important components of a successful business. It is how assisted living homestay occupied with seniors. 

It builds brand recognition, and it allows RAL business owners to expand to various locations.

Marketing is much more complex than basically advertising. While advertising is a part of marketing, it is only a small piece. 

Marketing includes community involvement, public relations, providing customer support, and planning a consistent media strategy. 

Marketing affects the prices of products and services, determines potential clients, requires research and strategy. 

Marketing builds a relationship between businesses and customers. 

Advertising can bring customers in the door, but marketing is what keeps them coming back. 

Properly marketing your RAL home can determine whether you succeed or fail. 

Do you have a Facebook page or a YouTube channel? 

YouTube is nipping at the heels of Facebook, in some demographics, it’s even taken the lead. 

According to the folks at Sage Age Strategies (a Senior Living Foresight partner), senior living communities are finally getting serious about video.

Creating an engaging YouTube channel is an important part of a RAL home marketing strategy.

According to a Spring 2019 Pew Research report, YouTube has a whopping 2 billion active monthly users. 

SOCIAL MEDIA USED BY AGES 65 AND OLDER 

  • Facebook: 46%
  • YouTube: 38%
  • Pinterest: 15%
  • LinkedIn: 11%
  • Instagram: 8%
  • Twitter: 7%
  • Snapchat: 3%
  • WhatsApp: 3%
  • Reddit: 1%

In the demographic of people ages 50-64 year olds, YouTube exceeds Facebook with these users.

Video is an important part of your marketing your RAL home. 

Many RAL businesses remain shackled.

Staying stuck in your old ways leaves little room for innovative strategies that limit success. 

In order to step outside the shadows of big-box senior facilities, the RAL industry must use YouTube to stand out. 

VIDEO IS A NECESSITY FOR YOUR RAL MARKETING PLAN

Contrary to what most people think, video is not expensive. It’s important to check various pricing and evaluate your needs.

Also, calculate the losses you’ll suffer from not gaining the exposure needed to compete with other assisted living businesses. 

Video is powerful.

It has engaging characteristics that bring in leads.

Examples of Senior Living Video Ideas:

  • Virtual Tours,
  • Special Days/Holidays,
  • Events,
  • Outings, and 
  • Interviews with Residents and Staff.

RAL ACADEMY UNDERSTANDS DOUBLE DUTY MARKETING

An active YouTube channel does double duty.

In addition to creating a “go-to” place to learn more about your RAL home, it creates a video library to use on your website, during promotions, and for social media campaigns. 

Video content can also be sent out in mass emails, digital newsletters, and shared in various links.

Video content is proven to be more engaging than static images alone. 

Work smarter, not harder. 

RAL   and operators who are comfortable using videos and YouTube are likely to see far greater results. 

For additional information about owning and operating a RAL home visit www.RALAcademy.com.

This is one business model that satisfies a significant need for surrounding care and housing for seniors.

Do well and do good.

With more than 10,000 baby boomers turning age 65 annually, and 4000 turning age 85, there is a fast-growing need.

Learn how to meet the high demand for senior housing, marketing strategizing that work, and everything from A-Z about owning a RAL business.  

Contact RAL Academy today.

Is Your RAL Manager the Right Fit for Your Business?

Hiring the perfect person to fulfill a management position in your RAL home requires a strategic skillset.

Most senior living companies hire the wrong people for managerial positions. 

According to an analysis from the Gallup organization, 82 percent of companies fail to choose candidates with the talents needed to ensure success.

This proves true time and time again.

Unfortunately, this statistic is probably not surprising to many RAL owners and operators. 

The State of the American Manager Gallup report provides analytics and advice.

The report evaluated 2.5 million manager-led teams in 195 countries engaging 27 million employees. 

Successful RAL homeowners consider 4 important factors when hiring management:

1.         The Concerns of Placing Managers in The Wrong Position,

2.         The Benefits of Talented Managers, and 

3.         How to Find the Right Talent?

4.         RAL Academy 3-Day Course 

When a well-researched method for hiring managers is implemented, RAL homeowners save money and eliminate frustrations.

