09 Feb A Fireside Chat on RAL Home Business Decisions (Part II)
Do I need to have shared and individual rooms?
You don’t need to but it is a good thing. If you have a 10-bed facility, it would be good to have. For example, the larger room, you might want to make able to accommodate two beds because, for example, you might be able to charge $3,000 for one bed and $3,000 for the next. Now you’ve got $6,000 by having two people in one room versus having one person for $5,000 in that room.
The more important consideration would be, “Do I want to have, or could I have, multiple types of bathroom arrangements?” The more bathrooms, the better. A half bath, private bath, is going to bring you more money than a shared bath. If you have a full bath that’s private, that’s going to bring more than a half bath that’s private.
The more you can provide in terms of privacy, the more you can charge. – Tweet this!
Do I offer family member volunteering services for a reduced monthly price?
That’s probably not a good route to go. If a family member wants to come and help serve a meal or help celebrate a birthday or serve on a limited basis, but it should be no way construed as an employee relationship. You also want to make sure that their involvement isn’t getting in your house manager’s way or your caregiver’s way.
Does the Department of Veteran Affairs offer programs to offset the cost of senior care?
The Veterans’ Administration does have a certain fee that is paid to the certain veteran; a certain amount. That is something that could be put towards the cost of senior care. Let’s just say the amount is $1,200 but your monthly fee rate is $3,800. The vet might have $1,200 there, they might have a social security check of $1,200, and they might have a pension of $1,200. Now they’ve got $3,600. That’s how these things would typically work.
Typically, Veterans’ Affairs is not going to be able to add up to be enough for a premium senior care home setting. There are some facilities that do accommodate to lower paying or Medicaid payments, but our niche is more of the upper scale, premium niche, you might say. If there’s a range between $2,000 a month all the way up to $8,000 a month in your marketplace, we need to be closer to that $5,000 to $6,000 range versus $2,000 range. Most of what we’re doing with residential assisted living is what we call private pay, where the family pays for it. It’s not about government subsidies such as Medicaid or VA.
Do I need to train a caregiver to be the in-house advisor to any prospective resident or family member visiting the house?
All caregivers need training. Many states require certification. This is not a hard thing to do. They can be trained via online training modules. Ultimately, every home is going to have a house manager who is also highly trained and experienced; who can oversee the quality of services the caregivers are providing. Not only will that house manager be setting schedules, but it’s their job to supervise and to manage the caregivers. You absolutely want to have properly trained caregivers.
When somebody is visiting the house, the team must understand that this is a very important event because this is somebody who’s checking out a possibility of residing there. Everybody needs to be on alert and on their best behavior, which they should be always anyway; everything should be as presentable as possible and the house should be smelling as good as possible.
There should be a happy, loving, and joyful atmosphere. That’s something that a family would pick up and say:
“This is something I feel comfortable with for my mom or my dad.” – Tweet this!
Would they, the caregiver, be the one that would be giving the tour? Typically, not. It would be the house manager, somebody that has more experience and has been trained by the field manager, or the owner, to do a proper tour. Many times, the owner will be the one doing the tour because the tour is key. If somebody visits, you can assume they’re in need and looking. It’s somebody’s job to assess if this is a correct fit as well as show them the benefits of possibly residing there and to discuss if an agreement could be reached.
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Founder of the Residential Assisted Living Academy.
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