Marketing and sales are two vital yet different components of any successful residential assisted living business. With occupancy rates an ever-present issue on the minds of RAL operators, how can you be sure that your team is best set up to achieve your goals? Is your RAL occupancy where you want it to be right now?
About Elizabeth Garvey
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Entries by Elizabeth Garvey
There is a silver tsunami of baby boomers who are moving well into their senior years, and the demand for a quality assisted living facilities is on the rise. With more and more people seeing this as an investment opportunity that can yield generational wealth, it begs the question… Can I turn my existing home into residential assisted living?
In a world driven by competition and marketing, your brand is everything. The same is true for residential assisted living. With the massive influx of new potential residents, courtesy of the baby boomer generation, is your RAL business poised to stand out from the competition? Here are the basic questions that you need to be asking about your brand.
The life of a RAL operator or manager can be busy. So much time and energy is spent within the bubble of senior housing, but do you know how your business looks to outsiders? How are your marketing efforts perceived by those who are outside of the assisted living industry? It’s important to look around once in a while and get a more objective view of your RAL business and how others view it.
In today’s digital age, the importance of a website to boost your organization’s sales cannot be overstated. The same is true when it comes to residential assisted living. You may have an excellent business and provide an amazing service, but if people don’t know you’re there or can’t easily find you, it severely limits the impact you can have on the market. Is your RAL website everything it can be?
Who is responsible for dispensing and keeping track of the resident’s medications? Although residential assisted living homes are not medical facilities, they still require certain procedures to ensure the health and safety of residents. Prescribed medications and supplements aren’t something to leave to chance. Is your facility’s medication management up to par?
So what is the experience like for the seniors in a residential assisted living home, and what does an average day look like? Here we give you a simple schedule of activities and what seniors could expect to participate in on any given day.
There are many myths and questions around the residential assisted living business model. These questions can be obstacles for people who are unfamiliar with residential assisted living.
Millennials who are facing a more competitive workforce may be able to start a RAL business, and generate significant cash flow, potentially for decades, while also providing a suitable living environment for elder loved ones.
A proven formula to provide your family with significant ongoing monthly cash flow and protect them from market fluctuations.