Ultimately, quality management advances the mission of the business. 

When managers are placed in the wrong positions, results are counterproductive. 

I. WHEN THE WRONG PEOPLE WORK IN MANAGEMENT 

It’s a rough reality, but most managers are not actually skilled at managing. 

In most cases, RAL homeowners are the last to recognize the impact these uninspiring leaders have on the staff.

It’s no secret that a skilled staff is usually the first to spot a misplaced manager. 

There are some solutions for finding and keeping great managers and engaging employees.

Gallup says a manager is someone who leads a team toward common objectives.

Unfortunately, far too many business owners invest time and energy trying to squeeze square pegs into round holes.

Gallup estimates that these poorly placed managers cost the U.S. economy as much as $398 billion annually.

Not only are these managers not engaged, in many cases their reverse impact is actively disengaging. 

The research shows that organizations should select managers based on talent. 

These managers have a better chance of producing profitable performers. 

Naturally talented managers know how to engage and develop employees. 

They create enthusiastic and energized teams.

They focus on moving their company forward.

When the right manager is positioned in the right place, RAL homes do right by the residents.

This is the most effective way to do well and do good. 

II. THE BENEFITS OF TALENTED MANAGERS

So, what are the benefits of hiring a good assisted living manager? Good managers are based on talent. 

The Gallup report says, talent is the most powerful predictor of performance.

Seven Gallup Report Talent Indicators 

  1. Companies that hire managers based on talent experience a 48% profitability, a 22% increase in productivity, a 30% increase in employee engagement, a 17% increase in customer engagement and a 19% decrease in turnover.
  2. Highly talented managers are likely to be more engaging than their peers. About 54% of managers with high talent are engaged, compared with 39% of functioning managers and 27% of managers with limited talent.
  3. Managers with high talent are more likely to be brand ambassadors for their business.
  4. Managers with high talent place more emphasis on employees’ strengths than their weaknesses. A strengths-based approach is associated with greater levels of employee engagement, team productivity, and profitability.
  5. Highly talented managers are open, approachable, and engaged.
  6. At least two-thirds of employees strongly agree that talented managers help them set work priorities and goals.
  7.  Talented managers focus on strengths or positive characteristics. 

III. HOW TO FIND THE RIGHT TALENT?

According to the report, great managers possess a rare combination of five talents.

The Five Talents of Great Managers

1.         Ability to Motivate Employees, 

2.         Power to Overcome Obstacles,

3.         Creativity to Produce a Culture of Accountability,

4.         Openness to Build Trusting and Informed Relationships, 

5.         Integrity to Make Unbiased Decisions for The Good of the Entire Company.

Finding such talent can be difficult in the senior living industry for smaller RAL homes.

When managers have talent but lack one of these specific characteristics, there is still hope. Many talented individuals still require support, coaching, and development, according to Gallup. 

Workforce issues are common among senior living operations. Managers play key roles in staff stability, satisfaction, and educational development.

All of these standpoints are strongly linked to quality care in senior assisted living. 

IV. RAL ACADEMY 3-DAY COURSE 

So, what’s a RAL homeowner to do to ensure staff stability in their centers?

To ensure RAL staff retention, conduct research and utilize resources, and always hire based on talent. 

Gallup’s report asserts that the best-led businesses are rooted in talent. 

Three RALA Pro-Tips To Hire Top Talent

1.         Write employment ads that attract talent. 

2.         Design interview questions to measure talent.

3.         Build developmental programs to grow talent. 

Visit www.RALAcademy.com to learn more about hiring and retaining quality staff. The academy teaches students secrets to success about all-things residential assisted living.

During the 3-day course, instructors teach live training courses step-by-step.

Participants learn everything, from A to Z, about how to run a RAL business, from understanding terminology, writing a solid business plan, and securing funds. 

