There are millions of people in this country who could benefit greatly from the residential assisted living model of senior living. Yet, some RAL homeowners find it difficult to keep their homes filled. Why is that? One of the biggest culprits is likely the public perception of what senior living consists of.
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Residential assisted living attracts a wide range of people. Some come for the business opportunity, which is ample and there really is no limit to just how successful you can be. However, many who begin in this industry come with the desire to help people and care for others. Often times with minimal experience running a business of their own. Whether a novice or a seasoned pro, here are some marketing basics to consider for your business.
If there’s one thing you can count on, it’s that everything changes. Technology, means of communication, and marketing strategies are always evolving, and choosing the most effective methods that work for your business is essential for keeping ahead of the game.
Technology keeps us connected. In fact, just about everything we do nowadays involves some sort of communication online, and it’s no different with senior living. Online searches by seniors and their families make up a significant portion of all assisted living residents. How is your residential assisted living business making the most of this opportunity?
How to create an assisted living business plan — what you need to know, what should be included, what investors want to see, and how to successfully open a residential assisted living home.
Studies show that the majority of consumers say that there is a connection between watching a video on social media and making buying decisions. Information is increasingly being consumed by video. With shortening attention spans, many marketing strategies only have seconds to capture an audience. Are you using video to boost your RAL marketing?
Word of mouth is such a critical element in the marketing of residential assisted living homes. So much work goes into finding and training your team and establishing the proper operating procedures to build a great reputation for your RAL home. It would be unfortunate to put in all that hard work only to have it fall apart at the lead conversion stage.
November is National Family Caregivers Month. RAL Academy is supporting family caregivers by providing pro-tips as a resource to help sons and daughters caring for their senior parents. Many family caregivers understand the responsibilities involved in providing proper care, but others are unaware and uneducated concerning what is needed for senior assisted living care.
Working in the residential assisted living industry comes with many challenges. One that often troubles RAL owners is the increased rate of turnover in their employees. While it is impossible to eliminate this issue, there are many ways that owners and managers can significantly reduce turnover and retain a team of loyal and passionate employees.
The explosion of the baby boomer demographic entering their senior years is a crisis that can be shifted into an opportunity for those poised to act. No one is immune to the process of aging and every one of us is slowly moving closer to the point where we will need assistance with daily life. Senior housing addresses that need and Gene Guarino shares how anyone can participate in this opportunity as a real estate investor, business owner or simply investing in this rapidly growing industry.
A proven formula to provide your family with significant ongoing monthly cash flow and protect them from market fluctuations.