Meet Our Team



Founder & President

Gene is the President, CEO & Founder of RALAcademy. Gene has over 30 years experience in real estate investing and business. Today, Gene is focused on just one thing… investing in the mega-trend of senior assisted housing. Having trained tens of thousands of investor / entrepreneurs over the past 25 years, he now specializes in helping others take advantage of this mega-trend opportunity.



Chief Operating Officer

Isabelle is a graduate from Arizona State University, a former flight attendant, Disney employee and now Gene’s right hand lady. She works as the COO of the company keeping everyone in line and on task.



Director of Marketing / Brainiac of Buzz

Carolyn ‘CJ’ Matthews brings her extensive 35-year experience as a Business Strategic Management and Marketing Consultant to the team. Her specialties include strategic consulting and coaching for rapid business growth, personal development, negotiation training, marketing strategy plans, sales copy collateral, team building, cultural design, and development for in-house staff and customer/tribe attraction and retention. You’ll catch her voice on Gene’s radio show Second Wind Success and in all of the webinars she and Gene host together.



RAL Student Associate Consultant

RAL Product Development

Jim has trained tens of thousands of entrepreneurs in business, investing, real estate, marketing, finance and personal development. He’s led hundreds of seminars throughout the United States, is author of the Amazon #1 best-seller “Get Real MONEY!”, he’s been on radio many times and been published in over 800 periodicals. Jim regularly supports our RAL Academy Student Associates while simultaneously developing a nationally branded RAL concept.

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Online Visionary

Camper Bull is a recognized and sought-after product and marketing strategist, having teamed up with and produced hundreds of products and programs for leaders in the wellness industry for the past 10 years. His expertise is solidly built on how to create passive revenue streams, build an ever-expanding audience and build a brand to ensure long-term mind blowing success.



Business Plan Consultant

David has a long history in Financial Planning and Program Management in the computing field.  David supports the RAL Academy Associates with writing their business plans and working with the Financial Suite.



Executive Assistant & Office Manager

Victoria has a Master’s degree in Education and has been a grade school teacher for the last 6 years. She is now branching out and joining the family businesses as Gene’s Executive Assistant. She enjoys office tasks and keeping organized. Victoria is the mother of Gene’s only grandchildren.



Cruise Director

Mona is Gene’s better half and wife! She keeps the team spirit alive, you are lucky to know Mona as she is the glue that holds us together. Mona has a degree in Fashion Merchandising and Accounting. She works with RALAcademy as the expo team lead. She enjoys traveling, taking care of her grandchild and cooking. She also helps with interior design in the assisted living homes. Mona helps with all different aspects on the RALAcademy team and we are beyond thankful for everything she does for us



Resident RE Agent & RAL Specialist

Emmanuel is the head of the real estate division at RALAcademy. He is the go to realtor for assisted living homes in Arizona. He also works as a support staff for RALAcademy answering tough questions and taking our show on the road.



Memory Care Expert

Loe Hornbuckle is the founder and CEO of Sage Oak Assisted Living, the premier “Boutique Senior Living” provider in Dallas. He has been involved in over one hundred real estate transactions since 2010, including Sage Oak’s current portfolio of five residential care homes.  Loe is a licensed Assisted Living Facility Manager in the state of Texas and currently handles day to day operations for all five locations.



Memory Care Expert

Jordan Cole Hornbuckle is a corporate sales trainer who has trained in cities across the country on a wide range of topics.  Her husband, Loe Hornbuckle, is CEO of Sage Oak Assisted Living in Dallas, Texas and she assists him in several areas, including investor relations, HR and operational training.



Office Assistant

Bekah is the newest Guarino (by marriage to Emmanuel). She is a Tony Robbins life coach, Arizona realtor and administrative assistant at RALAcademy. Bekah enjoys cross country running and helping people improve their attitudes about life!


Carla Lee

Student Success Support

Carla Lee started as Gene’s star student and is now one of Gene’s star staff! With some real estate experience she took Gene’s course, went home and opened 3 AL homes in New Mexico within 5 months! She now works alongside RALAcademy to help students have the same success she did!