The nationwide team of RAL industry experts helps business owners eliminate excuses that prevent individuals from gaining wealth. 

Learn the strategic skillset and support structures needed to launch your RAL business and management staff to the next level.

RAL Is Making a Real Impact in The Care Industry (RALA)

Home Sweet Home is the headline of a recent Senior Housing Forum article written by Susan Saldibar. 

The article highlighted how big-box assisted living facilities can learn from Gene Guarino’s model of residential assisted living. 

He is the mastermind behind a 3-fold assisted living network. 

Guarino’s residential assisted living network is comprised of RAL Academy, RAL National Association and RAL National Convention.

3-FOLD RESIDENTIAL ASSISTED LIVING NETWORK 

RAL Academy is an organization built on the foundation of doing good and doing well. 

The nationwide organization is comprised of a team of experts who have a profound understanding of the RAL industry. 

The RALAcademy creates unique and innovative solutions with high-quality support services. 

The academy is a ground floor investment opportunity that offers a step-by-step 3-day course eight times annually. 

RAL National Association advocates for RAL business owners and operators. 

RALNA is a member-based network that offers a multiplex platform of resources:

  • Lobbying and legal support focused on the Fair Housing Act and Zoning;
  • Continuing education for direct care staff;
  • National marketing for your RAL home;
  • Group purchasing power with access to over 200 companies;
  • A regular newsletter addressing important issues facing RAL homes;
  • Building support within the community;
  • Access to business opportunities, investors, and qualified operators and administrators.

The national association bridges the RAL industry into a community with support systems that help assisted living business owners achieve investment and legacy goals.

RAL National Convention Assembled an annual lineup of world-renowned speakers to maintain momentum for the RAL industry across the country. 

The event is fully occupied every year with more than 600 professionals,20 educational sessions, 30 vendors, private lenders, portfolio managers, and finance experts.

This premiere Phoenix-based national convention is designed to prepare, unite, and empower RAL leaders for the future of the industry.

The event attracts a network of people that provide current information, financial investments, and nationwide RAL connections. 

The residential assisted living industry is rapidly growing against the tide of big-box facilities. 

THE HOTTEST NEWS IN ASSISTED LIVING 

Senior Housing Forum writer Saldibar described the utopian experience of aging as seniors and then moving into intimate neighborhood-based assisted living model homes.

Residential assisted living homes are located in the heart of traditional neighborhoods. According to Saldibar, big-box facilities can learn more than readers expect from Guarino’s model.

This model has grown in popularity. 

“With over 30,000 RAL homes across the country now, their appeal can not be ignored,” Guarino says. 

His do good, and do well concept is based on the idea of providing an alternative solution to the rising senior housing shortage while utilizing best business practices. 

The article describes RAL homes as a boutique-style option for senior living.

Gene also believes that larger facilities should create a similar atmosphere of intimacy.

Some Key Elements of the RALA Model:

  • Fewer and more familiar caregiver faces;
  • Providing an actual home-like environment by creating smaller clusters;
  • Relocating seniors into a community-based residential neighborhood, and 
  • Providing closer proximity and access to community services, stores, and parks.

Guarino’s model is the hottest news in assisted living because the concept continues to gain more momentum nationwide momentum.  

The Residential Assisted Living National Association is open to everyone who wants to learn more.

Saldibar’s article described Guarino’s assisted living business model as the way of the future. She placed a strong emphasis on the 3-fold industry platform as a reliable resource empowering individuals to stay knowledgeable.

LARGEST NATIONWIDE ANNUAL RAL EVENT COMING SOON

The Residential Assisted Living National Convention has scheduled keynote speakers that include Dr. Bill Thomas, founder of Eden Alternatives and The Green House Project, and Harry S. Dent Jr., best selling author, economist, and expert on demographic trends and predicting future effects. 

They will also feature funding resource panel discussions, dementia care, zoning issues, Fair Housing act and so much more.

The RAL National Convention has scheduled over 20 educational presentations and is expecting over 600 attendees from around the country. 

