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Marketing 101 – Tips for Your RAL Business

Residential assisted living attracts a wide range of people. Some come for the business opportunity, which is ample and there really is no limit to just how successful you can be. However, many who begin in this industry come with the desire to help people and care for others. Often times with minimal experience running a business of their own. Whether a novice or a seasoned pro, here are some marketing basics to consider for your business.

Times Are Changing…Can You Adapt?

If there’s one thing you can count on, it’s that everything changes. Technology, means of communication, and marketing strategies are always evolving, and choosing the most effective methods that work for your business is essential for keeping ahead of the game.

Web Referrals…Up Your Online Marketing Game

Technology keeps us connected. In fact, just about everything we do nowadays involves some sort of communication online, and it’s no different with senior living. Online searches by seniors and their families make up a significant portion of all assisted living residents. How is your residential assisted living business making the most of this opportunity?

Pro-Tips for Family Caregivers

November is National Family Caregivers Month. RAL Academy is supporting family caregivers by providing pro-tips as a resource to help sons and daughters caring for their senior parents. Many family caregivers understand the responsibilities involved in providing proper care, but others are unaware and uneducated concerning what is needed for senior assisted living care.

Is There A Way To Lower Staff Turnover?

Working in the residential assisted living industry comes with many challenges. One that often troubles RAL owners is the increased rate of turnover in their employees. While it is impossible to eliminate this issue, there are many ways that owners and managers can significantly reduce turnover and retain a team of loyal and passionate employees.

Why Is Senior Housing Such a Hot Topic? (Simple Passive Cash Flow Podcast Interview)

The explosion of the baby boomer demographic entering their senior years is a crisis that can be shifted into an opportunity for those poised to act. No one is immune to the process of aging and every one of us is slowly moving closer to the point where we will need assistance with daily life. Senior housing addresses that need and Gene Guarino shares how anyone can participate in this opportunity as a real estate investor, business owner or simply investing in this rapidly growing industry.