Attendance is open to anyone in the senior housing industry or those who are interested in learning more about industry opportunities. 

Owners, operators, and investors are all welcome to attend.

Click the link to learn more about the Phoenix-based October 4-5th RAL National Convention.

Not Just For Seniors…The Link Between Alzheimer’s & That Sweet Stuff We All Crave

A BITTERSWEET REALITY 

Craving sweets since childhood seems to cause some serious concerns as seniors age.

Unfortunately, sugar seems to serve as an addiction for many.

Yet, researchers are positively convinced that sugar is poisonous. Based on a series of reports and research, they might be right.

What is known for a certainty is that routine consumption of sugar is the direct cause of many diseases. 

There is a startling link between sugar and Alzheimer’s.

Sugar appears to be the cause of obesity, diabetes type 2 and Alzheimer’s, diseases that affect people as they age. 

Unquestionably, there are numerous factors that influence Alzheimer’s disease, although food is one of the chief components that we can control.

WHAT IS ALZHEIMER’S?

Alzheimer’s disease is the most common form of dementia, accounting for 60-80 percent of all cases. 

Ultimately, it is marked by memory loss, impairment, aphasia and the inability to plan and initiate complex tasks.

Alzheimer’s is not merely a loss of memory.

It is diagnosed when both memory and another cognitive function are severely affected.

Together, these symptoms interfere with a person’s ability to carry out daily activities. 

It is a condition of memory and thinking. 

More than 44 million people worldwide suffer from a dementia-related diagnosis. 

In America, 1 in 10 people over the age of 65 have dementia.

WHAT DOES THE RESEARCH CONCLUDE?

Alzheimer’s disease affects millions of Americans, and every65 seconds another person in the United States develops it.  

A recent study evaluated 5,189 participants for over 10 years.

The conclusion showed that people with higher levels of blood sugar had more accelerated cognitive decline. 

Several other studies have also been completed. 

Similar results illustrated that the higher the level of sugar intake reflected the higher the risk for cognitive decline. 

Studies suggest that senior minimize their sugar intake. 

Combating Sugar Cravings Amongst Seniors 

  • RAL home cooks and chefs should consider reducing sugars from the diet plans, like candy, soda, desserts, and sweeteners. 
  • Consider switching high-glycemic foods like white rice and potatoes with brown rice and sweet potatoes. 
  • Combat high-glycemic foods with increased fiber consumption.
  • Make adjustments in moderation. Do not try cutting everything at once.

THE PROOF IS IN THE PUDDING 

The proof is in the pudding, literally.

In some cases, the path from sugar to Alzheimer’s leads through type 2 diabetes.

A new study shows that type 2 diabetes doesn’t always come first.

According to Melissa Schilling, a professor at New York University, Alzheimer’s can happen even in people who don’t have diabetes yet.

Rosebud Roberts, a professor of epidemiology and neurology at the Mayo Clinic, agreed with her interpretation.

Of course, there are genetic and other non-nutritional factors that contribute to the progression of Alzheimer’s.

“Alzheimer’s is like a slow-burning fire that you don’t see when it starts,” Schilling said. “By the time you see the signs, it’s way too late to put out the fire.”

Don’t start fires you can’t control.

Hindsight has made it clear that the food people choose to eat early on in life affects future cognitive health.

RAL ACADEMY OFFERS SWEET DEALS

RAL Academy experts provide ongoing industry information, making sure RAL business owners remain current on best practices and recent research. 

In addition to the 3-day live course that teaches students everything about assisted living from A-Z, founder Gene Guarino sets students up for ongoing success.

Learn how you can become a part of this rapidly growing assisted living family, increase your cash flow, and do well while doing good.

Contact us at www.RALAcademy.com for additional support. We always look forward to hearing from you. 

Understanding the Difference Between ADL & IADL in Assisted Living?

There are two distinct classifications that help caregivers and physicians evaluate the independence of seniors.

These classifications often get confused. 

There are some key differences between the Activities of Daily Living (ADL) and Instrumental Activities of Daily Living (IADL).

ADL and IADL are both incorporated into the residential assisted living setting.

In order to provide the best care possible, it is important to understand the capacity of daily living skills a senior is able to accomplish.

ADL engages a person’s fundamental functioning skills. This includes abilities typically needed to manage basic physical needs.

Examples of these needs range from bathing to self-feeding and much more.

6 Essential Activities of Daily Living Skills: 

1.         Bathing and/or Showering: Independently completing hygiene tasks or requiring assistance with only one area of the body. This one area could include hair, nails, skin or oral care. 

2.         Continence: Having complete control of bowel movements and the ability to maintain one’s bladder.

3.         Dressing: Selecting appropriate clothes, underwear, and outerwear, and putting them on independently, including fasteners and zippers.

4.         Functional Mobility: Walking or moving about from one place to another, especially transferring locations from beds and chairs to wheelchairs and walkers. 

5.         Self-feeding:  With the exception of meal preparation, moving food from plate-to-mouth or having the ability to chew and swallow.

6.         Toileting: Possessing the ability to get on and off the toilet, and cleaning oneself properly afterward. 

Instrumental Activities of Daily Living (IADL) are far more complex.

Some seniors have special abilities to complete complex tasks despite the aging process.

Transitioning to an assisted living home is not always because seniors need assistance.

Some seniors simply do not want to live alone; they desire the companionship of peers. Others have children who feel safer with mom and dad in assisted living homes.  

Regardless of the many reasons seniors find themselves in RAL homes, their residence doesn’t automatically disqualify them from performing instrumental activities. 

IADL are usually required for independent living, but they can also be useful to some degree in assisted living settings. 

Most seniors in assisted living homes will not be able to perform IADL skills, but it is important to know their capabilities. 

Residential assisted living environments use these special abilities to increase morale and engage high functioning residents.

Understanding IADL will enable caregivers to encourage residents to live the most independent life possible, which also helps with physical health and memory care.

Keeping track of the special abilities of each resident lends seniors an added sense of purpose. 

8 Special Abilities of Instrumental Activities of Daily Living: 

1.         Cleaning and Housekeeping: The ability to routinely complete household chores and basic home maintenance like changing bulbs and disposing of trash.

2.         Laundry: The ability to wash, dry and fold or hang clothes.

3.         Money Management: The ability to balance a checkbook and keep track of income and expenses. 

4.         Medication Management: The ability to routinely take prescribed medications.

5.         Meal Preparation: The ability to shop, prepare and cook healthy meals.

6.         Shopping: The ability to shop for groceries and other personal necessities.

7.         Transportation: The ability to drive or secure adequate transportation services to various locations, including relocating residences.

8.         Using Communication Devices: The ability to use a computer. cellular telephone, or other digital means of interaction.

While most seniors in assisted living are not going to be responsible for IADL, always find ways to utilize the skills of those that do.

Allow seniors to participate whenever possible.

The more activities residents accomplish, the greater the sense of independence and purpose. 

In RAL homes, seniors are not going to prepare meals or do laundry, but they can help with those activities.

Something as simple as measuring and mixing ingredients or folding towels are beneficial activities for aging adults.

These may seem like super small tasks, but to a person with limited mobility, they build confidence, independence, and self-esteem.

Remember, the purpose is all about perspective. 

Gaining New and Innovative Ways of Operating Your RAL Home 

Learn more ways to provide quality care for seniors by contacting www.RALAcademy.com

Elderly people need and want caregivers who understand the difference between ADL and IADL in Assisted Living.

RAL Academy provides up to date information on how to cater to their needs. 

There are also financial benefits for business owners who provide the highest quality of care.

The 3-day RAL training courses teach professionals everything from A-Z about owning and operating your own assisted living home.

Afterward, newsletters, blogs, and other resources are also available to students.

Contact RAL Academy today to meet the high demand for senior housing and build a business that will allow you to “do good and do well”.